38. A guide for Startups. How do I explain what I do to prospects?

The Authentic Marketing Podcast

As a salesperson or small business leader, the one thing that you need to do more than anything else is to explain what you do; at tradeshows, in meetings, or even at the bar.
The problem is when your explanation isn’t clear, people get confused about how you help, and they tune out.
This is something that can be easily fixed if you know how to communicate and how to explain in a way that makes people want to listen. In today’s episode, I’m going to teach you a formula that you can follow that will give you the perfect way to pitch to people at your next trade show.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):

demodia.com/brandscript-worksheet
To communicate clearly what you do - download our Storytelling Pitch Template. It will show you how to use the talking points you’ve written to create the perfect elevator pitch.
https://docs.google.com/document/d/1awdCO0SQontpZSX8Gzb8dxQietcGdJArvBieeKkVdfs/edit#heading=h.3h55xh94y8o2
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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
Demodia Instagram: instagram.com/demodia_digital
Demodia LinkedIn: linkedin.com/company/demodia

Chapters

1. Overview (00:00:03)

2. Introduction (00:00:56)

3. Coaching session (00:04:04)

4. Plan of action (00:18:24)