Tutors and education business owners - you're in the right place! This is the home to fluff-free and actionable ideas to grow your business on your terms. I'm your host Sumantha, the founder of the ATTRACT® Approach, a business trainer with over 15 years of experience and a former teacher-turned-tutor. I walk the journey with you through weekly episodes to help you with tangible growth and an improved mindset. You'll also hear from inspirational guests at different stages of their journeys. ...
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Essential resource for tutors and teachers aiming to scale into the international market.
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148 Tutors, Let's Make Launching New Things Easier
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28:30Launching new things can be overwhelming and scary. Well, not anymore! In this episode, I share a range of ideas and strategies to make launching feel safer so you can do it with confidence. No more worrying about whether your new thing will sell! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tut…
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'Progress over perfection' isn't just a catchy slogan. It is such an important aspect of business growth because waiting for perfection can cost you opportunities. In this short soundbite, I share a way I get started with imperfect action that might give you some ideas! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've…
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025 - How To Attract High Paying Clients And Educational Agents
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7:06In this episode we look at the importance of social proof, and my top tips for pricing, marketing and story-telling. We'll look at how charging more, is actually the best way to get new clients.By Aster Academy
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147 Show Off Your Tutoring Business (Minus The Cringe)
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20:09Showing off is one of the most important marketing strategies and yet we often feel uncomfortable with doing it. So, in this episode, I'm fixing that! I share a range of ways to show off minus the cringe so you can show the world how amazing you are. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 …
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What if people say I'm too expensive? What if no-one buys? Fear can be a blocker that keeps us small. Listen to this soundbite where I offer a quick reframe ... Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tutor, co…
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024: In conversation with Elyse Conlon: the quintessential British boarding school experience.
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30:17Today I'm joined by Elise Conlon, Director of Admission, International and Domestic at private boarding school Moreton Hall in the Shropshire countryside. We talk about what it's really like in a UK boarding school for students whether attending as a UK resident or internationally.By Aster Academy
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146 10 Ways To Attract Students WITHOUT Social Media
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31:31Social media is a long game. So, in this episode, I share 10 ways to attract students without it! This doesn't necessarily mean you need to do all 10. It doesn't mean you need to abandon social media. However, there is more we can be doing - without it taking over our lives - to support our marketing efforts. Links Mentioned ConvertKit (email marke…
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In this short soundbite, I explore what we can do during seasonal downtimes (panicking isn't one of my ideas!) Seasonality is normal and natural, so how can make the most of it? Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned profe…
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145 Lea Turner: How Community, Branding and Purpose Shape Your Business (and Pricing)
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40:55In this episode, Lea Turner joins me to explore the ripple effect of purpose-driven business. We discuss building a strong community, leading with heart, and how your impact shapes personal branding and pricing. Discover how to align your values, deepen connections, and elevate your education business. Listen now to learn: How to build a heart-led,…
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What's your unique selling point? In this week's episode we talk about using storytelling to build an authentic brand. Showing your clients the person behind the service gives a glimpse of your passion and encourages trust, emption and engagement. Take a look at WHY you need. to use storytelling to promote your brand and HOW you should do it in the…
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What does success mean to you? Have you defined it? In this short soundbite, I talk about a way to redefine success so you no longer compete with others and stay focused on your goals. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turne…
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144 6 Tips For Launching Your Tutoring Business
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17:31If you're in the launch stages of your tuition business, this one is for you. My strategies and tips will get you making sales and starting strong without wasting time on things that can wait. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropou…
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022: Stay in Demand: Game-Changing Marketing Strategies for Tutors
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5:50Having a robust marketing strategy for your international tutoring business is essential if you want to succeed. In this week's episode Sarah explores the best marketing practices to use to ensure you reach your ideal audience. Don't make the mistake of diving in without fully understanding where your audience will be looking.…
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Celebrating wins is more than a cliche - it's a powerful strategy to make more sales. Tutors, take a listen to this short soundbite for an instantly actionable reframe that'll strengthen your goals. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher '…
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143 Group Classes: Turning Bad Advice On Its Head
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19:34There's a lot of bad advice floating around about group classes. In this episode, I've chosen a small selection, turned them on their head and provided solutions that actually work. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned p…
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021: Understanding Guanxi and Mianzi: Unlocking Success in the Chinese Market
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5:02In this weeks episode Sarah dives into 2 essential concepts for working successfully in the Chinese market: Relationship building and mutual respect. 2025 Is the year of the snake and acknowledging this can make a positive impression. Grab a coffee and let's take a look at how we can navigate these concepts with ease…
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This episode is filled with lightbulb moments! In 4 minutes, I weave through some common reasons why people experience 'freeze' - when they want to do something, but just can't seem to get it done. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'd…
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142 8 Business Lessons Learnt From 8 Years Out Of The Classroom
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30:59To celebrate 8 years out of the classroom, I share 8 (non-obvious) lessons learned. I won't give them away - you'll have to listen! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a…
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Let's simplify how we do business starting with our branding! Instead of getting hung up on logos and colours, focus on showing up as you. Because, as I explore in this short soundbite, the age of company brands are dead. It's all about personal brands ... Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported ove…
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141 Lucy Spencer: From The Classroom To The Boardroom
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46:53Lucy shares how she has grown from being an independent tutor to hiring tutors to immense growth in just 9 years. In this conversation, she shares how to leverage your network, protect your energy and the numbers you need to pay attention to. Enjoy :-) Sumantha About Lucy Lucy Alexandra Spencer is the Founder and Director of Education Boutique, a t…
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This principle helps us with personal and professional interactions - it can even lead to more sales. In this short soundbite, I reflect on The Chimp Paradox from the Upgrade Your Mindset Book Club and hone into reframing behaviours. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and educat…
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In-person events can be daunting! In this episode, I talk through tangible things you can do to get the most out of them without exhausting yourself and/or feeling too outside of your comfort zone. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'd…
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The book we're covering in the Upgrade Your Mindset Bookclub gave me a lightbulb moment about combating imposter syndrome ... ... and I wanted to share it with you! Essentially, this short soundbite is about understanding where feelings come from so you can intervene. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've s…
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139 Staying In Control Of Sales Conversations
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20:12By the end of this episode, you'll feel comfortable with selling - a bold claim, I know! But I say it with confidence because everything I share has transformed my sales - it has for my clients too. Tune in for instantly-actionable ways to turn sales calls into relaxed and productive conversations. Enjoy :-). Sumantha ____________________ 👋🏽 Hello!…
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PS 78 Don't Try Getting Good At Things You Aren't Good At
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3:55This statement doesn't sound very encouraging, does it! Hear me out ... In this short soundbite, I explore how this concept is actually an important one to have in your back pocket. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned p…
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138 How to Niche And Be A Go-To As A Private Tutor
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19:37We hear about niching all the time, but what does it mean? In this episode, I explore its importance, how you can position yourself as a go-to and practical ideas of how to niche in your education business. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a t…
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This one insight has transformed how I work (and reduced my workload). Being in motion is feeling like you're doing something towards a goal. Being in action is actually doing something towards a goal. They're different, but the concept made me realised how often I blur the lines ... Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha Mc…
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020: Navigating UK Boarding Schools: Questions from Chinese Families
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6:06In this episode, Sarah explores the common questions Chinese families ask when selecting UK boarding schools for their children, the appeal of single-sex education, academic excellence, and cultural expectations. Learn about the critical factors that influence their decisions, from academic track records to extracurricular activities, and how tutor…
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137 Alima's Journey Of Her 1st Year Out Of The Classroom
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29:30Alima's first year out of the classroom is so interesting that I just had to invite her onto the pod! In this episode, she talks about how she: Got started in tutoring with word of mouth Ended up specialising in 11+ tuition with a heavy focus on mindfulness Started working with a range of people, including 'Ultra High Net Worth' clients Is already …
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I'm sharing something that has really turned my thinking on its head - how we need to stop focusing on goals and focus on systems instead. A goal delays happiness, a goal provides temporary achievement. It only becomes long-lasting when we focus on the 'how'. Enjoy :-) Sumantha PS. This is inspired by Atomic Habits by James Clear, the book we're lo…
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136 Turning Happy Customers into Raving Fans
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13:03A satisfied customer is one who's happy with what they paid for. A raving fan is someone is SO happy, they can't help but tell everyone about you! We want the latter, right? Well in this episode, I share 5 tweaks you can make to crafting the kind of experience that turns your customers into raving fans. Enjoy :-) Sumantha ____________________ 👋🏽 He…
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Are you embarking on a big project? Maybe you have some passion projects you can't find time for. In this 3-minute soundbite episode, I share learnings from the book club to explore how we can break big things into small things. Instead of passion projects sitting on our eventual to-do list, we can bring them to life! Enjoy :-) Sumantha ___________…
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135 Selling To Schools (And A Lot More!) with Anne Yipiyap
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40:48Join my conversation with Anne Morris where we discuss how she went about introducing a new concept to the education landscape, established her presence in schools, has a robust recruitment with gap-year students. She shares so many golden nuggets, and I found her ability to spot gaps in the market fascinating. About Anne: Anne Morris is a former M…
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In this short soundbite, I hone in on this concept. Inspired by the Upgrade Your Mindset book club, Mel Robbins talks about how change is often simple but rarely easy. And it's important to pause on this because we often put pressure on ourselves to keep growing, to keep learning and to keep taking action. But that isn't sustainable. Listen to this…
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In this episode, I'm giving you clear strategies to plan a year's worth of content in a way where you connect with your audience. Importantly, these ideas will take away the stress of 'what should I post?' and ensure your content works hard for you! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 t…
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PS 73 HowThe Domino Effect Can Transform Your Business
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1:57One change leads to bigger changes. That's the domino effect in a nutshell! Want to know how you can apply it to make more sales? Including more clients to group classes? Listen now! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned …
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133 Marketing Strategies That Actually Work for Education Businesses
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28:43Generic marketing strategies rarely work for education businesses because our niche is quite unique! For a start, if you're something like a tutor, you trying to sell to someone who is a decision-maker but not the person who will actually work with you. That's why I've dedicated one whole episode for strategies that are proven to work for our niche…
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019: How can YOU appeal to International Agents?
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5:32If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. We've spoken previously about how important International Agents are to your tutoring business. During this episode Sarah discusses 3 BIG TIPS to help you build rapport with, and be a…
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Apparantly, you can change your life in a series of 5-second decisions (according to Mel Robbins). I wasn't sure at first, but after trying it in a couple of situations, I am starting to see its power ... Listen to this short soundbite to find out more! Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors …
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132 Setting Up A Digital Course For Passive Income
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19:45Passive income—sounds dreamy! Well, it’s entirely possible, and in this episode, I discuss how to create a digital course that suits your unique business style, how to ensure it meets your audience's needs, and how to set it up for long-term success. Remember, this isn’t about following some one-size-fits-all formula. I’m all about you doing things…
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018: Don't Slack on LinkedIn! : Sumantha McMahon
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19:01If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. In this episode, Sarah is joined by Sumantha McMahon, she's built a great brand on LinkedIn and today she shares some of her secrets and why you should NOT slack on LinkedIn. Connect …
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PS 71 Do We All Have ADD? (It's Not What You Think)
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1:59ADD - today, it isn't what you think. Spoiler alert - it stands for Adventure Deficit Disorder. Want to know more? You'll have to spare 1.5 minutes and give this a listen! Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners. As a teacher 'dropout' turned professional tutor, c…
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131 Overcoming Key Mindset Blocks As a Business Owner (talk about book club)
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20:23Running a business is amazing and hard - all at the same time! Whether you're a new or seasoned entrepreneur, mindset challenges are always cropping up. In this episode, I run through just a few of them: 1 Imposter syndrome 2 Being open to being right and wrong 3 Dealing with difficult clients, colleagues and/or counterparts Enjoy :-) Sumantha ____…
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If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. In this episode, Sarah talks about the importance of referrals. They are so important because when you meet a family you've been referred to, they already know how great you are! Get …
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If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. In this episode, Sarah provides tips to kickstart building your tutoring brand. There are so many businesses and so much noise out there, so you and your brand NEED to stand out! Get …
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PS 70 Are You Overestimating Your Competition?
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2:11The narrative of being 'realistic' often stops us from thinking, dreaming and taking action on big goals. And wrapped up in that is the concept of overestimating competition and underestimating ourselves. In this episode, I give you an example from The 4-Hour Work Week by Tim Ferris that really highlights it, and liberates us from the fear of rejec…
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130 Getting Into International Tutoring With Sarah Capewell
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35:39What a great way to end this season! Sarah Capewell, an international tutor and agent, shares honest advice and information for people interested in entering the international market. We cover: How to establish yourself as a newbie Advice for people going on the TTA Trade Mission How to work with agents The realities Listen or watch so you don't mi…
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015: The International Market : BIG Things to Consider
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7:07If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Curious about expanding your tutoring business internationally? In this episode, we dive into the key steps for going global, from finding your niche and understanding cultural differ…
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If we're going to get hung up on the negative what ifs, we need to balance it with 'what if it DOES work out?' In this episode, I give you an example from The 4-Hour Work Week by Tim Ferris. In the book, he gives us a system to approaching planning for a big leap of faith in a structured and safe way (book clubbers, here's the relevant chapter) Enj…
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This is your perfect foundation for understanding and getting started with email marketing In this episode, I tackle three broad questions: 1️⃣ What is email marketing and do I need it? 2️⃣ What could I use it for? 3️⃣ How can I get results through it? Masterminders, here's the link to the existing email marketing training (when you join, you get i…
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