Listen to WordPress freelancers, agency owners share about processes, workflow, tools, plugins, hosting, SEO, social media, content creation routines they use for profitable services & client websites.
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We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals". In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclu ...
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Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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1
Are Top Podcasters Correct About Podcasting's Biggest Challenges?
53:28
53:28
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In a recent article on Hollywood Reporter, top podcasters like Rachel Maddow, Bill Simmons, Josh Lindgren and more shared their take on the biggest issues facing podcasting. These included visibility, podcast apps, lower advertising, and more. Join Danny and guest co-host Dan LeFebvre as they dissect the article and review each viewpoint. Our guest…
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Apple Podcasts Now on Android via Web Player!
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Apple Podcasts is now available on the web, opening up the Android market and allowing users to listen on Windows. This is a significant milestone for podcasting as it provides more options for listeners and creators. The web player supports syncing across devices and allows for purchasing subscriptions to creators. However, there are potential ris…
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Currently, if a podcaster wants to get the full picture of their show's growth, they need to look at multiple analytics reports: their hosting company, Apple Podcasts, Spotify, and now YouTube. Then they need to correlate how all this data is presented, since it can be very different, depending on IAB Certification, downloads, listens, and more. An…
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Welcome to this bonus episode of In & Around Podcasting. This week, Mark and Danny take a look at this year's Podcast Movement, taking place in Washington, D.C. between August 19 and 22. They share tips for first time attendees, how to plan your schedule effectively, some things you shouldn't forget, and loads more useful tips. Links to interesting…
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According to the most recent stats by the Podcast Index, there are 315,000 active podcasts (based on publishing at least one episode in the last 30 days), with 446,000 in the last 90 days. Given there are 4.2 million podcasts listed in the index, are the seemingly low numbers (around 10% of all podcasts actively publishing) a cause for concern, or …
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Value4Value, the Philosophy with David Medus
52:53
52:53
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In episode 14, we discussed whether the V4V - Value4Value - model was dead, with a focus on streaming sats (Satoshis) since this is primarily what many podcasters associate V4V with. The episode stirred up quite the conversation online, with some interesting takes on the episode and points raised. So this episode sees Mark chat with David Medus on …
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Inside the New Captivate 2.5 Dashboard Upgrade
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Welcome to a special bonus episode of In & Around Podcasting. This week, Mark and Danny are joined by guest co-host Garry Aylott, Head of Design at Captivate, to talk about the new Captivate 2.5 dashboard release. This includes designing for both indie podcasters and large media production companies, as well as taking podcast networks up a notch fo…
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It was recently announced that Alby, one of the most popular streaming sats platforms for podcasters when using Value4Value (V4V), is no longer offering new accounts to people in the US. Does this news mean a major roadblock to growth and adoption of V4V, or just part of a new medium's growing pains? And what alternatives do podcasters have? Join M…
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Which Podcast Hosting Company is For Sale? Plus... Good or Bad for the Industry?
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In the June 3 edition of industry publication Podnews, editor James Cridland reported on the rumour of "a large podcast hosting company having an all-hands meeting with the news that they'd found a buyer for the company." There's also industry rumours of at least three hosting companies either looking for buyers or open to buyer approaches. We've s…
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Apple, Spotify, YouTube: Are Platforms Making It Harder to Start and Grow a Podcast?
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At the end of March this year, industry publication Podnews published its annual Podnews Report Card. This asks podcasters to complete a scorecard on podcast platforms, and where they're doing well, and where they're doing not so well. Across the board, all main platforms - Apple, Spotify, YouTube, and Amazon Music - had a lower score than last yea…
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Spotify Removes Recording Feature - What Now for Podcasting Tech Stacks?
1:07:45
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Spotify recently announced they're no longer offering the option to easily record and edit within the platforms's hosting dashboard, a popular feature that was part of podcast host Anchor, before it was rebranded as Spotify for Podcasters. Online communities on Reddit and Facebook are full of upset podcasters looking for alternatives, since many po…
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Show notes written by AI and not touched... to prove that we do only get 70% of the way there with AI... The episode features a review of the Podcast Show 2024, with discussions on booth activities, industry trends, and event experiences. The conversation covers topics such as booth engagement, monetization, video content, event organization, and a…
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Retrospective: 9 Expert Insights on the Podcast Industry
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As the industry descends on the Podcast Show 2024 in London, UK, we take a look back at the first couple of months of In & Around Podcasting. We've covered a wealth of important topics, and been delighted to bring some fantastic insights around these topics from both industry insiders and indie podcasters. So sit back, and enjoy this recap. Feature…
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Does YouTube Actually Care About Podcasting?
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We hear it on all the industry podcasts and publications/newsletters: YouTube is the preferred destination for podcast listeners/viewers (and let's not get into the whole "but it's not RSS" debate). But for podcasters, it can be a different story: RSS feed ingestion release was left wanting in some key areas analytics are still not provided to podc…
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Is the CPM Model in Podcasting Really Sustainable?
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In a recent article published by Mia Lobel, ex Head of Content at Pushkin Industries, she decries the CPM model in podcasting, and that "The CPM model of advertising does not — and will not ever — work to sustain podcasting." Join us as we dive deep into this topic with two podcasting pros. Plus, Stupid Stuff in Podcasting and The Flattering Ram! C…
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Does Podcasting Still Need the IAB? A Deep Dive with James Cridland
51:17
51:17
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Spotify recently announced they've ceased their membership of the IAB (Interactive Advertising Bureau), which has long been seen as the standard for the podcast industry when it comes to analytics and measurement. This announcement means Spotify for Podcasters (previously Anchor), Megaphone, and Chartable are no longer IAB Certified. With the indus…
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Many podcasts don't make it past episode five, according to new data from the Podcast Index. In this episode, Mark, Danny, Dave Jackson, and Ashley Hamer discuss the challenges and misconceptions surrounding podcasting. Takeaways Many podcasts don't make it past episode five, possibly due to the rise of free podcast hosting platforms like Anchor, n…
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Do Small Podcast Apps Really Have a Future?
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In this episode, Danny, Sam Sethi, and Garry Aylott discuss the current state of podcasting apps and the recent closures of several apps. They explore the challenges faced by podcasting apps in terms of monetization and discoverability, and question whether this means some podcast apps have a future. The conversation also touches on the need for ap…
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Podcast Movement Evolutions 2024 Review PLUS Industry Insider "Stupid Stuff!"
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55:57
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NOTE: Some of this audio is a little sketchy because it was recorded using some Bluetooth mics on site at Podcast Movement Evolutions 2024. Probably worth an upgrade... As the podcasting industry descended on Los Angeles for Podcast Movement Evolutions, the talk centred around YouTube, podcast downloads in mobile games and the annual geek out over …
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Let's explore the moral aspect of AI and the importance of maintaining human connection and authenticity in content creation. Takeaways Maintaining human connection and authenticity is crucial in content creation, and AI should be used as a tool to enhance and streamline the process. Voice impersonation and the security of personal voices are valid…
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In this episode, Mark, Danny, Joe Casabona, and Daniel J. Lewis discuss the future of Podcasting 2.0 and its impact on the podcasting industry. They explore the challenges and benefits of implementing Podcasting 2.0 features, such as transcripts and chapter markers. The conversation also touches on the complexity of value for value in Podcasting 2.…
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Podcasting's Death is Greatly Exaggerated, Right?
42:56
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“You can’t make money unless you have 10-20,000 downloads in the first 28 days”, and “you’re not serious podcaster if you’re not hitting those downloads, you’re just a hobbyist” Plus! Stupid stuff from a "guru" telling us to double our output and our guest co-host drives The Flattering Ram! Our co-host this week is , . Connect with our co-host: , ,…
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Behind the Scenes - The Making of In & Around Podcasting
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In this bonus episode, Mark and Danny discuss the purpose and vision of the In and Around Podcasting show. They emphasize the importance of inclusivity and alternative viewpoints in the podcasting industry. They introduce the show's segments, including the Stupid Stuff in Podcasting, the Flattering Ram, the Wave File and the Whimsical Podcasting Wi…
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Want to sing along to the intro? We made you some lyric sheets! Download them here: https://www.inandaroundpodcasting.com/lyrics (no email required). It was essential to get the music of In & Around Podcasting right in order to create a brand that is lighthearted yet authoritative; a brand focused on making subjects that can be quite dry, accessibl…
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A Fresh Look at the Podcasting Industry - What to Expect
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We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by…
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1
Driving Sales with Influencer and Content Marketing Strategies: Insights from David Bain, Founder of Casting Cred
29:36
29:36
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. Grab a cup of your favorite beverage and join us as we discuss the power of influen…
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Treating Creators with Respect: Insights from Niki Albon, Head of Creative at Cherry Pick Talent
26:30
26:30
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. Grab a cup of your favourite beverage and join us as we discuss how…
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The World of Fractional CMOs, B2B Influencer Marketing, and AI with Rajat Kapur, CEO of &Marketing
29:59
29:59
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses. Grab a cup of your favorite beverage and join us as we discus…
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The Intersection of Maths and Marketing Magic: Leveraging AI in Influencer Marketing with Rita Zahir
29:45
29:45
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive. Grab a coffee and join us as we discuss the importance of data-dr…
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Best of IMpulse - A Rundown of the Most Downloaded Episodes So Far
48:22
48:22
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Running Marketing Like a Business: Insights from Francisco Bram of Albertsons Companies
33:26
33:26
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America. Grab a coffee and join us as we discuss …
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Creative Monetisation and Analytics in the Creator Economy: Insights from Fayyaz Hussain of MoneyyApp
26:16
26:16
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. Join us as we discuss the importance of creative monetisat…
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Using Influencer Marketing to Generate an Unfair Advantage: Insights from Jim Huffman, CEO of GrowthHit
39:25
39:25
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Creating a Movement: How Community Can Transform Your Brand: A Discussion with Lloyed Lobo, Co-Founder and Board Member of Boast
38:31
38:31
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Don’t Neglect TikTok! Advice from Marisa Blackwell, Influencer Marketing Director at The Aragon Company
22:56
22:56
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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1
Building a Community-Driven and Sustainable Fashion Brand: Insights from Kristian Hansen, Founder and CEO of Slo
34:54
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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The Role of User-Generated Content in Influencer Marketing: Insights from Ashley Cline, Vice-President and Co-Founder at Ice Cream Social
34:50
34:50
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by getting access to authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek…
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1
Why Brands Should Be Their Own Influencers: Full Disclosure with Lola Oritz of Smart Cookie Media
30:56
30:56
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Lola Oritz, Executive Director at Smart Cookie Media, a marketing consultancy for establishing brand advocacy. Lola brings over a decade of experience in research-driven mark…
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Exploring the Latest Trends in Influencer Marketing: Insights from Jessy Grossman
37:38
37:38
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Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Our guest today is Jessy Grossman, Founder of Women in Influencer Marketing, a platform to connect the influencer marketing industry. Join us as we discuss the latest trends in influencer marketing, the importance of authenticity and tran…
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The How-Tos of Multicultural Marketing with Gregory Curtis of Arecibo
38:02
38:02
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Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Gregory Curtis, CEO of Arecibo. Join us as Gregory shares his expertise on multicultural marketing. Delving into what multicultural marketing actually is, how to implement it without appearing opportunistic, and the signi…
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Fostering Authentic Influencer-Brand Partnerships with Michelle Silverblatt of Vagaro
32:05
32:05
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Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro. Join us as Michelle shares her insights and expertise on influencer marketing, emphasizing the importance of authenticity in brand …
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Impacts of Influencer Marketing on Consumer Behaviour: A Conversation with Aaron Costa of Hylink Group
35:44
35:44
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Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Aaron Costa, Director of Client Engagement at Hylink Group, a collection of integrated marketing agencies. Are you looking to navigate the world of influencer marketing and digital advertising on social media? Join us as…
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1
The GTM Playbook for B2B Influencer Marketing: Insights from Justin Levy of Demandbase
38:11
38:11
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Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools. Join us and take a deep dive into the world of B2B influencer marketing cam…
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We Love Navigating the Challenges of Running a Creative Business with Colleen Stauffer of Creative Juice
36:58
36:58
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Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Colleen Stauffer, Head of Marketing and Communication at Creative Juice; a fin-tech company that supports creators with funding, banking, and automated business tools like invoicing and taxes. Join us and learn how Colle…
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The Future of Influencer Marketing: Moving Towards Performance Measurement and ROI with Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH
21:10
21:10
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Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH. Join us as Liang shares his thoughts on how brands should approach influencer marketing, the challenges of matching…
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From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices
35:12
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Welcome to IMpulse; The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Jennifer Quigley-Jones, CEO of Digital Voices. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influ…
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The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis, CEO and Founder at THE FIFTH Group
40:05
40:05
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Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Oliver Lewis, CEO and Founder at THE FIFTH Group, an award-winning creative agency that puts influential talent at the heart of its client's advertising mix. Join us as we discuss the impact of influencer marketing on digit…
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Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie, Director General at Influencer Marketing Trade Body
34:02
34:02
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Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator…
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Exploring the Evolving Landscape of Influencer Marketing with Aaron King, VP of Influencer Growth and Innovation at R&C PMK
34:51
34:51
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Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Aaron King, a ten-year veteran in influencer marketing who is the current VP of Influencer Growth and Innovation at Rogers and Cowan PMK, a legendary talent agency that has represented icons like Paul Newman, Cary Grant, an…
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Welcome to Impulse: The Influencer Marketing Podcast
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Welcome to IMpulse: The Influencer Marketing Podcast. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire. Keep up with the latest trends and heed the advice of some of the leading figures in the industry. Make su…
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