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COO: How to integrate marketing & operations for better Facebook campaigns
Manage episode 348350744 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Episode 31. of Growing ecommerce. Today, we are joined by Tim Aton, COO at Range Leather, where in a classic scale-up fashion, he wears a lot of hats. From paid, and owned media channels to product merchandising to managing shipping and wholesale teams. We discuss approaches to blended ROAS, meta advertising, Facebook in particular, and how is life looking post-iOS 14. Then we move on from marketing and discuss the interplay of marketing and operations.
- Meta & Facebook advertising - 7:12
- Life post-IOS 14 - 15:41
- Blended ROAS in ecommerce - 18:48
- Interplay of marketing and operations - 28:59
62 episodes
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Manage episode 348350744 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Episode 31. of Growing ecommerce. Today, we are joined by Tim Aton, COO at Range Leather, where in a classic scale-up fashion, he wears a lot of hats. From paid, and owned media channels to product merchandising to managing shipping and wholesale teams. We discuss approaches to blended ROAS, meta advertising, Facebook in particular, and how is life looking post-iOS 14. Then we move on from marketing and discuss the interplay of marketing and operations.
- Meta & Facebook advertising - 7:12
- Life post-IOS 14 - 15:41
- Blended ROAS in ecommerce - 18:48
- Interplay of marketing and operations - 28:59
62 episodes
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Similar to Growing Ecommerce – The Retail Growth Podcast
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…
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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