Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you' ...
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Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of the COO of Nando's, the Global Head of Marketing for the Olympic Games, the CCO of Man Utd, Mark Ritson, Rory Sutherland, April Dunford, multiple TED speakers and so many more - The Marketing Meetup Podcast gives you access to the biggest brains and best practitioners in the world in interviews and talks. The Marketing Meetup is a global community of over 50,000 marketers coming together to l ...
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Tips to help you understand and find relevance in scripture. Mike Day and Bryce Dunford are members of the Church of Jesus Christ of Latter-day Saints who love to teach the scriptures. They explain and illustrate relevance in the text and discuss ideas for understanding and applying Come Follow Me and beyond.
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Hosted by Devin Mathews and Jim Milbery, partners at ParkerGale Capital, a middle-market private equity group. This bi-weekly show is a lively discussion of the uses of technology to improve business operations for companies with less than $100 million in revenue.
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Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company. Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest pod ...
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Amazing digital experiences don’t just happen. They are purposefully created by artists and engineers, who strategically and creatively get to know the problem, configure a solution, and maneuver through the various dynamics, hurdles, and technicalities to make it a reality. Hosts Sean and Paul will discuss various elements that go into creating and managing software products, from building user personas to designing for trackable success. No topic is off-limits if it helps inspire and build ...
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How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
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Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
Andy McCotter-Bicknell
This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.co
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Startup stories & growth tactics with a healthy dose of AI. Product-market fit is a podcast for early-stage founders and operators who are looking to level-up their startup's growth. Join me as I explore the journeys and strategies of successful startup founders, and uncover practical takeaways to help your startup. We'll cover customer acquisition, SEO, product-led growth, funnel optimization, content strategy, branding, hiring, fundraising, sales ops, etc.; and we'll dive into fascinating ...
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Free workshops to help SaaS marketers be more effective
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Yours in Marketing is a weekly digital marketing podcast that is laser-focused on upping your marketing game.
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At Emmanuel Church, we are passionate about living out the call to be disciples of Jesus Christ, and make it our goal to see His Kingdom come in our lives and the world in which we live. We recognise that in Biblical times, a disciple was someone who followed a teacher or rabbi, not simply to gain head knowledge to pass an examination, but to be fully immersed in the life of the rabbi, and learn his ways, so that they in turn could replicate this to the world around them. As Christians, we a ...
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You're listening to the Actionable Marketing Podcast, powered by CoSchedule - the only way to organize your marketing in one place. Weekly interviews, strategy, and advice from marketing geniuses delivered right to your earbuds. For the marketing professional ready to make sh*t happen.
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Sean Ellis and Ethan Garr interview CEOs and product, growth and marketing leaders from the world's fastest-growing companies so that you can learn from them how to take your growth to the next level. Sean and Ethan draw on decades of experience growing breakout success companies and products including Dropbox, Robokiller, LogMeIn, Eventbrite, Lookout and Uproar to ask the right questions.
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Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place. World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners. Stay up to date and hear abo ...
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Masters of SaaS is produced by Upraw Media, a Paid Media, Analytics and CRO agency, exclusively for SaaS. The host of the show is Todd Chambers. In each episode, we chat with SaaS entrepreneurs and experts in the field about what got them to where they are today. This includes all the doubts, fears and trade-offs you go through to double down on what you're really good at. What you can expect: [1] Relevant topics and valuable advice on everything from designing your platform to increasing cu ...
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Failures or lessons? We’ve all had them and all continue to experience them. They are the ultimate experiences that allow us to really get to know ourselves, to improve ourselves and to keep moving forward. While there may be some sort of negative social stigma surrounding them, failures are in fact what allow us to eventually succeed and achieve our best work. For without them, there would be no learning from our mistakes or even opportunities to improve and reach that next major milestone. ...
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A Buyer-Centric Approach to Competitive Positioning
30:28
30:28
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In today’s episode, I explore the different types of competitors you face and how you can position yourself against each of them. You will learn: * How different departments or groups in a company (e.g. sales, product development, etc.) view and define competitors differently. * The 3 types of competitors: (1) status quo competitors, (2) direct com…
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The air we breathe #5 - 2nd June 2024 - Philip Emerson
51:05
51:05
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By Emmanuel Church Lurgan
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→ Watch on YouTube: https://www.youtube.com/watch?embed=no&v=-23v1NXKQdQ → Detailed Show Notes: https://www.ldsscriptureteachings.org/2024/05/mosiah-29-alma-4-podcast-ep-271-show-notes/ → Time Stamps: (00:00) The Amlicites marked themselves. How we mark ourselves today. (13:14) The collective view of punishment in the Bible. (20:08) Skins, curses, …
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138 / The Science Behind Building Better Products, with Holly Hester-Reilly
12:57
12:57
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As Holly Hester-Reilly explains, “Intuition isn’t magic. People who have good product intuition know this, because they’ve worked hard over time through lots of hard practice to build it up – and build better products in the process.” Holly is the founder and CEO of H2R Product Science (and a good friend of Product Momentum). We jumped at the chanc…
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The air we breathe #4 - 26th May 2024 - Rick Preston
39:02
39:02
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By Emmanuel Church Lurgan
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Understanding the Agile/Agility Ecosystem
1:06:51
1:06:51
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In this interview, Jim and Yuval Yeret discuss the implementation and challenges of agile methodologies within the private equity space. Yuval has extensive experience in product development, and he emphasizes the importance of principle-driven agility over rigid adherence to frameworks. While agile practices originated in software development, the…
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Ep 270 | Mosiah 25-28, Come Follow Me 2024 (May 27-June 2)
48:22
48:22
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→ Watch on YouTube: https://www.youtube.com/watch?embed=no&v=ljeEVuRCmiI → Detailed Show Notes: https://www.ldsscriptureteachings.org/2024/04/mosiah-25-28-podcast-ep-270-show-notes/ → Time Stamps: (00:00) An overview of these chapters. (03:28) The prayers from Alma’s father made a difference in his conversion. (05:52) God remembers all His chil…
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137 / 3 Tips for Fostering a Culture of Change, with Zoia Kozakov
18:19
18:19
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Among the many hats product managers wear is that of change agent. In many respects, product management is change management. PMs always seem to be flexing their approach to new circumstances, adapting to evolving markets and technologies, and side-stepping organizational landmines. “It’s hard,” says Zoia Kozakov, “especially when the change you’re…
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The air we breathe #3 - Sunday 19th May 2024 - Steve Dunford
34:23
34:23
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By Emmanuel Church Lurgan
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Arming Sales Teams To Win in the Market, with Brent Adamson
50:23
50:23
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In today’s episode, Brent Adamson and I explore what works and what doesn't work on sales teams, and Brent’s ideas for how we should arm sales teams to go out and win in the market. My guest today is Brent Adamson, a researcher, author, presenter, and thinker with a passion for “productive disruption.” You will learn: * The origins of the Challenge…
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Ep 269 | Mosiah 18-24, Come Follow Me 2024 (May 20-26)
49:21
49:21
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→ Watch on YouTube: https://www.youtube.com/watch?embed=no&v=ZjoV3BvZRfg → Detailed Show Notes: https://www.ldsscriptureteachings.org/2024/04/mosiah-18-24-podcast-show-notes/ → Time Stamps: (00:00) An overview of these chapters. (06:33) Alma’s message is one of healing. Repentance, redemption, and faith correct our mistakes. (14:26) Alma is hau…
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136 / Product Operations: Why It’s More Important Now Than Ever, with Denise Tilles
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15:52
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As a profession, product managers have been battling through some pretty lean times of late. Layoffs in big tech, market uncertainty across the board, and steep competition for fewer vacancies keep many of us up at night. All the more reason, as Denise Tilles explains, that product operations is more important now than ever. In this episode of Prod…
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135 / The New PMO: Strategic Partner in Business Transformation, with Laura Barnard
34:50
34:50
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In this episode of Product Momentum, Laura Barnard invites us to imagine the strong business outcomes our organizations can realize when we create space for strategy and execution to work in concert, instead of at odds. Founder of PMO Strategies and author of The Impact Engine (available Sept. 2024), Laura has been a driving force behind the integr…
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The air we breathe #2 - Sunday 21st April 2024 - Rick Preston
33:09
33:09
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By Emmanuel Church Lurgan
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Ep 268 | Mosiah 11-17, Come Follow Me 2024 (May 13-19)
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54:11
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→ Watch on YouTube: https://www.youtube.com/watch?embed=no&v=ifOlF2Wrw50 → Detailed Show Notes: https://www.ldsscriptureteachings.org/2024/04/mosiah-11-17-podcast-ep-268-show-notes/ → Time Stamps: (00:00) An overview of these chapters. (07:55) How to take “Noah blinders” off. (10:18) Abinadi teaches how Jesus is both the Father and the Son. (16…
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134 / Lessons in Product Leadership: The Art of Communication, with Gabrielle Bufrem
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14:43
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When you’re communicating as a product leader, how often do you consider what your audience needs to hear…at that precise moment in time? How do you deliver your message in a way that they can understand? Product coach Gabrielle Bufrem, in her keynote at the New York Product Conference (NYPC), says that “communication is effective only when it’s ac…
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The air we breathe #1 - Sunday 5th May 2024 - Philip Emerson
42:58
42:58
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By Emmanuel Church Lurgan
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How to Avoid Product Pessimism + Build a Better Sales Pitch (With Special Guest April Dunford)
57:58
57:58
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Product positioning expert April Dunford joins Operating Partner Paul Stansik to talk about the curse of product pessimism (and how to fix it), why most software companies struggle to create a winning sales pitch, and how better product positioning fits into an effective growth plan for an emerging tech company.…
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The Role of Market Category in Differentiation
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18:01
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In today’s episode, I explore why market category is a good starting point for developing great positioning. You will learn: * Viewing your market category is context-setting for your products/company. * Thinking of your market category as being similar to the opening scene of a movie. (See link below for my article about this idea, which includes …
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Ep 267 | Mosiah 7-10, Come Follow Me 2024 (May 6-12)
1:04:07
1:04:07
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→ Watch on YouTube: https://www.youtube.com/watch?embed=no&v=I9v8Qn_dxQ4 → Detailed Show Notes: https://www.ldsscriptureteachings.org/2024/01/mosiah-7-10-podcast-ep-267-show-notes/ → Time Stamps: (00:00) An overview of these chapters. (05:40) Limhi’s story. (07:10) Remembering past experiences with God invites revelation. (09:09) There remaineth an…
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133 / From Positioning to Sales Pitch: How to Make the Buying Process Easier, with April Dunford
18:15
18:15
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As the saying goes, not to decide is to decide. And, as April Dunford explains in this episode of Product Momentum, ‘not to decide’ — that is, the customer’s own inability to make a decision — swipes 40-60% of the average B2B salesperson’s revenue pipeline. (source: The JOLT Effect, by Matthew Dixon). B2B selling is hard, but the purchase side of t…
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Transition Sunday - 28th April 2024 - Robbie Norton
35:11
35:11
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By Emmanuel Church Lurgan
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Quick notes from the session (AI generated): Here are some key takeaways from the talk about the impact of AI on social media: AI Integration: AI is extensively integrated into social media platforms. For instance, LinkedIn uses AI in various features like recruitment tools and collaborative articles, while Facebook and Instagram are employing AI f…
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Ep 266 | Mosiah 4-6, Come Follow Me 2024 (April 29-May 5)
36:37
36:37
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→ Watch on YouTube: https://www.youtube.com/watch?embed=no&v=tHJZNnwma-4 → Detailed Show Notes: https://www.ldsscriptureteachings.org/2023/12/mosiah-4-6-podcast-ep-266-show-notes/ → Time Stamps: (00:00) We can depend on the greatness of God. (08:47) King Benjamin stresses the importance of our covenant to take upon us the name of Christ. (16:47…
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We talk about where we’re taking the show and how your feedback will impact our next steps. It's your chance to reach out (see the links below) and weigh in! LINKS Rochelle | Email List | LinkedIn | Twitter | Instagram Jonathan | Daily List | Website | Ditcherville | LinkedIn | TwitterBy Jonathan Stark and Rochelle Moulton
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Empowered #13 - Sunday 21st April 2024 - Rick Preston
43:28
43:28
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By Emmanuel Church Lurgan
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Ep 265 | Mosiah 1-3, Come Follow Me 2024 (April 22-28)
49:16
49:16
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→ Watch on YouTube: https://www.youtube.com/watch? embed=no&v=tmeF-MTFm1k → Detailed Show Notes: https://www.ldsscriptureteachings.org/2023/12/mosiah-1-3-podcast-ep-265-show-notes/ → Time Stamps: (00:00) Remembering the greatness of God and showing Him gratitude helps us avoid pride, sin, and pain. (04:08) The setting of King Benjamin’s address…
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Ryan Milligan dives deeper into our investment in Big Band Software, joined by Big Band founders Kevin McArdle (CEO), Chris Reedy (Head of Acquisitions), and Jason Heath (COO). Throughout the discussion, the team covers what companies, founders and executives they target, where they think the opportunity lies, and how they aim to scale this consoli…
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Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana
33:39
33:39
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In today’s episode, I talk with a technology entrepreneur about lessons related to his product initially being mispositioned in the market and also the challenges of positioning both free and paid versions of software solutions. Joining me is Abhinav Asthana, founder and CEO of Postman, an API platform for software developers to build and use APIs.…
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The Current State of AI and Its Impact on Marketers - Ross Simmonds
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57:39
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How will AI impact marketers? We discuss with Ross from Foundation :)
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Ep 264 | Mosiah Overview, Come Follow Me 2024 (April 22-28)
49:26
49:26
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→ Watch on YouTube: https://www.youtube.com/watch?embed=no&v=t2nff8iQfFM → Detailed Show Notes: https://www.ldsscriptureteachings.org/2023/12/mosiah-overview-podcast-ep-264-show-notes/ → Time Stamps: (00:00) The stories in Mosiah are not in chronological order. An important theme in the book of Mosiah is Noah blindness. (05:14) Noah blindness c…
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132 / 3 Ways AI Is Transforming Product Management, with Janna Bastow
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34:59
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Integrating AI tools into the product management workflow isn’t about cutting humans out of the loop. There’s nothing in the product manager playbook saying, “yeah, yeah, just build this idea and ship it.” Instead, as ProdPad co-founder and CEO Janna Bastow suggests, use AI tools to remove some of the grunt work so that we can spend more time worki…
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Do you know how to position your product or service? Talking Points April’s background Why positioning is important What positioning is Email for lawyers Problems caused by weak positioning How solos can identify positioning problems Choosing criteria that ensures clients will be happy in the end Positioning the business itself versus individual of…
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Empowered #12 - Sunday 14th April 2024 - Dave Wylie
37:25
37:25
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By Emmanuel Church Lurgan
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Ep 263 | Enos – Words of Mormon, Come Follow Me 2024 (April 15-21)
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39:57
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→ Watch on YouTube: https://www.youtube.com/watch?embed=no&v=dDDHVj8ObnQ → Detailed Show Notes: https://www.ldsscriptureteachings.org/2023/12/enos-jarom-omni-words-of-mormon-podcast-ep-263-show-notes/ → Time Stamps: (00:00) Enos reminds us that what you teach your children really matters. Prayer can be a wrestle between what we desire and what …
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The Future of Marketing - Hubspot MD Mark Barry
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We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry.From his rock-star aspirations to the future of marketing. We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more.Let us know what you think of this style of interview and …
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The Passion Economy with Adam Davidson REPLAY
53:17
53:17
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Why passion alone isn’t enough—we also need rigor and hard work to build a successful Passion Economy business. Rethinking your client base as a very tight, intimate group, because fewer passionate clients beat a lot of indifferent ones. How to get clear on the unique value you bring to your clients—and weave that into your business model (and mark…
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Empowered #11 - Sunday 7th April 2024 - Phil Emerson
31:18
31:18
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By Emmanuel Church Lurgan
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Getting Real About Value Creation in PE
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"Value Creation" - It's one of the most over-used terms in private equity today. What does value creation mean? What's wrong with how investors talk about their value creation approach? And how does ParkerGale think about its strategy for value creation? Operating Partners Jim and Paul get real about the PG value creation playbook - and have some f…
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