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How do I grow my small business? How do I go from being a solopreneur to growing and scaling a sustainable business that gives me a lifestyle I love and gives me more freedom and time. How do I play a bigger game and impact more people? -------- Welcome to the HerBusiness podcast. I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing and scaling a business. This podcast is designed to help you create your IDEAL business one that lets you live the lifestyle ...
 
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show series
 
You have a product or a service that you KNOW people need. But, you're not getting as many sales, and you know you want. You're settling for fewer clients than you could have. What's happening? And, what can you do that will turn the tide and give you a flow of new clients coming your way? I recently interviewed hundreds of women business owners wh…
 
Demonstrating your product in your marketing will get you more leads, more sales and more loyal and happy customers, but a lot of people think they don’t really have much to demonstrate, or that unless they’ve got a physical product, piece of software or some kind of tool or gadget that a demo is not for them. In today’s episode, your hosts, Suzi D…
 
When I work with women to help them grow their businesses and build strong connection networks, Speaking Up is an essential key move I help them to master. Until we can get some mastery over our ability to speak up, we can fail to meet our true potential in sales, fame, the impact we have and our ultimate success. It takes speaking up to reach more…
 
We know we need more clients and we need clients coming back and referring us when they've used our services, or visited our eCommerce store, or come into our retail outlet. Getting new clients starts with Showing Up. But, SHOWING UP isn't always easy, even for the most outgoing women. SHOWING UP in a consistent way can be tricky when we have so ma…
 
Got an awesome Facebook Group but struggling to translate that engagement into actual money-producing sales? In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for turning your Facebook Group members into customers. Looking specifically at how you can not only get people to make the leap from your Facebook Group to…
 
If you’ve been trying to get something done for a while and every time you think about it your eyes roll to the back of your head… If you can’t seem to sit your butt down long enough to make progress on that project you’ve been meaning to get done… It’s likely that there is something about the tasks is triggering you emotionally The magnitude of th…
 
Every day I see women in the HerBusiness Network making big leaps in their business. They’re changing their revenue model. Launching a new product or service. Going from being an offline business to an online business. Or, they’re transitioning from being a solopreneur to growing a team. Others are bringing on more senior staff and moving out of th…
 
Running a successful business takes energy. A ton of energy. So, how do we create more and more of the energy that makes things happen? The energy that has you feeling GOOD as you do what you do each day. The energy that puts you a great mood and builds your confidence. Loving what you do. Doing what you love. Feeling like there’s a good exchange o…
 
We recently recorded a show on virtual events and it caused quite a buzz with tons of people telling us how useful the episode was and that they want MORE when it comes to how to navigate, put together and make the most of virtual events. So, in today’s episode, your hosts, Suzi Dafnis and Michelle Falzon focus on one specific and super important p…
 
You've likely heard the phrase: Proceed with caution. If you've been in business for any time at all, you've likely made mistakes that have you be more cautious as you think about your next steps. Maybe you tried to reach a revenue figure in 2020 and missed it by a mile. Or, you hired that person that you were counting on to get you out of the day …
 
One of our most popular annual episodes is back! We’re sharing our favourite books of the year. Between us we read a LOT of books and these are our TOP picks when it comes to content marketing books we've read lately that you may want to add to your 2021 reading list. PLUS Get the Content Sells UPDATED Reading List 2020 Edition here now. Listen to …
 
Do you find yourself asking for feedback? Maybe you’ve had a graphic designer work up a new logo for you. You have the choice down to a couple of options and you’re not sure which way to go. So, you reach out and ask for feedback. Or, you’re not sure what to name your new product or service. So you post into a random Facebook group and ask for feed…
 
When I look back on the year 2020 I count my blessings that I live in a country that has been barely impacted by COVID compared to other countries. I live in a country where the political system has been pretty stable. I live in a city where I have been lucky enough to be able to get outdoors and do things I love, like going for a run while my frie…
 
If you’ve been a long time listener you will know that for the last couple of years we’ve asked our Marketing Success Masterminders to share their top marketing strategies with you. And we’re doing it again this year! Not only do we LOVE these tips because they’re what’s working RIGHT NOW for other business owners like you… we ALSO get to show off …
 
What if working longer hours does not mean working more productively? What if doing more marketing, more promotions doesn’t lead to more dollars in your bank account at the end of the month? What if you could do a whole lot LESS and get MORE results? Morten Hanson is a management professor at the prestigious University of California, Berkeley, and …
 
Do you ever feel stuck, trying to make a decision but feeling unsure what you should do next? Maybe you find yourself asking: Should I start a membership? Should I be on instagram? Should I do an online course? Should I update my website? I don’t have a lead magnet. I don’t know what to do to get leads. I don’t know what to focus on. It can be craz…
 
Today we want to focus on one very specific idea… it’s really more of a mindset that we’ve been talking about a lot lately with our Masterminders, clients and members and we wanted to share it on the show… And that is this idea of slowing down so you can actually go faster. It can sound counterintuitive, “But wait, I want to get to 6-figures this y…
 
You’ve been in business for a while. A few years. Or maybe a LOT of years. And yet. there are still areas of business that you still haven’t figured out. Maybe you’re still not making a profit. Or your marketing is still ad hoc. Or, maybe you haven’t managed to keep team members motivated or following procedures and getting their job done just the …
 
Do you tend to get close to burnout, no matter how organised you try and be around how you spend your time? Maybe you don’t even realise it and that exhaustion gets you by surprise throughout the year. And, maybe you want to have a year that has a little more ease about it in the new year. You want to do lots of interesting projects, but you don’t …
 
This episode is a companion piece to two other shows we did recently on Online Courses… The first - episode 139 - was all about how to CREATE Profitable Online Courses, where we shared some of our top tips for thinking about what course to create and ways to go about putting it together. The second - episode 140 - went deeper into how to make an am…
 
Ever had a passion or a “weird” idea for a business and wondered… “could I really make a living out of this?” That’s what our guest, Shelley Brander wondered when she left her highly lucrative branding business behind to double down on her passion business in the knitting niche. And not only did she “make a living,” she made a LIFE doing what she l…
 
In this episode, your hosts Suzi Dafnis and Michelle Falzon chat about a topic that is near and dear to their hearts… it’s something they so regularly find themselves needing to support other women business owners to do… AND to remind themselves to do… that we they thought it was high time they did an episode on it. Today’s topic is all about tooti…
 
One of the big milestones many business owners have in mind when they are first starting out is to hit that 6-figure mark. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with an entrepreneur, author and business owner who is passionate about helping people reach that milestone. Her name is Shaa Wasmund and she is the author of the…
 
We’re not sure how often someone has decided naming their podcast with the word BORING in it is a good idea, but that’s exactly what we’re about today… you’ll hear us often talk about fabulous strategies and big ideas and new innovations, but today, we’re waving the flag for the often unsung benefits of doing the BORING stuff. In this episode your …
 
What to do with your communication when things get tough? That’s what this episode is about. And, we’re doing something a little different. This episode includes highlights from an episode of my other show, Content Sells which I copresent with Marketing Expert Michelle Falzon. This has been a really popular episode and I wanted to share it with you…
 
While print magazines are in decline, there ARE some amazing opportunities to add a DIGITAL magazine to your content strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with innovative publisher and serial entrepreneur, Dale Beaumont, who is pioneering a very different, very modern take on the online magazine, known as www.mo…
 
Think of something that really matters to you, something that you’re truly passionate about. Are you doing it? Are you living your passion, or do you keep pushing it aside? What if I told you that by embracing your passion, you could positively impact the way you think, the way you feel, the actions that you take and the impact you have on others. …
 
What to do with your Content Marketing when things get tough? Of course, it doesn’t have to be a global pandemic, like what we’re seeing now for times to get tough… all of us at one point or another are going to experience those difficult times… Whether it’s a downturn in our industry, the loss of a big client that creates cashflow issues, a person…
 
Starting and building a sustainable business is a little like art in the making. It's about trying new things, and seeing if they work. And, if they don't, making corrections and continuing on your journey. Artists go through this process time after time — it's how they create art that resonates with us. When we're attracted to a piece of art, it's…
 
If you have an online course or you are thinking of creating an online course, there’s growing evidence that you need to elevate the EXPERIENCE your course takers have beyond the everyday to become something amazing that they love taking part in AND that they learn a lot from. In this episode your hosts, Suzi Dafnis and Michelle Falzon speak with o…
 
Even if you’re surrounded by people who love and care about you, there can still be times when it feels like there’s no-one to turn to. Friends just don’t get it. Your partner, your family, other important people in your life — they may mean well but they can sometimes keep you down by trying to keep you safe. And you can begin to second guess your…
 
There are things we know how to do well in our business. We had skills before we started our business. And, then we have skills that we've developed over years of practice. The moment we decide to try something new, we are like a beginner. A child learning to play a new instrument. We start to practise - to study, to rehearse our skills. We experim…
 
There are a bunch of reasons why you might want to offer an online course. Everything from wanting to create a core product that you offer as one of your main revenue producing activities, through to providing a free or low cost entry level course that gets people into your world and introduces them to your higher dollars programs and much, much mo…
 
In this episode, we introduce you to our weekly Facebook show Women, Words + Wine. A weekly event created primarily for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week your host, Suzi Dafnis, we’ll feature guest(s) who will bring their expertise and sense of won…
 
Sometimes in business, we see our competitor doing something really cool. So, we decide we probably ought to do that thing too. Or, we get some feedback that we really should be doing this, or that, because it’s an opportunity that might lead to great prosperity for our business. Or, we say we’ll do something. Go off the idea. But then feel compell…
 
PR (Public Relations) is a topic we touched on a couple of episodes ago and we are going deeper into practical ways you can use publicity to get known in your market, be the person journalists call and build your authority as an expert. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with PR maven, Monica Rosenfeld, Managing Direct…
 
What's your relationship like with your business? Does the money side of your business leave you feeling overwhelmed or confused? Do you feel like you're pushing harder and working longer but not seeing the results you'd like? The good news is that making sense of your finances can be fun. The great news is, it's even possible to do less work in yo…
 
Do you ever feel like you’re really lagging when it comes to getting the success you want in your business? Like others are just passing you by and you can’t seem to get a break? Maybe you’ve been running your business for a long time but haven't seen the growth you’d hoped for. And, you have so much experience - more than some of your competitors,…
 
Pivot is definitely a word that’s been REALLY overused in recent months, considering how many businesses have had to change direction and reinvent themselves due to Covid-10 and the various restrictions in place. One area where those restrictions have been well and truly felt is in live gatherings. With many businesses having to rethink and reinven…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. After seeing comments from some of our members who were questioning their own value, I realised that while I see their potential, they were only seeing where they were falling short in business. I’ve done the same thing, many times. Played dow…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Feeling overwhelmed is common when you’re starting and scaling a profitable business. We’ve all been there. What’s one thing that can help you overcome that feeling? It’s focusing on what you can control. When you stop worrying about things th…
 
We’ve all likely felt that feeling of overwhelm or a deadline approaching and there’s just TOO much on our plate, whether it be a new webinar we are writing and doing slides for or a Facebook LIVE we committed to or a speaking engagement, podcast interview, email campaign - you name it - there are countless sources of “content stress.” In this epis…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. On my computer monitor is a yellow post-it note. On it it has three words. It says: "I do know." The word DO is underlined with a pink highlighter. I’ve had this Post-It note on my monitor for at least three years. Maybe longer. I don’t even s…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. What’s holding you back from growing your business and making more profit? What’s stopping YOU from reaching more people and building your profile and reaching those long-held business goals? Perhaps it’s not that you don’t have the skills or …
 
A strong Public Relations strategy can radically increase your exposure and authority by being seen in the media and alongside other go to experts and influencers in various platforms. This is often money-can’t-buy brand awareness for you and your business and when done strategically, can result in increased sales and opportunities for you as a tho…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Hey there. I was inspired to make today's focus Sharpening Your voice after reading Ann Handley's newsletter. Ann is the author of Everybody Writes, a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marke…
 
Whether you’re a new business owner or you’ve been in business for years, at some point you’ve looked at someone successful in awe. You’ve wondered how they got to be where they are. Was it talent, luck, or something else? More importantly, you’ve wanted to know how you can have more of what they’ve got. Success in any business doesn’t boil down to…
 
Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out including a bonus in their offer altogether or they add a bonus that doesn’t really do the heavy lifting that is possible when you really nail your bonus strategy. In this episode your hosts, Suzi Dafni…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Here there. Suzi here. I have a confession. There are some days when I don’t trust myself. Days when I can’t seem to make a decision… to get a resounding YES to a question that I’m asking myself. In those instances I have to pull myself out of…
 
Why did you start your business? Was it for financial freedom, freedom of time or because you simply don’t like being told what to do? Whatever your reason, one of the advantages of starting a business and becoming a business owner is that you can create wealth. You can generate as much income as you want, and it can come through your business. An …
 
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