Tutors and education business owners - you're in the right place! This is the home to fluff-free and actionable ideas to grow your business on your terms. I'm your host Sumantha, the founder of the ATTRACT® Approach, a business trainer with over 15 years of experience and a former teacher-turned-tutor. I walk the journey with you through weekly episodes to help you with tangible growth and an improved mindset. You'll also hear from inspirational guests at different stages of their journeys. ...
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Essential resource for tutors and teachers aiming to scale into the international market.
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156 How to Stand Out in a Crowded Tutoring Market
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19:17Standing out isn't about looking better than your competition. It's about being you. In this episode, I share practical and strategic ideas to help you attract the right clients. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned prof…
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PS 95 From Imposter Syndrome to Expert Mindset
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2:14I'm no expert in imposter syndrome, and it can be pretty complex. But I have had experience in supporting people who experience it. In this short episode, I share a tip that may well unlock a new mindset ... Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a …
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155 Nicola Lutz_ Making Selling Less Intimidating
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40:11Nicola Lutz joins me for this conversation on how to make selling effective without losing authenticity. She highlights a particularly important point - we need to be doing something every day to move the needle on our sales. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education busi…
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We often focus on doing. But space is just as important. In this short soundbite, I explore the role reflection plays in growth. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a bu…
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154 Group Classes: How to Make the Transition Smooth and Profitable
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25:26Group classes are a fabulous way to support students who thrive in that environment while earning more without teaching more. BUT, they can also come with a lot of admin. In this episode, I share key considerations to make sure your transition is smooth, you price your groups correctly and share tips to promote them successfully. Enjoy :-) Sumantha…
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PS 93 Breaking Free from the Scarcity Mindset
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1:30As small business owners, it's easy to fall into the scarcity mindset. In this short soundbite, I offer some reframes for you to lean on whenever you have a moment of doubt. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professio…
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153 Social Media for Tutors: How to Get Results Without the Overwhelm
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22:48Social media isn't our full-time jobs! In this episode, I help you streamline your marketing so it's effective without being time consuming. Links mentioned: 1 Year Content Plan Mastermind Training Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'd…
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This short soundbite zooms into how we can take small actions for big results. And you guessed it - it's all about consistency! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a bus…
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In this inspiring episode of Tutoring The World, we dive deep into Lucy Spencer's transformative journey from a disillusioned classroom teacher to the founder of Proper Education Boutique, a pioneering tutoring company working with ultra-high-net-worth families and international clients. Lucy shares her raw and honest story of transitioning from tr…
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152 Content Marketing Essentials for Tutors (To Attract More Students)
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16:19This strategic episode will help you make the most of what you're using rather than asking you to throw more at it. Effective content marketing is about inviting people to stay in your world and keeping them there. Because, if we're putting time and effort into something, we need it to pay off. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm …
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PS 91 Your Mindset is Your Business Blueprint
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1:52In this short soundbite, I explore how we can make sure our mindset supports us. We know how important mindset is, but sometimes we need a reminder :-) Enjoy! Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tutor, combined with …
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151 Key Sales Strategies I've Learnt Through My Certification
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19:43By the end of this episode, you're going to be more relaxed about selling - up for the challenge! Sales doesn't rely on being pushy. But it does rely on some tried and tested methods you can mould to suit your style. Listen to this episode to embed these strategies into your sales process now. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm S…
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PS 90 Don't Make It Hard For People To Leave
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2:04We're often scared of people leaving, so we make it hard. But what if we made it easy? What if, instead, we made it hard to want to leave? Listen to this week's short soundbite to get ideas of how you can embed this into your way of working. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors an…
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150 How To Balance Learning & Taking Action (So You Get Results)
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20:57We're often scared of people leaving, so we make it hard. But what if we made it easy? What if, instead, we made it hard to want to leave? Listen to this week's short soundbite to get ideas of how you can embed this into your way of working. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors an…
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'It takes years to be an overnight success!' We know it, but do we always remember it? In this short soundbite, I explore how to immerse yourself in a mindset of doing things today that your future self will thank you for. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education busines…
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149 Want to create a podcast? Here's what I've learnt from 100+ episodes
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25:08So, let's talk podcasts! Edu podcasts are on the rise, and whether you have one, thinking of creating one or are new to one, this episode is for you. I share key things I've learnt from over 100 episodes ... Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a …
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PS 88 Rest Is Part Of It (We Know It, But Do We Do It?)
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1:45We know self-care is important, but have you ever thought of it as part of your business strategy? In this short soundbite, I explain why it should be. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tutor, combined wi…
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025 - How To Attract High Paying Clients And Educational Agents
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7:06In this episode we look at the importance of social proof, and my top tips for pricing, marketing and story-telling. We'll look at how charging more, is actually the best way to get new clients. Get your free guide: How to attract high paying clients end educational agents. https://www.aster.academy/premium-tutors-guide-page…
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148 Tutors, Let's Make Launching New Things Easier
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28:30Launching new things can be overwhelming and scary. Well, not anymore! In this episode, I share a range of ideas and strategies to make launching feel safer so you can do it with confidence. No more worrying about whether your new thing will sell! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tut…
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'Progress over perfection' isn't just a catchy slogan. It is such an important aspect of business growth because waiting for perfection can cost you opportunities. In this short soundbite, I share a way I get started with imperfect action that might give you some ideas! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've…
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147 Show Off Your Tutoring Business (Minus The Cringe)
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20:09Showing off is one of the most important marketing strategies and yet we often feel uncomfortable with doing it. So, in this episode, I'm fixing that! I share a range of ways to show off minus the cringe so you can show the world how amazing you are. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 …
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What if people say I'm too expensive? What if no-one buys? Fear can be a blocker that keeps us small. Listen to this soundbite where I offer a quick reframe ... Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tutor, co…
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024: In conversation with Elyse Conlon: the quintessential British boarding school experience.
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30:17Today I'm joined by Elise Conlon, Director of Admission, International and Domestic at private boarding school Moreton Hall in the Shropshire countryside. We talk about what it's really like in a UK boarding school for students whether attending as a UK resident or internationally.By Aster Academy
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146 10 Ways To Attract Students WITHOUT Social Media
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31:31Social media is a long game. So, in this episode, I share 10 ways to attract students without it! This doesn't necessarily mean you need to do all 10. It doesn't mean you need to abandon social media. However, there is more we can be doing - without it taking over our lives - to support our marketing efforts. Links Mentioned ConvertKit (email marke…
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In this short soundbite, I explore what we can do during seasonal downtimes (panicking isn't one of my ideas!) Seasonality is normal and natural, so how can make the most of it? Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned profe…
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145 Lea Turner: How Community, Branding and Purpose Shape Your Business (and Pricing)
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40:55In this episode, Lea Turner joins me to explore the ripple effect of purpose-driven business. We discuss building a strong community, leading with heart, and how your impact shapes personal branding and pricing. Discover how to align your values, deepen connections, and elevate your education business. Listen now to learn: How to build a heart-led,…
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What's your unique selling point? In this week's episode we talk about using storytelling to build an authentic brand. Showing your clients the person behind the service gives a glimpse of your passion and encourages trust, emption and engagement. Take a look at WHY you need. to use storytelling to promote your brand and HOW you should do it in the…
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What does success mean to you? Have you defined it? In this short soundbite, I talk about a way to redefine success so you no longer compete with others and stay focused on your goals. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turne…
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144 6 Tips For Launching Your Tutoring Business
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17:31If you're in the launch stages of your tuition business, this one is for you. My strategies and tips will get you making sales and starting strong without wasting time on things that can wait. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropou…
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022: Stay in Demand: Game-Changing Marketing Strategies for Tutors
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5:50Having a robust marketing strategy for your international tutoring business is essential if you want to succeed. In this week's episode Sarah explores the best marketing practices to use to ensure you reach your ideal audience. Don't make the mistake of diving in without fully understanding where your audience will be looking.…
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Celebrating wins is more than a cliche - it's a powerful strategy to make more sales. Tutors, take a listen to this short soundbite for an instantly actionable reframe that'll strengthen your goals. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher '…
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143 Group Classes: Turning Bad Advice On Its Head
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19:34There's a lot of bad advice floating around about group classes. In this episode, I've chosen a small selection, turned them on their head and provided solutions that actually work. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned p…
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021: Understanding Guanxi and Mianzi: Unlocking Success in the Chinese Market
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5:02In this weeks episode Sarah dives into 2 essential concepts for working successfully in the Chinese market: Relationship building and mutual respect. 2025 Is the year of the snake and acknowledging this can make a positive impression. Grab a coffee and let's take a look at how we can navigate these concepts with ease…
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This episode is filled with lightbulb moments! In 4 minutes, I weave through some common reasons why people experience 'freeze' - when they want to do something, but just can't seem to get it done. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'd…
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142 8 Business Lessons Learnt From 8 Years Out Of The Classroom
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30:59To celebrate 8 years out of the classroom, I share 8 (non-obvious) lessons learned. I won't give them away - you'll have to listen! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a…
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Let's simplify how we do business starting with our branding! Instead of getting hung up on logos and colours, focus on showing up as you. Because, as I explore in this short soundbite, the age of company brands are dead. It's all about personal brands ... Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported ove…
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141 Lucy Spencer: From The Classroom To The Boardroom
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46:53Lucy shares how she has grown from being an independent tutor to hiring tutors to immense growth in just 9 years. In this conversation, she shares how to leverage your network, protect your energy and the numbers you need to pay attention to. Enjoy :-) Sumantha About Lucy Lucy Alexandra Spencer is the Founder and Director of Education Boutique, a t…
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This principle helps us with personal and professional interactions - it can even lead to more sales. In this short soundbite, I reflect on The Chimp Paradox from the Upgrade Your Mindset Book Club and hone into reframing behaviours. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and educat…
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In-person events can be daunting! In this episode, I talk through tangible things you can do to get the most out of them without exhausting yourself and/or feeling too outside of your comfort zone. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'd…
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The book we're covering in the Upgrade Your Mindset Bookclub gave me a lightbulb moment about combating imposter syndrome ... ... and I wanted to share it with you! Essentially, this short soundbite is about understanding where feelings come from so you can intervene. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've s…
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139 Staying In Control Of Sales Conversations
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20:12By the end of this episode, you'll feel comfortable with selling - a bold claim, I know! But I say it with confidence because everything I share has transformed my sales - it has for my clients too. Tune in for instantly-actionable ways to turn sales calls into relaxed and productive conversations. Enjoy :-). Sumantha ____________________ 👋🏽 Hello!…
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PS 78 Don't Try Getting Good At Things You Aren't Good At
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3:55This statement doesn't sound very encouraging, does it! Hear me out ... In this short soundbite, I explore how this concept is actually an important one to have in your back pocket. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned p…
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138 How to Niche And Be A Go-To As A Private Tutor
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19:37We hear about niching all the time, but what does it mean? In this episode, I explore its importance, how you can position yourself as a go-to and practical ideas of how to niche in your education business. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a t…
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This one insight has transformed how I work (and reduced my workload). Being in motion is feeling like you're doing something towards a goal. Being in action is actually doing something towards a goal. They're different, but the concept made me realised how often I blur the lines ... Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha Mc…
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020: Navigating UK Boarding Schools: Questions from Chinese Families
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6:06In this episode, Sarah explores the common questions Chinese families ask when selecting UK boarding schools for their children, the appeal of single-sex education, academic excellence, and cultural expectations. Learn about the critical factors that influence their decisions, from academic track records to extracurricular activities, and how tutor…
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137 Alima's Journey Of Her 1st Year Out Of The Classroom
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29:30Alima's first year out of the classroom is so interesting that I just had to invite her onto the pod! In this episode, she talks about how she: Got started in tutoring with word of mouth Ended up specialising in 11+ tuition with a heavy focus on mindfulness Started working with a range of people, including 'Ultra High Net Worth' clients Is already …
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I'm sharing something that has really turned my thinking on its head - how we need to stop focusing on goals and focus on systems instead. A goal delays happiness, a goal provides temporary achievement. It only becomes long-lasting when we focus on the 'how'. Enjoy :-) Sumantha PS. This is inspired by Atomic Habits by James Clear, the book we're lo…
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136 Turning Happy Customers into Raving Fans
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13:03A satisfied customer is one who's happy with what they paid for. A raving fan is someone is SO happy, they can't help but tell everyone about you! We want the latter, right? Well in this episode, I share 5 tweaks you can make to crafting the kind of experience that turns your customers into raving fans. Enjoy :-) Sumantha ____________________ 👋🏽 He…
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Are you embarking on a big project? Maybe you have some passion projects you can't find time for. In this 3-minute soundbite episode, I share learnings from the book club to explore how we can break big things into small things. Instead of passion projects sitting on our eventual to-do list, we can bring them to life! Enjoy :-) Sumantha ___________…
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135 Selling To Schools (And A Lot More!) with Anne Yipiyap
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40:48Join my conversation with Anne Morris where we discuss how she went about introducing a new concept to the education landscape, established her presence in schools, has a robust recruitment with gap-year students. She shares so many golden nuggets, and I found her ability to spot gaps in the market fascinating. About Anne: Anne Morris is a former M…
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