Best Trevor Young aka The PR Warrior Podcasts (2024)

1
022 Marketing vs PR: The black, the white … and the grey 28:58

4d ago28:58

28:58

DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? As we've discussed in previous episodes, PR is largely misunderstood in the business world. But so too is marketing, which is often equated simply to running ads or any activity that promotes a brand. There are quite a few differences between PR and marketing, with no shortage of crossover betwe…

1
021 CASE STUDY: How to leverage organic social media & community outreach to build a thriving brand - with Sallie Jones, Gippsland Jersey 52:50

18d ago52:50

52:50

This episode is kind of like a double whammy! I'm chatting with Sallie Jones, the co-founder of a thriving start-up milk brand, Gippsland Jersey. Firstly, Sallie openly shares the story behind Gippsland Jersey, and how she's been profoundly influenced by her father’s legacy in the dairy industry and his personal battle with depression. This dual in…

1
020 From Self-doubt to influence: How to overcome blocks and fears in your PR efforts 1:04:36

1M ago1:04:36

1:04:36

When it comes to implementing PR, content and digital communications in your business, you can have the best strategy under the sun, but if you don’t get off your backside and take action, then nothing is going to happen. And that’s where people come unstuck. Often it’s not for the want of trying. For most people, it’s not slackness - hey, you’re r…

1
019 How Kris Ward found her voice, scored 400+ podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more! 47:32

2M ago47:32

47:32

"We're not here to blend in!" (Kris Ward) If you want to know what it takes to find and hone your voice on social media, secure hundreds of quality podcast interviews (as the guest), as well as produce a podcast that attracts 1000+ 5-star reviews, then you're in the right place! Strap yourselves in as author, podcaster and entrepreneur - Kris Ward …

1
018 SUCCESS STORY: How to build a national media profile as the go-to expert in your space (learn from someone who's doing it!) 53:38

2M ago53:38

53:38

What does it take for a genuine subject matter expert to generate literally hundreds of items of media exposure? Well, that’s what Jake Moore has been able to do. And not just any media coverage: we’re talking tier 1 editorial exposure! That is, coverage in the top UK media outlets such as BBC Radio, ITV News, CNBC, Sky News, Forbes, The Times, The…

1
017 An insiders guide to building credibility with - and through - the media 1:04:02

2M ago1:04:02

1:04:02

Summary: In this episode, I'm joined by media relations specialist Liam Fitzpatrick, the founder of Commswork, to discuss how businesses can earn legitimate editorial coverage in independent third-party media outlets. Key Points Discussed: Liam's Journey: From a journalist to a B2B communication specialist - insights on persuasive writing and craft…

1
016 The Authority Advantage: How to accelerate trust within an increasingly skeptical market 55:41

3M ago55:41

55:41

As a leader and a business owner, reputation is your lifeblood. Trust is the social currency of today's digital-first world, and it's in short supply! Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the board and who is seen, not as someone with something to sell, but as someone with …

1
015 Sub-channels + pre-owned media: A different way to think about content creation 17:50

3M ago17:50

17:50

I am known for getting excited about the opportunities available to business owners to get a leg-up on their competition by being smart with how they use PR, content and digital communications. Creating a regular audio or video show, or editorial publication, I think is a savvy way to gain attention (for all the right reasons) as well as build an a…

1
014 Build a growing audience for your brand: Looking at owned media through a PR lens with Andrés López-Varela 1:01:56

3M ago1:01:56

1:01:56

Welcome back to another insightful episode of "Become Your Own PR Machine," where we dive deep into strategies and ideas to help you build visibility, influence, trust and credibility for your business and personal brand. I'm your host, Trevor Young, and today I’m joined by a true thought leader in the content space (and I don’t use that term light…

1
013 The power of creating deep content - with Sonja Nisson 44:49

4M ago44:49

44:49

In order to carve out a credible thought leadership positioning for your business or personal brand, it's important you're able to unlock, shape and communicate your ideas. One way of doing this is to produce 'deep content' that sparks conversation and attracts an audience. *** [ CURATED FROM REPUTATION REVOLUTION ] Every now and then I'm selecting…

1
012 Unpacking today's PR toolkit: Options galore, but which ones are right for your business? 31:53

4M ago31:53

31:53

In this episode, I unpack today's PR toolkit - all the options that fall under owned media, earned media, social media, and - to a lesser degree - paid media. Options - communications channels and content modalities (not apps and tools) - that PR pros are leveraging on a daily basis for the benefit of their clients or the organisations they work fo…

1
011 Unlock the potential of your business through the power of PR | Expansive interview with Trevor Young 51:34

5M ago51:34

51:34

This episode is a bit different in that I am interviewed by culture and leadership expert, Tristan White, about the power of content and communication - it's an expansive conversation where I lay it all on the line! [ Tristan originally interviewed me on his Think Big, Act Small podcast ] The discussion centres on how entrepreneurs can effectively …

1
010 Human content: take your brand to the next level 30:42

5M ago30:42

30:42

In the two previous episodes, I introduced the concept of ‘Content Buckets’ and discussed the four types ('buckets') of content that business owners should be considering producing i.e. utility content, leadership content, human content and brand content. That was Episode #8. I followed it up with Episode #9, in which I dissected leadership content…

1
009 How leadership content can help differentiate your brand in the marketplace 38:17

8M ago38:17

38:17

In the last episode (#8) I outlined my ‘Content Buckets’ model and explained how it has assisted me in helping entrepreneurs and business leaders to clarify their thinking around the content they (want to) produce. The goal of the model is to help us become more intentional with the content we create and distribute. Recapping the four content group…

1
008 Use this framework to keep your content efforts fresh and interesting 14:09

8M ago14:09

14:09

In this episode, I introduce my 'Content Buckets' model. This model, or framework, has been refined over many years and has proven to be an invaluable tool for categorising different types of business content. Key points covered: 1. Utility Content: Provides useful how-to information that addresses the needs and pain-points of your audience, relati…

1
007 Three ways a journalist can help smash your content out of the park 7:44

9M ago7:44

7:44

In this episode, I delve into the world of digital communications and public relations, focusing on how journalists can elevate your content. This is a must-listen for business owners looking to imrpove their online presence in what is a hyper-competitive digital-first marketplace. Key points covered: The importance of quality content: We discuss w…

1
006 Why business owners need to understand PR 27:12

9M ago27:12

27:12

If you're a solopreneur or you run your own growing business and employ people, this episode will resonate! My message to you is this: PR is more important than ever for your business. Let's face it, your prospective clients and customers hate advertising and promotional chest-beating. They don't want to be incessantly pitched at and marketed to. P…

1
005 Developing a PR mindset - is this the 'secret sauce' of marketing? 31:34

10M ago31:34

31:34

Another meaty one for you. Just setting the scene for later episodes! In episode one I broke down what PR is - and isn't. We busted some myths, and explored the broad canvas that is public relations. In episode two, I unpacked mt 'Marketing Communications Pyramd' to illustrate the role PR played in the broader marketing picture. In this episode, I …

1
004 'Rolling Thunder Strategy' - the smarter way to generate media exposure 5:23

10M ago5:23

5:23

In this micro-episode, I discuss how to generate media coverage for your business or personal brand using what I call the 𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝘂𝗻𝗱𝗲𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. If you want to take things up a notch with your PR and marketing efforts, then generating editorial exposure for your business or personal brand can really help increase your reach and visibility. But i…

1
003 The importance of building out your own 'media network' 23:07

10M ago23:07

23:07

One of the key foundational activities of PR is to build the base of communications for our brand and our business. In the previous episode, I unpacked my 'Marketing Communications Pyramid', which is anchored by owned media and social media. Along with earned media, they (ideally) form the base of your marketing communications eco-system. In other …

1
002 Where does PR fit into the overall marketing communications mix? 23:46

10M ago23:46

23:46

In this episode, I unpack what I call my 'Marketing Communications Pyramid'. This is a framework I've used for years to break down the various elements that make up the marketing mix; I do this so I can, in turn, isolate the PR elements and where they sit in the broader picture. I contend that PR sits at the base of the pyramid, and builds the foun…

1
001 The real PR: Unpacking public relations, busting myths (and why it matters!) 18:54

10M ago18:54

18:54

PR is a weapon, but only if you understand how to harness its power for the benefit of your business, cause or issue! But first, let's get down to basics. I spend this episode unpacking the concept of public relations, discussing what it really is, and why it's important for solopreneurs and business owners to understand the crucial role it plays i…

Podcasts Worth a Listen

Trevor Young Aka The PR Warrior Podcasts

Podcasts Worth a Listen

1
Become Your Own PR Machine

Trevor Young aka The PR Warrior

1
022 Marketing vs PR: The black, the white … and the grey 28:58

1
021 CASE STUDY: How to leverage organic social media & community outreach to build a thriving brand - with Sallie Jones, Gippsland Jersey 52:50

1
020 From Self-doubt to influence: How to overcome blocks and fears in your PR efforts 1:04:36

1
019 How Kris Ward found her voice, scored 400+ podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more! 47:32

1
018 SUCCESS STORY: How to build a national media profile as the go-to expert in your space (learn from someone who's doing it!) 53:38

1
017 An insiders guide to building credibility with - and through - the media 1:04:02

1
016 The Authority Advantage: How to accelerate trust within an increasingly skeptical market 55:41

1
015 Sub-channels + pre-owned media: A different way to think about content creation 17:50

1
014 Build a growing audience for your brand: Looking at owned media through a PR lens with Andrés López-Varela 1:01:56

1
013 The power of creating deep content - with Sonja Nisson 44:49

1
012 Unpacking today's PR toolkit: Options galore, but which ones are right for your business? 31:53

1
011 Unlock the potential of your business through the power of PR | Expansive interview with Trevor Young 51:34

1
010 Human content: take your brand to the next level 30:42

1
009 How leadership content can help differentiate your brand in the marketplace 38:17

1
008 Use this framework to keep your content efforts fresh and interesting 14:09

1
007 Three ways a journalist can help smash your content out of the park 7:44

1
006 Why business owners need to understand PR 27:12

1
005 Developing a PR mindset - is this the 'secret sauce' of marketing? 31:34

1
004 'Rolling Thunder Strategy' - the smarter way to generate media exposure 5:23

1
003 The importance of building out your own 'media network' 23:07

1
002 Where does PR fit into the overall marketing communications mix? 23:46

1
001 The real PR: Unpacking public relations, busting myths (and why it matters!) 18:54

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