Best The Boutique Hub with Ashley Alderson Podcasts (2024)

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Five Minute Friday: Balancing Motherhood and Business 7:00

1d ago7:00

7:00

Are you a busy mom trying to balance everything? In this episode, we explore how to manage the overwhelm of juggling business and life. Giving 70% to one area doesn't mean you're only giving 30% to another. It's not a zero-sum game! We'll discuss how to excel in multiple areas by embracing different seasons of focus, and the importance of giving yo…

1
#617: From Chaos to Clarity: Navigating Big Changes in Small Business 35:03

4d ago35:03

35:03

When there are so many things pulling you in different directions as a business owner, how do you build community and connect authentically with your customers? So many people are searching for the solution to this because, now more than ever, community is key to growing a successful business. Nicole Palmer, Member Experience Specialist at The Bout…

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Five Minute Friday: Business Is Really This Simple 6:11

8d ago6:11

6:11

Do you want the most simple advice ever? Today, I'm boiling down thousands of conversations I've had with business owners into the four keys to making a business work. These are tried and true tips that work, so make sure to tune in and start applying them to your business. Resources: Join The Boutique Hub Community…

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#616: Community, Curiosity, and Confidence: The Triple C's of Brand Building 54:25

12d ago54:25

54:25

What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not alw…

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Five Minute Friday: How You Show Up Here is How You Show Up There 6:44

16d ago6:44

6:44

In this Five Minute Friday, we'll explore a powerful quote I recently heard and the impact of this idea on both business and life. You'll learn about three key aspects to consider as you transition from being an entrepreneur to a CEO: evaluating your daily habits, scrutinizing your spoken words and self-talk, and understanding how these impact your…

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#615: Building a Brand: Lessons in Customer Service, Sales, and Overcoming Challenges 38:35

20d ago38:35

38:35

Have you ever been discouraged by tough feedback? Are you overwhelmed by what you don’t know? If so, this episode is for you! Many of you have probably met Lindsey Williams, Owner of Linny Co., at market and know her wonderful brands and style. Well, today, she joins the show to dive into some deeper things that are key parts of the journey to a su…

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Five Minute Friday: Six Words & Phrases to Rethink Using 8:45

24d ago8:45

8:45

Today's Five Minute Friday is a bit more personal. I'll be sharing words and phrases that I have struggled with in my journey—words and phrases that are huge for me. Since I've started to notice how I'm using them, it's changed so much of how I show up on a regular basis. It's not only impacting my business, but also how I show up in my marriage, h…

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#614: From Soles to Sales: The Business of Shoes with Chinese Laundry 26:49

27d ago26:49

26:49

Sarah Zurell, Chief Marketing Officer at Chinese Laundry, steps into the spotlight today to explain how footwear can transform not just your outfit, but your entire outlook. From understanding customer preferences through surveys and emails to showcasing shoes alongside outfits, Sarah shares her expertise in making the shopping experience seamless …

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Five Minute Friday: How To Get The Most Out of Attending a Conference Once You're Home 6:23

1M ago6:23

6:23

Have you ever come home from a conference feeling inspired and ready to take on the world—only to get home and find you don't end up doing all the things you intended? This is an important Five Minute Friday episode, as I know many of you joined me at The Boutique Summit in Dallas this week, and even more of you are going to watch the replays onlin…

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#613 Inventory Planning, Data-Driven Decisions, and Adaptive Strategies in Retail 35:54

1M ago35:54

35:54

There’s no way around it—you have to know your numbers! You probably hear this from us all the time, but if you’re not sure what that actually means or how to put it to work in your business, this episode is for you. Dane Cohen from Management One joins the show to help demystify the processes of inventory planning and making decisions based on you…

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Five Minute Friday: The Secret to Getting on The Instagram Discover Page 6:31

1M ago6:31

6:31

Today I want to talk about growing on the 'Gram. And, actually, the concept I'm sharing today works across social channels. Listen in to learn about the 5-3-1 method of how to grow on Instagram using the algorithm to your advantage. Resources: Join The Boutique Hub Community Retail Bootcamp

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#612 The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion 38:02

1M ago38:02

38:02

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that hel…

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Five Minute Friday: Are You Ready to Lose It All? 6:30

2M ago6:30

6:30

I hate that I even have to share this message today, but I continue to see a major problem across the industry that I can't ignore. The issue? Copyright/trademark infringement. It's easier than you may think to fall into this trap, so if you don't want to risk losing everything, tune in to learn what to watch out for so you can keep your business s…

1
#611 Inside Dallas Market Center: Retail Revelations and Trends 39:02

2M ago39:02

39:02

Do you truly know your customer, and if so, why stop at selling just clothes or gifts? Why not expand your reach and become a one-stop shop? In this episode, Cindy Morris, President and CEO of Dallas Market Center, joins us to discuss the importance of understanding your customers deeply and managing a diverse product range effectively. Cindy share…

1
Five Minute Friday: To Be Interesting, You Have To Be Interested 3:14

2M ago3:14

3:14

What does it take to get people interested in your business? You've gotta show up as the person you want to see. In this episode, Ashley challenges you to take a look in the mirror and reflect on how the energy you're bringing to the table could be influencing the way others behave around you. Resources: Join The Boutique Hub Community…

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#610 Small Town Dreams to Big Time Success: Building a Business with Heart 28:22

2M ago28:22

28:22

Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store busines…

1
Five Minute Friday: The Bus Rule 5:08

2M ago5:08

5:08

Have you ever thought about what would happen if you needed to take a step back from your business? Do you have SOPs or any operational documents that could help if someone needed to take over? If you answered "no" to either of these questions (or both!), don't miss today's episode. I'll explain why it's so important to document important tasks and…

1
#609 Wholesale Buying Strategies and Trend Forecasting on Hubventory 42:05

2M ago42:05

42:05

If you have been to our showroom or markets, you’ve probably had the opportunity to meet today’s guest, Samantha Conner. Samantha is such a bright light for our community and team, and she understands business from both a brand and boutique perspective. She joins us today to share insight into Hubventory, buying, business, and the industry as a who…

1
Five Minute Friday: Three Questions to Add to Your Morning Routine 5:38

2M ago5:38

5:38

How do you start your day? Are you intentional with your mornings, or do you let what's going on around you (namely on social media) dictate how you feel? If you're not taking action to set your day up in a way that will take you closer to your goals, then don't miss this episode. You'll learn a few simple questions to ask yourself each and every m…

1
#608 The Impact of Attending The Boutique Summit 17:39

2M ago17:39

17:39

Have you ever found yourself so deeply entrenched in the daily grind of running your business that it feels impossible to see the bigger picture? In this episode, we’ll confront the common struggle of getting lost in the day-to-day operations and losing sight of the greater potential of our businesses. From surviving the to-do list to thriving in t…

1
Five Minute Friday: The Riches are in The Niches 5:21

2M ago5:21

5:21

What is the secret to setting your business apart? Figure out your niche and connect with those people! Listen in learn how to speak—and stand out—to your ideal customer. Resources: Join The Boutique Hub Community

1
#607 Transitioning in Retail: Lessons Learned and Exit Strategies 38:54

3M ago38:54

38:54

Is it time to reevaluate your business journey? Megan Crabtree, Membership Representative at The Boutique Hub, joins us for a candid conversation about the tough decision to close her boutique. In this episode, she shares her personal experience of navigating having her identity tied to her business—and the realization that sometimes success means …

1
Five Minute Friday: Six Questions to Ask Wholesale Vendors at Market 6:37

3M ago6:37

6:37

When you're headed to market, knowing what to ask vendors is so important. Listen in to learn six key questions to make sure you get answered so that your future trips to market go as smoothly as possible. How to Buy Wholesale Guide

1
#606 Mastering Leadership: Building Strong Teams, Ensuring Compliance, and Creating a Great Workplace 48:16

3M ago48:16

48:16

Have you found yourself propelled into the world of managing people when all you were prepared to do was focus on scaling your business? Jackie Koch, Founder of People Principles and host of the World's Greatest Boss podcast, knows the feeling all too well. Today, she joins us to demystify the challenges of team management and equip entrepreneurs w…

1
Five Minute Friday: Five Steps to the Perfect Online Sales Process 8:11

3M ago8:11

8:11

Last week, you heard me talk about the perfect process to follow for in-person sales. Today, I'm breaking down how to make the perfect online sale. Listen in to hear the key steps to follow to give online customers a memorable sales experience. Resources: Facebook Ads Masterclass

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#605 The Power of Adaptability: Thriving in a Changing Retail Landscape 35:19

3M ago35:19

35:19

Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strate…

1
Five Minute Friday: Five Steps to the Perfect In-Store Sales Process 6:09

3M ago6:09

6:09

How often have you gone into a store and heard someone immediately ask: "Can I help you with anything?" Asking this question right off the bat is the kiss of death—and a common mistake you should make sure your staff avoids at all costs. Listen in to learn what they should be doing instead to close the perfect sale in your brick-and-mortar store.…

1
#604 Facebook Ad Strategies for Small Business Retailers 37:36

3M ago37:36

37:36

Curious about Facebook ads and eager to harness their potential for your business? Look no further! In this episode, we're diving into the dynamic world of Facebook advertising with our expert, Jeff Fenn, Director of Marketing. Whether you're new to Facebook ads or hoping to level up, Jeff unpacks the ins and outs of Facebook ads, from debunking co…

1
Five Minute Friday: Cultivating Success: Why Culture is King 6:56

3M ago6:56

6:56

We've all heard people say "cash is king." But more important than cash—and what leads to more cash—is culture. Listen in to learn why figuring out your company's culture is the key to long-term success. Ashley Alderson: Instagram The Boutique Hub: Instagram

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#603 Unlocking the Secrets of Apparel Manufacturing 43:08

3M ago43:08

43:08

In the intricate process of garment production, there is a lot of complexity that often goes unnoticed. Joining us today is Philippa Comfort from Creative Culture Consulting, sharing her journey into the industry and revealing the nuances of garment production that many overlook. Philippa explains the behind-the-scenes realities of production, the …

1
Five Minute Friday: Measure What Matters 5:57

4M ago5:57

5:57

Welcome to another Five Minute Friday episode! Today we're talking about the key things to measure in your business. Download the Retail Acronyms Sheet

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#602 Mastering the Art of Boutique Ownership: A Deep Dive into Niche Markets and Online Expansion 38:47

4M ago38:47

38:47

Jincy Wallace, the dynamic Boutique Boss and Owner of Jincy’s Southern Change, joins the show to offer a fresh perspective on boutique ownership. In this episode, Jincy shares the lessons she learned about understanding her ideal customer's demographics, personality, and style preferences, as well as the importance of personalized customer experien…

1
Five Minute Friday: 5 Common Retail Acronyms Every Retailer Needs 8:01

4M ago8:01

8:01

Welcome to our new Five Minute Friday series, where I'll be sharing bite-sized actionable tips to help you grow your business! In this inaugural episode, I'm breaking down the major retail acronyms every retailer should know—no matter what kind of business you're in. Download the Retail Acronyms Sheet…

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Season 6 Kickoff: What's Working For Small Business Retailers Right Now 20:56

4M ago20:56

20:56

Welcome to Season 6! This season, we're shaking things up. It's time to get real and authentic because life is too short for anything less. We're diving deep into the world of boutique ownership, exploring the challenges, triumphs, and everything in between. I'm here to listen to your stories, your questions, and your struggles, and together, we'll…

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FTV: Boutique Owner Myths Debunked with Sara Burks 37:27

5M ago37:27

37:27

Sara Burks, our director of partnerships and education at The Boutique Hub, and I go over Boutique Owner Myths Debunked in this Season 2 episode — which was the topic of one of our breakout sessions at the 2019 Boutique Summit. No matter where you’re at in your business journey, it's always good to go back to the play book. We cover loads of useful…

1
FTV: How to be more Productive as a Business Owner with Ashley Alderson 26:02

5M ago26:02

26:02

“It’s so common today to hear the word busy. Everybody is busy. But the question is, are you busy doing the right things?” In this episode from Season 3, I talk about how I’ve learned to think like a CEO, prioritize my time and set necessary boundaries, and I outline my top tips for How to be More Productive. I cover the three questions you need to…

1
6 Lessons Business Owners Can Learn from Taylor Swift 26:35

5M ago26:35

26:35

As I wrap up Season 5 of the podcast, I want to talk about where we are in the industry, where there’s opportunity right now, how to approach marketing your business in 2024 ... but mainly I want to talk about Taylor Swift! Whether you like her music or not, you can’t deny that Taylor Swift has had a monumental economic impact. The Eras Tour alone …

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Discover more MAGIC in 2024 with Kelly Helfman, President of MAGIC 21:23

5M ago21:23

21:23

I’m so excited to welcome back to the show one of my favorite guests and BFFs, Kelly Helfman, President of MAGIC. And we have some BIG news to share with you! Of course, I first get the inside scoop on emerging trends and what we can expect at the upcoming MAGIC events in Las Vegas, New York and Nashville. But Kelly and I spend most of the episode …

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A Masterclass on Building and Scaling a Brand with Sam Paik, State of Fashion / YZE Agency 55:49

6M ago55:49

55:49

This week I am talking to one of my favorite people in the industry who’s advised me, encouraged me, brainstormed with me … and pushed me to eat more than just meatballs! In addition to being a good friend and foodie, Sam has worked in every single corner of the fashion industry and has such amazing insight into how things work and where there’s op…

1
FTV: Legal Tips for Small Businesses with Andrea Sager, founder and CEO of The Legalpreneur 50:46

6M ago50:46

50:46

On this episode of the #BoutiqueChat Podcast, Andrea Sager joined me for Legal Tips for Small Businesses. As an attorney and former boutique owner, Andrea knows all the legal information small business owners may overlook. I chatted with her in season 3 about how to choose the right entity, how to avoid infringement, and trademarks. Bring a pencil …

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How Regional Markets Can Benefit Your Business with Tara Thorn, Cedar and Cypress Designs 28:16

6M ago28:16

28:16

Today we’re talking all things market – what sets regional markets apart from national shows, the benefits of both, the importance of attending market, and tips for success while there. In addition to being the owner and founder of Cedar and Cypress Designs, my friend Tara Thorn is also on the board at the Minneapolis Mart, which holds six annual s…

1
FTV: Scaling from Entrepreneur to CEO with host Ashley Alderson 27:11

6M ago27:11

27:11

I reflected on some of my personal experiences as a business owner in this solo episode on Season 3. When I started to look backward through the evolution of The Hub, I identified five steps that I think we took to grow our business and that I have seen mirrored in other businesses. I call them the 5 Steps for Scaling from Entrepreneur to CEO, and …

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If You Don’t Adapt, It’s Not Going To Work with Taylor Jones McClellan, The Tiny Closet 43:02

6M ago43:02

43:02

Diversifying sources of revenue, building a personal brand, social media marketing and running a business through different seasons of life – Taylor and I talk about it all in this episode! The founder of The Tiny Closet, Taylor Jones McClellan is back on the podcast to update us on her life and business. Since last being on the show in Season 2, T…

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FTV: 12 Crucial Tips for Boutique Owner Success with Sara Burks 1:06:20

6M ago1:06:20

1:06:20

In this episode, I was joined by our retail professor Sara Burks to talk about the 2020 Retail Bootcamp and go through our 12 Crucial Tips for Boutique Owner Success that were a key focus of the course. Retail Bootcamp isn’t just for those who feel their business is failing; your business will always have areas to improve on and grow. Retail is shi…

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How EOS (Entrepreneurial Operating System) Can Transform Your Business and Team with Tom Wesner, founder of EOS Worldwide 1:19:35

6M ago1:19:35

1:19:35

This episode is a little different. This week I am joined by my business coach Tom Wesner of EOS Worldwide — so you’re going to get all the juicy details of what it’s really like at The Hub behind the scenes! Aside from reminding me of the things I need to continue to work on, Tom breaks down what the EOS (Entrepreneurial Operating System) Model ac…

1
FTV: How To Maximize Your Market Experience with Amy Harper, DMC Sr. Vice President of Retail Development and Market Services 1:02:30

6M ago1:02:30

1:02:30

Dallas Market Center’s Amy Harper joined me in Season 2 for How to Maximize Your Market Experience. In this episode, Amy gives some amazing tips on attending to market, whether it’s your first time or you are a veteran buyer! She gives us valuable information on why going market is so important, how to plan your time at market, what to expect at Da…

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Key Components of the Six Layers of Retail in 2024 with Sara Burks, Director of Partnerships & Education at The Boutique Hub 50:21

7M ago50:21

50:21

Our very own retail professor is back on the podcast! Today Sara Burks, Director of Partnerships and Education at The Boutique Hub, is joining me to dive into the six essential pieces of growing and mastering your business, which we refer to as the Six Layers of Retail, and the most important components of each of these layers specific to 2024. As …

1
FTV: Creating a Strategic Marketing Plan for Your Business, with Brand Expert DruStew 1:01:12

7M ago1:01:12

1:01:12

What does it mean to sit down and create a strategic marketing plan for your business? In Season 1, I visited about it with my friend Dru Stewart, a marketing and branding expert who works with Cactus Ropes, Pro Equine Group, Hatco, and many more. Not only do we cover marketing strategies working for the world’s largest brands in western, but we al…

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Prepping for the New Year: Reflections on 2023 and Predictions for 2024 34:35

7M ago34:35

34:35

This is my favorite week of the year! I know things may still be chaotic for you with inventory reduction sales and taking inventory. But in the busy that it can bring, I think this week between Christmas and New Years is one of the most reflective — which is why I love it so much! I personally try not to plan a lot of meetings and keep my schedule…

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FTV: Tips to Create a Profitable Ecommerce Business with Erin Hooley, Bailey’s Blossoms 50:41

7M ago50:41

50:41

Erin Hooley, founder of Bailey’s Blossoms, joined me in Season 3 for Tips to Create a Profitable Ecommerce Business. Erin is a living example of being more successful by knowing her numbers. She goes in-depth on conversion rates, branding, and how she manages business and motherhood. But there are so many more helpful business tips from this well-s…

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The Boutique Hub With Ashley Alderson Podcasts

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