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Roger Figueiredo , CMO, #paid

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Manage episode 422053331 series 3435683
Content provided by Amrita Gurney and Janessa Lantz, Amrita Gurney, and Janessa Lantz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amrita Gurney and Janessa Lantz, Amrita Gurney, and Janessa Lantz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this insightful episode, we sit down with Roger, the CMO at #paid, to delve into the intricacies of influencer marketing, brand reputation, and creating memorable customer experiences. Roger, a prominent figure in the greater Toronto tech community, shares his journey and strategies for building and maintaining a strong brand from the ground up.
Learn how to focus on brand reputation and credibility from the very beginning, even with limited resources. Discover the optimal way to organize your marketing team for maximum impact, regardless of your company's size. Understand how to leverage influencers in both B2C and B2B spaces to enhance your brand's reach and reputation.
Follow Roger on LinkedIn.

Thanks for listening!

  continue reading

21 episodes

Artwork
iconShare
 
Manage episode 422053331 series 3435683
Content provided by Amrita Gurney and Janessa Lantz, Amrita Gurney, and Janessa Lantz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amrita Gurney and Janessa Lantz, Amrita Gurney, and Janessa Lantz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this insightful episode, we sit down with Roger, the CMO at #paid, to delve into the intricacies of influencer marketing, brand reputation, and creating memorable customer experiences. Roger, a prominent figure in the greater Toronto tech community, shares his journey and strategies for building and maintaining a strong brand from the ground up.
Learn how to focus on brand reputation and credibility from the very beginning, even with limited resources. Discover the optimal way to organize your marketing team for maximum impact, regardless of your company's size. Understand how to leverage influencers in both B2C and B2B spaces to enhance your brand's reach and reputation.
Follow Roger on LinkedIn.

Thanks for listening!

  continue reading

21 episodes

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