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How to Scale Using Direct Mail with Michael Epstein
Manage episode 317391945 series 2796740
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HIGHLIGHTS
- Several touch points make return customers more likely
- Robotic handwritten cards as a marketing strategy
- Leverage post-purchase campaigns
QUOTES
Michael: "Customers do buy more when there's a multitouch approach. They're more likely to come back, they're more likely to spend more, when you combine the power of your digital marketing campaigns and offline direct mail campaigns."
Michael: "We have robotic technology that literally holds a pen, holds a pen to paper, writes the card out in completely authentic handwriting... it sends an actual handwritten card with a handwritten envelope and a real stamp on it to that customer. And again, it's just a great way to cut through the clutter."
You can connect with Michael in the links below:
- LinkedIn - https://www.linkedin.com/in/mepstein1/
- Website - https://www.postpilot.com/
- Email - michael@postpilot.com
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