Welcome to Rising Tides Business Podcast, the show where we dive deep into the strategies and tactics that business professionals across industries use to make waves and rise above the competition. I'm your host, Angela Merzib, joined by my co-host, Kim Hayden, and together, we'll be your guides on this journey. In each episode, we'll bring you inspiring stories from entrepreneurs, executives, and professionals who have faced the challenges of the business world head-on. We'll explore their ...
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Listen to WordPress freelancers, agency owners share about processes, workflow, tools, plugins, hosting, SEO, social media, content creation routines they use for profitable services & client websites.
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Learning from Others: The Importance of Mentoring - Brooke M Dukes
39:29
39:29
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As a CEO, Chief Sales Officer, President, Master Trainer, and Executive Consultant for 21 years, Brooke M Dukes has worked with C-suite executives, leaders, and entrepreneurs. Who daydream about doing something more meaningful but are afraid of failure, and financial insecurity. They find themselves defined by their career and despite their level o…
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From Gardening to Business: Megan Cain's Success Journey
56:22
56:22
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We are excited to introduce our next guest, Megan Cain. Megan is an operations expert for entrepreneurs who need to build the back end of their business in order to win back their time and stay ahead of the growth. She has worked with authors, coaches, consultants, and non-profit startups to create businesses with more efficiency and less stress. B…
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The Importance of Collaborative Confidence for Women in Leadership with Dr. Heather Backstrom
45:12
45:12
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Dr. Heather Backstrom is an accomplished coach, facilitator, and speaker. She’s passionate about cultivating empowered women leaders. She wrote her book, “Collaborative Confidence: How women leaders can activate self-awareness, amplify their authentic talents and accelerate workplace change” to be an enduring bond between women that propels them fo…
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The Power of Risk: Inspiring Stories of Bold Entrepreneurs feat. Kim Rozdeba
49:23
49:23
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Kim Rozdeba is an author, blogger, and branding guru with over three decades of experience in strategic planning, branding, and executing multimillion-dollar advertising and marketing campaigns. Having guided some of the Fortune 500's oldest and most iconic brands, Kim's expertise spans various industries including agriculture, pharmaceuticals, pet…
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Mastering Branding: Unlocking Website Success with Linsey Shelton
41:30
41:30
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Linsey Shelton is a brand strategist that keeps your eyes on the prize. Linsey started as a website designer and copywriter and knew there just had to be a more straightforward way to create content that connects. She co-founded Waymaker in 2021 with Angel Moreland to inspire entrepreneurs to dream wildly and then GO DO THAT. Contact Linsey: hellow…
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The How of Personal Branding with Dr. Shahab Anari
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Dr. Shahab Anari is an ICF-accredited coach trainer and personal branding expert. He helps experts build their personal brands, grow their business and make more impact. Over the course of his 25-year career, he has achieved many accolades, including top 25 Canadian Immigrant and GUINNESS World Record Holder. Contact Shahab: www.shahab.website http…
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Mastering the Art of a Location-Independent Lifestyle: Expert Tips from Sam Laliberte
50:48
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Unlock the barriers to your freedom lifestyle and embrace a world of limitless possibilities! In my latest conversation with Sam Laliberte, we delve into the secrets of sculpting your desired lifestyle with the freedom you've always longed for. Discover the pivotal role of mindset in your journey towards an uninhibited existence and unravel solutio…
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Creating Purpose-Driven Brands: Embrace Your Multi-Passionate Self with Swey Jitti
45:54
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Are you a multi-potentialite entrepreneur struggling to find your path amidst your multiple passions? Look no further! Join us on this episode of the Rising Tides Business podcast as we chat with Swey Jitti, a coach and mentor specializing in working with individuals like you. Discover how to gain clarity and direction, embrace your diverse talents…
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Boost Your Business Growth: The Power of Raising Each Other Up - Destiny Kirk
36:51
36:51
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Does this sound familiar? You've been told to just work harder and push through, but despite your efforts, you're still feeling stuck and doubting your abilities. The pain of pouring your heart and soul into your business, only to see minimal results, is overwhelming. It's time to break free from this ineffective action and discover the power of co…
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"Shifting Business Perspectives: Three Actionable Steps to Find Joy in Your Brand"
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Our guest, Natasha Bell On this episode of Rising Tides, we delve into the journey of finding a new business name in just one session. Our guest shares the challenges they faced and the breakthrough that led them down a different route. We explore the concept of gut reactions and the surprising moments that continue to impress even experienced indi…
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Invest in Yourself: Personal Branding and Overcoming Imposter Syndrome - Tracy Lamourie
50:16
50:16
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My special guest is Tracy Lamourie If you're feeling frustrated and overlooked, despite pouring countless hours into building your authority and credibility through blogging, social media, and networking, then you are not alone! Many entrepreneurs find themselves stuck in a cycle of creating content, but not seeing the business opportunities and re…
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The Confidence Effect: How Your Belief in Yourself Impacts Those Around You - Sharon Zahevi
47:23
47:23
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My special guest is Sharon Say hello to Sharon Zahevi, an award-winning speaker and maverick in the world of branding and marketing. Renowned for her dynamic approach and lively personality, Sharon wears many hats- she’s a best-selling author, a TV host, producer, and the co-founder of 360 Startup Partners. Her expertise lies in creating impactful …
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The Secret Sauce to Sales Success: Tips from Sales Guru Cassie Mackenzie
54:13
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My special guest is Cassie Mackenzie Just when you thought you knew Cassie Mackenzie's story of success in oncology sales, she takes an unexpected turn into the world of digital marketing. But that's not even the twist that will leave you in awe. Keep reading to discover the unexpected surprise Cassie reveals about her approach to sales. In this ep…
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The Power of Culture: Why Behaviors Matter in Business
48:14
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Maureen Barclay CEO and founder of Changing Greatly Imagine a world where fire and business collide, where the heat of flames ignites a passion for unraveling the mysteries of human behavior. This is the unlikely twist that sparked my journey from firefighter to culture consultant. As I navigated the male-dominated world of firefighting, I uncovere…
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Building a Thriving Business Without Burning Out: Work-Life Harmony for Small Business Owners
42:44
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Unleash the Power Within with guest Laura Doehle: Join Angela Merzib as she interviews Laura Doehle about how she challenges the notion of work-life balance, ignites the pursuit of sustainable success, and confronts the lonely journey of business ownership. Discover the unexpected twist that transformed one entrepreneur's burnout into a journey tow…
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The Art of Collaboration in Business and Marketing: Insights from Julie Haskill
35:25
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Julie Haskill Muse Design Do you want to achieve greater business success by implementing effective marketing strategies? Are you looking for a solution to enhance your collaboration efforts and achieve optimal results? Discover the key to unlocking your business's full potential through the power of collaboration in marketing. In this episode, you…
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Be sure to get your FREE Bold Brand Manifesto at BeBoldBranding.ca Contact Angela: https://beboldbranding.ca/ https://www.linkedin.com/in/angelamerzib/ https://www.instagram.com/beboldbranding/ Contact Kim: https://resilientnewmedia.com/ https://www.linkedin.com/in/kim-hayden-74a203181/ https://www.instagram.com/resilientnewmedia/…
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Exploring WebP & Adaptive Images for faster websites with James Cantoni
50:05
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The concept of image optimization is often talked about with regard to WordPress websites. What about the concept of adaptive images and WebP image format? Let’s explore and understand this mix to make WordPress websites even faster with James Cantoni. 01. Importance of Image optimization Taking a broader view of the WordPress ecosystem, image opti…
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Essentialism framework to manage multiple businesses & clients with Jodi Hersh
46:22
46:22
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Most geeks start with one type of online business and soon expand into a lot more. Handling multiple types of businesses is not easy and requires a lot of structural vision. A popular answer to deal with overwhelm is minimalism. But for geeks trying to handle a lot of online business verticals, Essentialism can be……
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Big branding mistakes we make on websites with Angela Merzib
38:49
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Online branding is easy, make a logo and decide on colors and you’re all set. Really? Well, that’s mistake number one. What are the common mistakes we make while creating online branding for our client business? Angela Merzib is here to share all the good stuff. 01. Branding beyond fancy stuff Let’s make a quick……
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Building CRM on WordPress for full control with Adrian Tobey
53:22
53:22
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Websites are no longer just for good looking online presence – instead, they are like an engine for business conversions and growth. Connecting and communicating with customers are important components of a website. For WordPress websites, there are a lot of ways to implement this like connecting with a third party CRM solution or building……
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Saving precious time building client websites with Andre Gagnon – SWC 63
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Now we are building websites way faster than before, thanks to a lot of helpful tools that give us a quick head start in the whole process. However, time still has to be spent on every aspect, be it understanding project requirements, communicating with clients, revisions, and this list goes on. Here is Andre Gagnon……
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Making Website Changes easy for Clients using Custom Fields with Clifton Canady – SWC 62
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46:07
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On WordPress websites, custom fields implementation can have a lot of use cases. How using custom fields can help clients make small website changes easily? Well, Clifton Canady is here sharing how he uses the power of custom fields for building websites in combination with a page builder. 01. Custom Fields Tool I understand, Advanced……
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Finish website projects faster on time and budget with Beth Livingston – SWC 61
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50:35
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We all strive to finish website projects faster and faster. However, in the real world, there are so many things that slow us down and at times, spending more time on specific web projects. Going beyond the technical chatter, here is Beth Lyles Livingston sharing insights for smoother, faster, and more organized website creation workflow.……
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Unfiltered advice for right mindset to work online with Robert Walsh – SWC 60
47:04
47:04
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Working online comes with own share of challenges, frustration, failures, learning, and even sweet success. How can one build a mindset to handle this mix of ingredients in online life? Remember, the right mindset helps in doing the right work with the right results. Here is Robert Walsh sharing unfiltered mindset advice for online entrepreneurs.……
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Create automated turnkey websites business on WordPress with Matthew Rodela – SWC 59
40:55
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Imagine a setup where a visitor automatically signs up for a new website, completes payment, selects a template, and his website is ready for customization without any human intervention. This is possible with Turnkey websites concept on WordPress platform, also called WaaS (Websites as service). Sharing what all is needed for such an automated set…
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How an agency can sell Website Copy Service to clients with Kathy Krueger – SWC 58
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46:08
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In website building, the design and development take the most effort, time and money. Website copy rarely features prominently in the majority of website builds done by freelancers or small agencies. In reality, website copy is what does the magic converting website visitors into customers. How can agency owners convince website clients about these…
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Life struggles to online help & web agency start with Ivica Delic – SWC 57
1:02:13
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Struggles and challenges are part of life, be it offline or online. How can your offline life hardships prepare you better for a digital marketing career in the online world? How can someone dive into online digital marketing with an agency set up to provide client services? What are all tools required to start this……
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key elements for creating an accessibility compliant website with Colleen Gratzer – SWC 56
39:34
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Accessibility aspect of websites is finally getting more attention thanks to recent lawsuits in the US. Is making a WordPress website that is also accessible a complicated process? What are the critical elements for creating an accessibility compliant website? Colleen Gratzer is here to share practical information about website accessibility. 01. U…
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Problems building websites using page builders with Dave Foy – SWC 55
1:05:44
1:05:44
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Page Builders offer a quick and easy way to create WordPress websites. However, even this delightful way of building websites has the other side laden with problems. Once you finalize on the big question of selecting a specific page builder, the follow up is about dealing with profound issues on the correct way of using……
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Which new web services agency owners are providing with Oliver Martin – SWC 54
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Website ecosystem is continuously changing as per changing client requirements. Now, a website is not just your online identity but a machine that result in conversions. As a result, new web services are showing up in the web agency ecosystem. Oliver Martin, an agency owner, is here to share about new services he is providing……
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Changing landscape of website building on WordPress with Pete Everitt – SWC 53
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WordPress has been around for a while now and it has seen so many changes over this period. How has WordPress landscape changed with regard to building websites, tools we use, client expectations, features, and more? Pete Everitt shares his WordPress journey and changes he has seen while building websites, and creating other useful products……
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Online branding that help grow business of clients with Shane Rielly – SWC 52
48:11
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Branding sets the perception among prospective buyers. Online presence of business requires thoughtful branding that converts visitors into buyers. What are the main ingredients of creating a memorable and profitable brand identity for a business? Shane Rielly is here sharing the workflow to create online branding for businesses. 01. Pre Branding r…
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Positioning agency for better pricing & better clients with Corey Dodd – SWC 51
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Quality of leads for conversion into prospective clients is essential. How can you position your web agency that attracts high-quality leads, which further converts into better-priced service offerings? Improving your agency positioning for better clients and better prices, here is Corey Dodd sharing it all. 01. Quality of Client Leads Getting qual…
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WordPress burnout when you want to quit & look beyond with David Decker – SWC 50
48:43
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Are you bored, tired, and that burnout feeling while trying to find space in the WordPress ecosystem? This is real, happens to a lot of professional but unfortunately rarely gets talked about. Are you feeling the heat of not achieved or earned enough in the WordPress ecosystem? David Decker shares his story of WordPress burnout,……
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Explainer Videos for more business visibility & conversions with Vikas Tiwari – SWC 49
43:33
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Video content is growing at a rapid pace and businesses are leveraging that to reach to their prospective customers. Among tech SaaS companies, explainer videos are getting popular as they provide a quick product introduction. Does your business need an explainer video or should you offer explainer video service as an agency owner? Well, covering……
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Workflow to build websites really fast in one day with Chantal Marie – SWC 48
46:32
46:32
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Is client website building taking you a few months to complete, or is it a few weeks? How about finishing client websites in a day or so? Sounds like a dream, right? Well, few creatives are living this dream with a one-day website building model. Here is Chantal Marie sharing the workflow to finish websites……
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Creating Content that you love & makes money with Bob Dunn – SWC 47
43:22
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What content should I produce, isn’t this a perennial question among people wanting to create new content? Also, this is not just about the love of creating new content but also balancing it with your money-making goals. Bob Dunn has produced a lot of content over the years in the form of written, video and……
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Manual SEO Audit for better check of website SEO health with John Locke – SWC 46
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SEO health of a website is very critical. While it is a clean slate for a new website, but for an existing website, SEO audit comes into the picture to diagnose SEO health of the website. Unlike free automated SEO Audit tools, manual SEO Audit requires manual expert diagnosis and analysis. As a result, manual……
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Cloud web hosting without complex processes with Rajendra Zore – SWC 45
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Cloud hosting options for website hosting is gaining popularity in recent times. How much geekiness do you need to jump from regular shared hosting to cloud hosting? Thought of a managing own servers scares a lot of folks in this ecosystem. Making sense of cloud hosting, its complexities and processes, here is Rajendra Zore explaining……
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Expanding Care Plans into WordPress Retainers with Mario Peshev – SWC 44
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So, your agency is offering care plans to clients, which have much helped you in building a regular income stream. How about stretching the canvas and going to the next level with WordPress retainers? How does WordPress retainers offer more value to your clients, their businesses and you? More importantly, how can you pivot your……
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SEO Schema markup concept for better Google rankings with Rebecca Gill – SWC 43
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Now, something that is not visible in the front end of the website often gets ignored. Schema markup is a vital component of SEO optimization for better ranking in Google search results. Unfortunately, Schema markup is often painted as a difficult concept to grasp in the SEO ecosystem. Simplifying this concept, here is Rebecca Gill……
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Automate agency tasks for better time & money balance with Derek Schmidt – SWC 42
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Automation of tasks in an agency sounds cool, right? How can an agency owner introduce automation that can result in saving time and make more money in the process? Derek Schmidt had a similar question while running his web agency, and he answered it himself by building his own CRM solution. Here is Derek sharing……
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Building predictable income streams of online work with Jason Resnick – SWC 41
48:18
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Online entrepreneurship as a freelancer or as a small web agency owner can be highly unpredictable in terms of work and money flow. How can you add more predictability to your online income streams? What is needed for predictable income flow? Jason Resnick shares about adding more predictability to the income earned from online activities……
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Process of writing revenue generating website copy with Josh Garofalo – SWC 40
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In the online world, most small business owners would give design and layout more importance than to website copy. How many times have you heard, I will write copy myself or get my assistant to write a few words. Well, website copy isn’t about filling space on the website. Instead, these words represent a message……
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Sales Lessons to apply for agency growth with Nick Gulic – SWC 39
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Scaling your web agency to a few million dollars in revenue. Who does not want to do that, right? What sales lessons and methodology do you need to apply to grow your web agency. Nick Gulic share sales lessons learnt on the journey of his professional life. Further, how he applied those sales lessons to……
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Automatic WordPress optimization workflow with Frank Goossens – SWC 38
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Who does not want fast loading websites? Optimizing WordPress websites can be tricky as there are so many variables involved in it. Frank Goossens is the person behind the hugely popular autoptimize plugin for optimising WordPress websites. He shares the WordPress optimization routine for handling key elements like CSS, HTML, JS scripts, Images, Vi…
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Ready your Twitter for more business growth with Bridget Willard – SWC 37
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So, you have a Twitter account, and you do nothing with it except for posting a few random updates. Well, its time to ready your Twitter account to help grow your online business. Bridget Willard focuses on providing social media services to online businesses. She shares how consistent, and relevant Twitter profile activity can result……
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How Email Marketing can build a solid revenue stream for freelancers – SWC 36
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So, I sent an email of around 100 words with two small paragraphs to my email subscribers and within 15 minutes I made more than $200 (and way more on other occasions). I know this sounds a little click bait or too good to be true. But guess what, it is true once you discover…By Davinder Singh Kainth
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Client communication methods for faster website building with Vito Peleg – SWC 35
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While building websites, client communication is very important. Quality of communication and messaging with the client can result in a lot of things. It can result in more money as a result of more follow up work from satisfied clients. On the contrary, it can be mentally draining experience for both parties. Vito Peleg share……
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