Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both w ...
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Manage episode 383886635 series 2800920
Content provided by TechSmith Corporation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechSmith Corporation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whether you create videos for YouTube or internal training content, you should have one top priority – keeping your audience engaged.
But what steps can you put in place to make sure this happens? And what should you do if your videos aren’t making the desired impact?
On this episode of The Visual Lounge, Matt Pierce shares top tips for making engaging YouTube and internal content, why jump cuts could be the simple tool that makes your videos more compelling and why it’s vital you know your audience.
Remember: bring them in, create content for them and keep them watching.
Learning points from the episode include:
- 00:00 – Introduction
- 00:57 – Fighting for attention on YouTube
- 02:45 – The YouTube creator mindset
- 05:44 – Applying a creator mindset to internal training content
- 07:29 – How AI could impact video creation
- 08:53 – The power of jump cuts
- 11:33 – Find your style
- 11:52 – Experimenting with TechSmith content
- 13:13 – What’s on screen in your videos?
- 15:52 – Knowing your audience
- 16:54 – Bring them in, create content for them and keep them watching
- 17:00 – Outro
Important links and mentions:
204 episodes
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Manage episode 383886635 series 2800920
Content provided by TechSmith Corporation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechSmith Corporation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whether you create videos for YouTube or internal training content, you should have one top priority – keeping your audience engaged.
But what steps can you put in place to make sure this happens? And what should you do if your videos aren’t making the desired impact?
On this episode of The Visual Lounge, Matt Pierce shares top tips for making engaging YouTube and internal content, why jump cuts could be the simple tool that makes your videos more compelling and why it’s vital you know your audience.
Remember: bring them in, create content for them and keep them watching.
Learning points from the episode include:
- 00:00 – Introduction
- 00:57 – Fighting for attention on YouTube
- 02:45 – The YouTube creator mindset
- 05:44 – Applying a creator mindset to internal training content
- 07:29 – How AI could impact video creation
- 08:53 – The power of jump cuts
- 11:33 – Find your style
- 11:52 – Experimenting with TechSmith content
- 13:13 – What’s on screen in your videos?
- 15:52 – Knowing your audience
- 16:54 – Bring them in, create content for them and keep them watching
- 17:00 – Outro
Important links and mentions:
204 episodes
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Similar to The Visual Lounge
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both w ...
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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continue reading
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…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Do your eyes glaze over when looking at a long list of annual health insurance enrollment options – or maybe while you’re trying to calculate how much you owe the IRS? You might be wondering the same thing we are: Where’s the guidebook for all of this grown-up stuff? Whether opening a bank account, refinancing student loans, or purchasing car insurance (...um, can we just roll the dice without it?), we’re just as confused as you are. Enter: “Grown-Up Stuff: How to Adult” a podcast dedicated ...
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
…
continue reading
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