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Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How to measure ecommerce growth with Alex Greifeld?
Manage episode 341670604 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to episode 26. of Growing Ecommerce. In this episode, Mike is joined by Alex Greifeld. Alex has a long background in ecommerce and until recently she was a director at Tapestry, which collects brands you'll know from the luxury space like Coach and Kate Spade. Now, she's acting as an ecommerce growth advisor, so she's a really perfect fit for this podcast.
We talked through age-old debates like retention versus acquisition and newer ones like Return on Ad Spend versus Marketing Efficiency Ratio, as well as Customer Lifetime Value versus first-order profit.
Listen to the new Growing Ecommerce episode and learn more about:
- Product, forgotten P of marketing - 02:39
- Customer Retention Vs Acquisition - 04:19
- ROAS vs MER? -17:13
- CLV vs first-order profit? -26:51
- What's next for ecommerce - 36:31
You can hear more from Alex by subscribing to her very popular ecommerce newsletter, No Best Practices: https://nobestpractices.co/
62 episodes
Share
Manage episode 341670604 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to episode 26. of Growing Ecommerce. In this episode, Mike is joined by Alex Greifeld. Alex has a long background in ecommerce and until recently she was a director at Tapestry, which collects brands you'll know from the luxury space like Coach and Kate Spade. Now, she's acting as an ecommerce growth advisor, so she's a really perfect fit for this podcast.
We talked through age-old debates like retention versus acquisition and newer ones like Return on Ad Spend versus Marketing Efficiency Ratio, as well as Customer Lifetime Value versus first-order profit.
Listen to the new Growing Ecommerce episode and learn more about:
- Product, forgotten P of marketing - 02:39
- Customer Retention Vs Acquisition - 04:19
- ROAS vs MER? -17:13
- CLV vs first-order profit? -26:51
- What's next for ecommerce - 36:31
You can hear more from Alex by subscribing to her very popular ecommerce newsletter, No Best Practices: https://nobestpractices.co/
62 episodes
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Similar to Growing Ecommerce – The Retail Growth Podcast
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…
continue reading
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…
continue reading
1
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continue reading
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