Sell the TOOL, not the hole | SWW219

Sold With Webinars Podcast

We will talk about something a bit contradictory to what you have probably learned in the past.

Have you heard the saying, “What you are selling your customers is the hole; you are not selling the drill?”

Remember, your customers don’t care about the tool that gives them the result.

I’m here to tell you the truth. This is a game-changer for you.

Find out here.

You’ll Discover

• So many of us can benefit from just selling the tool first. [2:18]
• Any number of different tools can create a hole. [3:54]
• The more education somebody needs to be convinced on your offer, the more expensive it is going to be the bottom line. [6:35]
• Sell the tool instead of the result. [8:02]
• The less convincing that you need to do, the better. [11:41]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

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