show episodes
 
Marketing insights for dietary supplement business growth from Bobby Hewitt, a supplement marketing expert with over 10 years of industry experience. Maximize eCommerce and direct-to-consumer sales of dietary supplements. If you’re a dietary supplement entrepreneur or business owner this show will provide nutrition supplement business tips for questions like: - How to maximize your marketing plan - What are the best practices to stand Out in supplement label design? - What are the Latest Sup ...
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Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
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Going through a divorce is never easy. For women who put their own career or education on hold to support a spouse and raise their children, it adds an additional layer of difficulty, and it can become a poverty trap that is nearly impossible to climb out of. I offer a different option by teaching you how to build a small service business with little to no capital or experience. Entrepreneurship can be the solution to keeping you out of poverty, and divorce can be a great catalyst for change ...
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show series
 
Text our team a question! 📲 Should you set your Meta Ads budgets DAILY or LIFETIME? Well, we spent $20,000 on each budgeting structure. Here’s what happened… And which one took the cake. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $…
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Text our team a question! 📲 (This episode is a re-run that originally aired on August 28, 2023.) Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability. In this podcast, I break down our "seed, …
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Text our team a question! 📲 Most businesses exist for one reason: freedom. Freedom to do what you want with who you want and when you want to. (Time) Freedom to buy what you want and give what you want. (Financial) The “Freedom Business” model is built to do precisely that as you ascend through different revenue thresholds in your business – and ev…
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Text our team a question! 📲 ► Our Client-Exclusive Bottleneck Finder We actively work with about 200 ecommerce brands right now. And what we’ve learned is that if you’re having sales issues, it’s happening in 1 of 4 areas. In this episode, Josh will show you how to identify where people are getting stuck in your sales funnel in less than 90 seconds…
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Text our team a question! 📲 (This episode is a re-run that originally aired on December 12, 2022.) Profit is the oxygen in your business. Without it you will die... When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step. I also will be telling…
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Text our team a question! 📲 When co-founder Mari Llewellyn hit rock bottom mentally and physically, she decided to take ownership of her health by turning to wellness. With the help of her now-husband, Greg, she lost 90 pounds and finally found self-love. Inspired to help other women do the same, Mari created Bloom: high-quality, delicious health s…
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Text our team a question! 📲 ► Grab A Ticket For The Workshop (Limited Seats) Most people think their ads are the issue. You often don't think about where you're driving traffic to. Your ads could be amazing, but if your landing page or offer is not "high-converting" it will make it LOOK like your ads are under performing. That's why, in this podcas…
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Text our team a question! 📲 (This episode is a re-run that originally aired on January 23, 2023.) Today I'll be going behind the scenes covering one of the most recent case studies my team and I personally generated for one of our email clients with a 47,000-person email list. The first time I truly realized how powerful email was, it totally chang…
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Text our team a question! 📲 ► Apply For The Max Profits Mentorship ► Grab Alex's $100 Million Dollar Offers Book $100M Offers has been a revolutionary book for so many people. If you’re unfamiliar or want to know how to build a Cash Cow Offer for your ECOMMERCE business that people feel stupid saying “no” to, then Josh will break it down in the pod…
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Text our team a question! 📲 ► Grab our KPI Calculator Running ads as a business owner can very quickly turn into an emotional decision if you don't have solid numbers to monitor your ads with. That's why, in this video Josh is going to break down the importance of calculating your breakeven ROAS and Cost Per Acquired Customer (CPA) and then he will…
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Text our team a question! 📲 What does candy, Dolly Parton, and sound equipment all have in common? The guest of this week's podcast, CEO of Sweetwater, Chuck Surack. In this episode, Chuck tells the origin story of Sweetwater from VW Bus to 1,000,000 Sq Ft of space. Then, Josh asks the question we all want to know - why does Sweetwater send out so …
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Text our team a question! 📲 (This episode is a re-run that originally aired on May 29, 2023.) Unlock the potential of your ecommerce business with 10 distinct strategies to increase your Average Order Value (AOV). This tactical episode dives into optimizing upsells, implementing free shipping thresholds, leveraging tools like Bundle Bear and One-Cl…
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Text our team a question! 📲 Recently, we’ve seen some people reporting disastrous results with Meta ads. - No Purchases One Day, Tons The Next (Or None At All) - Automations not firing as accurately - Inaccurate reporting - Unpredictable spending So… when this happens, what do you do? In this episode, Josh gives advice on checking metrics, looking …
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Text our team a question! 📲 When business owners think about acquiring customers, most go straight to ads. John Roman from Battlbox thinks a bit differently. In this episode, John breaks down the important role that community and content plays in retaining and acquiring new subscription box customers. 00:00 Intro 01:53 Short Background Of John's Ba…
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Text our team a question! 📲 Most business owners think they are scaling when they're actually growing. In this episode, Josh brings on Stafford Newsome to discuss the difference between "Growth Mode" and "Scale Mode" in your business. Then, they discuss what your main focuses should be when you're in each of those modes. 00:00 Intro and Get To Know…
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Text our team a question! 📲 (This episode is a re-run that originally aired on December 18, 2023.) After working hands on with 500+ brands, we've seen very clear distinctions between the ones who struggle to get their ads profitable and the ones who 5 or 10X their growth exceptionally fast. In this episode, I share why most ads don't scale, and the…
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Text our team a question! 📲 ► Check Out Hostage Tape Here Conner Fleming is the head of growth for Hostage Tape. He spends 7-figures per month on Meta and knows a thing or two about creating hyper growth for an ecommerce brand! 00:00 Intro 01:50 Hostage Tape's 2023 Numbers 03:40 Hostage Tape In Australia 04:56 Issues With Amazon 06:26 Brand Deal Wi…
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Text our team a question! 📲 I challenged my team to 100 days of extreme activity with the objective of bringing in more customers than ever before and... it worked. Our revenue more than doubled in 100 days. In this episode, I break down precisely what we did, how we tracked it, and the results. ► If you do this challenge yourself, message Josh you…
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Text our team a question! 📲 (This episode is a re-run that originally aired on November 27, 2023.) Sometimes all it takes is ONE tweak that can cut your cost to acquire a customer by 30%, 40%, or even 96% – and it's likely not what you think. I'm talking from $105 cost per customer to $4.51. Or $43 to $23 cost per customer. All with one change: the…
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Text our team a question! 📲 ► Connect With Hernan On Facebook In this episode, Josh interviews Hernan Vazquez, a paid media buyer that owns scaledriven.com and has worked with some big names like Frank Kern, Grant Cardone, and Tony Robbins. In the last 6 years, Hernan has managed over 60 million dollars in direct response advertising. If you're an …
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Text our team a question! 📲 Email is one of those things that, as an ecommerce brand, you can’t AFFORD to ignore. I believe it’s the only LEGAL way to print money as a business owner and if you aren't doing it right, then you're leaving a lot of profit on the table and by just doing a few tweaks, you can have it working FOR YOU. 00:00 Intro and Why…
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Text our team a question! 📲 (This episode is a re-run that originally aired on March 13, 2023.) Sarah Williams did $5M in sales in the first 4 years of starting her subscription box and built a list of raving customers who happily pay her every month. Since then, she’s started to teach other entrepreneurs, who have existing products, how to take th…
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Text our team a question! 📲 Remember the early days of Facebook ads or Amazon selling? Some may have described it as "the wild west". Well, it's that time again with a new platform... TikTok Shop. In this episode Josh interviews Neil Twa, and they talk about how TikTok Shops are growing and developing. It's the wild west - so there's no rules and p…
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Text our team a question! 📲 When do you turn off an ad and cycle in new ones? How much should you spend on an ad before deciding to kill it altogether? Knowing the answer to these questions will make you a much better Facebook Advertiser and help remove emotion from your decision making so that you're trusting the math! In this episode, Josh breaks…
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Text our team a question! 📲 (This episode is a re-run that originally aired on August 28th, 2023 – we believe this is very relevant right now!) Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalabi…
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Text our team a question! 📲 ► Increase Your Conversion Rate and Average Order Value with Ethan's Conversion Revenue Optimization Workshop: https://4080testingacademy.com/crow?sl=theecommercealley There is a lot of misconception around what "Conversion Rate Optimization" is. Changing your button color is NOT a proper "CRO" test... and in this episod…
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Text our team a question! 📲 "The customer is always right." - Everyone Who's Never Run a Business Trolls, fraudsters, and a-hole customers suck the life out of your and your team like a vacuum at a confetti party. If you've been in business for a minute, then you know what I'm talking about. Customers get a choice. But so do YOU. In this episode, I…
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Text our team a question! 📲 (This episode is a re-run that originally aired on February 28, 2022.) Two of the most powerful and predictable marketing strategies you need are paid advertising and email marketing. Inspired by a client of ours who generates $500k+ per month from these two marketing mediums, I break down 3 steps in this episode that wi…
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Are you looking for proven strategies to amplify your supplement advertising? The best places to advertise supplements often include social media platforms like Facebook and Instagram. Additionally, partnering with influential health and wellness websites or blogs allows you to reach a niche audience actively seeking supplement information and reco…
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Text our team a question! 📲 The word "scale" gets used so much that I think it's wise to take a step back and think through what it looks like in REAL life terms for most businesses who aren't the "wild success stories." Don't ask HOW to scale, but WHEN to scale. Because sometimes, it's best to do the brutal, boring work that's required to set a st…
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Text our team a question! 📲 What's working right NOW with Facebook Ads? We get this question a lot. But, unfortunately, the answer to that questions is always moving. So... in this episode, I brought on Dylan (our producer & paid media buyer at The Ecommerce Alley) to dive deep into some of the most-asked questions we get, as well as share insights…
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Text our team a question! 📲 (This episode is a re-run that originally aired on October 2, 2023.) If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit? But most can't answer: what's the cost to acquire a customer? In the marketing …
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Text our team a question! 📲 The goal of entrepreneurship is to be able to buy back your time. That's probably part of the reason you started your business -- to create financial freedom to do what you want, but if you got that and you were a slave to your business time-wise, it probably wouldn't be enjoyable. That's why, in this episode, Josh break…
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Text our team a question! 📲 Grab a $10 ticket to the 3-Day Ecommerce Facebook Ads Bootcamp January 29-31st here: https://alleypodcast.com/friend If it feels like your ads don't get any traction or get traction, then fatigue quickly... Then you need to change your way of testing & finding ads. In this episode, I break down the premise of The Ad Lab …
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Text our team a question! 📲 (This episode is a re-run that originally aired on March 27, 2023.) Learn our simple 5-Step Facebook Ads Optimization Process, tailored specifically for ecommerce businesses. Josh will walk you through each crucial step, from identifying key benchmark metrics to implementing fixes. In this episode, you'll learn: How to e…
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Text our team a question! 📲 What the heck is so special about these $45 Stanley Cups and why is everyone going CRAZY over them? In the last few years Stanley 10X'd their revenue, and whenever we see companies experience hyper growth like that, we like to dissect how we can do the same and apply it to our business! So, like the marketing nerd Josh i…
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Text our team a question! 📲 You've got big yearly goals. But how do you tangibly break them down so that you can achieve them throughout the year without feeling "last minute" with everything? In this episode, I'll take you behind the scenes on how we run marketing in 90-day cycles to experience month-over-month growth using a 3-step approach. This…
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Text our team a question! 📲 (This episode is a re-run that originally aired on Dec. 12, 2022.) "Profit is the oxygen in your business. Without it you will die." When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step. I also will be telling you…
  continue reading
 
Text our team a question! 📲 As we charge into the new year, I want to share a 3-step process we follow to remove marketing as a bottleneck in our business – allowing us to get so many customers that production & fulfillment become the bottlenecks. It's the problem of, "We can't spend more marketing dollars because we can't handle the amount of orde…
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Text our team a question! 📲 Merry Christmas from The Ecommerce Alley team! We’re giving away $10 Amazon gift cards to anyone who leaves a rating or review or the podcast on whatever audio app you use, then emails a screenshot to team@theecommercealley.com! 🎄🎅 -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Special Podcast Listener Deal On Our Scientific Face…
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Text our team a question! 📲 After working hands on with 500+ brands, we've seen very clear distinctions between the ones who struggle to get their ads profitable and the ones who 5 or 10X their growth exceptionally fast. In this episode, I share why most ads don't scale, and then break down the "4 Dials" you can turn in order to de-bottleneck areas…
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Text our team a question! 📲 For the last 6 years, I've done something at the end of each year that has had a massive impact on my life and our business. I call them Clarity Days. They actually started as a result of going broke. The first one I did turned our business entirely around from being broke & in debt to having months where we've had $50k,…
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Text our team a question! 📲 In this special episode, I share things I've never shared before. I take you down a 10+ year journey of brutal & valuable lessons on my path to building the Ecommerce Alley. I did things I'm not proud of. I maxed out credit cards and lines of credit. I was burned by a partner. I hired people who stole & called me a F'ing…
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Forget either/or, you can use opposing tactics to balance out your business strategy for maximum success! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day! Is Entrepreneurship Rig…
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When you’re self-employed and wearing all the hats, efficiency is key to being successful. It’s even more important for you as a one member LLC or sole proprietor to maximize your productivity. Today I’m sharing my recommended apps and software you can use to save you time and effort! Get Your Daily Dose of Vitamin B – Business tips and inside entr…
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By studying the failed transformations of others, you can learn what to do and what not to do when you want to make a change! Get Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick injection to give you the energy you need to get through your work day! Is …
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Lacking direction in your marketing plan? Suffering from low conversion rates? Optimize your current marketing funnel, or a design a new one, that will turn potential clients into passionate advocates! Your Daily Dose of Vitamin B – Business tips and inside entrepreneurial info to give you a daily boost. Supplementing your work day with a quick inj…
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Text our team a question! 📲 Sometimes all it takes is ONE tweak that can cut your cost to acquire a customer by 30%, 40%, or even 96% – and it's likely not what you think. I'm talking from $105 cost per customer to $4.51. Or $43 to $23 cost per customer. All with one change: the offer. In this episode, I'll show you how "offers" impact your ad resu…
  continue reading
 
Text our team a question! 📲 Over 60 high-quality videos filmed in our studio with over the shoulder, step-by-step instructions on launching, managing, and scaling profitable Facebook ads. Visit this page & Get 50% OFF! Does it feel like all the money you put into Facebook Ads isn't generating a tangible return on your investment? Do you feel lost w…
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