41. A guide for Startups. How do I explain what I do in Ads?

The Authentic Marketing Podcast

When you’re just starting your business or launching a new product or service, it can be challenging to get in front of the right audience. Advertising has long been one of the best ways to quickly and efficiently get a message out to a targeted audience.
But when you’re paying for every view, how do you ensure each impression counts? How do you make people stop, take notice and act?
In this series, we’ve been exploring how to explain what you do clearly and inspiringly. Today, we'll apply that conversation to ads and look at how to engage the right people with Google search ads.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):

demodia.com/brandscript-worksheet
To communicate clearly what you do - download our Storytelling Pitch Template. It will show you how to use the talking points you’ve written to create the perfect elevator pitch.
https://docs.google.com/document/d/1awdCO0SQontpZSX8Gzb8dxQietcGdJArvBieeKkVdfs/edit#heading=h.3h55xh94y8o2

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
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Chapters

1. Overview (00:00:02)

2. Introduction (00:01:06)

3. Coaching session (00:03:39)

4. Plan of action (00:22:49)