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Performance Max: One Google Ad campaign to rule them all
Manage episode 334269515 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Performance Max campaigns are a new way of automatically purchasing Ad inventory across Google’s entire network. PMax will replace other campaign types such as Smart Shopping and Local Campaigns later this year – leaving advertisers in a scramble to experiment with and understand this new technology.
This podcast episode keeps you up to speed with the features, challenges and opportunities of PMax campaign implementation. Are you ready for Ad campaigns of tomorrow?
62 episodes
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Manage episode 334269515 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Performance Max campaigns are a new way of automatically purchasing Ad inventory across Google’s entire network. PMax will replace other campaign types such as Smart Shopping and Local Campaigns later this year – leaving advertisers in a scramble to experiment with and understand this new technology.
This podcast episode keeps you up to speed with the features, challenges and opportunities of PMax campaign implementation. Are you ready for Ad campaigns of tomorrow?
62 episodes
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Similar to Growing Ecommerce – The Retail Growth Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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…
continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
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