Best TechSmith Corporation Podcasts (2024)

1
From Med School to Media: Anatomy of Video Creation 36:16

3h ago36:16

36:16

What makes great educational content? We dig into the anatomy (quite literally) of what makes a successful video in this episode with Taim Dawod, a recently graduated medical doctor who found success on YouTube. Taim began his channel as a way to learn and remember information in med school, but quickly realized that he wasn’t the only one benefiti…

1
Engage, Educate, Entertain: YouTube's Triple Threat for Learning Innovation 32:05

2d ago32:05

32:05

It’s no news that our attention spans are tiny in the modern world of online content, social media, and everything else on the internet. For video creators, this means it’s a constant battle to grab attention and share information that people absorb. You might think you’re safe in the L&D space. After all, workplace educational content means you ha…

1
Leveraging Video Agency Wisdom: How to Elevate Your Content Creation Game 30:02

11d ago30:02

30:02

If you want to level up your content creation game and make the best videos possible, grab a pen and take some notes from this episode. We sit down with the Co-Founders of Millbrook Studios, Carl Lechner and Tripp Green, to hear about what makes a great video and how you can improve the performance of your content. Carl and Tripp share tips on how …

1
146. What is the current demand for contract Technical Authors? 11:14

20d ago11:14

11:14

In this episode, we look at the current demand for contract Technical Authors in the UK, using statistics from ITJobsWatch.net. We look at the the number of vacancies and whether this has affected the rates offered. We'll also publish a transcript of this podcast on the Cherryleaf blog. About Cherryleaf: Cherryleaf…

1
The 2024 Workplace Flexibility Trends Report 46:58

18d ago46:58

46:58

New ways of working, besides being in the office all day, have been a huge talking point since the pandemic pushed many of us into remote or hybrid work. But is this trend dying down in 2024? We published the 2024 Workplace Flexibility Trends Report recently to dig into what the data says about workplace flexibility today. To talk through the findi…

1
What Ideas Can You Steal from Marketing for L&D 31:41

25d ago31:41

31:41

At first glance, it might seem that marketing and Learning and Development (L&D) are very different. But if you dig a little deeper, they both have similar goals – to grab attention, raise awareness, and spread a message to the audience. So, what can L&D creators learn from marketing? It turns out a lot! In this episode of The Visual Lounge, we spe…

1
Is Your Imagery Resonating? 34:12

1M ago34:12

34:12

By now, many of us are content connoisseurs. With millions of videos out there in all different shapes and sizes, we need to be selective with what we consume vs. scroll past. So, is your imagery – whether that’s images or videos – resonating with your audience? We invited Leanna Pham, Director & Executive Producer of the widely popular Social Pros…

1
Evolving Video Best Practices 23:38

1M ago23:38

23:38

Times have changed in the world of video creation. The “rules” of the past have been broken, issuing a new age of how we make and watch videos. Whether you’re a content creator, an influencer, or are creating videos in a corporate setting, you should still aim to master the basics of what makes a good video. After all, the goal of your video is to …

1
Accelerating Workflows for Video Creation 32:47

2M ago32:47

32:47

Getting content out there fast is more important than ever. You don’t want to keep people waiting for your content, after all. But getting faster at video creation is no easy thing, and the last thing you want is to push out low-quality content just in the name of speed. In this episode of The Visual Lounge, we hear from Brandon Burtner, the Senior…

1
145. How large organisations create useful, informative, accessible content 13:32

2M ago13:32

13:32

This month's podcast looks at how large organisations create useful, informative content which is accessible to a wide, often global, audience. As part of the research for this podcast I looked at various websites which are mentioned in the podcast. Many thanks to those organisations and their expertise. Here are the links to the ones mentioned in …

1
Creating Visual Hooks 31:21

2M ago31:21

31:21

With millions of videos at our fingertips, what is it that makes you stop scrolling and click on a video? Aaron King, an entrepreneur and filmmaker of the DeepSnap YouTube channel, joins this episode of The Visual Lounge to give his take on what makes scroll-stopping videos. We hear about how he got started in content creation, coming in from the w…

1
Making the Most from the Cognitive Properties of Media 36:00

2M ago36:00

36:00

Whether you’re in training, in learning development or you’re a creator making videos for your own YouTube channel, learning and understanding are key, which is why it’s great to welcome Dr Clark Quinn PhD back onto The Visual Lounge to talk about cognitive media. Dr Quinn provides learning experiences and design strategy to corporations, higher ed…

1
Challenges of Creating 34:44

2M ago34:44

34:44

Content creation is no walk in the park. While many underestimate what creators do all day, there’s a lot of work and necessary skills that go into producing content week in, week out. Joining this episode of The Visual Lounge is Britt Carter, the Creator Success Manager at GigaStar and one-half of the duo behind The Betting Belle YouTube channel. …

1
Learning from Creators 32:35

3M ago32:35

32:35

How do you become a better video creator? Sometimes, other creators make the best teachers. Who better to learn from than those who have been in the same boat? In this episode of The Visual Lounge, we speak with Rob Balasabas, the Head of Partnerships & Community at Uscreen, whose top tip for creators is to surround yourself with other creators. Ro…

1
144. Corporate rebranding - how it affects technical authors 13:22

3M ago13:22

13:22

This month's podcast looks at what is involved in a corporate re-brand and what is involved for technical authors if their organisation decides to rebrand. What is a corporate brand? And what is involved when an organisation decides to rebrand? As part of the research for this podcast we looked at various websites which are mentioned in the podcast…

1
Scripting Vs. Not Scripting - What Really Works 28:51

3M ago28:51

28:51

Script or no script – which side are you on when creating videos? It’s one of the top debates in the video creation world, and there’s no clear-cut answer. After some recent experiments where we tossed out the script, we weigh up the pros and cons of scripting your videos in this episode. Joining the debate are TechSmith’s Ryan Knott, Marketing Con…

1
Can Corporations Succeed on YouTube? And If So How? 28:31

4M ago28:31

28:31

Whether you’re a B2B or B2C brand, grabbing and holding your audience’s attention is everything. So could YouTube be the ideal place to build a dedicated, long-term following? On this episode of The Visual Lounge, Finn McKenty, founder of Punk Rock MBA and Head of Product at URM Academy, shares the benefits to creating YouTube content. He talks abo…

1
143. e-ink writing tablets. Has their time come? 11:35

4M ago11:35

11:35

Welcome to the first episode of 2024! In this exciting instalment, we dive deep into the evolving world of e-ink writing devices. Will these gadgets gain momentum in the tech world? We explore their rising popularity and forecast their potential to become mainstream tools. We'll dissect the key issues these devices address, unveiling the unique sol…

1
GIFs & Videos for Customer Learning 29:01

4M ago29:01

29:01

Adding videos and GIFs to your customer learning strategy can add a brand-new dimension to your content. But what role do they play and how do you know which to choose? Videos are useful during the onboarding process and for evergreen content, whereas GIFs can be helpful to explain advanced concepts, says Greg Mead, Senior Instructional Designer at…

1
Async Advantage: Crafting Creative Pitches 40:46

4M ago40:46

40:46

If you’re a creative, pitching ideas to stakeholders can be stressful! So how can you adapt your strategies, control your variables and form ideas you’re proud to pitch? Guy Bauer, Founder and Creative Director of B2B video marketing agency Umault, tells us his tips and tricks as he joins The Visual Lounge. He says your first step should be to form…

1
Unleash Full Potential for Video: Leveling Up and Learning 5:19

4M ago5:19

5:19

On The Visual Lounge, we often talk about getting better, leveling up, and improving how we make and use video by 1%. It's great to talk about, but what's the secret to that happening? Pretty easy; you have to do something. However, for that to work, you need to not just talk about it but make the time available to play, experiment, to try new thin…

1
From Pipes to Pixels: Growing a Trades Biz with Video & Social 34:07

4M ago34:07

34:07

Creating video content can be a highly effective way to spread the word about your brand and build authority in your industry. But the toughest thing can often be just getting started… So how can professionals fight their fears and take those all-important first steps towards growing their business through video? On this episode of The Visual Loung…

1
Does Your Story Matter? 32:24

5M ago32:24

32:24

Whether or not you have a brand-new camera or premium microphone, you are missing a trick if you don’t unlock the power of storytelling. But what makes it so important? And how can video creators reap the benefits? YouTuber and video marketing course creator Amanda Horvath joins this episode of The Visual Lounge to share why storytelling should be …

1
142. Trends in technical communication for 2024 and beyond 21:27

5M ago21:27

21:27

It’s that time of year for us to gaze into our crystal ball and share your and our predictions for the future of technical communication for 2024 and beyond. We've posted a transcript to the Cherryleaf Blog. About Cherryleaf: Cherryleaf Microsoft's Akash Dubey has created a YouTube playlist that contains a series of interviews with people from Micr…

1
Tried, Tested, & True: One Creator’s Recipe for Success 38:50

5M ago38:50

38:50

Creators can gain traction and build a dedicated following without hair and make-up, expensive cameras or top-of-the-range microphones – as long as they provide value to their audience. Sharing valuable messages in a friendly, informative and engaging way is more than enough to start seeing success, says YouTuber, food blogger and cookbook author L…

1
Managing Time as a Creator - Part 2 44:26

5M ago44:26

44:26

Explore the art of efficient video creation with a focus on time management… Each stage of production takes consideration, time and effort, so what tools and processes can you put in place to streamline your workflow and create fantastic videos faster? This is part 2 of our fascinating conversation with YouTube creator, speaker and entrepreneur, Ni…

1
Managing Time as a Creator - Part 1 38:37

5M ago38:37

38:37

For any video creator, efficiency is critical. Ideating, scripting, recording and editing can be hard work, so what can you put in place to make things run more smoothly? On this episode, we ask Nick Nimmin, YouTube creator, entrepreneur and speaker for his tips and tricks. He takes a deep dive into his content creation strategy, explaining how he …

1
Videos for Engagement & Impact 17:58

6M ago17:58

17:58

Whether you create videos for YouTube or internal training content, you should have one top priority – keeping your audience engaged. But what steps can you put in place to make sure this happens? And what should you do if your videos aren’t making the desired impact? On this episode of The Visual Lounge, Matt Pierce shares top tips for making enga…

1
141. What Techcomm problems can generative AI solve? 14:44

6M ago14:44

14:44

In this episode, we look at what Techcomm problems can generative AI solve. Technical writers today face numerous challenges that can hinder productivity and impact content quality. From managing high volumes of documentation to keeping pace with rapid product changes, it takes great effort to produce and maintain helpful, accurate, and engaging te…

1
Making Presentations Faster 37:03

6M ago37:03

37:03

Whatever type of presentation you’re delivering it’s important to remember that building a relationship with your audience is paramount. Your slides are not the presentation, you are the presentation, says Senior Director, Customer Education, Leslie Chamberlain. Leslie joins this episode of The Visual Lounge to guide us through making effective, “s…

1
How to Thrive in the Modern Workplace 38:06

6M ago38:06

38:06

To thrive in the modern workplace, good communication is critical. But how can managers identify the most efficient ways to exchange messages with their teams? We asked Jane Bozarth, Director of Research at Learning Guild, to join us on The Visual Lounge and help unpack our recent research report, ‘Chaos to Clarity: How to Thrive in the Modern Work…

1
Shifting Work & Communication 39:37

6M ago39:37

39:37

Managers – do you communicate enough with your team members? This guest says you should always communicate more than you think. Communication is key to success in any workplace, so we asked Jeremie Brecheisen, Managing Director at Gallup, on The Visual Lounge, to share his expert advice. Jeremie shares what good communication means to him and how w…

1
Assets, Illustrations & Inclusion 34:27

7M ago34:27

34:27

We are seeing illustrations being used more and more to represent brands and their goals, but how do you land on a visual that works and what are the things to consider? In this episode of The Visual Lounge, we are joined by Graphic Designer and Illustrator, Lainey Yehl to talk about the steps that go into creating successful illustrations, what ma…

1
140. Kristof Van Tomme on the role of API and developer portals in Generative AI systems 43:27

7M ago43:27

43:27

We talk to Kristof Van Tomme, CEO of Pronovix, about the role of API and developer portals in Generative AI systems. We discuss how organisations can prepare for AI. We talk about what documentation infrastructure organisations should have in place to be able to use AI safely from an information perspective. We also discuss whether developer portal…

1
Training & Documentation with Video 37:44

7M ago37:44

37:44

Video production is more accessible than ever, making it a viable option for all content creators. But what is it about video that makes it such an excellent option for training professionals? On this episode of The Visual Lounge, we are joined by Abbey Cooke, Learning and Digital Collaboration Manager at Southern States Cooperative and owner of Li…

1
Snagit 2024 Feature Dive 38:27

7M ago38:27

38:27

*Drumroll* Snagit 2024 is out and packed full of new and improved features to help you make video a part of your everyday toolkit – whether you’re a beginner or a video pro. In this episode of The Visual Lounge, we sat down with TechSmith’s Nick Rich, Associate Technical Product Manager, who has been responsible for helping us launch these brillian…

1
Video for Social Learning 37:03

7M ago37:03

37:03

Looking to deploy social learning in your workplace? Prioritize what your people need and identify how they want to experience it. Nicole Papaioannou Lugara, Learning Strategist and founder of Your Instructional Designer, joins this episode of The Visual Lounge to share top tips on implementing social learning, pitching it to your C-suite and deter…

1
Creating Content That Connects 39:15

7M ago39:15

39:15

Content can be the glue between your operations and your customers’ experiences, but how can image and video creators best use customer insights to make that content effective? On this episode of The Visual Lounge, Sunny Hunt, founder and CEO of Hunt Interaction, shares top tips for creating effective content to bridge that gap with your customers.…

1
Accelerating Impact with Images and Videos 41:54

8M ago41:54

41:54

If you put lots of effort into creating images and videos, you want it to have an impact, right? That’s what we chat about in this episode of The Visual Lounge with Mike Simmons, Speaker, Advisor, Coach, Fractional CRO/Sales Leader, and Enabler for Catalyst A.C.T.S. Mike shares how he first got started with images and video, and why simply starting…

1
139. Techsmith’s Daniel Foster on the contentious relationship between technical writers and video content 37:18

8M ago37:18

37:18

We talk to Daniel Foster, Director of Strategy at TechSmith, about the contentious relationship between technical writers and video content. A growing trend among technical writers is the integration of video content alongside traditional documentation and visuals, offering a dynamic and immersive medium to enhance user understanding and engagement…

1
The Best Advice from The Last 3 Years 39:56

8M ago39:56

39:56

It’s The Visual Lounge’s third birthday! To celebrate, host Matt Pierce shares some of the most memorable and insightful moments from the past three years. This episode features clips from Brian Fanzo, Cara North, Josh Cavalier and plenty of other incredible guests discussing the importance of understanding your viewers, making the first jump into …

1
From Door-Knocking to Closed Deals: How to Sell with Visuals 36:22

8M ago36:22

36:22

If you want to upgrade your sales strategy, first start with how you communicate. Emails and phone calls can only take you so far. If you want to communicate in a way that gets the message across and helps you stand out, then images and videos are the way to go. In this episode of The Visual Lounge, Peyton Towler, Head of Global Growth at TechSmith…

1
5 Broken Workplace Communications 46:59

9M ago46:59

46:59

Is there a communication disconnect at your workplace? Maybe in-person or Zoom meetings are not working the way you’d like. Or perhaps lengthy emails are just causing more confusion than ever. In this episode of The Visual Lounge, we explore five “broken” workplace communication methods and ways to improve them. Communication can and should be flex…

1
138: Generative AI and Techcomm, lessons learnt so far 12:42

9M ago12:42

12:42

We reflect on the lesson learnt so far as a result of developing our upcoming elearning course on using Generative AI in technical communication. We will publish a transcript on the Cherryleaf blog. About Cherryleaf: CherryleafBy Cherryleaf

1
Customer Education Manifesto 46:48

9M ago46:48

46:48

What’s the secret to effective customer education? On this episode of The Visual Lounge, Adam Avramescu, VP of Customer Education & Engagement at Personio, explains the principles behind his Customer Education Manifesto and how they can help your business reach positive outcomes for retention, expansion and lifetime value. Plus, he shares his route…

1
The Skills Needed for Customer Education 39:49

9M ago39:49

39:49

What does success mean for customer education professionals, and how can they make sure they reach their goals? Debbie Smith, President of CEdMA, joins this episode of The Visual Lounge to share the top skills required to excel in customer education. She tells us her advice for creating customer education videos, the importance of keeping business …

1
Easy and Simple Video Creation 40:58

10M ago40:58

40:58

Creating video doesn’t always have to be complicated. The Visual Lounge guest Edie Clarke, Virtual Video Producer and Editor, explains in this episode why simpler is often better when it comes to video. Edie packs lots of advice into our discussion, including her top tip for creating videos, how to avoid perfectionism, the best approach to scriptin…

1
137. Using AI in techcomm: the questions you’re asking 18:40

10M ago18:40

18:40

As part of our research into using generative AI in technical communications, we ran a survey to discover the questions that technical communicators are asking. In this episode, we review those questions and identify some common themes. About Cherryleaf: CherryleafBy Cherryleaf

1
Training People Anytime, Anywhere 42:47

10M ago42:47

42:47

What’s the secret to anytime, anywhere training? This week’s guest makes the case for video. JD Dillon, Founder and Principal of LearnGeek and Chief Learning Officer at Axonify, joins this episode of The Visual Lounge. He explains how video can be used to train frontline workers, how it adds unique value for learners and why the communicator of the…

1
The Future of Video is Connection 26:36

10M ago26:36

26:36

It’s clear the world of video is changing, but what are the most significant shifts facing video creators in the near and distant future? On this episode of The Visual Lounge, Matt Pierce, our Learning & Video Ambassador, shares his thoughts on the future of video. Matt has given a presentation on what video creators should expect and asked industr…

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