Best Digitalgrowth Podcasts (2024)

1
Google's MMM Answer to Meta's Robyn, plus a change in Temu's strategy 32:09

1M ago32:09

32:09

Mike shares updates about two trending areas to watch this year. First is the rise of marketing mix modelling. He digs into Google's new Meridian model, including a refresher on Marketing Mix Modelling, a reminder of Meta's competing offer (Robyn), and Meridian's USPs. Then he shares a big change in the marketing activity of fan favorite Temu. We'l…

1
Marketplaces: Navigating the Digital Storefront Landscape with Vinny O'Brien 53:14

2M ago53:14

53:14

Get a heap of ecommerce & marketplace insights from Vinnie O'Brien, whose expertise from eBay to DTC brands sets the stage for a riveting discussion. Together with host Mike Ryan, he tackles the contrasting marketplace ecosystems across the US and EU, dissecting how these differences influence business tactics, and debates whether retail media netw…

1
Temu & SHEIN: Dissecting China's Ecomm Conquest with Stefan Wenzel 1:01:45

2M ago1:01:45

1:01:45

Unravel the complexities of the ecommerce universe as we sit down with Stefan Wenzel, veteran leader from eBay Germany, Otto Netherlands, and McLaren Automotive. This episode holds a wealth of insights, from understanding Otto's metamorphosis into a leading marketplace to examining the undercurrents that differentiate established goliaths like Amaz…

1
The Future of Ecommerce Advertising in the Post-Cookie Era 29:14

3M ago29:14

29:14

Join us as we navigate the choppy waters of ecommerce remarketing with Phillip Ivellio-Vellin, exploring the ramifications of the impending Digital Markets Act (DMA) and Google Consent Mode's implementation deadline of March 6, 2024. This episode promises to equip you with the knowledge and strategies to t thrive in an environment where privacy reg…

1
Google Ads' New Frontiers: Performance Max, Demand Gen, and YouTube Shorts 31:56

4M ago31:56

31:56

Are you ready to uncover the future of Google Ads? Brace yourself as we navigate the rapidly evolving landscape of Google's advertising platform, with a specific focus on the rising dominance of Performance Max (PMax), Demand Gen campaigns, and YouTube shorts. Mike dissects how PMax is transitioning from a mere extension of Smart Shopping campaigns…

1
The Future of Pay-Per-Click Advertising: A Conversation with Wijnand Meijer 38:35

5M ago38:35

38:35

Unveiling the hidden world of Pay-Per-Click (PPC) advertising and software development is none other than one of the founders of True Clicks, Wijnand Meijer. Meijer joins us to guide us down his unique path into PPC and software development - a journey sparked by a simple idea to bridge a gap in the market. This lightbulb moment led to the genesis …

1
Product Segmentation for Ecommerce: Tackling Efficiency and Scale 30:13

6M ago30:13

30:13

Wondering about the hidden potential of product segmentation in ecommerce? Join as we peel back the layers on this fascinating topic. We'll discuss the tension between efficiency and scale, and explore how product segmentation can help you navigate these opposing forces. Discover the relevance of the 1970s BCG Matrix in today's ecommerce world, lea…

1
Google's Auction Games: Beneficial or Manipulative? 36:26

7M ago36:26

36:26

Are you ready to peel back the curtain on Google's shadowy world of search auctions? Prepare for a shocking journey that will explore the murky details of Google's alleged auction manipulation, as revealed in the Department of Justice antitrust investigation. This is an absolute must-listen for anyone in the e-commerce space, as we navigate the mec…

1
Exploring Amazon's Edge, AI Influence in Ecommerce, and Ad Tech Future 51:15

7M ago51:15

51:15

Ever wonder why Amazon seems to always be ahead of the curve while Google seems to be playing catch up? Join me and James Hercher from AdExchanger as we pull back the curtain on the lucrative yet often under-discussed world of e-commerce and D2C. We dive into the intersection of commerce, media, and advertising technology, highlighting why Amazon's…

1
The Impact of Google's Automation on Advertisers 50:25

8M ago50:25

50:25

Ever wondered how small advertisers navigate the labyrinth that is Google Ads? We dive into the thick of this challenge with Collin Slattery, founder of Taikun Digital, as we address the growing complexities of mid-funnel marketing. From Google's demand-gen campaigns and YouTube Shorts to the rise of Google's automation - we scrutinize it all. Disc…

1
Performance Max: Navigating the Labyrinth of Mystery Placements and Estimations 43:42

8M ago43:42

43:42

What if I told you that the elusive world of Performance Max campaigns could be demystified? That's right, after an exhaustive year-long investigation, analyzing over 3000 campaigns, I've begun to crack open the black box of Performance Max. Together with the help of data experts, we will shed light on the hidden facets of these campaigns and guide…

1
An In-depth Look at Digital Marketing with Stefan Bures from metoda 46:14

9M ago46:14

46:14

Ready to unlock the power of Amazon Ads? Join us for a fascinating deep dive into the world of Amazon advertising with our special guest, Stefan Bures, founder and CEO of metoda. Stefan is here to share his wealth of knowledge on Amazon Ads, offering a unique lens into its history, strengths, and how his company metoda is helping equip the retail i…

1
Exploring Feed-Based Advertising and AI in Product Management with adidas's Senior Product Manager, Onur Polat 57:29

9M ago57:29

57:29

Get ready for a ride as senior product manager at adidas, Onur Polat, steps into the spotlight. His journey from launching a jobs portal in Albania to charting the intricacies of corporations and scale-ups like Criteo and Channable is nothing short of inspiring. We'll be picking his brain about the significance of feed-based advertising in product …

1
Shedding Light on Marketing Mix Modeling: Lampenwelt's Data-Driven Strategies 57:20

10M ago57:20

57:20

Ever wondered what it takes to navigate the world of performance marketing amidst a global pandemic? Join us as we chat with Stefan Huß, Head of Performance Marketing at Lampenwelt, a mid-to-top market lighting brand and part of the Luqom Group. Learn how Stefan's fascinating career journey, which began with Aldi Süd and led him to the world of per…

1
Unveiling the Power of Generative AI in Ad Campaigns 51:37

10M ago51:37

51:37

What if artificial intelligence could revolutionize the e-commerce industry? Join us in our captivating conversation with Ralph Mayr, director of Product Management at Smarter Ecommerce, as we delve into the intriguing world of AI and its impact on ecommerce. From high-level concepts like philosophical zombies to current applications in performance…

1
Google Marketing Live: Exploring the Impact on Ecommerce 40:27

11M ago40:27

40:27

Welcome to growing e-commerce. This time, Mike is discussing Google marketing live, also known as GML. As the recording takes place between GML and IO (Google's big developer conference), it was a pivotal month probably in the history of the company. Most importantly, ecommerce was at the forefront of GML and it felt very much like an ecommerce eve…

1
Power of AI in Ecommerce: Bing Search with Fabrice Canel 46:25

11M ago46:25

46:25

With the introduction of the AI powered BING search, its an interesting time for the world as the advertisers are at an inflection point between learning, testing and generating results. Welcome to Episode 9. of Growing Ecommerce. Today Mike is joined by Fabrice Canel, Principal Program Manager for Bing Search. As he is responsible for crawling and…

1
Google Ads and PMax: The Great Brand vs. Non-Brand Debate 56:36

1y ago56:36

56:36

Welcome to Episode 8. of Growing Ecommerce. Today Mike is joined by two guests, Kirk Williams, owner of ZATO marketing making his second appearance on the show, and Ben Kruger who's a senior ecommerce growth consultant at Google. In exchange for a packed agenda you get a stimulating conversation about the grand brand-non brand debate in Google ads,…

1
Increase Your Reach and Profitability with Microsoft Advertising 52:53

1y ago52:53

52:53

Welcome to Episode 7. of Growing Ecommerce. Today, Mike is joined by Lucas Gordon, a solution specialist in native advertising at Microsoft. With 20 years of experience in digital media and advertising, working with brands like Revlon, Decathlon and many others, he's particularly strong in real-time bidding technology. Lucas walks us through Micros…

1
Forecasting for Ecommerce: Guide to profitability 48:40

1y ago48:40

48:40

Welcome to Episode 6. of Growing Ecommerce. Today Mike is joined by Sam Tomlinson, of Warshawski, a boutique marketing agency in the US. Sam is also teaching at Johns Hopkins, University and Georgetown. Mike caught him while he was attending SMX Munich and discussed the conference briefly before diving into Sam's views on forecasting and emphasizes…

1
AI in marketing: BING vs. Google (The War of Search Engines), prompt engineering, and what are we doing wrong? 48:20

1y ago48:20

48:20

Welcome to Episode 5. of Growing Ecommerce. Today, Mike is joined by Mike Taylor, who is making his second appearance on the show. He's the co-founder of Vex Power and author of the upcoming book marketing memetics. Last time we talked about testing, marketing, mix modeling and generative aAI, but this time we are digging in: we talk about the pros…

1
Ecommerce in the UK: Performance Max, Microsoft Ads and Agency vs in-house. 44:33

1y ago44:33

44:33

Welcome to Episode 4. of Growing Ecommerce. Today Mike is joined by his colleague Mark Haupt, smec`s UK commercial director. He brings years of online retail experience in several different contexts to the table as he talks to Mike about the Post Brexit, post - pandemic economic situation in the UK, how Google's Performance Max has landed with the …

1
2022 ecommerce retro: Consumer Confidence, Inflation and Google Ads funnel metrics. 43:29

1y ago43:29

43:29

Welcome to Episode 3. of Growing Ecommerce. Today, Mike looks back at ecommerce in 2022. He reviewed the data and prepared a market report for 2022. He first looks at macroeconomic data like consumer confidence and inflation and then talks about trends identified in channel data for Google Ads, Shopping and Performance Max in particular. The focus …

1
Building brand on data: Amazon advertising for retailers. 45:11

1+ y ago45:11

45:11

Welcome to Episode 2. of Growing ecommerce. Today, we are joined by Scott Kennedy. He's a senior director at Franklin Sports where he's responsible for ecommerce analytics and tech capabilities. In the US, Franklin is synonymous with baseball and baseball for many is synonymous with stats. It is a numbers game, so it's only fitting that Franklin is…

1
Advertising 60 million products: How to set and measure your paid advertising? 47:20

1+ y ago47:20

47:20

Welcome to Episode 33. of Growing ecommerce. Today, we are joined by Arend de Ruiter from bol.com, a dutch retailer and retail platform generating over €5 billion in annual revenue. Arend leads SEA measurement and data activation at this retail giant. We discuss what it's like to advertise 60 million products, how to approach segmentation in supers…

1
Google Analytics 4: challenges, opportunities, and how to collect your data? 36:23

1+ y ago36:23

36:23

Welcome to Episode 32. of Growing ecommerce, the last episode of 2022. Today, we are joined by Philip, Ivelio Vellin who is an expert in analytics and tracking. This time, Mike and Phillip talk about google analytics 4, the complaints, the benefits, and how to get it right. They discussed cardinality, data retention, migration strategy, consent mod…

1
COO: How to integrate marketing & operations for better Facebook campaigns 51:31

1+ y ago51:31

51:31

Welcome to Episode 31. of Growing ecommerce. Today, we are joined by Tim Aton, COO at Range Leather, where in a classic scale-up fashion, he wears a lot of hats. From paid, and owned media channels to product merchandising to managing shipping and wholesale teams. We discuss approaches to blended ROAS, meta advertising, Facebook in particular, and …

1
Black Friday: What is ahead for retailers? 19:48

1+ y ago19:48

19:48

Welcome to Episode 30. of Growing ecommerce. Today is a special episode as we break the usual format. Long-time listeners will know we did a Q4 peak season panel back in 2021 and we did it again. Time Mike is in the hot seat joined by his colleague, Agnes Zottl. Many thanks to Maria Holzinger for stepping into the moderator rule. They discuss big-p…

1
Marketing growth, experimentation, and modeling with Mike Taylor 1:07:27

1+ y ago1:07:27

1:07:27

Welcome to Episode 29. of Growing ecommerce. Today, Mike is joined by Mike Taylor, co-founder of Vex Power (vexpower.com) which offers courses for marketers who want to improve their technical skills. He also offers consultancy, growth and experimentation and he's a popular instructor on LinkedIn learning. Microsoft Excel for marketers and memetics…

1
Modern marketer: How to stay ahead of changing Google Ads landscape? 41:13

1+ y ago41:13

41:13

Welcome to Episode 28 of Growing Ecommerce. In this episode, Mike shares one of his monologues to reflect the changes in advertising, and tackles the ongoing need for modernization, including testing, and account structure. Mike looks at the recent changes in the google ads universe and talks about what it means for ecommerce experts as google beco…

1
Search Engine Marketing: organic, paid, or all of the above? 51:41

1+ y ago51:41

51:41

Welcome to Episode 27 of Growing Ecommerce. In this episode, Mike is joined by Inderpaul Rai, Head of Acquisition at ufurnish.com. Indy has had a remarkable career spanning from small-scale SEO to award-winning paid work on the agency side, to enterprise in-house teams and all the way back to a startup environment. We discuss all that, and along th…

1
How to measure ecommerce growth with Alex Greifeld? 41:15

1+ y ago41:15

41:15

Welcome to episode 26. of Growing Ecommerce. In this episode, Mike is joined by Alex Greifeld. Alex has a long background in ecommerce and until recently she was a director at Tapestry, which collects brands you'll know from the luxury space like Coach and Kate Spade. Now, she's acting as an ecommerce growth advisor, so she's a really perfect fit f…

1
Customer Lifetime Value with data scientist Katherine Munro 50:30

1+ y ago50:30

50:30

Welcome to Episode 25 of Growing Ecommerce. This time, Mike is joined by Katherine Munro, a data scientist at smec. If you have a stereotype in your mind that data scientists are brilliant, then Katherine will not disappoint you. She is a fountain of knowledge – disciplined and scientific as you might expect, and also incredibly creative in her thi…

1
Contemplating Google Ads and growth with Kirk Williams 1:07:25

1+ y ago1:07:25

1:07:25

Welcome to episode 24 of Growing Ecommerce. In this episode, Mike is joined by Kirk Williams - his own professional hero. Kirk is a PPC and digital advertising expert who runs his own PPC micro agency, ZATO Marketing. In this episode, Kirk and Mike ponder about the Google advertising space, both the challenges and opportunities moving forward, as w…

1
Programmatic Advertising behind the scenes with Markus Harant 40:41

1+ y ago40:41

40:41

Welcome to episode 23 of Growing Ecommerce. In this episode, Mike is joined by his colleague from smec, Markus Harant. He is an online marketing expert who leads the Programmatic Advertising and Analytics team. Markus talks us through the technology behind programmatic, ecommerce use cases, how to view these campaigns, and What's going on with the …

1
Google Advertising uncovered with Ginny Marvin 51:08

1+ y ago51:08

51:08

Welcome to episode 22 of Growing Ecommerce. In this episode, Mike was lucky enough to speak with Ginny Marvin, Google Ads product liaison. She supports communication and the working relationship between Google's product team on the one hand, and the advertisers and partners who use that platform on the other hand. In this episode you get introduced…

1
Social Commerce and sustainability: passing trends or opportunities? 38:57

2y ago38:57

38:57

Welcome to episode 21. of growing ecommerce. In this episode, Mike is joined by Karin Schallauer, smec’s product marketing team lead who just came back from K5, one of the biggest ecommerce conferences overall in the German-speaking region. Tune in as Karin and Mike take you down the ecommerce landscape and discuss: Managing marketplace, supply cha…

1
A CEO's guide to Pricing Strategies that make a difference 48:04

2y ago48:04

48:04

Welcome to episode 20. of Growing eccommerce. In this episode, Mike is lucky enough to speak with Max Hallerstede, CEO of Hallerstede gmbh, a long-running family business in Germany that Max helped bring online under the ecommerce trading brand Kofferworld. What's so special is that Max is a real pro in logistics, purchasing, and pricing and he tal…

1
Performance Max for Online Retailers 42:35

2y ago42:35

42:35

Welcome to episode 19. You can think of it as part 2 to the previous conversation with Christopher Rogl in episode 15 - Performance Max: One campaign to rule them all. In this episode, Mike Ryan gives you a brief context for the PMax, a framework for smarter PMax retail campaigns, and ideas for bringing that framework to life. Mike, smec’s portfoli…

1
Confessions of marketing VP - Scale now or measure forever 1:05:29

2y ago1:05:29

1:05:29

Welcome to episode 18. In this episode, you get a deep dive into the story of healthy ecommerce growth and everything from attribution to efficiency metrics like MER and ROAS through the prism of challenges modern brands and retailers face daily: the dense ecommerce playing field, the volatile media buying landscape, and the conundrum of profitable…

1
Ecommerce trend update: changing business models and client acquisition 34:05

2y ago34:05

34:05

In this episode, you will get all you need to stay on top of Meta & Google earning reports, DTC Media Buying, and Retail media and marketplace networks. Mike, smec’s portfolio strategist, keeps you up to date with all the changes in the online retail environment keeping the most common challenge of retailers in mind: traffic acquisition. Looking at…

1
DTC Operator: How to keep your competitors close but clients closer? 47:02

2y ago47:02

47:02

Competitive differentiation is key to marketing a diverse product portfolio, and it depends on the customer segment you target. It requires in-depth understanding of your customers’ concerns and behavior. Questions we had to ask: What are the jobs our customers do, how can our products support, and what are the competitive alternatives? Here we loo…

1
Performance Max: One Google Ad campaign to rule them all 49:42

2y ago49:42

49:42

Performance Max campaigns are a new way of automatically purchasing Ad inventory across Google’s entire network. PMax will replace other campaign types such as Smart Shopping and Local Campaigns later this year – leaving advertisers in a scramble to experiment with and understand this new technology. This podcast episode keeps you up to speed with …

1
How online retailers stay ahead of emerging economic challenges 43:03

2y ago43:03

43:03

Inflation is here, so is the rise in demand, disruption in the supply chain, and changes in the ecommerce universe. This podcast episode looks at the rise of inflation in the macroeconomic environment and its impact on consumers and online retailers. It aims to provide reasoning to decisions we can take now to deal with the changes in the macroecon…

1
NRF Special: Trends, challenges and future of ecommerce - Europe vs US based retailers. 21:12

2y ago21:12

21:12

This episode looks at smec’s recent participation at NRF 2022, Retail’s Big Show taking place in New York. How have companies coped with the disruptions in operating environment ? How are industry leaders keeping their pace with data collection? What are the main differences in customer experience? Listen to Ralph Mayr, smec's product manager, Mich…

1
ROAS Pathology and its top challenges 28:13

2+ y ago28:13

28:13

ROAS is a seemingly mundane marketing metric, calculated as the ratio of revenue to advertising costs. And yet it is so much more than that. In this episode Mike Ryan will talk about ROAS, it's alternatives and why you should consider ditching this metric for something more effective. Read more in this article: https://bit.ly/3KbV3zz…

1
Panel: Grow or Die in ecommerce 40:30

2+ y ago40:30

40:30

What does the future of ecommerce hold? How can retailers thrive in 2022 and beyond? Listen to Brian McBride, former chairman of ASOS & CEO of Amazon UK, Tristan Horx, futurist at zukunftsInstitut, Jan Radanitsch, CEO at smec and podcast host Mike Ryan, Head of Retail Insights at smec, as they talk about how to prevail as an online retailer in the …

1
A roundtable discussion of price and promotional strategy for Q4 2021 35:46

2+ y ago35:46

35:46

Join pricing expert Ralph Mayr, data scientist Katherine Munro, and campaign strategist Stefan Stopper for a discussion of holiday promotional strategy, tools, and tactics. This panel discusses challenges and opportunities to profitability including supply & fulfillment, promotion timing & discounting, and the role of automation in marketing campai…

1
A masterclass in DTC ecommerce with the Miami HEAT 1:06:01

2+ y ago1:06:01

1:06:01

Matthew Strelitz, Director of Performance Marketing at the Miami HEAT, explains how the HEAT’S ecommerce model differs from other sports franchises. Their DTC approach has scored big in terms of securing a robust revenue stream in the face of a pandemic-induced sales slump, as well as rewarding internal innovation, enabling agile product launches t…

1
Building teams and driving growth in different business contexts 1:06:06

2+ y ago1:06:06

1:06:06

Mihai Popescu, Head of Digital Marketing at Esprit, shares lessons learned from building teams and driving growth in four fascinating business models: hotel comparison, product comparison, a B2B marketplace, and an iconic apparel brand. Along the way, he offers advice on hiring and OKRs, in-housing and partnerships, and marketing measurement.…

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