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The Level Up Creators podcast is for digital creators ready to take their business to the next level. You'll learn valuable strategies and hear engaging stories from industry pros and digital creators who have walked the path of scaling up. Whether you're tired of tap dancing for the algorithm or seeking to build real wealth - without the burnout - this podcast offers proven methods and practical advice to help you elevate your business, on your terms. Join us!
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Copy Craic

Alex Thompson

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Copy Craic is the podcast that helps you grow your business and look after yourself while you do it. Each episode I'm joined by a guest to answer one burning question. The podcast is perfect for copywriters, freelancers, business owners, entrepreneurs, solopreneurs, founders, and anyone generally sound.
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In this conversation, Amanda Northcutt interviews Gina Bianchini, the CEO and founder of Mighty Networks, about the future of AI and membership communities. They discuss the definition of community and how it differs from social media, the power of network effects in building engaged communities, and the importance of focusing on the people you ser…
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Amanda Goetz, a two-time founder and four-time CMO, shares her career journey and why she decided to niche down into productivity. She discusses the importance of having a growth mindset and determination, which she learned from her experience as an athlete. Amanda also talks about the impact she wants to make in helping ambitious working parents a…
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In this conversation, Amanda Northcutt interviews Catherine McGarvey, a marketing expert with over 25 years of experience. They discuss the importance of talking to customers and using their insights in marketing. Catherine explains that understanding customers helps businesses grow and sell more effectively. She emphasizes the limitations of surve…
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Yasin Mamary, a successful content creator and entrepreneur, shares his journey from musician to homeless to building a thriving creator business. He emphasizes the importance of understanding oneself and finding an environment where strengths are maximized and weaknesses are minimized. Yasin discusses the challenges of monetization, including the …
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In this episode, Amanda interviews Sam VanderWielen, an attorney turned entrepreneur and legal educator, about legally protecting and growing businesses. Sam shares her journey from being a corporate lawyer to starting her own legal templates business. She emphasizes the importance of setting up legal paperwork correctly from the beginning and high…
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Amanda and Matt discuss the importance of publishing a book for creators and thought leaders. They debunk the myth that self-publishing is less legitimate than traditional publishing and highlight the benefits of self-publishing, such as ownership and flexibility. They also explore how a book can help creators expand their reach, establish authorit…
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Loni Brown, founder and CEO of Wholesome Nest, helps modern career-oriented moms reduce overwhelm in motherhood by detoxing and decluttering their lives using simple systems and habits. She is passionate about guilt-free motherhood and believes that moms can pursue their goals and interests while being good mothers. Loni's 5D method includes discov…
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In this episode, we dive deep into the world of camera confidence with XayLi Barclay, a renowned Camera Confidence Coach. XayLi shares her inspiring journey and expert insights on overcoming the fear of being on camera. We explore the psychological barriers like imposter syndrome and self-doubt that often hold us back, and the mindset shifts requir…
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Lenka Šilhánová, an actor, writer, and content marketer, shares her journey as a creator and her experience with burnout. She accidentally became a creator when her blog documenting her journey to become an actress gained traction and led to opportunities to write and teach actors about social media. Lenka experienced burnout gradually over time, n…
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In this episode, we interview Mark Stiving, a pricing strategist, on how to properly price products and services in the creator economy. They discuss the importance of value-based pricing and the different pricing models that can be applied to digital products. They also explore how to determine the value that a membership community provides and th…
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Michelle Dew, founder of Cultivate Your Space, shares her unique path to finding her passion in interior design after experiencing trauma. She emphasizes the importance of intentional and meaningful physical spaces in our lives. Michelle started her business by offering free and low-cost services to gain experience and build a portfolio. She also h…
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Daniel Elizalde, a former Silicon Valley executive turned digital creator, shares his journey of transitioning from a successful corporate career to running his own business. He started by writing a blog and sharing his thoughts on technology and product management. This led to teaching at Stanford University and eventually creating online courses.…
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In this episode of the Level Up Creators podcast, host Joyanne Howell interviews Karen Delgado, a luxury travel creator and marketing consultant. Karen shares her journey from starting a fashion blog to transforming it into a successful travel blog and eventually selling it. She discusses the challenges she faced as a self-taught creator and the im…
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In this podcast episode, Amanda Northcutt and marketing educator Micah Larsen delve into the unique challenges female entrepreneurs face, offering actionable strategies to overcome limiting beliefs and harness the power of community for sustainable business success. 🧋 Quick Links: Podcast ➔ https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHS…
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Amanda Northcutt, founder and CEO of Level Up Creators, engages with Brennan Woodruff to explore the impact of AI on the creator economy. Brennan brings his expertise from GoCharlie.ai and a background in finance and technology to demystify AI and its potential for content creators. 🔑 Key Highlights: Brennan Woodruff's Journey: Discover Brennan's b…
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In this episode, Amanda Northcutt talks with Lucy Cullen, an award-winning environmentalist and entrepreneur, about building and scaling businesses while navigating chronic illness, fostering a success-oriented mindset, and developing impact-driven businesses. Key Topics Discussed: 1️⃣ Navigating Chronic Illness in Entrepreneurship: Lucy's journey …
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In the second part of our discussion with Casey Hill from Active Campaign, we dive into advanced strategies for social media growth and practical applications of AI in marketing. Casey shares his expert techniques and insights that have significantly enhanced online engagement and follower growth. 🔑 Key Highlights: ✨ Innovative LinkedIn Strategies:…
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Welcome to the latest episode of the LevelUp Creators Podcast! Join host Amanda Northcutt, founder and CEO of Level Up Creators, as she welcomes Casey Hill, the Head of Growth at @ActiveCampaign, for an insightful discussion on the impact of AI and email marketing in the creator economy. In this episode, you'll discover: 📧 The Role of AI in Email M…
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In this episode, Amanda and Jen Matichuk discuss various aspects of building successful memberships for creators. They cover topics such as understanding your audience, pricing strategies, merchandise integration, and the importance of engaging with your audience. Key Takeaways: Engaging with your audience is crucial for building a successful membe…
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I get a lot of messages about the adverts in Copy Craic. Some people think they're fake. And claim I've made them all up. Which is ridiculous. Anyway, they get a lot of attention, so I've whacked them all in one episode - with a little bit of explanation behind them. Enjoy! Intro music: Best Sneakers by Oakvale of Albion via Uppbeat. Follow me on L…
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Ergonomics expert, Karim Samani, joins us to help you make sure your office / working from home desk setup isn't wrecking your back. You'll learn all about: how to properly use a laptop stand, the correct depth to have your screen, how high your screen should be, how to spot the best office chairs, whether you need a foot rest. Don't be surprised i…
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In this episode, Amanda interviews Megan Lightcap, a venture capitalist specializing in the creator economy. They discuss the criteria Slow Ventures looks for in creators to invest in, the importance of building sustainable businesses, and the power of cash and A+ operators in a creator-first business. Key Points Slow Ventures looks for creators wh…
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Are accountants still needed in 2023? When software like Xero & Quick Books can do most of it for you? When is the right time to go from sole trader to ltd company? And go VAT registered? And why is paying MORE tax a good thing? All of that and more in this episode of Copy Craic. Learn more about Graeme here. Intro music: Best Sneakers by Oakvale o…
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In this episode, Amanda and Caroline discuss various aspects of brand deals and how creators can navigate them successfully. They share insights on pricing, maximizing revenue, protecting oneself from being taken advantage of, and creating scalable brand deals. They emphasize the importance of market research, leveraging knowledge, and bundling pri…
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Cain is the copywriter behind the very popular Loop Earplugs. In this episode, he shares his experience with paid advertising copy to help us discover: - Big mistakes people make with ad creative. - The real purpose of an ad. - User generated content. - Handling objections in ads. - How to write proper call to actions. And I also ask him how he man…
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In Episode 11, we conclude our series on monetizing digital content, focusing on the world of recurring revenue products. Join Amanda Northcutt and Natalie Williams as they explore the ins and outs of creating stable, profitable digital businesses through innovative methods like paid newsletters, group coaching masterminds, and online memberships. …
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Google 'SEO freelancer UK' and after the adverts, at the top of page one, you'll find Shane Parkins. In this episode, he shares his unique approach to keyword research, the first thing he does when improving a site's SEO, some quick wins you can apply to your website, and I ask him why some SEO agencies have a dodgy reputation. As usual, we also ha…
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TikTok is more than dancing, memes and mimes. It's a legitimate marketing tool - a platform some people are using to bring in millions worth of revenue into their businesses. Yasin Mammeri, from Viral Video Club, shares what he's learned by building an audience of 202,000 potential customers - not just followers. The video expert has now launched a…
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In this episode, Amanda Northcutt, founder and CEO, and Natalie Williams, Head of Revenue Strategy, continue their insightful series on monetization strategies for digital creators. They explore the realms of collaborations, affiliate programs, and the potential of merchandise lines, offering valuable insights and practical advice for creators look…
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Whether you like it or not, you're judged within 0.1 seconds of someone meeting you. And the clothes you wear have a massive impact on that. Style coach Samatha Harman helps us not just dress for success, but dress for business growth. She explains how your outfits should be in your business plan and gives us some tips about what to wear in work si…
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In this episode, Amanda and Natalie discuss the power of marketing automation and how it can revolutionize your business. They share practical tips on designing your ideal customer journey, utilizing email automation, and maximizing the potential of tools like ConvertKit and ActiveCampaign. Whether you're a beginner or an experienced marketer, this…
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In this insightful podcast, join Aaron D. Francis as he shares valuable tips and tricks for creating high-quality content, from the initial recording process to the final editing stages. Learn how to optimize your setup, choose the right equipment, and streamline your editing workflow to produce professional-level podcasts, videos, and screencasts.…
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In this episode, Amanda and Amy discuss various topics related to the creator economy and building a successful business. They cover the importance of sharing your story, finding your niche, and overcoming fear. They also touch on the benefits of recurring revenue and the power of community. Here are some key points from the episode: The value of c…
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Loads of business owners & freelancers want to work with six and seven figure clients... but they aren't ready. Their processes aren't right. Their offer isn't good enough. And the way they're going about finding them is all wrong too. Seychelles-based business coach, Vadrine Boulle, reveals the secrets behind all of this and drops one of the bigge…
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In this episode, we discussed various digital products and monetization strategies for creators. Here are the key points covered: Using purpose-built tools like Kindle Create, Atticus, and Canva for writing and formatting ebooks. The importance of understanding your audience and their needs when writing an ebook. Tips for marketing your ebook, incl…
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In this episode, we discussed the importance of creating digital products to monetize your creator-led business. We explored two types of digital products: workbooks/guides and templates. Here are the key points we covered: Workbooks/Guides Workbooks and guides are valuable assets that can help your audience achieve their goals and solve specific p…
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Agencies can be a great source of steady work for freelancers, but you need to make sure you're trusting the right ones. The good agencies trust you as an expert, are flexible, and collaborate with you. The bad agencies? Well... you'll find out. In this episode, copywriter (and now agency boss), Dave Harland helps us spot the good from the bad so y…
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In this episode, the hosts discuss various strategies for creating lead magnets, workshops, webinars, and summits to attract and engage audiences. They emphasize the importance of providing value and solving problems for attendees. The hosts also provide insights into structuring and promoting these events effectively. Key Points Lead magnets: Give…
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In this episode, Amanda interviews Mike Davis and Michael Belknap from Social Stance. They discuss various topics related to creators and influencers building their own brands. Here are some key points from the conversation: Emphasize the importance of specializing in a niche and becoming an expert in your field to increase engagement and brand rec…
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Lea Turner has used LinkedIn to generate over £1 million in sales for her business. Now she's helping other people use the platform to, in some cases, increase their revenue by £100,000 a year. Mad. I know. In this episode, you'll learn: - How to use LinkedIn to convert your ideal clients (without looking like a stalker). - The #1 change Lea made o…
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In this episode, the hosts discuss various topics related to building a successful creator-led business. They cover the importance of follower size, subject matter expertise, and selling products to your audience. Here are the key points from the episode: Follower Size: Having a significant number of followers, such as 50,000, is a good rule of thu…
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In this episode, the hosts discuss various aspects of building a successful creator-led business. Here are the key points covered: Follower Size and Total Addressable Market: The significance of follower size and its relation to the total addressable market. The importance of understanding the niche and the percentage of audience reach. Demonstrabl…
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Wanna learn: The biggest mistakes people make on LinkedIn? How to dress for business success? Ways to spot good and avoid sh*t marketing agencies? How to grow your business and feel fulfilled in your work? Easy SEO wins for your website? Whether you really need an accountant? Paid ads mistakes most businesses make? How to regularly turn down $500 a…
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