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003 The importance of building out your own 'media network'
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One of the key foundational activities of PR is to build the base of communications for our brand and our business.
In the previous episode, I unpacked my 'Marketing Communications Pyramid', which is anchored by owned media and social media. Along with earned media, they (ideally) form the base of your marketing communications eco-system. In other words, they help make your paid-for marketing activities work harder!
In this episode I cover off owned media, and discuss why it's important to think like a media proprietor as we build out - in a purposeful way - our own media 'network' (I use the BBC to illustrate my point here).
I break down:
- what owned media channels are available to solopreneurs and business owners
- why having an owned media presence is important from a marketing communications perspective
- an analogy using the BBC to illustrate my point
- three content mediums we need to be aware of, including standalone sub-branded media properties
- premium signature content opportunities and how we can use them to deliver extra value to our audience
I hope you enjoy the episode!
CHECK OUT THE MARKETING COMMUNICATIONS PYRAMID HERE - https://trevoryoung.me/prmachine
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