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Unstack is the CMS built for marketers. Unstack's content marketing platform is designed to help you rapidly build, measure, and scale digital presence without code, developers, or headaches. By subscribing to the Zero to a Million podcast by Unstack, you'll be supplied with strategies from founders, marketers, and advisors that are testing and implementing these strategies in real-time to scale from Zero to a Million. Whether you are just diving into the world of marketing and entrepreneurs ...
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HIGHLIGHTS Creating an athleisure product category with $1,000 Building an online brand with micro influencers and ambassadors Organic funnels and global shifts to online business grows endūr Growing an ambassador program with genuine passion QUOTES Rob: "We're talking one sale a day, sometimes zero sales a day. This was a very long slow burn. Over…
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HIGHLIGHTS Growing 4-5x by developing an excellent online platform Embracing the advantages of a small company for genuine connection A spice forum became the company's hub for content and engagement Website feedback and a fun buying experience for repeat customers Collaborations and formulating spice blends QUOTES Ori: "If chefs who have access to…
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HIGHLIGHTS A different PR strategy based on personalization and trust Be prepared and thorough when pitching to journalists Choosing the right clients with or without media training PR and SEO: A unique offering that anticipates bad links QUOTES Tyler: "It all comes down to building relationships and building trust with producers, with journalists,…
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HIGHLIGHTS A passion for pastries ushers in the chocolate business Figuring out storage and shipping for chocolates Word of mouth and direct marketing with newsletters QUOTES Elaine: "That's been a bit challenging in terms of the physical space because we don't have a very large space, so that is one thing that we are now running into is the fact t…
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HIGHLIGHTS Several touch points make return customers more likely Robotic handwritten cards as a marketing strategy Leverage post-purchase campaigns QUOTES Michael: "Customers do buy more when there's a multitouch approach. They're more likely to come back, they're more likely to spend more, when you combine the power of your digital marketing camp…
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HIGHLIGHTS Founding Robolink to make technology fun and approachable Testing in an after school program and perfecting product market fit Marketing with Kickstarter and winning the 2019 CES Innovation Award Fostering community, online camps, and robotics clubs QUOTES Hansol: "We were testing our product every single day with our students, so that's…
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HIGHLIGHTS Being everything to everyone initially and focusing services after that Working with the Chargers move from San Diego to LA Red flags in clients to watch out for Improvements in UX/UI that increase conversion Creating a customer journey and improving the subscription model QUOTES Drew: "What I typically recommend is, if you're starting o…
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This week’s episode of the Zero to a Million Podcast with Zach Rego showcases the season's best moments. We featured founders and organization movers who built their companies from the ground up as they shared their biggest wins, losses, and all the lessons they learned in between. HIGHLIGHTS Aneela Idnani, Co-Founder of HabitAware Ryan Smith, Head…
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This week’s episode of the Zero to a Million Podcast with Zach Rego features Chris Meade, CEO and co-founder of CROSSNET. He recalls how they came up with the idea of a crossnet as a fun mashup of their favorite games and how they made up the rules as they played it. Chris shares their go-to-market strategy of just playing the game and their market…
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HIGHLIGHTS 00:40 A passion for materials innovation, comfort, and human performance 04:55 Market research: Figuring out how to make the most versatile products 09:09 Launching on Kickstarter after many product iterations 12:36 Creating a Shopify product page for your brand and ideal customers 20:35 The user experience of Ministry of Supply's websit…
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HIGHLIGHTS 00:48 The genesis of Felix Gray by answering a consumer need 04:41 Product development process: Hard work puts you in a position to get lucky 07:01 Committing to thoughtfully-designed and research-backed designs 10:50 Content collaboration: Podcasts extend ad reads to good effect 15:58 Setting up attribution and collecting data: How did …
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HIGHLIGHTS 00:46 An awareness of the impact of nutrition as a college athlete 03:47 Promix: Bootstrapping the company and leading on the ground 07:11 Focusing on sustainability and growing the brand with Amazon 13:02 Going to market and providing PR with athletes for brand awareness 16:43 Relationship building to create trust and repeat buyers 22:1…
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HIGHLIGHTS 04:39 Market and product research: Focus on button-up shirts and producing them really well 07:02 Joining an accelerator program and getting guidance for product iterations: 08:42 Building the brand pre-launch: Creating email lists and building Instagram followers 10:18 Size forecasting is a primary challenge 12:29 SEO groundwork to driv…
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HIGHLIGHTS 00:38 Ice cream as a hobby and falling in love with the bourbon flavor 04:41 Tipsy Scoop revenue streams and growing online 08:37 Driving online traffic with promos 11:11 Social media actually pushed for the creation of brick and mortar 14:00 User-generated content, win-back programs & future offerings 18:45 Shipping as the biggest chall…
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HIGHLIGHTS 00:31 Phillip's success in ecommerce and focus on email marketing 05:30 Capture leads for insights into segmentation and core personas 09:19 Speak differently to leads and customers 10:30 iOS 15 updates: Metrics to look for are click rate and purchases 16:11 First party data for optimization and re-engaging users 24:25 Optimism on the ne…
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HIGHLIGHTS 03:04 Upcycling as a solution to t-shirt manufacturing waste 05:25 Groupon as Repat's go to market strategy 07:39 Creating American textile jobs in NC and Texas 10:51 Growing with Klaviyo and Shopify and focusing on lead capture 17:07 Others tools and owned channels for success 19:56 Experimenting and nurturing tried and tested social me…
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HIGHLIGHTS 00:37 Ryan's career journey and entry with Emotive 02:36 Target customers at Privy and partnerships at Emotive 05:28 Noticing SMS for a more personalized customer experience 10:58 Merchant strategies to capture email and phone numbers 15:36 The rising priority of owned channels and engaging in human interactions 21:32 Relying on one chan…
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HIGHLIGHTS 00:40 Founding HabitAware as a personal need living with Trichotillomania 04:45 Growing up unaware of Trichotillomania and learning to heal 08:16 HabitAware product development and meeting technical co-founders 13:28 Marketing HabitAware without outing people to their condition 16:08 Scaling: Education, word of mouth, outreach, and 3rd p…
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This week’s episode of the Zero to a Million Podcast with Zach Rego features Antoine Gagné, Founder & CEO at J7 Media. The release of iOS14 brought a massive change to the effectiveness of Facebook ads. By prompting users to opt out of data tracking, CPM numbers began to reflect inaccuracies which have severely affected companies depending on Faceb…
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In this weeks episode of Zero to a Million, Zach Rego speaks with Stewart Bradley about how he transitioned from NFL Professional, to Co-Founder of El Cap Holdings. Bradley informs us what he looks for when investing in business, and what strategies you can use to make your business more attractive to investors.…
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This week, VP of Sales and Marketing Zach Rego talks with Ralph Folz, an experienced entrepreneur, board director, and startup investor based in Boston. Ralph shares his journey, why he's passionate about working with startups, and what he looks for when he's investing in companies.By Unstack.com
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This week, VP of Sales and Marketing Zach Rego talks with Nathan Latka, CEO of Founderpath about strategies he uses to help grow his podcast and business. Connect with Nathan on LinkedIn & Twitter. Check out the Founderpath website. Connect with Zach Rego on LinkedIn.By Unstack.com
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This week, VP of Sales and Marketing Zach Rego talks with Collin Mitchell, CRO of Salescast, about strategies to use when starting and scaling a podcast. After growing his career in sales, Collin started his own business with his wife where they bootstrapped $5M. Collins true passion is sales, but when he attended as a guest with his co-worker on a…
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This week, VP of Sales and Marketing Zach Rego talks with Nikhil Aitharaju, Co-Founder of Topic, about strategies needed to scale new startups. In this episode, Nikhil explains that working closely on a single niche and going above & beyond for your beginning customers really helps you understand customer needs. Nikhil shares terms like "marketing …
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This week, VP of Sales and Marketing Zach Rego talks with Jackie Hermes, Founder & CEO of Accelity, about personal brands on LinkedIn and its business impact. In this episode, Jackie shares more about her growing business and narrows in on how and why creating a personal brand on LinkedIn helps businesses new or existing to scale. Connect with Jack…
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In this episode, VP of Sales and Marketing Zach Rego talks with Eric Siu, CEO of Clickflow, about how to build an audience. Eric Siu is an investor, founder and advisor to companies. He is the Chairman of digital marketing agency Single Grain, which has worked with companies such as Amazon, Uber, and Salesforce. He also hosts two podcasts: Marketin…
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