39. A guide for Startups. How do I explain what I do on social media?

The Authentic Marketing Podcast

Social is everywhere and it’s become one of the most effective ways to meet people and create a community. As a small business owner, what’s the most important thing to do that will build your audience and connect with them?
In our episode this week, we look at how to use your story to communicate with followers on social and how to keep your audience active and engaged.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):

demodia.com/brandscript-worksheet
To communicate clearly what you do - download our Storytelling Pitch Template. It will show you how to use the talking points you’ve written to create the perfect elevator pitch.
https://docs.google.com/document/d/1awdCO0SQontpZSX8Gzb8dxQietcGdJArvBieeKkVdfs/edit#heading=h.3h55xh94y8o2

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
Demodia Instagram: instagram.com/demodia_digital
Demodia LinkedIn: linkedin.com/company/demodia

Chapters

1. 39. A guide for Startups. How do I explain what I do on social media? (00:00:00)

2. Overview (00:00:03)

3. Introduction (00:00:57)

4. Coaching session (00:04:54)

5. Plan of action (00:22:38)