Best Words With Alina Podcasts (2024)

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268 - The Ultimate Brand Strategy Playbook, with Kara Redman 28:18

1d ago28:18

28:18

On the struggle bus to make your brand stand out in a crowded market? Can’t quite unlock the secret formula to building a loyal community? Then get ready for a high-energy dive into the essentials of personal branding and community building. Brand strategist Kara Redman reveals the secret sauce behind some of the most powerful personal brands withi…

1
Julietta Henderson, author of 'How to Get a Life' - Richard and Judy Book Club pick talks scattered scenes, finding the story thread, and why writing doesn't get any easier 49:13

1d ago49:13

49:13

Julietta Henderson's debut novel, 'The Funny Thing about Norman Foreman', was a Richard and Judy Book Club pick and sold around the world. Her second is, 'How to Get a Life'. It tells the story of Danny Mulberry, a man who could do better... better at life, better at being an adult... generally better than everything. When a photo of him accidental…

1
Game-Changing Career Tips (ft. Ari Murray) 8:42

3d ago8:42

8:42

Listen up kiddos, because the elder millennials are here to tell you a tale about the dos and don’ts of career growth. Grandpa Daniel and Grandma Ari have learned a lot about moving up a rung or two on the career ladder. And we’re here to teach a lesson or two to you young’uns on how to make some serious game-changing moves in your career. So buckl…

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SPECIAL SERIES: Marketing Myths | Bathroom Break #11 10:03

5d ago10:03

10:03

You should never repeat the past. At least, not IRL. But in marketing? Well… in marketing not repeating your content is practically an original sin. I chat with Jay about some of the biggest marketing myths that need debunking and break down the ins and outs of repurposing content. Plus, are open rates meaningless? Yes… and no. Let’s just say, it’s…

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266: Steal This Product Positioning Framework, with Jen Gray 46:13

10d ago46:13

46:13

In today’s social media market, brand knockoffs are a constant threat. So what can you do if it happens to you? And what’s the best way to differentiate your brand in an oversaturated market? SVP of Marketing at Recharge, Jen Gray, hops on the pod to chat with me about how to create a unique brand story that sets you apart from your competitors and…

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265: How to Build a Strong Brand, with Alina Vandenberghe 33:51

11d ago33:51

33:51

How can you build a strong brand while also focusing on efficiency and revenue growth? Alina Vandenberg, co-founder and co-CEO of Chili Piper, shares her insights with me about Chili Piper’s journey and how to build a strong brand with the right team. Alina breaks down the true importance of investing in company pages and social media. She explains…

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SPECIAL SERIES: How to Grow Your Personal Brand | Bathroom Break #10 14:15

13d ago14:15

14:15

Learn the basics of growing your personal brand from the networking master himself, Jay Schwedelson. Jay and I reveal why it’s not enough to just have a brand— you need to own it too.. How can podcasts and newsletters make or break your personal brand’s game? And why shouldn’t you rely on the almighty algorithm gods when it comes to your personal b…

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Instagram Bio Ideas That Grab Attention, with Ari Murray 14:02

17d ago14:02

14:02

Turns out, your Bumble bio may not be the most important byline around. That’s right— your Instagram bio matters more, ESPECIALLY when it comes to boosting your brand’s sales. The best content marketer I know (but I might be biased since she’s my wife) joins me to dissect what makes an Instagram bio great. She explains why no one’s too cool to have…

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How to Utilize Psychological Biases in Marketing, with Sarah Levinger 37:32

18d ago37:32

37:32

Burger King and McDonalds. Pepsi and Coca-Cola. Apple and Samsung. Sometimes, the best way to get users to buy your product is to anchor your image to another brand. In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust in consumers. How can you harness the power of psychology, emotion…

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SPECIAL SERIES: How to Grow on LInkedIn (Pt. 2) | Bathroom Break #9 13:07

19d ago13:07

13:07

Growing your LinkedIn page doesn’t have to be hard, so Jay Schwedelson and I are making your organic growth strategy easy. When’s the magic hour to post? How can you gain traction through reposting and commenting strategies? And why is networking the #1 thing you can do to expand your connections? Plus, every creator likes a good ego stroke now and…

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2 Metrics Every Marketer Should Track (Solo Edition) 14:40

24d ago14:40

14:40

Plain and simple? Metrics matter. And the two most important metrics to any marketer may not be what you think they are. I’m revealing why all marketers need to start paying attention to Blended CAC and CAC by Channel and explaining exactly how it can be a game-changing strategy for any brand. What do these metrics measure? And how can they help yo…

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264 - B2B Growth Marketing Strategy and Tactics, with Liz Spektor (Head of Growth @ Apollo) 37:18

26d ago37:18

37:18

What’s the secret to successful revenue generation? Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos. Why do sales and…

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SPECIAL SERIES: How to Grow on LinkedIn | Bathroom Break #8 13:26

27d ago13:26

13:26

LinkedIn’s been called many things… but before you straight up dismiss it, did you know it’s actually one of the best platforms to grow your personal channel on? And not to brag or anything, but I do know a thing or two about growing your brand on LinkedIn… That’s right— Jay and are giving away the top secrets to cracking the LinkedIn algorithm. Le…

1
Shaun Bythell, author of 'The Diary of a Bookseller' - Scotland's most famous bookseller discusses editing diaries, why everyone loves a bookshop, and style guides 47:24

1M ago47:24

47:24

Shaun Bythell runs 'The Bookshop' in Wigtown, it's Scotland's largest second-hand bookshop, and is now incredibly popular. Back in 2017, Shaun published, 'The Diary of a Bookseller', a book filled with his daily experiences running the store. People fell in love with his wry musings, the life of a bookseller, and it became a Sunday Times bestseller…

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Why Marketing Works: Buc-ee’s 11:54

1M ago11:54

11:54

Jerky. Beer. Barbeque. Bathrooms. Need we say more? Yes, we’re talking about Texas’ biggest beaver— the man, the myth, the marketing legend himself, Buc-ee’s gas station. How did this larger-than-life gas station create a $2.5 billion marketing strategy that garnered a rabid fan base and flocks of curious spectators to the so-called “cleanest bathr…

1
How to Build Raving Fans For Your Brand, with Elfried Samba 39:23

1M ago39:23

39:23

I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice. In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of s…

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5 Incredible Go-to-Market Tips (ft. Ari Murray) 11:43

1M ago11:43

11:43

The wifey’s back in the studio for another session of the marketing Murrays, and this time, she’s unleashing some absolutely incredible go-to-market tips. Ari and I break down the BEST tactics to increase your revenue and boost customer loyalty so that you can spend less time worrying and more time kicking ass at your GTM plan. Learn why naming a p…

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SPECIAL SERIES: Tips to Grow Your Email List Today | Bathroom Break #7 13:19

1M ago13:19

13:19

So you’ve got your first email up and ready to go… the only problem is, who do you send it to? And what’s the best way to grow that email list? Jay and I take on what all marketers need to know about growing their email list, including how to own your audience (and their data), why you should always be collecting information, and why paying for tha…

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263 - Why You Should Pay Attention To TikTok Shop, with Jake Bjorseth 42:13

1M ago42:13

42:13

If you aren’t on TikTok Shop, literally, what are you doing? Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop. Discover…

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SPECIAL SERIES: Don't Forget About the Pre-Header | Bathroom Break #6 8:45

1M ago8:45

8:45

To: You From: MarketingMIllenials@gmail.com Subject: Why Isn’t Anyone Opening Your Email? Maybe you forgot about the pre-header… Ahhh, the pre-header. Often forgotten, and terribly underused. Did you remember it exists? If not, don’t worry, Jay Schwedelson and I have got your back! We’re breaking down everything you need to know about the pre-heade…

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Jonny Sweet, author of 'The Kellerby Code' - Screenwriter and Author discusses jokes influencing novels, why guilt is useless, and dealing with praise 45:34

1M ago45:34

45:34

Jonny Sweet won the 'Best Newcomer' Prize at the 2009 Edinburgh Festival Fringe, created a sketch group with 'The Inbetweeners' Simon Bird and Joe Thomas, and appeared in many TV Comedies, including 'Chickens' and 'Him and Her'. He wrote the movie 'Wicked Little Letters' starring Olivia Colman, which was released this year. He has also just publish…

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260 - The Marketing Funnel is Dead, Use This Instead, with Ashley Faus of Atlassian 43:18

1M ago43:18

43:18

The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest? Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more e…

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Why Marketing Works: Zayn Malik’s Mixoloshe 11:57

2M ago11:57

11:57

It’s about time someone tried to tackle Logan Paul’s Prime Energy empire. We just didn’t expect that a former One Direction star would be the one to do it. Aidan reveals how Zayn Malik’s Mixoloshe is determined to reign supreme in the non-alcoholic beverage category… without Zayn Malik. Yep. You heard that right—without utilizing one of its biggest…

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259 - Why The Little Things Matter in Marketing, with Tom Dowd, CEO of F45 Training 40:28

2M ago40:28

40:28

Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success. Sit down with one of franchising’s finest minds— Tom Dowd, CEO of Mark Wahlberg’s F45 Training, to hear what he has to s…

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SPECIAL SERIES: Steal These Subject Line Secrets | Bathroom Break #5 8:56

2M ago8:56

8:56

Sometimes, it’s ok. To break grammar. Especially when it comes to email subject lines. In fact, did you know that people are more likely to open an email with poor grammar than an email with completely proper grammar? Jay Schwedelson and I break down more of our juiciest tips for hooking your audience through your email subject line. Learn about ou…

1
Kate Storey, author of 'The Memory Library' - Book Club author discusses why a change of genre means a change of name, whether outlining curbs creativity, and why she watches for jokes 45:45

2M ago45:45

45:45

Our special guest this week is Kate Storey. Under the name Lisa Timoney, she's published 3 books, 'Her Daughter's Secret', 'Her Mother's Lies' and 'His Secret Wife'... but a change of genre means a change of name. Kate's back with book club fiction now, and has published, 'The Memory Library'. It's all about Sally Harrison, who has been building a …

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Why Marketing Works: Hoka 10:49

2M ago10:49

10:49

The running shoe set to compete with Nike isn’t who you think it is. Move over, Under Armor, because you had your chance and couldn’t cut it. Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfortable shoes of all time. He explains how Hoka’s incredible product desig…

1
6 Characteristics of Trustworthy Content (Solo Edition) 9:16

2M ago9:16

9:16

It seems like anyone and their mom can be an online voice of authority these days. How can you sus out the jobless grifters from the expert voices? And what makes content trustworthy or not? Join me as I go solo to break down the key tenants to creating trustworthy content and reveal how expertise, consistency, and credibility can make a major diff…

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257 - Why You Should Invest in Events as a Marketing Channel, with Julius Solaris 46:11

2M ago46:11

46:11

It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events? Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himsel…

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SPECIAL SERIES: Secret Subject Line Tips | Bathroom Break #4 8:53

2M ago8:53

8:53

🤔 To open with an emoji or not to open with an emoji… that is the question. Jay Schwedelson’s back in the studio with me to divulge email’s biggest secrets, starting with the ABSOLUTE best hacks that will make your subject line pop. What are the top attention-grabbing tips for improving your open rates? And why is the first half of your subject lin…

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Alina Khawaja, author of 'Maya's Laws of Love' - How to avoid tangents which block your ideas, dealing with rejections, and trying to get better 48:14

2M ago48:14

48:14

After writing around 7 books and getting many rejections or near-misses, Alina Khawaja finally has a published novel. It's called 'Maya's Laws of Love', and tells the story of Maya on her way to Pakistan for an arranged marriage she hopes will end with love. Only, after a disastrous journey, she begins to wonder if Mr. Right might actually be someo…

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256 - Why PR and Organic Social Work Well Together, with Milou Pietersz 29:26

2M ago29:26

29:26

Maximize your brand partnerships and create a holistic marketing strategy. Milou Pietersz, founder and owner of Simply Multimedia, joins me to discuss the intersection between organic social media and PR. Discover the key tactics for landing paid brand partnerships, building media lists, and using social proof to pitch to brands. How can you create…

1
255 - How to Add Creators To Your B2B Gameplan 38:30

2M ago38:30

38:30

Unlock the power of creators for your B2B brand. Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B. How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketi…

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Why Marketing Works: Jake From State Farm 10:39

2M ago10:39

10:39

Like a good neighbor… Do you hear that in your head? That’s your brain, busy filling in the gap with those four famous words, “State Farm is there.” But State Farm’s more than just a catchy jingle— since 2011 America’s favorite insurance agent has been sweeping prospective insurance buyers off their feet everywhere. Who is Jake from State Farm, rea…

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SPECIAL SERIES: Get People to Open Your Emails | Bathroom Break #3 9:19

2M ago9:19

9:19

To: You@gmail.com From: “The Person in the Stall Next to You” Subject: ONLY Read This During Your Bathroom Break 🚽 Make people open your emails. Email marketing master, Jay Schwedelson and I break down how to increase your open rates and grab your customer’s attention from the “From” line down to the “Subject” line. With tips this hot, we guarantee…

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Samuel Burr, author of 'The Fellowship of Puzzlemakers' - Mystery writer talks about learning from making TV, spying for inspiration, and how the business actually works 1:01:34

2M ago1:01:34

1:01:34

Samuel Burr has worked as a TV executive, creating shows like 'The Secret Life of 4 Year Olds', 'Eight Go Rallying', and 'The Secret Life of Cleaners'. Many years ago he worked on a documentary in a retirement home, now it's given him the basis for his debut novel. 'The Fellowship of Puzzlemakers' looks at Clayton Sumper, an enigma who was abandone…

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254 - The Importance of Building a "Belief" in Marketing, with Jon Davids 36:42

2M ago36:42

36:42

Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way? Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic growth and community build…

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Don’t ALWAYS Blame the Channel (Solo Edition) 8:41

2M ago8:41

8:41

When YouTube didn’t work—did you pack up your bags and move on to Twitter? And when Twitter didn’t pan out, did you pack up your bags and head to LinkedIn? Well then… maybe at some point it’s time to stop asking what the channel did wrong and start looking at where you went wrong. Daniel’s breaking down the top 6 things marketers get wrong when it …

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Why Marketing Works: Loro Piana 10:33

2M ago10:33

10:33

If he’s wearing boat shoes to a yacht party… à la poubelle. If he’s making marketing videos without a sense of humor… à la poubelle. Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous? Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an …

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SPECIAL SERIES: Our Secrets for Getting People to SHOW UP To Your Webinar | Bathroom Break #2 10:22

2M ago10:22

10:22

Why isn’t there a webinar about how to market a better webinar? Seems like a missed opportunity, no? Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that you can absolu…

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Caz Frear, author of 'Five Bad Deeds' - Thriller writer discusses the pressures of doing everything, getting into the right mindset, and making your day better 1:00:06

2M ago1:00:06

1:00:06

Caz Frear was launched to debut success after winning the 'Richard and Judy Search for a Bestseller' competition. Her novel, 'Sweet Little Lies', won the prize and found the bestselling status they searched for. What happens next? How do you follow up on debut success? Caz discusses how she dealt with that writing her 2nd and 3rd novels, and why sh…

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253 - Good vs Bad Marketing w/Dave Kaufman - Head of Marketing Meta - AR/MR 41:21

2M ago41:21

41:21

Good vs Bad Marketing. Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing. What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers? Dave explains why great content always boils down to one thing: being e…

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252 - B2B Content Marketing w/Tracey Wallace | Marketing Island 25:10

2M ago25:10

25:10

If content makes the world go round, then meet the woman who keeps it spinning. In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more…

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SPECIAL SERIES: Webinar Registration Tactics That Work | Bathroom Break #1 11:36

3M ago11:36

11:36

In this bite-sized podcast, my marketing bestie, Jay Schwedelson, is talking shop and unleashing his quick and dirty tips on B2B’s hottest topics with me. This week, we’re taking on all things webinar, and dispensing the top secrets for increasing your registration rates. Learn how, by creating a compelling title, teasing valuable content, and bein…

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Chioma Okereke, author of 'Water Baby' - Poet and Author discusses writing without genre, changing how you plot, and performing poetry 54:16

3M ago54:16

54:16

Chioma Okereke's writing career started as a performance poet, even though she was terrified of performing poetry. From there she wrote short fiction, and was a highly placed runner up in the Costa Short Story Award, for 'Trompette de la Mort'. Her move into long-form began with her debut 'Bitter Leaf', which was shortlisted for the Commonwealth Wr…

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Why Marketing Works: Stanley Tumbler 12:23

3M ago12:23

12:23

What’s got Karen caught in a Target tizzy of absolute madness? Stanley Cup— that’s who. How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight? Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stan…

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251 - Do You Need a Fractional CMO?, with John Jantsch from Duct Tape Marketing 27:05

3M ago27:05

27:05

Do you need a fractional chief marketing officer? But first of all, what does a fractional officer even do? Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs. How can it help your business to grow and scale? And how can the deep marketing experience, c…

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250 - Why You Should Start Using Video Today in Your Marketing, with Chris Savage, Co-Founder & CEO of Wistia 44:01

3M ago44:01

44:01

Are you using your video marketing plan to maximize your brand’s potential? Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris shares valuable insights and tips for creating impactful video content. …

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Paul Carlucci, author of 'The Voyageur' - Acclaimed author discusses moving from short stories to novels, by inspired by fact, and learning grammar 57:23

3M ago57:23

57:23

Paul Carlucci has published 3 short story collections and works as a copywriter, making other peoples work read better. He's just released one of the most hotly anticipated debuts of the year, it's called 'The Voyageur'. It tells the story of Alex, a motherless stockboy in 19th century Montreal, who is taken in by Serge, a drunken fur trader. After…

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Why Marketing Works: The Mastermind Behind Sriracha’s $2.5B Empire 10:46

3M ago10:46

10:46

Food wouldn’t be the same without it. In fact, fried chicken might just drop off the face of the planet forever in its absence. What are we talking about? Only one of the world’s most popular condiments EVER (and sorry ketchup and ranch girlies, your condiment hales in comparison to this spicy topping). With over 20 million bottles a year sold, and…

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