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THE RAMBLING DRIFTER: You’ll either hear our main show Weekly Ketchup, High-Hop, Closed Quarters or whatever the hell else comes to mind as we travel across America in the search for purpose!!! 🌎🌕🌑
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BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.
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show series
 
This time on BEB: I'm joined by copywriter Judith Rafferty from Fruition Ventures. Judith has dropped by to help us shed some light on Tone Of Voice (ToV), so we’re better equipped to create great content. Here were my three favourite talking points: Should we emphasise our quirks? > (4:12) Is it tougher to get content ‘right’ nowadays? > (6:21) Fi…
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This week on BEB: I'm joined by a couple of friendly faces from the local networking scene. Photographers Lincoln Roth and Perrin Read kindly took the time to tell us why we should opt for tailored photos over stock photography. Here were my three favourite talking points: Is it important to keep things simple? > (11:57) Is it ever ok to use stock …
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This week on BEB: I'm joined by familiar face and collaborative enthusiast Aidan Campbell—Brand and Marketing Consultant, Brand Manager, Specialist, and Strategist. Aidan decided to take a brief break from networking to tell us all about Brand Management. Here were my three favourite talking points: Is being cheap a good strategy? > (4:50) The illu…
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This week on BEB: I'm joined by the very polite and friendly Abigail & Chloe Baldwin—founders of the creative studio Buttercrumble. Abigail and Chloe dropped by to tell us all about how we can Communicate Well To Family Audiences. Here were my three favourite talking points: Why Businesses exist... > (15:25) Company partnerships and shared vision. …
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This week on BEB: I'm joined by the very international and interesting Johnny Pawlik—branding, marketing and strategy expert. Johnny is kind enough to take time out of his busy schedule to tell us all about Bad Branding In New Markets. Here were my three favourite talking points: Bad Branding In New Markets. > (0:30) What should listeners do to avo…
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This week on BEB: Design professional and tech entrepreneur Simon Glenn joins me to tell us all about Approachable Authority. Here were my five favourite talking points: What is Approachable Authority? > (0:43) The design is not for you. > (8:07) Keep your message short, clear and concise. > (13:24) Meeow's origin story. > (30:23) What were your co…
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This week on BEB: Branding expert Clare Froggatt joins me to explain why branding is like an iceberg. Here were my five favourite talking points: Why Branding is like an iceberg > (0:24) Content is king and consistency is queen. > (18:20) Why Lego? > (19:55) Some businesses don't need branding. > (23:28) Is success tied to self-development? > (27:4…
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This week on BEB: Graphic Designer and illustrator Christina Testana joins me to talk about emotional connections. Here were my five favourite talking points: Branding is the recipe you need to make an emotional dish. > (2:59) Christina's biggest brand discovery this year. > (8:13) Why you want your audience to relate to you. > (15:19) Why you shou…
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This week on BBB: Brand video professional and proud videonerd Nick Raeburn joins me to talk about storybranding. We had a brilliant chat, and these were my favourite five talking points: Reasons to be like Marmite. Building relationships before selling. Is it ok to shout about what you do? The best way to find out what your audience wants. Social …
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This week on BBB: Brand Photographer Doug Banks joins me to chat about brand-led photography. We have a great chat about: What Brand Photography is The benefits of Brand Photography How it brings about tranformative change What is brand? Doug's thoughts Is it worth small businesses investing in branding? The difficulty of selling without trust The …
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This week on BBB: I take a leaf out of Craig's book and we go unplanned! I'm armed with a blinking cursor where my first question should be. Happily, we still manage to have an interesting chat loosely revolving about branding. We cover: Apple's brand in the modern day The folly of Features How Apple pull you in Microsoft's new direction and resear…
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This week on BBB: The very friendly Kate Tyson from Snowball Communications joins me to chat about brand stories. We talk about: What a brand story isn't, Kate's thought's on buzzwords, The facts & psychology attached to stories, How to make your marketing more powerful, One of Kate's personal stories, How to discover your own stories, And lots mor…
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This week on BBB: Native's impressively eloquent Heather Ditch joins me to talk about brand truths. We talk about: Beginning from a point of truth, The dangers of ignoring the truth, Addressing difficult truths, The value in being a smaller business, The promises we should make in advance of parties, How you can unearth your own truth, How to road-…
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This week on BBB: Matt and I answer listener questions: We discuss the importance of visual content and businesses leaving their history behind. Lastly, we share a few tips to cultivate a stronger personal brand. Show notes: Colour Psychology Where to find us: Tony's website: https://letsmarque.it/ Matt's website: https://apt.uk/…
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This week on BBB: Matt and I think out loud about Frankenbrands. What exactly is a Frankenbrand, and what do you need to know about it? Show notes: Tesco's branding wheel Levi's & Lego WIRED on the Lego House Where to find us: Tony's website: https://letsmarque.it/ Matt's website: https://apt.uk/By Tony Gibbs & Matt Banwell
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This week on BBB: In this first episode of Building Business Brands, we'd like to give you a little context. You'll learn about the backgrounds of Matt and I, and our goals for this podcast. We'll also set the scene by exploring branding and design a little... Where to find us: Tony's website: https://letsmarque.it/ Matt's website: https://apt.uk/…
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