Amrita Gurney public
[search 0]
Download the App!
show episodes
 
Artwork

1
Standout Startup Brands

Amrita Gurney and Janessa Lantz

Unsubscribe
Unsubscribe
Monthly
 
This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
  continue reading
 
Loading …
show series
 
Join Janessa Lantz as she interviews Shafqat Islam, the CMO of Optimizely. Shafqat discusses his unique marketing approach focused on speed, creativity, and risk-taking and shares details of Optimizely's bold campaign at the Adobe Summit. Shafqat also shares his journey from founding Welcome to leading marketing at Optimizely, offering insights int…
  continue reading
 
Dave Kellogg is well-known in B2B marketing circles thanks to his popular and sometimes contrarian blog Kellblog. In this episode, Dave emphasizes the importance of building trust and maintaining professional consistency in brand presentation. He discusses the significance of "hygiene" in branding, stressing the need for professional-looking materi…
  continue reading
 
In this insightful episode, we sit down with Roger, the CMO at #paid, to delve into the intricacies of influencer marketing, brand reputation, and creating memorable customer experiences. Roger, a prominent figure in the greater Toronto tech community, shares his journey and strategies for building and maintaining a strong brand from the ground up.…
  continue reading
 
Angela Whiteford, a repeat CMO with multiple exits, discusses her approach to brand and communications in Series C or D stage startups. Angela highlights the importance of having a strong point of view and leveraging partnerships to build a brand. She shares examples from her career, such as working with Intel to validate technology claims, which b…
  continue reading
 
Meagen Eisenberg is the CMO at Lacework, former CMO at TripActions and MongoDB, and advisor to multiple successful startups. Her career spans 19 successful exits since 2011 as an operator and advisor, including 3 IPOs and 16 mergers and acquisitions. In today's episode, Meagen shares how the brand leader's job is to get everyone aligned and consist…
  continue reading
 
As an advisor and board member to high-technology startups, Jamie Barnett has taken on leadership roles in marketing, product, and customer success across top startups in cybersecurity, AI, DevOps, and IoT sectors. In this interview Jamie shares Which roles that are important in brand work The evolution of the role of visual identity in the last 10…
  continue reading
 
This conversation with veteran marketing leader Meghan Keaney Anderson explores the importance of brand in marketing and the challenges of integrating brand and performance marketing. It highlights the role of values in shaping a company's brand and the need for goal alignment within marketing teams. Finally, Meghan shares her observations on the s…
  continue reading
 
In this episode, we interview Tom Wentworth, CMO of Recorded Future and former CMO at high growth startups including Acquia and Optimizely. Tom shares his thoughts on everything from building internal brand teams to building brand as a strategic asset to why standout brands go beyond marketing teams to bring together a truly integrated approach to …
  continue reading
 
Maya Spivak is a seasoned marketer who has built multiple beloved developer brands, most recently as the VP of Marketing at Gretel, as well as Mux, the video infrastructure platform, and Segment, joining when the company was only 60 people and leaving shortly after its 10x growth in size and ARR, when it was acquired by Twilio for $3.2B. In this ep…
  continue reading
 
On today’s episode we are interviewing Jess Iandiorio, a repeat startup CMO currently at StarTree, and previously at unicorns including Starburst, Mirakl and Acquia. She covers how to budget for brand, why brand design matters, and how brand fuels demand. You can learn more by following us on LinkedIn using the links below: Jess Iandiorio StarTree.…
  continue reading
 
Moly leads the Brand Marketing and Communications team at Jobber, one of Canada’s fastest growing companies. She manages a team of 12 people dedicated to growing awareness of Jobber and building a global community of passionate and supportive home service entrepreneurs. In today's episode Moly shares how she built the brand team to include communit…
  continue reading
 
What is like to lead marketing at a public company? Kathy Bryan, EVP and Head of Marketing at Electives joins me today. She shares her experience joining a company as the first marketing leader and through their acquisition and IPO. In this episode Kathy shares her path to CMO, how she thinks about marketing stakeholders, and how she thinks about b…
  continue reading
 
Marissa Homère, VP Marketing at Irwin is a true revenue-focused marketer. She shares lessons learned along her career journey covering everything from marketing leadership titles, where brand building fits in the life of a newer brand, and how to build trust and respect with your finance counterparts. You can find Marissa at: https://www.linkedin.c…
  continue reading
 
Mitch Solway was one of Canada's first marketing leaders to achieve repeat success building startup brands like Freshbooks, Lavalife and Vidyard. Today he is a respected fractional CMO and coach to other marketing leaders. In this episode we talk about: Whether you should work for a CEO who doesn't "get" marketing Common mistakes startup marketing …
  continue reading
 
Marketing today is a broad function. Most marketing leaders start their career in one area of marketing - like demand gen, and then as they progress into leadership roles, they are responsible for brand, demand, product marketing, and sometimes in-house creative. My guest today, Nadia Milani, VP Marketing at Proposify, has done it all, and shares h…
  continue reading
 
What can startups learn from their bigger brand counterparts? That’s one of the questions I posed to Sean Mathews, who left agency life to join RBC Ventures and work with their portfolio of startups. We cover everything from defining brand strategy to putting together your first brand budget. I hope you enjoy this episode. Show Notes: Sean Mathews …
  continue reading
 
Being marketer #1 at a startup is not for the faint of heart. I describe it as trying to plant the roots of a new tree while standing in the middle of a tornado. Manuela Bárcenas knows exactly what I mean, as someone who joined Fellow as not just the first marketer, but also the first non-technical employee outside of its founders. In this episode …
  continue reading
 
In our first episode of Standout Startup Brands, I interview Jared Henriques, the founder and CEO of Renga, a brand strategy and design agency in Toronto. Jared shares valuable insights on what it’s like to build a brand from scratch, how has an investment in brand pays off for early stage teams and some common pitfalls that marketers and founders …
  continue reading
 
Learn how to build a brand that gets noticed, drives revenue and fosters retention in this podcast for marketers and founders at startups in the Seed to Series B stages of growth. Every episode will feature an in-depth interview with a startup marketing leader, and answer your burning questions about what it takes to build a standout startup brand.…
  continue reading
 
This has been Framework, where we dig into the research, planning and building that goes into bringing products to market. We've had a great run but we both decided it was time to tell different stories. Huge thanks to everyone to who joined us over the last couple of years, and thanks to you for listening. The show owes a lot to The Spec Network f…
  continue reading
 
Justin is the co-founder of Transistor.fm. They do podcast hosting for folks like Basecamp, Indie Hackers, and VH1. You can hear about their journey on the Build your SaaS podcast. He also runs MegaMaker (a community for bootstrappers). Justin on the Web Personal website Transistor How to start a podcast Sponsors Webflow outputs HTML, CSS, and java…
  continue reading
 
Amrita Gurney is the Vice President of Marketing & Community at CrowdRiff, where she leads a team responsible for marketing, brand design and customer community. She is a frequent speaker at travel and tourism events around the globe. CrowdRiff is the leading visual marketing platform used by 800 travel and hospitality brands to discover and delive…
  continue reading
 
Paul Jarvis is a designer and writer who makes simple and humane products. His latest book, Company of One, explores why bigger isn’t always better in business. He’s the cofounder of Fathom Analytics – a privacy-focused website analytics software that’s bootstrapped, independent and fully self-funded. Paul on the Web Personal website Fathom Analyti…
  continue reading
 
Emily is a product manager, developer, and civic action enthusiast, currently working at Shopify on internal tools that help the company scale. She started her career in the public service, building tooling to support the City of Toronto’s multi-billion dollar budget process. She is also an avid community organizer, and co-founded Rails Girls TO an…
  continue reading
 
Elizabeth Allen is a UX researcher, cognitive psychologist, and sporadic banjo-player based in Toronto, Canada. She is the founder of Brazen, a UX research consultancy that helps clients such as Mozilla, Shopify, and Wealthsimple identify and solve critical UX problems in digital and physical products. Before taking the leap and starting Brazen two…
  continue reading
 
Natalie is the co-founder and head of product at Cover where she is responsible for setting the direction for design and customer experience. Prior to Cover, Natalie co-founded Stylekick––an e-commerce fashion app––which was acqui-hired by Shopify in 2015. Natalie is a Y Combinator Fellow and Alumnus, and she was selected for the Forbes 30 under 30…
  continue reading
 
Tori Hinn is a creative director and designer living in San Francisco, California. She is currently the creative director of Figma, a collaborative and browser-based design tool. She also founded Women of Graphic Design, a project focused on exploring issues of gender-equality in education provided by design institutions and exhibiting the contribu…
  continue reading
 
Andréa Crofts is an award-winning product design leader, illustrator, and speaker with a deep love for creating exceptional human-centered experiences. By day, she's the Director of Design at League, where she’s focused on humanizing healthcare. Before League, Andréa was a Senior Product Designer at TWG where she worked with clients like RBC, Wealt…
  continue reading
 
Emily is the Head of Growth at Voiceflow – a platform that helps designers, developers, and creators build voice apps without any code. Before Voiceflow, Emily was the second growth hire at Clio, introducing growth experimentation and hypothesis driven processes to the org. Before joining Clio, Emily led product growth at PartnerStack (formerly Gro…
  continue reading
 
Ben Sehl is a co-founder of Kotn, an apparel company that creates premium essentials, with a portion of proceeds funding social and environmental impact projects for their partners. Having started with a simple, soft, plain white t-shirt 5 years ago, Kotn now has a full range of clothing for men and women. Ben is also the co-founder of Ordinary Sup…
  continue reading
 
Tucker Schreiber is a co-founder of Ivy, a productivity tool focused on helping people get things done in a stress-free way. Prior to founding Ivy, Tucker was a Product Manager at Wealthsimple. Tucker started his career at Shopify, where he worked in customer success, marketing, and product. Tucker on the Web Ivy LinkedIn Sponsors Linode : Instantl…
  continue reading
 
Meg is a Design Lead at Manifold, a cloud-native marketplace for developer tools and services. With a passion for inclusive, democratic technology, Meg is excited about Manifold’s ability to empower developers by meeting them where they already work. Meg on the Web Twitter Website Sponsors GitPrime : GitPrime is offering listeners a free book: 20 P…
  continue reading
 
Pansy has worked in the tech industry for over 15 years and her diverse interests have led to a diverse career. She has held marketing, product management and design roles at Microsoft, IBM, Deloitte and Intuit. She is currently the Director of Product and Design at Maple Leaf Sports and Entertainment where she and her team work on bringing the bes…
  continue reading
 
Jason Field is the Founder & CEO of BrainStation, the global leader in digital skills training and workforce transformation. BrainStation offers diploma programs, certificate courses, events and corporate training through online and in person learning in state-of-the-art campuses in cities such as New York, Chicago, Toronto, Boston and Vancouver. J…
  continue reading
 
Nora is the founder of Bright + Early, a modern HR consultancy on a mission to craft the world's best workplaces. Bright + Early works with startups and creative companies to design cutting-edge people programs and policies. Passionate about inclusion in tech, she's also a frequent writer and a contributor to projects like the Parenting Playbook. N…
  continue reading
 
Alec is a co-founder and Director of Partnerships at The UXR Collective, the creators of the UXR Conference. For his day job, Alec is Head of Product at Finaeo, a Toronto-based startup building the tech to power the individual life and health insurance industry. In this episode, we talk about what it takes to get a conference off the ground, and ho…
  continue reading
 
Alisha Kassam is the founder of Side by Side Collective, a not-for-profit that’s effecting change within the technology industry in Toronto by providing women with goal-oriented mentorship and support. Alisha is especially interested in how design can be used as a tool to create social and organizational change. She’s currently a Senior Design Stra…
  continue reading
 
Huda Idrees is the Founder and CEO of Dot Health, a real-time personal health data platform. With a background in engineering from the University of Toronto and a prolific career at some of Toronto's best known startups, her latest venture is transforming the way people access and control their own health information for good. In this episode we ta…
  continue reading
 
Loading …

Quick Reference Guide