Best Sumantha McMahon Podcasts (2023)

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Upgrade Your Education Business

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91 Making More Sales Without Creating Fresh Content 12:56

3h ago12:56

12:56

High-quality content is a great way to create a digital presence, but it can feel like you're on a never ending treadmill at times. In this episode, I share various ways to make sales WITHOUT constantly creating fresh content. That way, you can keep circling around your core messages become an authority in your niche. Enjoy :-) Sumantha ___________…

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PS 30 State The Obvious 2:05

10d ago2:05

2:05

Because it's obvious, we often don't mention it. But, as I demonstrate in this short sound bite, it can be so powerful. Take a listen for a quick tip to tweak your content so it makes sales, instead of just attracting browsers! Enjoy :-) Sumantha Recommended book: The Copywriter's Handbook ____________________ Book your FREE discovery call with Sum…

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90 Not Sure How To Use LinkedIn For Your Education Business? 17:24

13d ago17:24

17:24

If LinkedIn is a bit of a mystery, or you simply want to boost the results you get, this episode is for you! I share some key ways to find a way to use LinkedIn that'll make it valuable in your business toolkit. Masterminders, remember to check out our in-depth LinkedIn training. Enjoy :-) Sumantha ____________________ Book your FREE discovery call…

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PS. 29 Trust The Process 1:57

19d ago1:57

1:57

Do you ever let the 'what ifs' stop you? I do. In this short episode, I talk about how valuable it is to just go for it, in a way where you are safe and can learn from any what ifs - if they happen. Enjoy :-) Sumantha ____________________ Book your FREE discovery call with Sumantha Join The Tutors' Mastermind - pay monthly, cancel any time Grab the…

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89 Getting Clients Through Word Of Mouth With Ilana King 35:49

22d ago35:49

35:49

In this wonderful discussion with Ilana King, we share lots of ways to establish yourself in a way where you can rely on word of mouth to attract clients. Importantly, we both unpack situations where word of mouth is useful and where it isn't, as well as the different ways word of mouth can manifest. Masterminders - add these tips to your personal …

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PS. 28 Goals Are Like Magnets 1:33

27d ago1:33

1:33

Sometimes, when you come from a teaching or corporate background to run your own business, you shy away from targets. You feel a bit 'targeted out'. But, they work. Just because they weren't use motivationally in your career, doesn't mean you can use them to give you clarity and focus in your business. In this short episode, I share some quick ways…

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88 4 Powerful Ways To Attract Clients All Year Around 19:22

29d ago19:22

19:22

Most of us education business owners have seasons in our business. Summer, for example, can be quiet. But, there are ways to nurture your audience to make sure you can make sales at any point in the year, and this episode shows you how! Masterminders, here are your links: Training: Breadcrumbing: Transform Your Visibility Full Member Link Videos On…

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PS. 27 “Progress isn’t about speed. It’s about direction.” 2:01

1M ago2:01

2:01

Something I talk about a lot is the need to be intentional with everything we do in our businesses. In short, we need to decide what we want to achieve out of each of our business tasks, and let that steer our decisions. In this short episode, I unpack this concept to help you find ways to ensure everything you do is a valuable tool in your busines…

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87 How To Increase Your Prices Without Losing Clients 12:31

1M ago12:31

12:31

Rolling out price increases can be stressful - what if I lose clients? What if they get cross? We don't want fear to stop us, do we?! In this episode, I unpack the different ways you can approach increasing prices so that you DON'T lose clients or, at the very least, minimise the risk. Enjoy :-) Sumantha ____________________ Book your FREE discover…

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PS. 26 Keep It Simple 1:43

1M ago1:43

1:43

Overthinking and aiming for perfection are the biggest barriers to progress. We know this. But we still do it (me included!). In this short episode, I draw on a powerful statement made by a coach whose course I took. And I leave you with the question - can it, whatever it may be, be simplified? Enjoy :-) Sumantha ____________________ Book your FREE…

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86 Client Spotlight: How Seleena achieved a £30k increase in her tuition business in less than 6 months 29:32

1M ago29:32

29:32

A client spotlight where Seleena shares how she is growing her tuition business (without hiring tutors) fast and effectively. Here's a sneak peek ... Seleena Lloyd from Lloyd Learns shares her journey that has led her to achieving a £30k+ annual payrise with her tuition business through: 👉 Investing in structured and tailored support 👉 Streamlining…

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PS. 25 Re-starting Is Harder Than Keeping Going 2:02

2M ago2:02

2:02

If a car breaks down, it takes a lot of strength to get it moving again. But once the wheels are in motion, it's easier to keep it moving - even if very slowly. In this short episode, I talk about ways to keep momentum going so you aren't in a position of losing the effects of your hard work. Enjoy :-) Sumantha ____________________ Book your FREE d…

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85 How To Build A Loyal Audience 13:48

2M ago13:48

13:48

We don't just want customers! We want customers who create customers. In this episode, I navigate the different ways to nurture loyalty so you have a warm audience who support you. It leans into a lot of the work we do in the Tutors' Mastermind, so if you're ready to form a strategic approach, join us! Here's the link to check it out: https://www.t…

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PS 24 Big Things Are Made Of Small Things 2:38

2M ago2:38

2:38

Feeling overwhelmed or tackling a big project and not knowing where to start is a common situation for business owners. But a mindset shift that really helped me, was the acknowledgment that big things are made of small things. A journey is made of small steps. In this episode, I talk about how this can help personally and with business. Enjoy :-) …

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84 You asked, I answered! 16:48

2M ago16:48

16:48

A special question and answer episode! Here are the questions I'll be answering: What has been the highlight of your career? How do you motivate students and give rewards? How do you get students yourself if you want to move away from working with agencies? What's the best way to set up group classes? How much should I be charging? Enjoy :-) Sumant…

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PS. 23 Don't Try And Replace Google 2:11

2M ago2:11

2:11

Sharing value is a sure-fire way to establish trust with future clients. But to do it succesfully, we NEED to show off our expertise. In this short episode, I navigate around this and share examples of how we can turn our golden nuggets into touch points to make sales. Enjoy :-) Sumantha ____________________ Book your FREE discovery call with Suman…

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83 Launch Your Tutoring Business with Richard Cowell 44:44

2M ago44:44

44:44

Launching a tutoring business is tough! Especially now, when there are so many of us and so much noise online. In this episode, Richard and I share some insights from our experiences (including what we'd do differently). And we address some questions asked from members of his community ... Enjoy :-) Sumantha ____________________ Book your FREE disc…

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PS. 22 Are you trying to IMPRESS or IMPACT? 1:24

2M ago1:24

1:24

These seven words wonderfully summarise the core of what works when it comes to marketing. It should never be about us. It should always be about 'them' (our future clients). And in this short episode, I unpack the layers of how we can make sure we always make an impact. Enjoy :-) Sumantha ____________________ Book your FREE discovery call with Sum…

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82 Using Freebies To Make Sales 9:33

2M ago9:33

9:33

We don't want to train our audiences to expect free stuff from us! We need our freebies to sell. In this episode, four things to consider if you're wondering why your free material isn't making as many sales as you'd like. Enjoy :-) Sumantha ____________________ Book your FREE discovery call with Sumantha Join The Tutors' Mastermind - pay monthly, …

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PS. 21 Don't Take It Personally 1:32

3M ago1:32

1:32

Networking is fun, but the more you do it, the higher chance there is of coming across unpleasant behaviours. Unfortunately, I have. While I used to take it personally, I don't anymore. And in this episode, I share some mindset shifts that helped. Enjoy :-) Sumantha ____________________ Book your FREE discovery call with Sumantha Join The Tutors' M…

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81 How To Manage All The Moving Parts Of Running A Business 14:52

3M ago14:52

14:52

There is always so much to do! Tune in as I share various ways I stay on top of marketing. For context, in addition to running two businesses and everything that comes with that, I create content for 7-9 platforms. So, I need ways to stay on top of it and in this episode, I'm sharing exactly how ... Links mentioned: Ep 6 Streamlining & Automating E…

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PS. 20 Stop Learning, Start Acting 2:16

3M ago2:16

2:16

In this 2-minute soundbite, I unpack the importance of committing to taking action. We consume so much information and advice. But how much of it do we implement? Enjoy :-) Sumantha ____________________ Book your FREE discovery call with Sumantha Join The Tutors' Mastermind - pay monthly, cancel any time Grab the 100 Content Prompts - pay once and …

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80 Triage Why You May Not Be Attracting As Many Clients As You Want 15:33

3M ago15:33

15:33

Tune in as I ask you questions that'll help you pinpoint why you may not be making as many sales as you like. Warning: you may not love everything I say, but all I ask is that you keep an open mind! Ultimately, you have to be willing to change something if you want to change something. Enjoy :-) Sumantha ____________________ Book your FREE discover…

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PS.19 You're in a better place than you think! 1:23

3M ago1:23

1:23

We're hard on ourselves. We focus on: What we don't do well How much we're yet to learn How much we haven't achieved yet But, we have to celebrate the wins or we'll forget to enjoy the journey. And what's the point of running a business if we don't enjoy it? Enjoy :-) Sumantha ____________________ Book your FREE discovery call with Sumantha Join Th…

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79 6 Hacks To Stay On Top Of Your Marketing 13:14

3M ago13:14

13:14

Struggling to stay on top of marketing? Feels relentless, doesn't it? In this episode, I share six top tips on making it easier. They're tried and tested by me and my clients, and allow me to create content for: 6 social media platforms and ... A weekly podcast (2 episodes a week) Enjoy :-) Sumantha ____________________ Book your FREE discovery cal…

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PS. 18 A Lesson From Parenting That We Can Apply To Our Businesses 1:21

3M ago1:21

1:21

Got a minute? In this 1-minute soundbite, I relate some insightful parenting advice to our businesses. "Parenting is when the days are long, but the years are short." Enjoy :-) Sumantha ____________________ Book your FREE discovery call with Sumantha Join The Tutors' Mastermind - pay monthly, cancel any time Grab the 100 Content Prompts - pay once …

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78 What To Do When You Feel Like Giving Up On Your Business 10:24

4M ago10:24

10:24

Every business owner goes through low points, and sometimes, it manifests as questioning whether it's worth continuing with their businesses. If you are experiencing this, by the end of this episode, you'll realise: You're not alone There are some things to touch base with that can help Enjoy :-) Sumantha ____________________ Book your FREE discove…

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PS. 17 The Fastest Way To Grow Is Slowly 3:12

4M ago3:12

3:12

Going too slow can stunt business growth. Going to fast can make it come to a standstill. But accepting that the fastest way to grow is slowly, leads to a business that steadily grows and gives you what you want for much longer. Enjoy :-) Sumantha ____________________ Book your FREE discovery call with Sumantha Join The Tutors' Mastermind - pay mon…

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77 Ways To Make Your Tutoring Business Pay A Full-Time Salary 14:04

4M ago14:04

14:04

In this episode, I avoid the obvious stuff like marketing, and given you some other things to consider so you can make tutoring your full-time salary. Here's a sneak peak: Deciding whether to be self-employed or an entrepreneur Being clear on your 'why' so you make wise business decisions Preparing for success and future-proofing Being visible beyo…

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PS. 16 Your Brain Is For Creating, Not Storing 2:21

4M ago2:21

2:21

Inspired by David Allen, productivity guru, I share some ways you can release some brain space for more income generating tasks. Enjoy :-) Sumantha ____________________ Book your FREE discovery call with Sumantha Join The Tutors' Mastermind - pay monthly, cancel any time Grab the 100 Content Prompts - pay once and get lifetime access ______________…

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76 Let's Make social media work harder than you for it! 13:39

4M ago13:39

13:39

Social media marketing is hard work! Love it or hate it, we have to publish content frequently and consistently for it to yield results. So, since we are working hard, let's make social media work even harder for us i.e. how we can make our efforts and content have an impact for longer? This is a really useful area to focus on because social media …

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Upgrade Your Education Business

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PS. 15 Stop Writing With The Wrong Hand! 2:32

4M ago2:32

2:32

Imagine if someone asked you to write with your non-dominant hand. It'd feel awkward, right? Difficult, uncomfortable and the results wouldn't be great. As I heard from 'the boy with the broken brain' (link to the podcast episode is below), this is just the feeling when we choose the wrong kind of learning or coach for us. You know what it's like. …

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75 7 Things I Would Do Differently If I Set Up My Tutoring Business Again 18:43

4M ago18:43

18:43

In this episode, I share common mistakes new business owners made (that I made too) to help you avoid them! There's a lot I would have done differently to fast-track growth. I learnt a lot by experimenting and working things out by myself, but my stress levels didn't thank me for it! Here's a sneak peek at the 7 lessons learnt that I share: Being l…

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PS. 14 It's All About What You Create 2:42

4M ago2:42

2:42

When we invest in any kind of support, whether it's a coach, a course or a mentor, we look for the return on investment - in short, we want results from what we've invested in. And if we don't get results, it not unusual to feel like we made a bad investment, like the trainer somehow let us down. Now, that could be the case, but it isn't always. A …

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Upgrade Your Education Business

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74 4 ways you might be leaving money on the table 16:20

4M ago16:20

16:20

We often focus on attracting new clients, launching new things in our business etc. But how often do we optimise what we already have? In this episode, I dive into four ways you might be leaving money on the table including: Missing links and inefficient processes Having transactional conversations Not following up Not using your network Whenever I…

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PS. 13 The Honeymoon Phase Is Misleading 3:26

5M ago3:26

3:26

I was listening to a sex therapist say how there was a large proportion of people in sexless relationships. She explored many reasons why, but one stood out for me, and it was this: People use the honeymoon phase - the first six months of a relationship - as an indication of their partner's sex drive. In this episode, I talk about how this maps to …

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73 How To Build Authority In Your Niche (So You Become A Go-To) 18:15

5M ago18:15

18:15

Marketing can be hard work, and we often feel like we're stuck on a content treadmill. In this episode, I share ways to change that. Ways to: Be in fewer places in a way where people come to us Position yourself as a 'go-to' in your niche Build a loyal audience The truth is, if we work hard on marketing, it needs to work even harder for us. And I w…

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PS. 12 Give Your Business Some Love! 2:32

5M ago2:32

2:32

Spoiler alert! If you talk about successes (no, it's not boasting), it leads to more sales. I take inspiration from the Netflix series called Watcher - it's a creepy one that features a stalker. But, don't worry - I'm not mapping stalking to our businesses! What I do talk about is one element that features an English professor who asks students to …

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72 Making Sales With Facebook Groups with Zoe Mckeown 38:25

5M ago38:25

38:25

In this episode, Zoe shares a range of golden nuggets that I guarantee will give you ideas regardless of where you're at with Facebook groups! In this conversation, we talk about: What to do if you're struggling with your group/wondering if you should set one up How to make it an integral part of your sales process Different ways to use it in your …

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PS. 11 The Power Of Original Thought 2:38

5M ago2:38

2:38

Do you ever ask yourself: am I doing this because it's what I think is best, or because it's how it has always been done? I'm drawing inspiration from the CEO of Bumble, Whitney Wolfe Herd who talks about the power of original thought. Soundbites " She suggested we start by asking us 'what do we know is true?' " " She advised we base decisions arou…

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71 Choosing Business Support That'll Get You Results 14:27

5M ago14:27

14:27

Investing in the wrong support is an expensive mistake to make! This episode is all about guiding you through how to decipher which courses, coaches and mentors are right for you, right now. Here's what I unpack: 1. How to decide whether a one-size-fits-all or tailored approach is what you need. 2. Deciding on whether someone has the right experien…

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PS. 10 Upset The Status Quo 2:43

6M ago2:43

2:43

Tradition exists in every industry. It's the way it has always been done. So, when you try and break free from that, it can be tough. But, if nothing changes, then nothing changes. And just because it has always been done that way, doesn't mean it still should. Soundbites " I was part of this wave of change during the pandemic. Not only did online …

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70 Managing Overwhelm 14:38

6M ago14:38

14:38

There is always so much to do, isn't there?! It's not unusual to experience overwhelm as a business owner - in fact, I'd go as far as to say that it's completely normal. I'm yet to meet anyone who doesn't experience it, so we need to normalise it. Overwhelm doesn't mean we're bad business people. It doesn't mean that there's something wrong with us…

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PS. 09 Is Your Language Stopping You From Being Great? 2:36

6M ago2:36

2:36

When I reflected on the language I use, so many lightbulbs went off in my brain! "I'm bad with numbers" meant my annual tax return was a thing of dread, and I avoided conversations around financial planning. "I'm so bad at video" delayed me from just going for it and made me overthink it. The language we use is so powerful, and in this episode, I i…

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69 Franchising Your Business with Karen Gibb 27:32

6M ago27:32

27:32

Karen Gibb from Mind Marvels joins me in this conversation to explain: Why she chose to franchise instead of hiring a team How she held her nerve as she spent money and time in setting everything up Advice she'd give to anyone thinking of franchising I always love speaking to Karen because she is so honest! And I know that her insights will give pe…

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PS. 08 What We Think Doesn't Matter 3:30

6M ago3:30

3:30

We can't assume that others have the same struggles as us. Sounds obvious, right? Well, it's tempting to create services and products with ourselves in mind. For instance, I'm a tutor who helps other tutor business owners. I can't assume they have the same pain points as me. And as education business owners, we're prone to deciding what support peo…

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68 The 5 Stages Of Launching Something New 14:53

6M ago14:53

14:53

Links Mentioned My recommended email marketing platform (ConvertKit) The LMS I use (Thinkific) Episode - Streamlining & Automating Video - How I Onboard New Clients One of the ways I help clients take an idea to income is by helping them create a launch plan. So today, I mentor you from afar and give you some ideas of how to structure a launch so t…

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PS. 07 Everyone Has The Right To Start Over 3:50

6M ago3:50

3:50

Starting again isn't the same as giving up. It's a tough one to navigate. Despite knowing that leaving teaching was the best thing for me, I couldn't help but feel like I had failed. But reframing that has been invaluable in my business as I explain in this episode. Soundbites: "Many of us in the education business space are ex-teachers. I know not…

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67 Social Media Is Changing - We HAVE To Change With It 16:39

6M ago16:39

16:39

I'm increasingly finding that my clients are just not attracting new customers through social media marketing in the traditional ways, especially my tutor clients. So in this episode, I talk about the things I've noticed from both my experience and what's working for my clients, so that you can tailor your strategy. This episode is perfect for you …

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Upgrade Your Education Business

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PS. 06 Why Letting Go Is Crucial To Business Success 2:50

6M ago2:50

2:50

Fact: if we don't change as our markets change, we risk getting left behind. It's harder than we imagine to accept. Because we're often stuck in the 'but that's always worked for me' mentality. In this episode, I share how we have to change what we;re doing in the educatiom business space if we want our businesses to continue thriving. Soundbites: …

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Sumantha McMahon Podcasts

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