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Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Google Ads' New Frontiers: Performance Max, Demand Gen, and YouTube Shorts
Manage episode 390301178 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are you ready to uncover the future of Google Ads? Brace yourself as we navigate the rapidly evolving landscape of Google's advertising platform, with a specific focus on the rising dominance of Performance Max (PMax), Demand Gen campaigns, and YouTube shorts. Mike dissects how PMax is transitioning from a mere extension of Smart Shopping campaigns to a possible replacement for all campaign types, and grapples with the changing nature of this technology.He dives into the prospect that PMax could replace keyword search campaigns, an idea that Google is at least flirting with, as evidenced by a recent survey. Mike further attempts to disentangle the relationship between PMax and Demand Gen campaigns, and predicts a sharp rise in YouTube Shorts ads throughout 2024. This future could be a mixed bag for different kinds of advertisers, presenting both challenges and benefits. So gear up and join us on this enlightening exploration as we decode what future holds for Google Ads!
Chapters
1. Google Ads' New Frontiers: Performance Max, Demand Gen, and YouTube Shorts (00:00:00)
2. Changes in Google Ads (00:00:10)
3. Keyword Campaigns and Performance Max Future (00:15:56)
4. Google Ads (00:25:53)
62 episodes
Share
Manage episode 390301178 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are you ready to uncover the future of Google Ads? Brace yourself as we navigate the rapidly evolving landscape of Google's advertising platform, with a specific focus on the rising dominance of Performance Max (PMax), Demand Gen campaigns, and YouTube shorts. Mike dissects how PMax is transitioning from a mere extension of Smart Shopping campaigns to a possible replacement for all campaign types, and grapples with the changing nature of this technology.He dives into the prospect that PMax could replace keyword search campaigns, an idea that Google is at least flirting with, as evidenced by a recent survey. Mike further attempts to disentangle the relationship between PMax and Demand Gen campaigns, and predicts a sharp rise in YouTube Shorts ads throughout 2024. This future could be a mixed bag for different kinds of advertisers, presenting both challenges and benefits. So gear up and join us on this enlightening exploration as we decode what future holds for Google Ads!
Chapters
1. Google Ads' New Frontiers: Performance Max, Demand Gen, and YouTube Shorts (00:00:00)
2. Changes in Google Ads (00:00:10)
3. Keyword Campaigns and Performance Max Future (00:15:56)
4. Google Ads (00:25:53)
62 episodes
All episodes
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Similar to Growing Ecommerce – The Retail Growth Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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…
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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1
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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