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#614: From Soles to Sales: The Business of Shoes with Chinese Laundry
Manage episode 424211188 series 2099681
Sarah Zurell, Chief Marketing Officer at Chinese Laundry, steps into the spotlight today to explain how footwear can transform not just your outfit, but your entire outlook. From understanding customer preferences through surveys and emails to showcasing shoes alongside outfits, Sarah shares her expertise in making the shopping experience seamless for your customers. She reveals why seeing shoes on feet is crucial for sales and how smart merchandising can enhance customer satisfaction.
Resources:
Join The Boutique Hub Community
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
358 episodes
Manage episode 424211188 series 2099681
Sarah Zurell, Chief Marketing Officer at Chinese Laundry, steps into the spotlight today to explain how footwear can transform not just your outfit, but your entire outlook. From understanding customer preferences through surveys and emails to showcasing shoes alongside outfits, Sarah shares her expertise in making the shopping experience seamless for your customers. She reveals why seeing shoes on feet is crucial for sales and how smart merchandising can enhance customer satisfaction.
Resources:
Join The Boutique Hub Community
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
358 episodes
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