Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. Grab a cup of your favorite beverage and join us as we discuss the power of influen…

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. Grab a cup of your favourite beverage and join us as we discuss how…

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses. Grab a cup of your favorite beverage and join us as we discus…

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive. Grab a coffee and join us as we discuss the importance of data-dr…

Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America. Grab a coffee and join us as we discuss …

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. Join us as we discuss the importance of creative monetisat…

Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …

Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …

Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …

Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …

Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by getting access to authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek…

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Lola Oritz, Executive Director at Smart Cookie Media, a marketing consultancy for establishing brand advocacy. Lola brings over a decade of experience in research-driven mark…

Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Our guest today is Jessy Grossman, Founder of Women in Influencer Marketing, a platform to connect the influencer marketing industry. Join us as we discuss the latest trends in influencer marketing, the importance of authenticity and tran…

Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Gregory Curtis, CEO of Arecibo. Join us as Gregory shares his expertise on multicultural marketing. Delving into what multicultural marketing actually is, how to implement it without appearing opportunistic, and the signi…

Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro. Join us as Michelle shares her insights and expertise on influencer marketing, emphasizing the importance of authenticity in brand …

Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Aaron Costa, Director of Client Engagement at Hylink Group, a collection of integrated marketing agencies. Are you looking to navigate the world of influencer marketing and digital advertising on social media? Join us as…

Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools. Join us and take a deep dive into the world of B2B influencer marketing cam…

Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Colleen Stauffer, Head of Marketing and Communication at Creative Juice; a fin-tech company that supports creators with funding, banking, and automated business tools like invoicing and taxes. Join us and learn how Colle…

Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH. Join us as Liang shares his thoughts on how brands should approach influencer marketing, the challenges of matching…

Welcome to IMpulse; The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Jennifer Quigley-Jones, CEO of Digital Voices. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influ…

Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Oliver Lewis, CEO and Founder at THE FIFTH Group, an award-winning creative agency that puts influential talent at the heart of its client's advertising mix. Join us as we discuss the impact of influencer marketing on digit…

Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator…

Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Aaron King, a ten-year veteran in influencer marketing who is the current VP of Influencer Growth and Innovation at Rogers and Cowan PMK, a legendary talent agency that has represented icons like Paul Newman, Cary Grant, an…

Welcome to IMpulse: The Influencer Marketing Podcast. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire. Keep up with the latest trends and heed the advice of some of the leading figures in the industry. Make su…

The concept of image optimization is often talked about with regard to WordPress websites. What about the concept of adaptive images and WebP image format? Let’s explore and understand this mix to make WordPress websites even faster with James Cantoni. 01. Importance of Image optimization Taking a broader view of the WordPress ecosystem, image opti…

Most geeks start with one type of online business and soon expand into a lot more. Handling multiple types of businesses is not easy and requires a lot of structural vision. A popular answer to deal with overwhelm is minimalism. But for geeks trying to handle a lot of online business verticals, Essentialism can be……

Online branding is easy, make a logo and decide on colors and you’re all set. Really? Well, that’s mistake number one. What are the common mistakes we make while creating online branding for our client business? Angela Merzib is here to share all the good stuff. 01. Branding beyond fancy stuff Let’s make a quick……

Websites are no longer just for good looking online presence – instead, they are like an engine for business conversions and growth. Connecting and communicating with customers are important components of a website. For WordPress websites, there are a lot of ways to implement this like connecting with a third party CRM solution or building……

Now we are building websites way faster than before, thanks to a lot of helpful tools that give us a quick head start in the whole process. However, time still has to be spent on every aspect, be it understanding project requirements, communicating with clients, revisions, and this list goes on. Here is Andre Gagnon……

On WordPress websites, custom fields implementation can have a lot of use cases. How using custom fields can help clients make small website changes easily? Well, Clifton Canady is here sharing how he uses the power of custom fields for building websites in combination with a page builder. 01. Custom Fields Tool I understand, Advanced……

We all strive to finish website projects faster and faster. However, in the real world, there are so many things that slow us down and at times, spending more time on specific web projects. Going beyond the technical chatter, here is Beth Lyles Livingston sharing insights for smoother, faster, and more organized website creation workflow.……

Working online comes with own share of challenges, frustration, failures, learning, and even sweet success. How can one build a mindset to handle this mix of ingredients in online life? Remember, the right mindset helps in doing the right work with the right results. Here is Robert Walsh sharing unfiltered mindset advice for online entrepreneurs.……

Imagine a setup where a visitor automatically signs up for a new website, completes payment, selects a template, and his website is ready for customization without any human intervention. This is possible with Turnkey websites concept on WordPress platform, also called WaaS (Websites as service). Sharing what all is needed for such an automated set…

In website building, the design and development take the most effort, time and money. Website copy rarely features prominently in the majority of website builds done by freelancers or small agencies. In reality, website copy is what does the magic converting website visitors into customers. How can agency owners convince website clients about these…

Struggles and challenges are part of life, be it offline or online. How can your offline life hardships prepare you better for a digital marketing career in the online world? How can someone dive into online digital marketing with an agency set up to provide client services? What are all tools required to start this……

Accessibility aspect of websites is finally getting more attention thanks to recent lawsuits in the US. Is making a WordPress website that is also accessible a complicated process? What are the critical elements for creating an accessibility compliant website? Colleen Gratzer is here to share practical information about website accessibility. 01. U…

Page Builders offer a quick and easy way to create WordPress websites. However, even this delightful way of building websites has the other side laden with problems. Once you finalize on the big question of selecting a specific page builder, the follow up is about dealing with profound issues on the correct way of using……

Website ecosystem is continuously changing as per changing client requirements. Now, a website is not just your online identity but a machine that result in conversions. As a result, new web services are showing up in the web agency ecosystem. Oliver Martin, an agency owner, is here to share about new services he is providing……

WordPress has been around for a while now and it has seen so many changes over this period. How has WordPress landscape changed with regard to building websites, tools we use, client expectations, features, and more? Pete Everitt shares his WordPress journey and changes he has seen while building websites, and creating other useful products……

Branding sets the perception among prospective buyers. Online presence of business requires thoughtful branding that converts visitors into buyers. What are the main ingredients of creating a memorable and profitable brand identity for a business? Shane Rielly is here sharing the workflow to create online branding for businesses. 01. Pre Branding r…

Quality of leads for conversion into prospective clients is essential. How can you position your web agency that attracts high-quality leads, which further converts into better-priced service offerings? Improving your agency positioning for better clients and better prices, here is Corey Dodd sharing it all. 01. Quality of Client Leads Getting qual…

Are you bored, tired, and that burnout feeling while trying to find space in the WordPress ecosystem? This is real, happens to a lot of professional but unfortunately rarely gets talked about. Are you feeling the heat of not achieved or earned enough in the WordPress ecosystem? David Decker shares his story of WordPress burnout,……

Video content is growing at a rapid pace and businesses are leveraging that to reach to their prospective customers. Among tech SaaS companies, explainer videos are getting popular as they provide a quick product introduction. Does your business need an explainer video or should you offer explainer video service as an agency owner? Well, covering……

Is client website building taking you a few months to complete, or is it a few weeks? How about finishing client websites in a day or so? Sounds like a dream, right? Well, few creatives are living this dream with a one-day website building model. Here is Chantal Marie sharing the workflow to finish websites……

What content should I produce, isn’t this a perennial question among people wanting to create new content? Also, this is not just about the love of creating new content but also balancing it with your money-making goals. Bob Dunn has produced a lot of content over the years in the form of written, video and……

SEO health of a website is very critical. While it is a clean slate for a new website, but for an existing website, SEO audit comes into the picture to diagnose SEO health of the website. Unlike free automated SEO Audit tools, manual SEO Audit requires manual expert diagnosis and analysis. As a result, manual……

Cloud hosting options for website hosting is gaining popularity in recent times. How much geekiness do you need to jump from regular shared hosting to cloud hosting? Thought of a managing own servers scares a lot of folks in this ecosystem. Making sense of cloud hosting, its complexities and processes, here is Rajendra Zore explaining……

So, your agency is offering care plans to clients, which have much helped you in building a regular income stream. How about stretching the canvas and going to the next level with WordPress retainers? How does WordPress retainers offer more value to your clients, their businesses and you? More importantly, how can you pivot your……

Now, something that is not visible in the front end of the website often gets ignored. Schema markup is a vital component of SEO optimization for better ranking in Google search results. Unfortunately, Schema markup is often painted as a difficult concept to grasp in the SEO ecosystem. Simplifying this concept, here is Rebecca Gill……