The Future of Ecommerce Advertising in the Post-Cookie Era

Growing Ecommerce – The Retail Growth Podcast

Join us as we navigate the choppy waters of ecommerce remarketing with Phillip Ivellio-Vellin, exploring the ramifications of the impending Digital Markets Act (DMA) and Google Consent Mode's implementation deadline of March 6, 2024. This episode promises to equip you with the knowledge and strategies to t thrive in an environment where privacy regulations and tech giants' policies collide.
From the implications of user consent to the future of cookie tracking, our deep dive into the evolving digital landscape is a must-listen for every marketer and ecommerce professional seeking to maintain a competitive edge.Phillip offers his expert insights on the delicate balance between data compliance and business performance, shedding light on the industry's pivot towards prioritizing user privacy without sacrificing remarketing efficacy. Hang on as we dissect the future of ad campaigns and present an outlook on how these seismic shifts are poised to change digital advertising strategies.
Google's guidance on consent management requirements in the EEA and UK:

https://support.google.com/google-ads/answer/14505993

Chapters

1. The Future of Ecommerce Advertising in the Post-Cookie Era (00:00:00)

2. Google Consent Mode and Its Implications (00:00:09)

3. Implications of Google's Advanced Consent Mode (00:10:15)

4. Google's Deprecation of Third Party Cookies (00:18:42)