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Google Ads and PMax: The Great Brand vs. Non-Brand Debate
Manage episode 361161283 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Episode 8. of Growing Ecommerce. Today Mike is joined by two guests, Kirk Williams, owner of ZATO marketing making his second appearance on the show, and Ben Kruger who's a senior ecommerce growth consultant at Google. In exchange for a packed agenda you get a stimulating conversation about the grand brand-non brand debate in Google ads, the ways in which PMax is like paid social and the discussion about whether or not CPCs matter anymore.
62 episodes
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Manage episode 361161283 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Episode 8. of Growing Ecommerce. Today Mike is joined by two guests, Kirk Williams, owner of ZATO marketing making his second appearance on the show, and Ben Kruger who's a senior ecommerce growth consultant at Google. In exchange for a packed agenda you get a stimulating conversation about the grand brand-non brand debate in Google ads, the ways in which PMax is like paid social and the discussion about whether or not CPCs matter anymore.
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Similar to Growing Ecommerce – The Retail Growth Podcast
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