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B2B Twin

Tony Hackett

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Welcome to the B2B Twin podcast – your go-to source for social selling tips, tools, and techniques to help you be successful in the field. We provide our listeners with valuable advice and resources they can apply in their sales efforts immediately! Give us a listen today and start building your sales toolkit of success stories.
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Join me at the Startups' Roundtable, where I interview inspiring entrepreneurs, startup founders and innovators. Hear their stories and get insights into the world of startups, entrepreneurship and tech. Learn the strategies, tactics and tips they used to develop their businesses and get inspired to build something great. I hope you can join me.
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Introducing "Family Flipbook - preserving memories," a podcast dedicated to the art and importance of preserving memories in the digital age. From recording and incorporating the voices of family members to digitizing old photographs to creating timeless scrapbooks, we explore various methods of capturing and organizing your family's history. This podcast explores various methods of capturing and organizing your family's history. We discuss modern-day tools and technologies that simplify the ...
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It’s been five years! Yes, it’s 5th anniversary extravaganza episode of Sending Signals! I’m delighted that Dan Wilson agreed to come back on for a catch-up. He’s one of my favourite ever guests on the show and he didn’t disappoint. We talk about his recent Grammy win, the role of embarrassment in songwriter, as well as the story behind the Semison…
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Putting last week behind us, this was genuinely one of my favourite conversations I’ve had for the show. Like many, I was first aware of Isobel as member of Scottish indie band Belle and Sebastian. I found her such a compelling figure. She looked like she had stepped out of a French new wave movie. She was a cello player in an indie rock band. And …
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Topics discussed include: Preserving family history through modern storytelling Turning family narratives into enduring legacies Explores mediums like self-publishing, podcasts, YouTube, and social media Personalization of projects Immersive experiences Real-time collaboration and diverse perspectives Choosing the storytelling medium You can subscr…
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Chris Difford is having a very busy year. There’s a new Squeeze album in the works, they are supporting Heart on their forthcoming arena tour, and there’s also the matter of an enormous UK tour in hour of Squeeze’s 50th anniversary. Chris also hosts the podcast “I Never Thought It Would Happen” which is currently on Season 4. Seems like a good time…
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Roll up! Roll up! This episode I’m joined from across the Atlantic by singer-songwriter Jade Bird, who has just released a new EP, “Burn The Hard Drive”, which chronicles the breakdown of her relationship and engagement to a former bandmate. It’s the first significant release from Jade since 2021’s very excellent “Different Kinds Of Light” album. W…
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Topics covered in this episode include: The first style is the 'Relaxed Chat,' creating a comfortable space for natural storytelling 'Structured Sit-Down' style involves prepared questions to delve deep into family history 'Walk-and-Talk' style takes interviews to dynamic settings to trigger memories 'Group Gathering' style involves bringing multip…
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Topics covered include: Objects like photographs, letters, diaries, recipes, and handcrafted items hold significant stories Photographs offer insights into the past through clothing styles and facial expressions Letters and diaries provide intimate connections to ancestors and their emotions Keepsakes may be simple items like recipe cards or handcr…
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Phillip Ingram is one of the founding members of Motown band Switch who formed in late 1976, and after a chance encounter, were championed by Jermaine Jackson. Motown chief Berry Gordy heard the band’s tape and signed them to his subsidiary Gordy label. Switch were a a consistent presence on the R’n’B charts in the last 1970s. Switch sort of implod…
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It seems like a good time to take a deep dive into Best Picture nominee, and more importantly, my favourite film of 2023, “Past Lives”. This episode I’m joined by the film’s Assistant Director Ben Kahn to discuss his personal impact on the film, creating the remarkable chemistry between the cast, evoking an older digital landscape, and the profound…
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This Friday, March 1st Bruce Hornsby releases a new album in collaboration with chamber ensemble yMusic. The record is entitled “Deep Sea Vents”. It straddles the line between contemporary songwriting and modern classical, and the album has an aquatic theme with all the songs dealing with the ocean, or at least water in some way. The album is emble…
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Welcome. My guest this episode is artist and photographer Lynn Goldsmith. Her career as a photographer has brought her into the orbit of rock n roll legends like Bob Dylan, The Rolling Stones, Michael Jackson, and notably Bruce Springsteen with whom she had a romantic relationship in the 70s as he was still working his way up, with his blistering l…
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This episode covers the topics of: Importance of a Customer's Perspective Misconceptions about Customer-Centric Sales Training Customers and Effective Selling Customer-led Sales Strategies Adopting a Customer-Centric Approach to Sales Training You can subscribe to the podcast here and connect with me on LinkedIn.…
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I’m listening! Hopefully you are too, as this week is incredibly fun. I’m joined by “Frasier” writer and consulting producer Bob Daily. Bob was on the writing staff for several seasons of the original run of “Frasier” and he’s back on board for the new revival series out now on Paramount+. If you’re at all interested in how TV shows like this get m…
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This episode covers the topics of: Understanding Practical Simplicity in Business The Complexity Problem in Modern Business Operations Benefits of Simplifying Business Processes Strategies for Achieving Operational Simplicity Balancing Simplicity and Efficiency: Key Considerations Embracing the Power of Practical Simplicity You can subscribe to the…
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Hey. It’s a special one this week. Juliana Hatfield is a singer-songwriter based in Massachusetts. She was a member of the Lemonheads in the early 90s, as well as bands like Blake Babies in the late 80s and Some Girls in the early 00s. She’s made albums with Matthew Caws from Nada Surf and Paul Westerberg from The Replacements. She’s also released …
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This week I’m joined by drummer Chester Thompson. Chester is perhaps best known for his live work with Genesis and Phil Collins, but he has also worked with Frank Zappa, Weather Report, The Bee Gees, and The Pointer Sisters. He has a new jazz album out called “Wake-Up Call” and he joins me from Nashville to discuss it’s “genesis” (see what I did th…
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Topics covered in this episode: Understanding B2B Digital Transformation Traditional B2B Sales: An Overview The Need for Digital Transformation in B2B Key Elements to Unlearn in Traditional Sales Implementing New Strategies for Digital B2B Sales Real-world Examples of Successful B2B Transformations Potential Challenges and Solutions in the Transiti…
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Breathe deep the gathering gloom. This episode I welcome back John Lodge of The Moody Blues to the show! John has recently released his re-working of The Moody Blues 1967 opus “Days Of Future Passed”. I think it’s fair to wonder whether it’s a good idea when artist take on projects like this, and I want to ask John about the possible disconnect bet…
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Topics covered in this episode: Why interview structure? Research and preparation Selecting interviewees Structuring the questions Conducting the interviews Organizing and compiling the information Preserving memories through a flipbook You can subscribe to the podcast here, engage with me on Fiverr, and connect on LinkedIn.…
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Topics covered in this episode: Benefits of Social Selling Identify your Target Audience Analyzing Relationships Discover the Right Platforms and Tools Selecting Social Media Channels Social Media Tools Setting Up Profiles Crafting Content Developing a Strategy to Engage Customers Leveraging Content Marketing You can subscribe to the podcast here a…
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Topics covered in this episode: Why capture your family history? Reasons for family indifference The value of preserving family history Engaging family members Technology and resources Fun and interactive Cherishing your legacy You can subscribe to the podcast here, engage with me on Fiverr, and connect on LinkedIn.…
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Topics covered in this episode: Why Choose a Digital Flipbook? Gathering and Organizing Family Content Creating the Digital Flipbook Together Adding Personal Touches and Stories Sharing and Preserving the Digital Flipbook Cherishing Memories for Generations to Come You can subscribe to the podcast here, engage with me on Fiverr, and connect on Link…
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Topics covered in this episode: Preserving family history is important Connection to the past: Understanding our roots Passing down values and traditions Keeping memories alive: Lessons from the past Strengthening family bonds through shared stories Importance of personal identity and sense of belonging You can subscribe to the podcast here, engage…
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Waddup? I’m joined this episode by Jonathan Higgs from the excellent Everything Everything. The band are from Manchester and formed in 2007. They’ve so far released 6 albums, 2 of which were nominated for the Mercury Music Award. They’ve also had 5 Ivor Novello nominations. Their most recent album 2022s “Raw Data Feel” saw the band experiment with …
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Topics covered in this episode: Preserving memories through oral histories Importance of family stories and memories Tips for conducting effective oral history interviews Tools and techniques for recording and documenting Sharing and preserving oral histories for future generations The lasting impact of oral histories You can subscribe to the podca…
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Topics covered in this episode: Understanding B2B social selling agencies Dysfunction 1: Lack of strategic alignment. Dysfunction 2: Ineffective communication within the team Dysfunction 3: Failure to adapt to changing trends Dysfunction 4: Poor lead generation and nurturing Dysfunction 5: Inadequate measurement and analysis Steps to overcome dysfu…
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Topics covered in this episode: How sales managers can incorporate social selling Strategies to motivate sales teams using social selling Case studies of successful implementation Challenges and potential solutions for sales managers The power of social selling in motivating sales teams You can subscribe to the podcast here and connect with me on L…
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Topics covered in this episode: Why thought-provoking questions are important Understand your prospect's industry and challenges Research their company and recent news Identify typical pressures in the industry Develop open-ended questions to stimulate discussion Use data and statistics to support your questions You can subscribe to the podcast her…
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Welcome to this podcast episode, where we delve into social selling. Building relationships and providing value to potential customers is crucial to creating a successful business in today's highly competitive environment. In this podcast episode, we will look at the social selling framework and explore proven strategies for building strong relatio…
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Topics covered in this episode: Understanding the importance of a campaign strategy Identifying target audience: Researching ideal customers Setting campaign objectives: Defining clear goals Crafting interesting messaging: Grabbing attention and interest Selecting appropriate channels: Utilizing effective communication platforms Implementing tracki…
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In this episode, we'll discuss how social selling's creative discipline requires more than AI tools and techniques. To be truly effective, it depends on having an engaged sales rep who understands how to build authentic connections with prospects and customers online. Tune in as we explore the importance of combining technology and human expertise …
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This episode examines the exciting world of chatbots and how they transform sales conversations. In particular, we'll discuss the revolutionary technology, ChatGPT, changing the game for businesses looking to streamline customer communication.With its advanced natural language processing capabilities, ChatGPT allows companies to create automated me…
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In this episode, we explore companies' challenges when integrating social selling into their sales strategies. Despite its growing importance, many companies still struggle with making social selling a seamless part of their overall approach.Tune in to learn how to overcome obstacles and succeed in the dynamic world of social selling.#socialselling…
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Topics covered in this episode: The importance of customer engagement and communication Understanding your customers Building a strong customer engagement strategy Personalization and customization Monitoring and measuring success The power of customer engagement in building loyalty You can subscribe to the podcast here and connect with me on Linke…
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Welcome to our latest podcast episode, where we delve into why the good is often the enemy of the great in the business world. As entrepreneurs and business leaders, it's easy to settle for mediocrity and become complacent with our current achievements rather than strive for greatness. This episode explores how this mindset can hold us back from re…
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Topics covered in this episode: What is the Challenger Sale framework? Understanding social selling in B2B Explaining the concept of social selling Applying the framework to B2B social selling Breaking down the steps and how they apply Benefits of using the framework for B2B social selling How it can improve sales results Common mistakes to avoid w…
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In this episode, we discuss the art of using narratives to build emotional connections in storytelling. Stories can connect people across cultures, backgrounds, and experiences. By weaving together relatable narratives that inspire empathy, we can create a powerful emotional experience that resonates with our audiences.Where attention spans are sho…
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Topics covered: Defining B2B social selling The Chasm: Why it's difficult to cross Experienced Sales Reps: Resistance to change Personal Relationships: Key to successful sales Time Constraints: Social selling is time-consuming ROI Uncertainty: Measuring social selling success Social selling is a useful tool but not a replacement for traditional met…
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The digital transformation of B2B sales has been a game-changer in the business world. It has made it easier for companies to reach out to new markets and expand their customer base. However, this transformation has also highlighted the need to unlearn some traditional sales strategies. In the digital age, customers have become more informed and em…
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Welcome to our newest podcast episode, examining how technology and human connections influence B2B sales. Today, we'll inspect ChatGPT and how it affects how sales leaders connect with their teams and clients.ChatGPT is a powerful tool for automating repetitive tasks and generating personalized content. But what happens when this technology enhanc…
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If you're unfamiliar with what we mean by "content-driven," don't worry!But in a nutshell, your company's marketing strategy should focus on providing value to your target audience through informative blog posts, engaging social media content, and other educational and entertaining material.Why is this important? If you still need to do this, chanc…
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As the world becomes increasingly digital, how businesses engage with their customers has drastically shifted. For example, in the B2B space, account managers are tasked with building and maintaining solid client relationships. And one of the most effective ways of doing this is through social selling. Social selling uses social media to build mean…
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In this episode, we'll inspect why ChatGPT has become increasingly vital for B2B Sales Reps, how it's affecting the industry today, and what you should know about it if you want to succeed as a B2B sales rep in the future.In recent years, it has forced companies in the B2B industry to adapt their sales strategies to keep up with changing buyer beha…
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