Dedicated to Helping 7-Figure eCommerce Store Owners Build an Incredible Business and Amazing Life.
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This is Up Arrow Podcast where we feature successful people in the venture capital, B2B, and e-commerce industries as they discuss how entrepreneurs can improve their business and drive their profits to the next level.
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Substack, Japanese Manufacturing, and Personal Brand Transitions
1:02:05
1:02:05
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1:02:05Are you feeling burnt out by social media but still trying to grow your brand? In this episode, I chat with Sonia Roselli, founder of Sonia Roselli Beauty, about navigating the ever-changing world of digital marketing, branding, and eCommerce. Sonia shares her journey building a successful beauty brand, the challenges of personal branding, and why …
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Why Most Founders Fail at Content (And How To Fix It) With Nathan Chan
1:16:38
1:16:38
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1:16:38Nathan Chan is the Founder and CEO of Foundr, a global media and education company connecting millions with influential entrepreneurs. Under his leadership, Foundr has featured interviews with prominent figures such as Richard Branson, Arianna Huffington, and Tim Ferriss. Nathan bootstrapped Foundr from the ground up, providing insights on content …
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How a Non-Programmer Cut $150K in SaaS Fees by Building Custom Software with AI
1:02:18
1:02:18
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1:02:18Have you ever thought about building your own AI tool to boost your business? In this episode, I'm thrilled to share the incredible story of Zac Plansky, owner of AT3Tactical.com. Zac transformed his business by developing a custom AI tool for inventory management, saving substantial costs and enhancing operational efficiency—all without prior prog…
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Content Wars: Product Pages vs. Resources — Which One Wins in SEO With Kristan Bauer
1:17:06
1:17:06
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1:17:06Kristan Bauer is an Advisor and the Founder of Conifr Media, an SEO consulting agency, which she sold to SEO Collective in 2024 to elevate their success. With over 15 years of experience in search marketing, she has developed SEO strategies for numerous Fortune 500 companies and prominent brands, including Google, National Geographic, and Express. …
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March State of Play - What to Do with a Declining Business, Writing Custom Software with AI & When You Tire of Being the Boss
46:11
46:11
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46:11Are you ready to catch up on the state of play in the eCommerce world? This week, I’m bringing back our most popular co-host, Bill D’Alessandro, for this month’s deep dive into current trends and strategies. Join us as we unpack everything from the latest in AI advancements to the nuances of seasonal business dynamics. Listen in as we break down wh…
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The $100M CPG Playbook: Pivots, Failures, and the Secrets To Winning With Will Nitze
1:22:47
1:22:47
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1:22:47Will Nitze is the Founder and CEO of IQBAR, a leading nutrition company offering keto, vegan, and paleo protein bars and supplements. Under his leadership, IQBAR has expanded to over 10,000 retail locations. Will also co-hosts Eating Glass, a podcast that features startup founders. In this episode… Building a CPG brand is challenging, especially wh…
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Paid and Search Trends, Gemini Deep Research & Building Moats
40:36
40:36
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40:36Are you curious about how Amazon is reshaping the landscape of digital advertising? In this episode, I sit down with Joe Shelerud, co-founder of AdAdvance.com, who shares his journey from scaling an eCommerce business to creating a technology-enabled advertising company. We dive deep into how Amazon is becoming a formidable competitor against giant…
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Nine Change Principles: Tamsen Webster on Overcoming Growth Plateaus Using Strategic Communications
1:22:26
1:22:26
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1:22:26Tamsen Webster is the Founder and Chief Learning Officer at Message Design Institute, where she helps leaders craft compelling messages to foster large-scale change. With over 25 years of experience in persuasive message design, she is a renowned message strategist and keynote speaker. Tamsen is the author of two best-selling books: Find Your Red T…
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The Investing “Rules” I Refuse to Follow (And How it Pays Off)
34:37
34:37
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34:37Should you be buying bonds or real estate? And what’s the real path to financial freedom? In this episode, I'm breaking down the investment strategies that have worked for me over the last five years, from stock selection to wealth-building habits. I’ll share why buying individual stocks can be a great move—if done correctly—and why I believe angel…
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The Secret to Influencer Marketing: What 8-Figure Brands Are Doing Differently With Josh Durham
1:08:31
1:08:31
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1:08:31Josh Durham is the Founder of Aligned Growth, an agency that helps DTC brands scale through influencer partnerships and performance-driven user-generated content. Before establishing Aligned Growth, he co-founded Weighting Comforts, a weighted blanket company that he grew to over $6 million in annual revenue before selling it in 2019. Josh also ser…
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Training AI Copywriters That Don't Disappoint (Unlike Most)
23:21
23:21
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23:21Have you ever wished for a copywriter who truly understands your brand and can effortlessly produce high-quality content? In this episode, I’m discussing the exciting world of AI-powered copywriting and sharing my journey of creating two AI "personas" to help me generate compelling marketing materials. I'll guide you through the process of building…
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Brand vs. Direct Response: Advertising’s Achilles Heel With Preston Rutherford
47:21
47:21
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47:21Preston Rutherford is the Co-founder of Marathon Data, which measures revenue from brand-building efforts. He also co-founded Chubbies Shorts, a men’s apparel brand, and Loop, a software company that streamlines the returns and exchanges process for e-commerce brands. Before exiting Chubbies, Preston grew the brand to $100 million, drove over one b…
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Are you navigating the current state of eCommerce and wondering how global events will impact your business? In this episode, I’m joined by one of my favorite people and seasoned entrepreneurs, Bill D'Alessandro. We dive into everything from offbeat life experiences—such as exotic ski trips—to the nitty-gritty of eCommerce dynamics in 2025. Listen …
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From Hustle to Harmony: Building Wealth, Winning in eCommerce, and Finding Peace With Andrew Youderian
1:23:44
1:23:44
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1:23:44Andrew Youderian is the Founder of eCommerceFuel, a vetted community of seven- and eight-figure sellers. Having launched and sold several e-commerce stores, he has experience in SEO, organic and content marketing, and community building. Andrew also hosts The eCommerceFuel Podcast, which features e-commerce thought leaders. In this episode… Many en…
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Interested in what a gap year with family looks like? About six months ago, I shared that my family and I were dialing back to embrace a year of intentional living and travel, focusing on creating lasting memories. Now, I'm back to give you a mid-year update on our adventures and learnings from this life-changing experience. Listen in as I dive int…
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You Can’t Button Push Your Way to $100M: Do This Instead With Sarah Carusona
1:15:58
1:15:58
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1:15:58Sarah Carusona is a Fractional CMO and Head of Growth at MentorPass, which matches startups with vetted mentors who have launched and scaled consumer product companies. As an e-commerce leader, she has driven profitable growth by overseeing $200 million in media across performance and traditional channels, managing holistic retention programs, and …
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Podcast Changes, Less Painful Quarterly Reviews & 2025 Priorities
26:16
26:16
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26:16Are you ready for a fresh take on eCommerceFuel? We’re mixing things up with the podcast and rolling out some new changes that mark a significant shift, from a new soundtrack to a revamped content strategy that dives deeper into not just the how-tos of eCommerce, but also the whys and the broader implications for entrepreneurs. Listen in as I discu…
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The Influencer Trap: How Low-Quality Creators Are Wrecking Your DTC Brand With Brad Hoos
1:20:05
1:20:05
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1:20:05Brad Hoos is the CEO of The Outloud Group, a global influencer marketing agency. Brad and his team have worked with hundreds of eight- and nine-figure brands, including Athletic Greens, NerdWallet, and SimpliSafe. As a former management consultant and business builder, he has been featured in The Wall Street Journal, USA Today, and Forbes. In this …
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Reviving a Plateaued Business & USA Manufacturing
59:09
59:09
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59:09How do you breathe new life into a stagnant business? Today we have Chris Rose, President of Gunner.com, here to share his approach to doing just that. Specializing in high-quality, American-made dog kennels, Chris reveals how to revitalize your business by understanding customer lifetime value and strategically prioritizing initiatives that maximi…
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The Steve Jobs of Leather: Growing a DTC Brand to $150M With Curtis Matsko
1:19:59
1:19:59
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1:19:59Curtis Matsko is the Founder and CEO of Portland Leather Goods, a DTC high-quality leather goods company. He built the brand out of his garage, scaling it from zero to over $100 million in yearly revenue. As a serial entrepreneur and digital marketing expert, Curtis has worked in design production, marketing, and customer service. In this episode… …
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What does it take for a city lawyer to transform into a bison rancher in the heart of the picturesque Bridger Mountains? In this episode, I’m joined by Matt Skoglund of North Bridger Bison, who made that very leap. He shares his remarkable transition from urban legal practice to managing a thriving bison ranch, rooted deeply in sustainable and ethi…
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Gen AI for eCommerce: Actual Prompts To Scale Beyond $10M With Jimmy Slagle
1:12:00
1:12:00
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1:12:00Jimmy Slagle is the Co-founder of EVA, an AI creative strategist for e-commerce brands. He is also the Co-founder and CEO of generAI, which helps businesses implement AI-powered strategies. As an expert in creating and scaling ads for Fortune 500 companies, Jimmy began his career scaling Instagram accounts before founding a TikTok agency and workin…
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Reclaiming Family Time from Your Ever-Ravenous Business
1:03:16
1:03:16
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1:03:16Are you striving to achieve both a thriving business and a fulfilling family life? In this episode, I’m joined by Sam Huebner of Parker Baby Co., who has masterfully balanced growing an eight-figure business while maintaining meaningful family connections, and he’s sharing the strategic and personal insights that have enabled him to avoid being a p…
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The Biggest Spender on Meta Ads Believes “Data-Driven” Is a Myth With Christian Limon
1:25:06
1:25:06
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1:25:06Christian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization. …
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How did a former dishwasher turn a humble start into a multi-million dollar eCommerce empire? Santiago Roa, founder of Culiau.com, joins the show to tell us how he did just that, opening up about his incredible journey from washing dishes to revolutionizing his industry with a game-changing engraving pen. Listen in as Santiago shares the challenges…
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