Best Janessa Lantz Podcasts (2024)

1
Season 2 Wrap Up 36:04

1M ago36:04

36:04

In this last episode of Season 2, Janessa and Amrita take a look back at key themes from this past season. They cover: - How CMOs build brand teams - Memorable brand campaigns - The intersection of brand and demand And much more. Thanks for listening! Thanks for listening!By Amrita Gurney and Janessa Lantz

1
Shafqat Islam, CMO of Optimizely 43:18

2M ago43:18

43:18

Join Janessa Lantz as she interviews Shafqat Islam, the CMO of Optimizely. Shafqat discusses his unique marketing approach focused on speed, creativity, and risk-taking and shares details of Optimizely's bold campaign at the Adobe Summit. Shafqat also shares his journey from founding Welcome to leading marketing at Optimizely, offering insights int…

1
Dave Kellogg, EIR at Balderton Capital 41:53

2M ago41:53

41:53

Dave Kellogg is well-known in B2B marketing circles thanks to his popular and sometimes contrarian blog Kellblog. In this episode, Dave emphasizes the importance of building trust and maintaining professional consistency in brand presentation. He discusses the significance of "hygiene" in branding, stressing the need for professional-looking materi…

1
Roger Figueiredo , CMO, #paid 23:18

3M ago23:18

23:18

In this insightful episode, we sit down with Roger, the CMO at #paid, to delve into the intricacies of influencer marketing, brand reputation, and creating memorable customer experiences. Roger, a prominent figure in the greater Toronto tech community, shares his journey and strategies for building and maintaining a strong brand from the ground up.…

1
Angela Singhal Whiteford - CMO, Corvus Insurance 41:01

3M ago41:01

41:01

Angela Whiteford, a repeat CMO with multiple exits, discusses her approach to brand and communications in Series C or D stage startups. Angela highlights the importance of having a strong point of view and leveraging partnerships to build a brand. She shares examples from her career, such as working with Intel to validate technology claims, which b…

1
Meagen Eisenberg - CMO Lacework 42:39

3M ago42:39

42:39

Meagen Eisenberg is the CMO at Lacework, former CMO at TripActions and MongoDB, and advisor to multiple successful startups. Her career spans 19 successful exits since 2011 as an operator and advisor, including 3 IPOs and 16 mergers and acquisitions. In today's episode, Meagen shares how the brand leader's job is to get everyone aligned and consist…

1
Jamie Barnett - Advisor and board member to high-tech startups 37:11

3M ago37:11

37:11

As an advisor and board member to high-technology startups, Jamie Barnett has taken on leadership roles in marketing, product, and customer success across top startups in cybersecurity, AI, DevOps, and IoT sectors. In this interview Jamie shares Which roles that are important in brand work The evolution of the role of visual identity in the last 10…

1
Meghan Keaney Anderson, Head of Marketing at Jasper 40:33

4M ago40:33

40:33

This conversation with veteran marketing leader Meghan Keaney Anderson explores the importance of brand in marketing and the challenges of integrating brand and performance marketing. It highlights the role of values in shaping a company's brand and the need for goal alignment within marketing teams. Finally, Meghan shares her observations on the s…

1
Tom Wentworth - CMO, Recorded Future 44:04

4M ago44:04

44:04

In this episode, we interview Tom Wentworth, CMO of Recorded Future and former CMO at high growth startups including Acquia and Optimizely. Tom shares his thoughts on everything from building internal brand teams to building brand as a strategic asset to why standout brands go beyond marketing teams to bring together a truly integrated approach to …

1
Maya Spivak - Brand Builder ex Segment, Gretel and Mux 49:20

4M ago49:20

49:20

Maya Spivak is a seasoned marketer who has built multiple beloved developer brands, most recently as the VP of Marketing at Gretel, as well as Mux, the video infrastructure platform, and Segment, joining when the company was only 60 people and leaving shortly after its 10x growth in size and ARR, when it was acquired by Twilio for $3.2B. In this ep…

1
Jess Iandiorio, CMO of StarTree 31:34

5M ago31:34

31:34

On today’s episode we are interviewing Jess Iandiorio, a repeat startup CMO currently at StarTree, and previously at unicorns including Starburst, Mirakl and Acquia. She covers how to budget for brand, why brand design matters, and how brand fuels demand. You can learn more by following us on LinkedIn using the links below: Jess Iandiorio StarTree.…

1
Launching A Big Brand Campaign 22:50

11M ago22:50

22:50

Welcome to Season 2! Today I mix things up with a solo episode, sharing my experience launching my first out of home (OOH) campaign. I cover: When and why to consider running a brand campaign How we launched our first OOH campaign for Float What I learned, and what I would do differently in future Thanks for listening!…

1
Building a brand team with Moly Milosovic 29:14

12M ago29:14

29:14

Moly leads the Brand Marketing and Communications team at Jobber, one of Canada’s fastest growing companies. She manages a team of 12 people dedicated to growing awareness of Jobber and building a global community of passionate and supportive home service entrepreneurs. In today's episode Moly shares how she built the brand team to include communit…

1
Being CMO at a public company with Kathy Bryan 27:43

1y ago27:43

27:43

What is like to lead marketing at a public company? Kathy Bryan, EVP and Head of Marketing at Electives joins me today. She shares her experience joining a company as the first marketing leader and through their acquisition and IPO. In this episode Kathy shares her path to CMO, how she thinks about marketing stakeholders, and how she thinks about b…

1
Building a Challenger Brand with Marissa Homère 41:29

1y ago41:29

41:29

Marissa Homère, VP Marketing at Irwin is a true revenue-focused marketer. She shares lessons learned along her career journey covering everything from marketing leadership titles, where brand building fits in the life of a newer brand, and how to build trust and respect with your finance counterparts. You can find Marissa at: https://www.linkedin.c…

1
Coaching marketing leaders with Mitch Solway 35:02

1+ y ago35:02

35:02

Mitch Solway was one of Canada's first marketing leaders to achieve repeat success building startup brands like Freshbooks, Lavalife and Vidyard. Today he is a respected fractional CMO and coach to other marketing leaders. In this episode we talk about: Whether you should work for a CEO who doesn't "get" marketing Common mistakes startup marketing …

1
Becoming a well rounded brand builder with Nadia Milani, VP Marketing at Proposify 26:00

1+ y ago26:00

26:00

Marketing today is a broad function. Most marketing leaders start their career in one area of marketing - like demand gen, and then as they progress into leadership roles, they are responsible for brand, demand, product marketing, and sometimes in-house creative. My guest today, Nadia Milani, VP Marketing at Proposify, has done it all, and shares h…

1
Bringing big brand experience to startups with Sean Mathews 26:42

1+ y ago26:42

26:42

What can startups learn from their bigger brand counterparts? That’s one of the questions I posed to Sean Mathews, who left agency life to join RBC Ventures and work with their portfolio of startups. We cover everything from defining brand strategy to putting together your first brand budget. I hope you enjoy this episode. Show Notes: Sean Mathews …

1
Joining a startup as the first marketer with Manuela Bárcenas 33:06

1+ y ago33:06

33:06

Being marketer #1 at a startup is not for the faint of heart. I describe it as trying to plant the roots of a new tree while standing in the middle of a tornado. Manuela Bárcenas knows exactly what I mean, as someone who joined Fellow as not just the first marketer, but also the first non-technical employee outside of its founders. In this episode …

1
Building a brand from scratch with Jared Henriques, Founder of Renga 31:50

1+ y ago31:50

31:50

In our first episode of Standout Startup Brands, I interview Jared Henriques, the founder and CEO of Renga, a brand strategy and design agency in Toronto. Jared shares valuable insights on what it’s like to build a brand from scratch, how has an investment in brand pays off for early stage teams and some common pitfalls that marketers and founders …

1
Trailer 1:03

1+ y ago1:03

1:03

Learn how to build a brand that gets noticed, drives revenue and fosters retention in this podcast for marketers and founders at startups in the Seed to Series B stages of growth. Every episode will feature an in-depth interview with a startup marketing leader, and answer your burning questions about what it takes to build a standout startup brand.…

1
Conversation: Media Marketing and Content with Ronnie Higgins 52:12

2y ago52:12

52:12

In this episode, we chat with Ronnie Higgins, a content marketing professional with decades of experience. Among the many topics we discuss, we discuss the importance of Content and Media and how it has evolved in the last few years. We also discuss Ronnie's background and journey. (0:30) Media vs. Content? and how SEO impacted the transmission of …

1
Conversation: Marketing functions and frameworks with Emily Kramer 41:09

2+ y ago41:09

41:09

From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our community to consider donating to registered charities that help those affected by these unfortunate current events (Red Cross Canada, UNICEF, etc.) In this episode, we chat with Emily Kramer, the co-founder at MKT1. Among …

1
Conversation: Aligning Sales and Marketing for Growth with Katie Paterson 32:03

2+ y ago32:03

32:03

From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our community to consider donating to registered charities that help those affected by these unfortunate current events (Red Cross Canada, UNICEF, etc.) If you donate and send us your receipt at hello@fourtytwo.agency by March …

1
Conversation: Communication and Communities with Janessa Lantz 41:18

2+ y ago41:18

41:18

From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our community to consider donating to registered charities that help those affected by these unfortunate current events (Red Cross Canada, UNICEF, etc). If you donate and send us your receipt at hello@fourtytwo.agency by March …

1
Conversation: Financial KPIs and Marketing with Dave Bunce 38:26

2+ y ago38:26

38:26

In this episode, we chat with Dave Bunce, CEO at Morphio. Among the many subjects we touch upon, we discuss the importance of understanding financial metrics as a marketer. Making sense of attribution in the ad-blocker scenario and how an agency business differs from a SaaS business. Timestamps: - A little bit of the early days of his work at Arcan…

1
Conversation: Brand Marketing for B2B SaaS by Amrita Gurney 34:53

2+ y ago34:53

34:53

In this episode, we chat with Amrita Gurney, Head of Marketing at Float. Among the many subjects we touch upon, we thoroughly discuss the tension of brand and performance to drive recognition and revenue. Marketing departments and functions are evolving, and as Amrita argues, brand+performance is a much better equation than brand vs. performance. S…

1
Conversation: In-depth ABM with Dave Rigotti. 42:19

2+ y ago42:19

42:19

In this episode, we chat with Dave Rigotti, Co-founder, and CEO at Inflection.io. We discuss how he moved from Microsoft to the startup world, pipeline marketing, attribution, ABM, and PLG. We also cover his experience leading the Productled.marketing Community - a great place to learn about PLG playbooks. Some of the topics we discuss: Pipeline ma…

1
Conversation: Bottoms-up marketing with Stella Garber 30:19

2+ y ago30:19

30:19

In this episode, we chat with Stella Garber, former Head of Marketing at Trello. This episode is fantastic to learn more about bottoms-up adoption, what worked for Trello, what changed when Atlassian acquired them, and how Stella led the team to build a fantastic product. Why is messaging important in marketing strategies? And how did Trello manage…

1
Conversation: Intent data with Tukan Das 30:09

2+ y ago30:09

30:09

In this episode, we chat with Tukan Das, CEO at LeadSift. We discuss intent, what works and what does not with intent data, and his overall experience and journey as an entrepreneur. Some of the topics we discuss: Leadsift and the way they pivoted to an exit. (1:00) The untold story of Leadsift and how $10.83 is a symbolic number for them (3:05) Wh…

1
Conversation: All about Demand Gen with Jillian Dixon 38:29

2+ y ago38:29

38:29

In this episode we chat with Jillian Dixon, Director of Demand Generation at Sprout Social, about Marketing Ops. We discuss attribution, brand vs. performance, managing revenue teams, product-led growth, and the fallacy of "dead" things in marketing, among other subjects. Brand vs. Performance. (2:10) Sales and marketing and the lead scoring proces…

1
Conversation: Marketing Bubbles and Dark Funnels with Tara Robertson 28:04

2+ y ago28:04

28:04

In the episode, we chat with Tara Robertson, Demand Generation Manager at Chili Piper, about attribution and how complex it has become. We also discuss how jumping into the new marketing trends and getting over the gated content accessible via email is crucial for companies today. Attribution - and how tracking everything may not be possible (and w…

1
Conversation: Performance vs. Brand with Rob Sobers. 40:07

2+ y ago40:07

40:07

In the episode, we chat with Rob Sobers, VP of marketing at Varonis. We discuss high-level marketing strategies, funnels, content, PLG, brand vs. performance, and a lot more. Listen to this ep if you want to learn more about: Why do the traditional marketing funnels still work today? The importance of understanding your ICP and how to reach them. B…

1
Conversation: Stop buying leads with Gia Laudi 30:33

2+ y ago30:33

30:33

In the episode, we chat with Georgiana Laudi (aka Gia), co-founder of forgetthefunnel.com, about growth. We also discuss some of the myths, truths, and hard truths growth leaders face to take their SaaS to the next level. Some of the topics we touch upon: Why is paying for leads a mistake when you don't know why your existing customers chose you? W…

1
Conversation: Category stories with Josh Garofalo 45:21

3y ago45:21

45:21

In this episode of 42/, we have the pleasure of talking with Josh Garofalo, SaaS Consultant & Copywriter for clients such as HubSpot, Wave, and Unbounce at swaycopy.com. In this episode, we discuss: What are categories? Are they essential for products? What are categories in the SaaS space? Categories grouped by features and categories grouped by J…

1
Conversation: Data vs. Qualitative: A conversation with Jon Itkin 43:18

3y ago43:18

43:18

In this episode of 42/, we have the pleasure of talking with Jon Itkin, Director of Creative, Content, and Customer Insight at Odaseva. In this episode, we discuss: What is marketing? What are its functions? Can we measure all marketing efforts? Some books and concepts that have helped Jon in his career. The tension between data and human insight? …

1
Essay: The hidden principles of Product-Led Growth in B2B 14:09

3y ago14:09

14:09

After chatting with Clair Byrd from Wing.VC we were inspired to create this entry (originally an article on our blog). There are all types of takes on what Bottoms Up (BU) & Product Led Growth (PLG) is. It seems to be such a loaded concept that if you ask ten different people what PLG means, they will probably come up with ten definitions and some …

1
How to grow a SaaS business by understanding your ICPs - A conversation with Andrew Allsop 39:53

3y ago39:53

39:53

In this new episode of our podcast 42/ we talk with Andrew Allsop from Wunderkind Agency about what it takes to grow a #SaaS business. Insightful conversation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/42-agency/message

1
Fullfunnel.io B2B Marketing Summit Audio 19:23

3y ago19:23

19:23

Our General Manager, Kamil Rextin had the chance to participate in the Fullfunnel.io B2B Marketing Summit. Here is the audio with his webinar. We hope you enjoy it. If you have any questions or comments, feel free to reach out at sebastian@fourtytwo.agency --- Send in a voice message: https://podcasters.spotify.com/pod/show/42-agency/message…

1
GTM & Tech Adoption Curve 20:12

3y ago20:12

20:12

Subscribe at 42.substack.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/42-agency/message

1
Ep04 Demand Generation | LeadSift | Webinar Audio 43:05

5y ago43:05

43:05

This is the audio of a webinar I did with LeadSift. LeadSift is an intent data solution for B2B companies to uncover their 'hidden' funnel. You can watch the full webinar or download the slides. If marketing were easy, you wouldn’t be reading this text. Lead generation requires a delicate mix of technology, strategy, and techniques – all in equal b…

1
Ep03 Revenue Operations | Product Marketing & Acquisition by Xero with Hubdoc 31:54

5+ y ago31:54

31:54

⚡️ On this Episode - What is Revenue Operations & Product Marketing. Why Hubdoc as a Sales team for a $20/mo product, some background on the Hubdoc $70M acquisition by Xero & expanding the Hubdoc footprint outside of North America. Comments and feedback - please send a note to kamil@fourtytwo.agency On this Episode: - Geoff Gualano Director of Mark…

1
Ep02 - Technical SEO | TOFU vs BOFU Content | LTV vs payback period 47:34

5+ y ago47:34

47:34

⚡️ On this episode - Do you check your SERP for SEO. Can Google Crawl Javascript? Should you be creating top of funnel content or focus on bottom of the funnel first? When do you start measuring LTV or should you even measure LTV if you haven't been in business long enough. Measure payback period instead. Is Google doing another algorithm Update?Co…

1
Ep01 Category Creation | Quality Content | Brand Risks 48:38

5+ y ago48:38

48:38

⚡️ What defines a new category in B2B SaaS? Is there any such thing as a new category or does every new product simply add on top of existing behaviors. A lot of companies are trying to create new categories of software but we think they are actually create a niche within an existing category. What defines quality content? How do you measure it? Wh…

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