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004 'Rolling Thunder Strategy' - the smarter way to generate media exposure
Manage episode 380233525 series 3521797
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In this micro-episode, I discuss how to generate media coverage for your business or personal brand using what I call the ๐ฟ๐ผ๐น๐น๐ถ๐ป๐ด ๐๐ต๐๐ป๐ฑ๐ฒ๐ฟ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐.
If you want to take things up a notch with your PR and marketing efforts, then generating editorial exposure for your business or personal brand can really help increase your reach and visibility. But it's important to do it in a way that's strategic and sustainable.
ENTER: The 'Rolling Thunder Strategy' - this is most suitable for owned of expertise-based or service-based businesses - and especially if you're trying to position yourself as the go-to subject matter expert or thought leader in your space, in the industry in which you operate.
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