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DTC Operator: How to keep your competitors close but clients closer?
Manage episode 334269514 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Competitive differentiation is key to marketing a diverse product portfolio, and it depends on the customer segment you target. It requires in-depth understanding of your customers’ concerns and behavior. Questions we had to ask: What are the jobs our customers do, how can our products support, and what are the competitive alternatives? Here we look at how Sean McGinnis, KURU footwear President and Integrator, breaks the product portfolio down into its product categories, product lines, and added highly-faceted attributes.
This podcast episode takes you through customer-oriented micro funnels to understand how KURU increased its conversion rates.
62 episodes
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Manage episode 334269514 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Competitive differentiation is key to marketing a diverse product portfolio, and it depends on the customer segment you target. It requires in-depth understanding of your customers’ concerns and behavior. Questions we had to ask: What are the jobs our customers do, how can our products support, and what are the competitive alternatives? Here we look at how Sean McGinnis, KURU footwear President and Integrator, breaks the product portfolio down into its product categories, product lines, and added highly-faceted attributes.
This podcast episode takes you through customer-oriented micro funnels to understand how KURU increased its conversion rates.
62 episodes
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Similar to Growing Ecommerce – The Retail Growth Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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