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AI in marketing: BING vs. Google (The War of Search Engines), prompt engineering, and what are we doing wrong?
Manage episode 357222372 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Episode 5. of Growing Ecommerce. Today, Mike is joined by Mike Taylor, who is making his second appearance on the show. He's the co-founder of Vex Power and author of the upcoming book marketing memetics. Last time we talked about testing, marketing, mix modeling and generative aAI, but this time we are digging in: we talk about the prospect for marketers in an age of AI, an interesting field called Prompt Engineering and so-called war of the search engines between the new BING experience powered by chat GPT and google's Bard.
- AI Introduction - 3:30
- Is Ai coming after your job? - 16:40
- Prompt engineering- 22:10
- War of search engines - 28:08
- How wrong are we dealing with AI - 42:22
62 episodes
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Manage episode 357222372 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Episode 5. of Growing Ecommerce. Today, Mike is joined by Mike Taylor, who is making his second appearance on the show. He's the co-founder of Vex Power and author of the upcoming book marketing memetics. Last time we talked about testing, marketing, mix modeling and generative aAI, but this time we are digging in: we talk about the prospect for marketers in an age of AI, an interesting field called Prompt Engineering and so-called war of the search engines between the new BING experience powered by chat GPT and google's Bard.
- AI Introduction - 3:30
- Is Ai coming after your job? - 16:40
- Prompt engineering- 22:10
- War of search engines - 28:08
- How wrong are we dealing with AI - 42:22
62 episodes
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Similar to Growing Ecommerce – The Retail Growth Podcast
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…
continue reading
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