Each week, Sumantha shares fluff-free actionable ideas for education businesses who want to grow their businesses on their terms. Whether itβs marketing, turning ideas to income or wellbeing, each episode is designed to inspire you to take action that you can mould to suit your needs. Sumantha has been delivering training to large and medium sized businesses for 17+ years. As a teacher-turned-tutor, she now focuses on supporting education businesses. Outside of this, Sumantha delivers traini ...
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130 Getting Into International Tutoring With Sarah Capewell
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What a great way to end this season! Sarah Capewell, an international tutor and agent, shares honest advice and information for people interested in entering the international market. We cover: How to establish yourself as a newbie Advice for people going on the TTA Trade Mission How to work with agents The realities Listen or watch so you don't miβ¦
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If we're going to get hung up on the negative what ifs, we need to balance it with 'what if it DOES work out?' In this episode, I give you an example from The 4-Hour Work Week by Tim Ferris. In the book, he gives us a system to approaching planning for a big leap of faith in a structured and safe way (book clubbers, here's the relevant chapter) Enjβ¦
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This is your perfect foundation for understanding and getting started with email marketing In this episode, I tackle three broad questions: 1οΈβ£ What is email marketing and do I need it? 2οΈβ£ What could I use it for? 3οΈβ£ How can I get results through it? Masterminders, here's the link to the existing email marketing training (when you join, you get iβ¦
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Fancy releasing time from your working life? Time to do things you love while earning what you need and want? Well, that's what Ferris promises in his book 'The 4-Hour Work Week'. It's September's book in the Upgrade Your Mindset (& Business) book club, and this month, I'll be sharing some golden nuggets so you can benefit from it, even if you don'β¦
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In this episode, I share useful tips to create a podcast that: β is sustainable β isn't as time consuming as it could be β encourages a loyal listenership Enjoy :-) Sumantha PS. My video version is here https://www.youtube.com/playlist?list=PLBCQfSQE53kC4eNeyiaN8mJ3EJieLzIlQ ____________________ ππ½ Hello! I'm Sumantha McMahon, a qualified business β¦
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PS 67 Trust Is More Important Than I Realised!
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Would you believe me if I said you could make sales before you'd delivered anything? Solely based on trust? In this short episode, I talk about the importance of trust - beyond the obvious. Enjoy :-) Sumantha ____________________ ππ½ Hello! I'm Sumantha McMahon, a qualified business trainer with over 18 years' experience, and a former teacher turnedβ¦
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127 Let's Make Sales Easier (Without Being Pushy)
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In this episode, I ask you three questions that'll help you make more sales without being pushy. Here they are: #1 Are you giving people enough to make them feel safe to buy? #2 Are you looking at opportunities right in front of you? #3 Are you meeting people where they're at? Have a listen for ideas and tips. Video version: https://youtu.be/RdS_rcβ¦
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In this quick soundbite, I share a powerful nugget I once heard from a bevaioural psychologist about one of the ways to break a cycle that can cause imposter syndrome ... ... paralaysis caused by learning. Listen to this 2 minute episode to understand how to keep learning while breaking the cycle. Enjoy :-) Sumantha ____________________ ππ½ Hello! Iβ¦
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In this episode, I share my personal journey of leaving the classroom. It was filled with highs and lows, and I share five lessons learnt that I wish I had known. I really hope it helps anyone who is leaving or has just left; more than anything, I hope it gives you faith that this 'fog' will lift. Enjoy :-) Sumantha ____________________ ππ½ Hello! Iβ¦
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PS 65 Should You 'Feel The Fear And Do It Anyway'?
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I like this quote, but I'm not certain it's good advice. Listen to this episode where I explore times when I've navigated this concept (I'm navigating it right now). Spoiler alert: I've come to the conclusion the advice, on the surface, needs some adding to! Enjoy :-) Sumantha ____________________ ππ½ Hello! I'm Sumantha McMahon, a qualified businesβ¦
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125 Rita's Journey Of Personal Resilience
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Listen to Rita Farrell's inspirational and enlightening story of how she overcame personal challenges to turn her tutoring business from supplementing her income, to one that enables the life she wants. I met Rita in March 2023, and she took fast action - we started working together the very same day. And since then, she has: π₯ Dropped her 4 days iβ¦
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This is a key way to unlock success with content marketing. It's easy and tempting to schedule every piece of evergreen content in advance, but the real way to connect with your audience is to connect with what affects them right now. It doesn't mean you can't pre-schedule content, but it does mean having a system that makes space for content that β¦
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Ready to know the four areas to consider when launching groups? Ready to take the confusion out of the process? In this episode, I cover the four key areas so you can launch quickly and efficiently. Will you teach online, face to face or both? What are the implications? What class size suits you, your students and your subject? Which group model suβ¦
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Coming out of your online bubble and meeting people in real life can be unnerving. But, as I experience time and time again, our community is a friendly one. A welcoming one and an inclusive one. And as I mention in the episode, if you're ever going to an event that I'm also attending, and you feel nervous, contact me and we'll walk in together. Enβ¦
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123 7 Tips For Hiring A VA Into Your Business
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Knowing how to approach hiring and working with a VA can be hard - I learnt through trial and error. In this episode, I talk you through everything I wish I had known when I started exploring. Enjoy :-) Sumantha PS. If you're in the Tutors' Mastermind and want to see a demo of how I organise tasks and work with my VAs using ClickUp, here's the linkβ¦
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Trust is so crucial in business - with potential clients, existing ones and colleagues. There are many ways to establish and develop trust, some of which I talk about in this episode. But a big way is to say what you mean and mean what you say. Enjoy :-) Sumantha ____________________ ππ½ Hello! I'm Sumantha McMahon, a qualified business trainer withβ¦
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122 Handling 'You're Outside Of My Budget'
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This is the objection that comes up for everyone and can make us doubt ourselves. So, in this episode, I talk about: β Navigating the situation when you're in it β Ways to find out the real hesitation Masterminders, here's the link I mention about writing content in a way that positions yourself as a go-to. Enjoy :-) Sumantha ____________________ πβ¦
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I think I've worked it out! In this short and unscripted soundbite (very unusual for me), I share what I have discovered about knowing who to trust. It stemmed from a tutor telling me how they have struggled to know what course to take now that there are so many people helping tutors. And after speaking to Rita Farrell for a podcast episode coming β¦
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121 What Are you Already Doing Well? Protect It!
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Spoiler alert! Here are three things to identify and protect the actions that bring results. Embed what you do and why you do it (from your dream client's perspective) in your messaging. Reflect on your professional past, and carefully select what your dream client needs to know to feel a connection to you. Audit what you currently do, what brings β¦
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Strategy - what does it mean? Well, it's just a fancy word for ... β³ A well thought-out plan β³ A connect set of intentional steps In this short soundbite, I encourage you to reflect on whether you're being as strategic as you can, or whether you're in response-mode. Enjoy :-) Sumantha ____________________ ππ½ Hello! I'm Sumantha McMahon, a qualifiedβ¦
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Plagiarism. Annoying, isn't it? Well, it doesn't have to be. In this episode, I talk about ways to humanise and strengthen your brand, so: β³ Your future clients get to know before they meet you β³ Your future clients can make a solid decision about working with you And an added bonus is that it makes it much harder for anyone to plagiarise your contβ¦
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PS 59 What Are You Willing (And Unwilling)To Do To Reach Your Goals?
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Going from zero to a hundred in one stride is a big ask! And can be overwhelming. But when we break it into stepping stones, it becomes a lot more doable. Listen to this short soundbite as I explore how you can do this, while deciding on your boundaries. Enjoy :-) Sumantha ____________________ ππ½ Hello! I'm Sumantha McMahon, a qualified business trβ¦
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119 World Tutors' Day: How Tutoring Changed Our Lives
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On the 2nd July is World Tutors' Day, and to celebrate, Arthur Moore (Moore Edu) and Charlotte Watson (Wonderlearn) joined me on the pod. Oh, and thanks to Arthur's encouragement, I left a blooper in! We talk about: πWhy tutoring πChallenges of transitioning from the classroom to tutoring πHow it's changed our lives With special guest: Charlotte's β¦
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PS 58 A Confused Mind Doesn't Make A Decision
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We want to offer our clients as many options as possible, right? Well, we need to take a balanced view because too many options can often mean people taking none. Take a listen to this short soundbite to get ideas of how you can simplify things in your business to make it easy for people to make a decision. Enjoy :-) Sumantha ____________________ πβ¦
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118 Embracing Stability: Redefining Growth As Business Owners
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Growth - what does it mean to you? In this episode, I focus on the thing that no one talks about - how you don't actually have to keep growing! You see, embracing stability isn't the same as stagnating. It's your business, it's your choice. Enjoy :-) Sumantha ____________________ ππ½ Hello! I'm Sumantha McMahon, a qualified business trainer with oveβ¦
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PS 57 Vanilla Is Still The Best Selling Flavour
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In the battle of simplicity vs complicated, simplicity wins! After all, despite all the fancy flavours, vanilla is still the top ice cream choice. The same applies to our business. βοΈ The masterminders preferred it when I simplified what was offered βοΈ Email marketing yielded better results when I reduced multiple lists down to one βοΈ Social media β¦
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Burnout is horrible. I know many of you have experienced it, and still do. Something I learnt (the hard way) was that leaving teaching didn't solve the problem. I had to change my habits, my mindset. In this episode, I share 4 ways to mitigate it from hitting you. I'd love to know what you'd add to these tips. Enjoy :-) Sumantha ___________________β¦
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PS 56 Is Your Business Going Through Teenage Angst?!
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Feeling those growing pains, or that need to shake things up, is totally normal. In fact, it's a great sign that your business is experiencing real growth. But, it doesn't make the feelings easier to manage. Listen to this week's short soundbite to see whether your business is going through those teenage years! Enjoy :-) Sumantha __________________β¦
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116 From Awards to Accolades: Celebrating Your Journey
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It's awards season! The Tutors' Association awards really got me thinking about the importance of celebrating our achievements. So, I recorded an episode about it! In it, I talk about how it isn't necessarily about winning awards, but more about the importance of celebrating our achievements - something, we often don't make space for. And I talk abβ¦
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PS 55 You Don't Want Stuff, You Want Results
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The problem isn't the lack of information out there that can help you with your business. The problem is knowing how to convert it to results. We don't want to simply gather information. So, listen to this short episode for 3 quick tips on how to turn information into results. Enjoy :-) Sumantha ____________________ ππ½ Hello! I'm Sumantha McMahon, β¦
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115 Spotlight: How Tamsin Resigned From Teaching And Matched Her Salary In Less Than 6 Months
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I'm delighted to welcome my client Tamsin Stack to the podcast this week! She honestly shares her story of how she left teaching to successfully set up a tutoring business. I ask her about the highs and lows, as well as advice she'd share with anyone thinking about the same. Impressively, Tamsin and I met in August 23 and she resigned from teachingβ¦
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A lot of us are educators or have come from an education background, and I think we're often conditioned to do things by ourselves, to work things out without help. But making things hard for ourselves doesn't make us more worthy of success. Listen to this short soundbite to find out why asking for help puts in such a strong position. Enjoy :-) Sumβ¦
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114 Is Accountability The Key To Business Success?
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We all know the power of community, right? We all understand the sentiment of 'colleagues not competitors'. But how often do we put it into practice? I'm not ashamed that the masterminders have been teaching me a thing or two, and I recorded an episode about it! It was so useful for me to reflect and record this, I hope it's useful for you too. Enjβ¦
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You know, there's a lot of pressure to keep growing as a business. I mean, it can feel exciting. But some people don't want to grow beyond where they're at - and that's okay. Listen to this quick soundbite as I explore how this is our business and our rules, yet we often succumb to pressure. Enjoy :-) Sumantha ____________________ ππ½ Hello! I'm Sumβ¦
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113 What To Do When Clients Aren't Saying Yes
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So, you're working really hard with marketing and promoting yourself. You're doing everything the experts are telling you. You see it working so well for others, so why aren't enough clients saying 'yes' to you? Well, the reality is, there can be so many reasons, many of which I'll explore in today's episode. But the important thing here is that yoβ¦
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PS 52 It Takes Multiple Logs To Build A Fire
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I know this is a cryptic episode title, but if you can give me a couple of minutes of your time, I'll exchange it for a powerful analogy that can really help you find balance in your business. In this short soundbite, I explore how you can build a business in layers instead of feeling pressure to do everything all the time. Enjoy :-) Sumantha _____β¦
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112 Future-Proofing Your Business (And What It Means To You)
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When you think of future-proofing your business, what does it mean to you? What springs to mind? To me, it means doing things that my future self will thank me for because I've put things into place that accommodates for whatever position I'm in at that time. And with that in mind, it's clear that the concept of future-proofing and what it looks liβ¦
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I'm talking about my biggest struggle - remembering the power that lies in stopping. It's no coincidence that those great ideas happen in the shower, just when we don't have a pen and paper at hand! Listen to this soundbite for a reminder of the power of pausing. Enjoy :-) Sumantha ____________________ ππ½ Hello! I'm Sumantha McMahon, a qualified buβ¦
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111 How To Choose Advice To Follow (And What To Ignore)
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When we want to learn, we seek information from different people. The more people we seek information from, the more we learn, right? Right. But sometimes, it leads to flooding, to overwhelm. In this unbiased episode, I give you some pointers on how to choose who to listen to (and who not to listen to), so you get real benefit, minus the confusion.β¦
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On Monday (episode 110), I talked about the key way to stand out in a crowded market - and this short episode supports it. Spoiler alert: the way to stand out in a crowded niche is to become your niche. And as I talk about in this 2 minute soundbite, that means remembering that you are your trump card. Enjoy :-) Sumantha ____________________ ππ½ Helβ¦
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Do you ever feel like your niche is jam packed? Do you worry that there might not be enough room for you? Here's some good news. If there are loads of people doing what you're doing, it means there's a demand for it. And that means, there's no reason why you wouldn't attract clients too. But how? Why would someone choose you over someone else? Readβ¦
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Ever tried to make resolutions and spectacularly failed? I have. That's why I don't do New Year's ones anymore. I never really thought about why I always break them. Just thought it was me. But this concept of taking one day at a time actually hit home. In this episode, I share an important lesson I learnt from a friend of mine, and how it has tranβ¦
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109 4 'Little Big' Things To Make More Sales
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I'm here to tell you that selling can be comfortable - not pushy. If you work with me or have worked with me, you'll know that I only teach relationship-based sales, and strategies that are permission based. So, in this episode, I share four quick strategies that lean into YOUR preferred style of selling: Looking at opportunities in front of you Weβ¦
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Let's stop letting fear paralyse us. Especially fears around 'what ifs'. After all, there are so many what ifs that are scary. But, what if it works? Enjoy :-) Sumantha ____________________ ππ½ Hello! I'm Sumantha McMahon, a qualified business trainer with over 18 years' experience, and a former teacher turned tutor. I specialise in supporting educaβ¦
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108 3 Ways To Alleviate The Panic Of Seasonal Income Drops
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Here's the good news - us edu business owners usually know when our seasonal income drops are. And that means we can plan for them! In this episode, I share the ways I make these periods less stressful by: β Getting familiar with my numbers β Creating planned income boosts β Exploring passive, scalable and passive-income streams Enjoy :-) Sumantha β¦
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Leaving teaching in some ways solved very little. Yes i was out of an environment that was not having a good effect on me but I was still working far too much regardless of how many clients I did or didn't have. I was still saying yes to too many people who wanted my help. And I was still bending over backwards at my detriment in order to help otheβ¦
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Last week, I shared some marketing mistakes I've made in the past, and it went down so well that I thought I'd extend it to sharing some hacks for content ideas. Before I give you a sneak peak, if you're a masterminder, check out the training under Content That Converts Browsers To Buyers - I have a hands-on session that'll help you generate loads β¦
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You don't need to be the best, just the best person for your client. Listen to this 2-minute soundbite where I explain how this concept is a complete game changer. Enjoy :-) Sumantha ____________________ ππ½ Hello! I'm Sumantha McMahon, a qualified business trainer with over 18 years' experience, and a former teacher turned tutor. I specialise in suβ¦
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106 4 Marketing Mistakes I Made (So You Don't Have To)
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I can't make marketing easy, but I can make it easier! In this episode, I share 4 mistakes I made so you don't have to. Here's a sneak peek: π« Trying to be in too many places π Not listening to too much advice π€ Posting for the sake of it π Not using techniques to make it sustainable Enjoy :-) Sumantha ____________________ ππ½ Hello! I'm Sumantha Mcβ¦
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This one is for my fellow overthinkers! We often hesitate because of 'what ifs. But what if things go well? What if 'it' works? In this short soundbite, I encourage you (and me) to embrace the concept that we can't go wrong. Because, we learn something valuable from every situation. And we don't know, unless we try. Enjoy :-) Sumantha _____________β¦
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