Topical discussion of issues related to mental health, the NHS and anything else where we think psychology can add something.
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This is the podcast of the Wealden Progressive Movement a non-aligned politcal group based around Tunbridge Wells in Kent. We have members who would describe themselves as Socialist, Communist, Anarchist, Green and no particular ideology.
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Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.
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WOWpod was born of the idea that, as people move through their life, they develop wisdom, defined by the online Oxford Learner's Dictionary as being "the ability to make sensible decisions and give good advice because of the experience and knowledge that you have". Those in prominent positions - politicians, media personalities, etc - usually have a channel through which they can impart their wisdom to the masses. But what about the real people - the grandparents, the parents, the business p ...
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14 Hand Picked Pieces of Sponsorship Advice and Insights Re-run - Host's Choice- Ep 129
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Recently, there have been a fair few people who have gotten in touch to let us know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes. One thing we have been thinking about, for some time, is creating a curated list of the host's personal favo…
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Inside Burger King's Sponsorship of Stevenage FC Re-run - Alex Tunbridge - Chief Executive of Stevenage FC - Ep 128
49:24
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Recently, there have been a fair few people who have gotten in touch to let us know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes. We’ve all seen some great examples of sponsorships adjusting, doing something different, and really creative…
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Inside Creativity in Sponsorship Re-run - Misha Sher - MediaCom - Ep 127
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Recently, there have been a fair few people who have gotten in touch to let me know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes. In a world where traditional reach and attention are diminishing, brands are looking for cut-through and eng…
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Inside Sponsorship at UFC – Nick Smith - Ep 126
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While the history & tradition of combat sport & mixing martial arts can be traced back almost 3,000 years The UFC started in 1993 with a goal to answer the question, “Which martial art is truly the most effective in combat? In 2001, along came Dana White and his business partners who bought the struggling company for USD $2m. Headquartered in Las V…
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Inside Sponsorship at UBS – Anneliese Mesilati - Ep 125
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The global sponsorship portfolio at UBS is rooted in culture and sport including contemporary Art, with Art Basel as the flagship property, and Motorsports, currently Team Partner of Mercedes AMG-Petronas Formula One team, in addition to regional platforms. Anneliese Mesilati oversees the UBS Arena naming rights agreement and the partnership with U…
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Inside Sponsorship at Shell V-Power Racing Team – Nigel Calder - Ep 124
48:11
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The Supercars Championship is a touring car racing category in Australia, running as an International Series under FIA regulations. The Supercars Championship holds races right across Australia and has often held one in New Zealand as well. The vehicles used in the series are loosely based on road-going cars, obviously with modifications though. Di…
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Inside Sponsorship at Miami HEAT – Jessica Geymayr - Ep 123
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We welcome Jessica Geymayr, Senior Manager, Corporate Partnership Marketing at Miami HEAT. Jessica's resume includes time and success at Roc Nation, where she worked as a coordinator, Sports Brand Activation, the Denver Broncos, as a coordinator, Partnership Activation, at University of Miami, Miller School of Medicine, as Manager, Marketing Brand …
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Inside Sponsorship at Las Vegas Raiders – Howard Christian - Ep 122
47:28
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See omnystudio.com/listener for privacy information.By Inside Sponsorship
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Inside Sponsorship at San Francisco 49ers - Cameron O'Toole - Ep 121
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The 49ers entered professional football in 1946 as a member of the All-America Football Conference. They were founded by lumber magnate Tony Morabito, who was one of the first to realize that with the advent of air travel, truly national professional sports leagues were possible. Indeed, the 49ers were the very first team in the four major North Am…
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Inside Sponsorship at New York Red Bulls - Jordan Iannuzzi - Ep 120
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Boasting an average attendance of over 20,000 per game, MLS has the third-highest average attendance of any sports league in the U.S., after the NFL and MLB, and is the seventh-highest attended professional soccer league worldwide. MLS currently has 28 teams which makes it the largest first-division professional soccer league in the world. There is…
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Inside Sponsorship at Toyota - Dedra DeLilli - Ep 119
52:27
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As a worldwide brand, with huge awareness, it is no surprise that Toyota leverages sponsorships as part of its marketing mix. Toyota believes that mobility goes beyond cars and wants to support people in their efforts to get across town, across a room, and through life. Toyota also believes in the power of sport, and its ability to connect people w…
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Inside Sponsorship at Heineken - Thomas Mulders - Ep 118
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43:23
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When you think of the UEFA Champions League and sponsors, you think of Heineken. When you think of Formula 1 and sponsors, you probably think of Heineken as well. Heineken could have reached those synonymous positions simply through longevity of logo slapping and the long association of sport and beer. We have all, however, seen the amazing activat…
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Inside Sponsorship - Best Bits of 2022 - Ep 117
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We are very privileged to be able welcome such amazing guests onto this show and chat to them about their work. And, despite the ongoing challenges faced by the world, 2022 gave us another round of great guests and episodes full of excellent advice, insights, and experiences. Now, as always, we've wrapped up the year and re-visited the 12 episodes …
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Inside the Sponsorship Employment Market - Jonathan Harris - SRI - Ep 116
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It feels pretty redundant to note that there has been a lot of change in the world in recent times and, of course, those working in the sponsorship space know this only too well. Included on that front is the employment market, a popular news topic at the moment. There are fewer people moving between countries, people returning home to their countr…
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How to be Innovative and Creative in Sponsorship - Adam Ferrier - Thinkerbell - Ep 115
51:50
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The sponsorship industry can be guilty, sometimes, of just rolling out the same old properties activated in the same old ways. We all cringe at the thought of logo slapping and chairman's choice sponsorships, yet it still happens. Innovation is what can give a sponsorship a competitive advantage. Whether that is better awareness and positioning for…
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How Brands Can Optimize Their Sponsorship Portfolio - Scott Tilton - KORE Software - Ep 114
44:46
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As we know, sponsorship is one of the most effective means of marketing. In a US$60 billion industry (and growing) where brands spend tens to hundreds of millions of dollars on sponsorship, the ‘gut feel’ is still largely being used. As such, the biggest challenge marketers face is quantifying ROI. It is a challenging situation and often traces bac…
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2023 Planning Considerations - Dan Collier-Hill - MediaCom - Ep 113
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It is scary to think that it is only a few months until 2023 rolls around. For many, we already have an eye on 2023 and are deep in planning for a successful year. However, what should you be considering and keeping top of mind when planning? You could argue that there’s a lot of ‘noise’ within sport and entertainment sponsorship. It just gets busi…
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This edition features a discussion of superheroes and their role in mental health. Read more on our blog https://blogs.canterbury.ac.uk/discursive/can-we-all-be-superheroesBy John McGowan
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Inside Disabled Athlete Sponsorship - Ryan Neiswender - Paralympian - Ep 112
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On 29 July 1948, the day of the Opening Ceremony of the London 1948 Olympic Games, the first competition for wheelchair athletes, which was named the Stoke Mandeville Games, involved 16 injured servicemen and women who took part in archery. Fast forward from its humble beginnings, and the Tokyo 2020 Paralympics in Japan featured 4403 athletes from …
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Inside Rugby Australia - James Durbin - Chief Commercial Officer - Ep 111
51:31
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Worldwide, Rugby Union boasts 500 million fans and 10 million players within 128 national member federations affiliated through six regional associations. The driving force behind the sport’s significant growth has been World Rugby’s portfolio of major events, from the flagship men’s and women’s Rugby World Cups and U20 Championship to the exciteme…
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14 Hand Picked Pieces of Sponsorship Advice and Insights - Host's Choice- Ep 110
45:24
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One thing we have been thinking about, for some time, is creating a curated list of the host's personal favourite insights or pieces of advice from our guests. We have always envisaged it to be a bit of an anchor or touchpoint for those of you with lots of sponsorship industry experience, in the sense that you can always revisit it and be validated…
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Inside Crypto, NFTs, and Fan Tokens in Sponsorship - Eddie Fitzgibbon - SRT - Ep 109
1:16:39
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Blockchain companies investing in sports sponsorship is projected to reach US$5 billion by 2026. Cryptocurrency, blockchain and NFT sports sponsorship investment is projected to increase by a massive 778 per cent compared to 2021. The next highest increase in sports sponsorship is 44 per cent for IT software and hardware. Retail, automotive, and en…
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Inside Data Use in Sponsorship Evaluation and Measurement - Christian Fizia - Kindred Group - Ep 108
51:22
51:22
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We hear so much about the importance of Data. That’s because it is important. It is often no longer acceptable to make gut decisions or use your intuition when comes to making business decisions and sponsorship is no different. Whether you are on the rights holder side, brand side, or you work for an agency, data now plays an important role in redu…
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Inside Current Sponsorship Trends - Paula Beadle - Caravel Marketing - Ep 107
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The world of sponsorship was already experiencing a lot of change, before COVID, but, as we are now fairly and squarely in the middle of living with COVID, the industry continues to change. 2022 has a real sense of optimism as we see people flocking to live sports events including the rise and rise of women’s sport where we recently saw a record se…
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Inside Esports Sponsorship - Patrick Collins - Leapfox - Ep 106
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Esports is no longer a sector that we can look at and say, “Let’s just wait and see how it plays out”. Reports from Newzoo and Juniper Research last year show that the global Esports audience grew to 474 million in 2021, with revenues from competitive gaming just shy of US$1.1 billion. The growth of Esport’s audience represents year-on-year growth …
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Ep 105 – The Importance of Storytelling in Sponsorship
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This episode is born from KORE Software’s 2019 free whitepaper, Storytelling in Sponsorship: The importance of storytelling in selling, reporting, and activating partnerships in sports and entertainment. Storytelling drives our lives. A myriad of new OTT broadcasters, the rise in popularity of Instagram and Facebook Stories, TikTok and YouTube’s in…
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Inside Sponsorship - Best Bits of 2021 - Ep 104
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It goes without saying that 2021 was a challenge but, as we know, the show must go on and that includes sponsorship. As such, despite the challenges of 2021, it was still a great year filled with lots of amazing chats with sponsorship professionals from all over the world. Now, as always, we've wrapped up the year and re-visited the 11 episodes of …
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Inside Valencia CF - Josep Borrell - Ep 103
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Josep Borrell, Head of Commercial Strategy takes us inside Valencia CF’s commercial program. Josep made the move to Valencia CF from the agency side where he spent two and a half years at Nielsen, in London, including roles as a Football Account Manager and a Commercial Insights Manager. Playing in Spain’s La Liga, Valencia have a great footballing…
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Inside the Future of Sponsorship - Industry Roundtable - Part 3 of 3 - Ep 102
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Welcome to the third of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from multiple guests, from rights holders, brands, and agencies, about how they think the future of sponsorship is shaping up. Each guest will share their views and opinions across the same six questions and, joining us in t…
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Inside the Future of Sponsorship - Industry Roundtable - Part 2 of 3 - Ep 101
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Welcome to the second of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from multiple guests, from rights holders, brands, and agencies, about how they think the future of sponsorship is shaping up. Each guest will share their views and opinions across the same six questions and, joining us in …
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Inside the Future of Sponsorship - Industry Roundtable - Part 1 of 3 - Ep 100
1:45:38
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Welcome to the first of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from six guests, from rights holders, brands, and agencies, about how they think the future of sponsorship is shaping up. Each guest will share their views and opinions across the same six questions and, joining us in this e…
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Inside Social Media Audience Listening for Sponsorships - Ben Foster - Talkwalker - Ep 99
1:04:00
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Based on total website traffic, social media behemoths, YouTube and Facebook are the second and third most visited sites, respectively, behind only Google, with Twitter in 4th and Instagram 5th. To be clear,4 of the top 5 most visited websites are social media websites. All of those people, all over the world, spending all that time on social media…
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Inside Best Practice Fan Data and Use - Steve Whately - Nielsen Sports - Ep 98
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No longer can audience understanding be superficial i.e. females in New York who are between 25 and 40 years old. Consumers are complex people and a rights holder’s and brand’s understanding must go deeper. But what happens when a rights holder can’t provide a potential sponsor with a fully formed, deep, and complex view of their fans? What happens…
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Inside Creativity in Sponsorship - Misha Sher - MediaCom - Ep 97
1:00:50
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In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth. Through sponsorship, rights holders help brands access an audience they would otherwise find it hard to access or would not be able to access as cost-effectively. However, we …
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Inside Football Australia's Commercial Program with Tom Rischbieth - Ep 96
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Big sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic. That is why it was great news to hear that Football Australia recently announced that the Commonwealth Bank will become the official naming rights partner and bank of the Australian national women’s team, …
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The Impending Ban on Gambling Sponsorship in the UK - Joel Seymour-Hyde - Octagon - Ep 95
1:06:22
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Throughout the world we have seen tobacco sponsorship and alcohol sponsorship banned or curbed in most markets and, right now, the sponsorship industry is watching the UK after a House of Lords Select Committee on gambling recommended that not only should gambling shirt sponsorship be banned by 2023, but “there should also be no gambling advertisin…
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Inside an Agency One Year on From COVID-19 - Shannan Quinn - PRISM - Ep 94
1:06:44
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It has been a whole year since the world shut down because of the pandemic. The plights of rights holders and brands is well documented. Often forgotten in the sponsorship conversation, however, is the third side, the agencies; the ones working between rights holders and brands to activate the biggest sponsorship deals in the world. There are some …
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Inside Arsenal FC - Alice Larkworthy - Ep 93
1:03:42
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As an ever-present Premier League team, Arsenal are a global brand and, while current results are not favourable, they are one of the big six English football clubs, boasting a sponsorship portfolio with some of the world’s most recognisable brands including Adidas, Cadbury, Intel, and Lavazza. Arsenal is just like every other team around the world…
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In this, the final episode of the current series of WOWpod, Neil brings up the century by telling us his words of wisdom and the answers to the 15 Fantastic Fun Facts. Location: Geelong, Victoria Website: www.neilbutler.com.auBy WOWpod by Untypical Media
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Mum and Community Leadership Graduate Location: Mildura, Victoria, AustraliaBy WOWpod by Untypical Media
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Creative marketer and podcaster Location: Alphington, Victoria, Australia Website: www.wordofmouthtravel.coBy WOWpod by Untypical Media
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WOWpod 97 - Rachel - Royal Tunbridge Wells
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Personal development and self care coach Location: Royal Tunbridge Wells, Kent, UK Website: www.rachelletham.comBy WOWpod by Untypical Media
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Farm manager, shearer and radio presenter Location: Inverleigh, Victoria, AustraliaBy WOWpod by Untypical Media
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Community Leader & Mum Location: Nhill, Victoria, AustraliaBy Untypical Media
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Anti-ageing biohacker and skin expert Location: Bonbeach, Victoria, Australia Website: www.betterbody.net.auBy WOWpod by Untypical Media
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Inside Sponsorship - Best Bits of 2020 - Ep 92
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Despite the challenges of 2020, it was still a great year filled with lots of amazing chats with sponsorship professionals from all over the world. As always, we've wrapped up the year and re-visited the 13 episodes of Inside Sponsorship in 2020. You might have seen on social media that, for each show, we pull out a 30-45 second snippet and turn it…
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Connector of people and ideas Location: Mildura, Victoria, AustraliaBy WOWpod by Untypical Media
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Asset valuation specialist & small business owner Location: Kew, Victoria, Australia Website: www.assuredval.comBy WOWpod by Untypical Thinking
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Product Interpreter Location: Bentleigh East, Victoria, AustraliaBy WOWpod by Untypical Media
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Small Business Mentor, Coach, Speaker, Presenter and Avid Supporter, Podcast Host of BizNation, BAS Agent/Bookkeeper and Xero Platform Pro Location: Truganina, Victoria, Australia Website: www.zincbusinesssolutions.com.auBy WOWpod by Untypical Media
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