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Sold With Webinars is a podcast for entrepreneurs, experts, consultants, and information marketers who want to sell more of their products and services online through webinar sales presentations. Your host, Joel Erway, has been creating and delivering effective sales presentations for more than 8 years with sales totaling more than $10Million as a direct result. Through interviews with other successful entrepreneurs, you’ll discover how to leverage webinars as a simple, effective tool to sel ...
 
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show series
 
I’m a big advocate for paid ads. It gives me more freedom with my time rather than relying on organic ads and constantly having to create new social media messages and other forms of content. I’m sure I’ll get some people saying “I make 6 figures a month doing organic ads!” And that’s great, but how much time do you spend doing organic content mark…
 
I don’t know about you, but I am all about simplicity. When it comes to optimization, I prefer to speak directly to someone who is ready to make a decision. Keep the feedback loop short and sweet. The longer the sales cycle, the more variables you have to consider. In this episode, I’ll give you my two cents about why I prefer shorter sales cycles …
 
I spoke with a prospect recently, and they brought up a concern that stopped me in my tracks. They weren’t getting the results they wanted from their marketing, and were swift to point the finger at their ads manager. I want to set the record straight right now. If you hire an ads manager with the expectation that your business will grow from their…
 
I spent some time with my buddy Rob Kosberg in St. Augustine a little while ago. We talked a bit about challenges in the world of marketing. Specifically, incorporating evergreen and launches into your sales process. When incorporating these campaign styles, how can you minimize the risk that inherently comes with launches? In this episode, I’ll ta…
 
How do you match your offer to an avatar that is most likely to respond? I recently came out with a new Mini Webinar Workshop, which is an updated look at what’s happening now in the world of marketing. In this workshop, we dove deep into a new framework that we’ve developed that is absolutely crushing the webinar game. In this episode, I dissect t…
 
I recently had a call with one of our Mentorship clients, and we were talking about their messaging. Mind you, he is not new to the space. This guy is an extremely seasoned marketing pro. And yet, he found himself having trouble getting applications. Today we’re tackling marketing vs. sales funnels and how to target ideal clients who have an urgent…
 
I have never posted a podcast episode on both Sold With Webinars and Experts Unleashed, but having Mike Dillard as my guest I knew that this is a conversation that will be golden for both of my audiences. Mike is a master of creating passive investments into passive incomes. And the backstory of how he came to be where he is now is a strong one, so…
 
Recently I’ve been doing a ton of research on sales processes, and realizing where we are leaving money on the table. As digital marketers, it’s easy to get caught up in automations, hiding behind our computer screens. We have to give our prospects multiple ways to interact with us. Otherwise, we are letting ideal clients slip through the cracks. S…
 
I recently came back from a mini-vacation in Florida where we set up our new property. And I use the term “vacation” lightly because it was extremely stressful. It just goes to show that no matter your expectations, you can never be 100% prepared for every single thing that comes your way. It is crucial to keep a work-life balance, and remain flexi…
 
Getting clear on your niche doesn’t have to be such a headache. Sometimes it’s as easy as, “Hey, if you need help with ‘x’, I can help you.” In this episode, I spotlight one of my clients who recently needed to shift her target audience because her niche was too specific, causing her to have a hard time converting clients. We discussed who we could…
 
Market conditions can change at any given moment, and it’s crucial to be out there on the water to be aware of these changes. You need to factor in the direction the wind is blowing, the strength of the tides, everything involved in what might change the conditions within the market so you can adjust as needed. What works today, may not be what wor…
 
I don’t care about funnels. You shouldn’t either. In this episode, I’ll explain how funnels can over complicate your life when you’re ready for them, and how to refine your minimum viable sales mechanism to set yourself up for success. You’ll Discover The 80/20 funnel rule [1:40] The most important part of any sales mechanism [2:40] Secret sauce of…
 
A week before our trip to Florida, I brought my truck in to get serviced and was suckered into a deal on another truck that I couldn’t pass up (gotta appreciate a great sales pitch). While I was told this would be a quick and painless transaction, there were some hiccups that became troubling for my time crunch. I was stressed and in a hurry, but h…
 
If for some reason you still need convincing that the Power Offer works, listen to Boyd Clewis’ success story. Boyd serves the IT industry, with a niche of credit card data security. He began his business traveling to different places and offering masterclasses, but when the pandemic hit he was forced to take his business online. The results weren’…
 
How do you get people who have never heard of you before to raise their hand and say, “Yes, I want this”? Recently I’ve been fueled by this fire to help clients solve their issue of building their business around paid ads. When I bring up to clients the possible need to rework their offer, the walls come up. What you need to understand is, the way …
 
When a client comes to you and immediately blames their lack of success on the agency they used in the past, do some digging. There’s gotta be a reason for this. The blame game is a slippery slope, and you need to be wary of it when a new prospect expresses interest in your business. If they point the finger at a previous agency as the reason for t…
 
How do you set yourself apart from competitors who are offering something similar to you? Some business owners will get stuck selling something as a commodity. Doing this is like tossing it into a pool with a hundred other similar offers available, causing it to lose its value. In this episode, I cover how you can increase your value by selling you…
 
Once you get your Power Offer converting, what’s next? Let’s say you have someone clearly wanting to say yes, but the timing isn’t “right” for them. What do you do now? In this episode I’ll tell you how to turn your leads into customers by using not just one, but TWO types of mini webinars. You’ll Discover You can strengthen your mini webinars with…
 
The most successful people are willing to adapt to what the market wants. It’s true: great offers aren’t born, they’re created. Through trial and error, you’ll be able to meet your deliverables through market demands. Not every single offer will be an immediate booming success. It just takes some flexibility to align with what your audience is look…
 
Let’s talk about death to the “spray and pray” approach. This can be extremely detrimental to your business. In order to be sustainable, you’ve got to build your fundamentals. So how do you get your message out there? You’ll Discover Offering something on someone else’s platform — is it sustainable? [5:45] Working with an external audience can be d…
 
It’s no secret that the way that people are interacting is constantly changing, especially during the pandemic. Have you wondered why people aren’t filling out your application? It may be because you’re not leaving enough alternatives for them to respond. When you’re building your funnel, keep in mind that by directing them to your application righ…
 
I’ll tell you a secret: Stories sell Particularly, stories about YOU. Who you are, how you came to be where you’re at right now, and what your life looks like because of this journey. Identity Power Offers work in every single market, and are an excellent way to connect with your audience. In this episode, I will tell you how you can try it out you…
 
I had a conversation with my buddy Cole Gordon recently, and we were talking about how to get people interested in offers within the marketing niche. He gave me some great insights that I want to share with you. Over time, your promises are going to evolve in the marketplace. The #1 thing you absolutely need to do is get to know your audience. What…
 
Growing a business and an audience from scratch is not easy, especially if you’re used to relying on other people’s audiences. In this episode I explain why business coaches struggle with this transition, and how to make this shift easier by taking a different approach with your offer. You’ll Discover Just because an offer has lots of testimonials,…
 
The secret of being a great marketer is to constantly be thinking like a marketer. Wherever you are, you have that level of awareness to find the right angle for your project. In this episode, I talk about how I approach intake calls. One thing can make or break a project, and I’ll tell you what exactly I’m listening for during these calls. You’ll …
 
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