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The Marketing Tintin

Trishla & Prashant

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The Marketing Tintin Podcast Covers Real Inspiring Stories of Marketers & Brands. Listen to the Most Epic Stories in Marketing for Those Who Are Perpetually Curious! After a long hustle, We are launching a Season 1 Extension. Failures teach more, will discuss product failures by the most amazing companies and understand the what, why & how behind it. As they say, “We learn little from our successes and a lot from our failures;” This season, we will be uncovering the failures of products & br ...
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Do you ever wonder how it actually is to be the global brand manager at P&G? Well, you don't have to wonder anymore. We were extremely fortunate to have Chinmay Shenoy on board with us, the Global Brand Manager of P&G USA. From launching Whisper Adult in Japan to finding his new favorite work culture in the US, Chinmay will keep you hooked with uni…
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A brand that introduced a whole new festival for Indians to eagerly look up to. Can you guess the name? I am talking about Flipkart! and its mega-success venture, The Big Billion Day Sale! This episode of TMT brings you a fun session with a guest to inspire, Neha Agrahari, Senior Director of Growth and Marketing at Flipkart! With the mindset of a t…
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In this episode, the Brand Manager of the Boat company, Sushant Sharma shares his experience of working in a dynamic startup-like Boat. He also shares his insights on what he believes is the secret behind a successful business and marketing strategy. At the same time, he emphasizes the crucial role of creative brainstorming and how acing human psyc…
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From democratizing the world of photography and bringing it to the utmost convenience of the commoners, enjoying 85% market share in the process, to being reduced to bankruptcy. Kodak, the brainchild of George Eastman, witnessed one of the most severe business failures of all times, rooting back all to the exact cause, wrong decisions at wrong time…
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Two friends recall their experience with the king of good times, wondering what went so wrong that they had to shut down such a high-potential business. Here, one by one, they unfold all the chapters of their bad decisions, piled up one against the other, that led to their downfall. From what it could be to what it ended up as their story could be …
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Tata industries is one such brand in India that truly works towards the greater interest of the nation and its people. Being a venture from the company of the man of ethics, Tata Docomo launched with a steal deal prospect. But just how dynamic the market is, things didn't go right. And neither did Docomo’s interest align with what Ratan Tata wanted…
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Some businesses really go from riches to rags, all revolving around some mistakes that didn't have to be made, but as history witnessed, were made. One such flourishing business was Blockbuster. From all that it had to all what it lost, the story could have been different. Was it Netflix? Or was it.. we'll see! Happy Listening & SUBSCRIBE #shorts #…
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PepsiCo is known for its caffeine-filled and heavy soft drinks that leave a PEPSICAL taste in our mouths. The brown color of their colas and the taste are their identities. But what happened when Pepsi tried to go out of the box and try something, new, something fresh, and something so-called healthier? Let’s find out! Happy Listening & SUBSCRIBE #…
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In this episode, we’ll be looking at the reasons behind HP Touchpad’s failure, For those who might be thinking the product didn't due to glitches in its hardware or software part, then my friends, brace yourselves to listen to this podcast cause there more to picture than mere this. Stay tuned, lots in store for you! Happy Listening & SUBSCRIBE #sh…
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With new inventions, risks are inevitable. A product that may have a colossal fanfare can break down due to many reasons. One such failed, the risky invention was the Segway two-wheeled personal electric transporter. While this might sound like a life-changing invention, something big in the automobile industry, it could only carry this image until…
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This episode is about one of the most hyped technologies that made the world gasp and surprisingly flopped soon after its launch. When people talked about this product even before its release, how did it bite the dust? Can a product be sold barely on the basis of its hype, without any practical usability? An episode filled with insightful thoughts,…
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Perfumes are recognized for attracting people with their smell but not when your brand is known for its roughness and motorbikes. Yes, I’m talking about the legendary Harley-Davidson, who once stunted with expanding their brand with a perfume line, which clearly didn't resonate with their brand value. So let’s find out more about this! An episode f…
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It’s not daily that we hear stories about the failure of a yogurt. That too a yogurt that was a brand extension of the globally adored magazine, Cosmopolitan. Let’s uncover the reasons behind the failure of the COSMO-YOGURT. An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single m…
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While Nike remains at the top of athleisure wear, it could not meet the demands of the wearable market. The hardware part of the industry dimmed Nike’s glittering image. Listen to us uncover the major mistakes of Nike that caused the crash! An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss o…
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The expansion of ready-to-eat meals piqued Colgate's interest and led them to launch Colgate Frozen Food Dinner Entrees. But this brand extension did not turn in favor of the dental care brand. Why? Let’s find out! An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of t…
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It's quite unlikely for an invention of an industry giant, especially when it's Amazon, to crash down. But one also doesn't succeed in every endeavor. Even the CEO said that there's no growth without failure. Let's see what led the FIRE of the supergiant to blow out! An episode filled with insightful thoughts, learnings, laughter, and more. We bet …
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As marketing enthusiasts, we always get fascinated about what goes behind a successful marketing campaign. Keeping that in mind, for today's episode, we have Apoorv Sharma, who's part of the Marketing team at Apple. He's worked with some of the most amazing companies like Amazon, Flipkart, and Vodafone, to name a few, and be part of the many succes…
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The Marketing Tintin is back again to make your Monday morning super exciting and full of learnings. We have a very special guest, Mr. Avik Sarkar, CMO of Kellogg's company, for today's podcast. In this episode, Avik shares some of the most remarkable campaigns led by him and how he achieved a breakthrough for the brand Pringles. In conversation wi…
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Ciao folks! The Marketing Tintin is back again with a brand new episode this time, featuring Mr. Sarvagya Singh, Senior Product Marketing Manager at Oracle. He hails from the “Paradise on Earth,” Jammu and Kashmir, and loves to binge-watch on Netflix. Sarvagya, in the podcast, takes us through his entire career journey; we discuss his experiences, …
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As the placement season is about to begin and students become anxious as days pass by, we decided to take some advice and quick tips to crack your dream interview from Ms. Sayani Bagchi. This episode will come out really handy during your preparation; if you have questions about the topic, you can reach out to us at trishla.nmims@gmail.com. To know…
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Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. Brand Management, as we are all aware of, is a vast field. We’ve heard of it umpteen times, but still, there's plenty to learn. We need to discover a plethora of things, whic…
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Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. As promised, we are back again this week with a bonus episode. Today we present to you all Mr. Ankur Agarwal. Hailing from the city of Lucknow, Ankur is the National Key Acco…
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Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. In today's episode, we present to you Mr. Kartikay Mehta who is the Sales Director at Unibic Foods India Pvt. Ltd. The seasoned sales professional has been active in the fiel…
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Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. Digital Marketing. New. Upbeat. Trending! Every marketing student is always fascinated to explore this domain. But, what does a day look like for a Digital Marketing Manager?…
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Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out true stories of real marketers to inspire budding students. In today’s episode, we have with us Mr. Soumitra Choubey who is currently leading as the Senior Brand Manager of Budweiser at AB InBev India. In this episode, he will help you wi…
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Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out true stories of real marketers to inspire budding students. In the first episode, we have with us Mr. Sushant Dayal, an award-winning Marketer with over 13+ years of experience. He is currently leading as the Category head of Nutrition in…
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After a successful season 1 of Brand Stories, we are finally back with Season2- Industry Konnect! We will have engaging conversations with marketing leaders, brand managers, sales heads, and all the prominent people in the industry. In addition, we aim to answer unsolved problems of marketing students & professionals, also helping them understand r…
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Visual content has changed social media's face, with Instagram and Youtube revolutionizing the way we connect and network with people worldwide. The platform that is going to turn the table and change our perspective towards audio content is here. Clubhouse is an invitation-only drop-in audio chat, where people interact and learn in real-time.…
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In this episode, let's hear the story of a company started by a woman who defied all odds, from being an employee who faced challenges at the workplace to becoming the youngest female founder to take a U.S. Company public. I bet this story will surely inspire you, let's find out the real reason behind the company's success.…
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Today, we launch with our Idea Series, where we invite eminent speakers to share their views and opinions about various topics around Marketing. Our first guest speaker for the series is Dr. V.V Gopal, a professor of Marketing at NMIMS Bangalore. He holds a Ph.D. in retail management and specializes in Marketing, Sales & distribution. In conversati…
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Brands that make clothes and shoes need to try something unique to attract customers. All companies try to find out their distinct feature to make customers visit their store—some bet on beauty, others on comfort. The company in this podcast decided to use a completely different feature- their unpleasant appearance! Let’s hear how!…
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In marketing, there’s always a new strategy, technology, or trends to learn about. For marketers, the learning never ends in the ever-evolving world of innovations and creativity. We’ve shortlisted some of our best-read marketing books in 2021; we’ve shortlisted our favorite marketing books whose learnings will surely come out to be very handy for …
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Whether you’re a professional looking to bolster your skillset and resume, a high school graduate looking to the next step in your higher education journey, or you’re just looking for an additional opportunity to exercise your mind in your free time; online certification can never be a wrong choice. We've curated for you. Must do marketing courses …
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Once a skateboarding shop in New York, this Brand is known for its red-and-white box logo — it has become an international fashion symbol for collaborating with luxury and mainstream brands. James Jebbia founded it in 1994. Listen to this Marketing Brand Sory about the success and evolution of the brand.…
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