36. Building sales pipeline with HubSpot. How to do your lead scoring?

The Authentic Marketing Podcast

What to do when you no longer have the time to research and call each of your leads? How do you know which contacts are most likely to bring you value and which are the ones that still need a little more time and nurture?
That’s where lead scoring comes into play. Lead scoring is the process that CRMs and marketing platforms such as HubSpot use to rank leads within your database. With scoring in place, you can quickly see which contacts match your ideal customer profile and which of those have shown a genuine interest in what you do. In today’s episode, I’m going to look at how lead scoring works and we learn how to create a scoring programme for your business.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):

demodia.com/brandscript-worksheet

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
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Chapters

1. Overview (00:00:01)

2. Introduction (00:00:50)

3. Coaching session (00:04:02)

4. Plan of action (00:19:18)