April Meese Inc public
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Growing your beauty business doesn’t have to be overwhelming. Welcome to Beauty Marketing Simplified Podcast where we are dedicated to helping you with visibility strategies and business growth so that you can have MORE income and LESS stress starting right now!
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What you will learn from this episode: How to overcome self doubt and navigate indecision The transformative business journey of beauty entrepreneur Jennie Hagerbo Overcoming fears and the importance of being true to your entrepreneurial vision Are you a beauty entrepreneur feeling overwhelmed by the prospect of growing your business? In the latest…
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What you will learn from this episode: How to create irresistible Valentine's Day promotions for your beauty business Tips for reaching out to referral partners and creating collaborative promotions Announcement of AI Masterclass coming up soon Love is in the air, and so is the opportunity for boosting your beauty business this Valentine's Day! In …
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What you will learn from this episode: How to set the stage for a successful 2024 The importance of setting audacious goals and the mindset needed to achieve them Strategies for creating effective quarterly promotions for mastering sales The power of decisive action and discipline As we wave goodbye to 2023, it's time to reflect on the wins, the le…
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What you will learn from this episode: Know how to create a practical and profitable plan for your beauty business in 2024 Discover the psychology how to harness that “fresh start” energy Learn the three essential components for achieving your goals Happy New Year, beauty bosses! It's time to ditch the vague resolutions and get serious about your s…
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What you will learn from this episode: Discover how AI can boost your sales in the fastest time Learn about different apps you you will want Hear how to maximize AI in your beauty business Are you a beauty business owner or professional looking to up your game? This episode is a treasure trove of AI-driven secrets that promise to streamline your op…
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What you will learn from this episode: Using "sales" as a powerful tool in your beauty business' success Learn the 3 things that will limit your sales and how to change it Explore the benefits of high-ticket offers for premium clients Every successful sales journey starts with self-belief and courage to step out of the comfort zone. Imagine seeing …
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What you will learn from this episode: Learn about the importance of apprenticeship and mentoring for career advancement. Discover why feedback, adaptation, and flexibility are essential for business expansion. Understanding the value of developing a solid team in a supportive atmosphere. In the world of permanent makeup, Amber Guthery stands out a…
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www.aprilmeese.com/elevate23 What you will learn from this episode: Learn about vision and how it affects decision making Discover how to overcome the feeling of being stuck and overwhelmed How fear of judgment can hold us back from taking action In this podcast episode, April reflects on her upcoming 50th birthday and the importance of taking acti…
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What you will learn from this episode: The evolution of the PMU industry and the introduction of new techniques How scalp micropigmentation can transform your business The importance of safety protocols and training In our latest episode, I sit down with Shauna Magrath, founder of Beauty Ink, Permanent Makeup Artist, Scalp Micropigmentation Artist,…
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What you will learn from this episode: Learn the key to having strategies and systems in your beauty business Hear about the need for financial planning and investing outside of your business. Gain a better understanding of the importance of self-awareness, effective communication, and the significance of delegating tasks Our guest, Leann La, a hig…
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What you will learn from this episode: Learn how to express your value and overcome price objections (even in a recession) Hear about the essential parts of fantastic testimonials and the types/variety of social proof Discover the most critical type of social media post you need for more clients Ever found yourself trapped in the maze of beauty mar…
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What you will learn from this episode: Hear about how to juggle a variety of aspects and multiple businesses as a beauty entrepreneur. Discover the resilience needed for scaling a business and building a team. Gain valuable insights for hiring and managing employees specifically for the beauty business. Beauty business success stories often begin w…
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What you will learn from this episode: Discover the mindset to overcome obstacles and push you towards your goals Understand imposter syndrome and how to recover from it when it arises. Learn how to stand out from your competition and the biggest lesson for faster success. Join us as we talk with Tamia Haynes and delve into her wisdom, uncover her …
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What you will learn from this episode: Discover how to create powerful Headlines and Hooks to capture your ideal audience's attention. Hear what emotional triggers such as curiosity will pique interest and better engagement from your headlines. Know the core components of developing compelling offers that get more booked appointments and client sal…
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What you will learn from this episode: Discover the transformative power of video collaborations for increasing the visibility of your beauty business. Hear about leveraging your connections for future promotional opportunities and sales. Understand how to position yourself as an industry expert with successful video collaborations. Getting more qu…
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What you will learn from this episode: The three pillars of trust and key elements for your brand messaging The importance of repeating your core content and expressing your value uniquely Essential topics that resonate with your audience and inspire engagement Deep-dive into buyer psychology and decision-making process Powerful messaging to show e…
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What you will learn from this episode: Uncover the pivotal role video marketing plays in getting more clients in your beauty business. Forge strong connections and establish trust with your audience through compelling video content. Delve into the secrets behind authentic and consistent video content that captivates viewers. Are you looking for eff…
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What you will learn from this episode: Discover the vital role brand identity plays in the competitive beauty industry. Uncover the secrets to crafting unforgettable experiences for powerful branding. Delve into the various ways to generate more income and expand your brand's reach. Developing an effective brand identity is essential in the beauty …
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What you will learn from this episode: Explore groundbreaking AI technology apps that are transforming our marketing efforts. Understand the necessity of incorporating ethics in AI development and usage. Leverage AI to create tailored customer experiences that captivate attention. Gain insights into strategic methods for integrating AI throughout y…
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What you will learn from this episode: Discover Scalp Micropigmentation's role in the beauty industry Hear how to manage different projects in your business Learn about how one beauty industry veteran has scalped his business Steven Greitzer began his career in Scalp Micropigmentation in 2012. He partnered with one of the world's largest brands and…
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What you will learn from this episode: Hear about Kim Zen's humble beginnings that gave her determination to succeed. Learn about how she dealt with the challenges and moments of uncertainty as a beauty entrepreneur. Discover how to develop more self-assurance and resilience. Kim Zen is a seasoned beauty professional with over 20 years of experienc…
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What you will learn from this episode: Know the importance of recognizing and normalizing the difficulties that come with owning a business. Find out why sitting with negative emotions and not trying to push them away is valid. Learn why building a business when life gets tough requires resilience and how to get through it. If you're like most entr…
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What you will learn from this episode: Learn the benefits of storytelling in your marketing Discover how to deliver your stories in many ways Hear about the things you should be focusing on for more client engagement In today's episode, we're joined by Ashley Gonzalez of Beautylicious as we dive into the power of using stories in your marketing as …
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What you will learn in this episode: Evaluate your beauty business progress and identify where a better strategy might be needed for reaching your goals faster. Discover the importance of knowing your marketing "weak spots" and what area to focus on, so that you can scale your beauty business. Hear April Meese simplifly how to get more clients and …
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What you will learn from this episode: Hear about Taylor Perry's SMP journey, the challenges, and lessons learned with growing a 7-figure business. Overcoming misconceptions and complications with a service in a newer industry like scalp micropigmentation. Take away valuable insights into how he reframes negative situations and pushes forward for c…
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What you will learn from this episode: Discover the secret to a long-lasting business partnership Know how to handle personality differences and how to use them as an asset in growing your business Tips for finding your perfect business partner that aligns with your work ethic, vision, and goal. In this episode, we'll be exploring the power of part…
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What you will learn from this episode: Discover the importance of community support when growing a beauty business Hear about how collaborations can propel your business further, faster Discover strategies for overcoming your anxiety and concentrating solely on your objective In this episode, we have the pleasure of speaking with beauty boss Mo Ham…
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What you will learn from this episode: Uncover the truth of how "going viral" affects your business Discover social media content that gets attention Hear about the difficult challenges of growing and scaling a beauty business. In this episode, we'll be discussing the phenomenon of a beauty business "going viral" on social media, what that means, a…
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What you will learn from this episode: Hear about how specializing creates a standout beauty business Learn how to resist distractions and the "shiny object syndrome" Evaluate when it is time to take on a new project for the next level of growth As you know, having a standout beauty business requires more effort than simply opening up a shop. To en…
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What you will learn from this episode: Discover different ways of how to raise profits by increasing client retention Hear how the overall customer journey and their experience can affect your client's lifetime value Find out different ways to enhance your services without improving your skills. Client retention is essential for the success of any …
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What you will learn from this episode: Hear Carla Ricciardone's experience-based wisdom of building a beauty business from the beginning to a million dollar business. Discover the mindset and the focus that is required to grow into a recognized industry leader. How to access your best use of time, and speak up for yourself. Growing a business is no…
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What you will learn from this episode: Discover the 3 key questions in choosing the program, mentor, or coach Learn how to get clarity for what will give you the best results Hear about the secret of how you can achieve your goal faster with less stress, less time, and less money If there's a faster way to success, who wouldn't want it? When it com…
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What you will learn from this episode: Learn the areas of disappointment in running a beauty business Discover how to handle difficult situations The duality mindset for success As beauty business owners things can feel out of our control, but we can only control how we respond to circumstances. Having healthy thoughts is required to keep going to …
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What you will learn: What to do when things don't go as planned Ways to get motivated and boost your confidence Discover a better thought process for reaching your goals As the new year rolls around, it's time to set big goals for your beauty business. Many make new year's resolutions and break them in the same month, but having the right mindset i…
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Emotional Freedom Technique (EFT) is an alternative treatment for emotional distress and sometimes even physical pain. It's also referred to as tapping or psychological acupressure, according to Healthline.com Gary Craig, the developer of EFT concluded that a disruption in energy is the cause of all negative emotions and pain. I wanted to offer thi…
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What you will learn from this episode: Assess where you are in your business. Learn how to sort and prioritize essential aspects of your business. Discover ways to maximize your profit this 2023. 2022 is almost over. Where did the year go? Some businesses had massive highs, others had significant lows, and some fell in the middle. With the growing …
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Various past circumstances shape our present beliefs. Self-doubt can occur when we feel like we don't measure up. It is essential for business owners to figure out why we have these deeper beliefs so we can overcome them. Past trauma can trigger these emotions and cause us to lose faith in ourselves and struggle in our business. But there is no bet…
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What you will learn from this episode: Learn how to deal with self-doubt and feeling stuck when trying to grow a beauty business. I've said a thousand times, and I will say a thousand times more, that "Owning and operating a beauty business is a self-growth process. The business works on you as much as you work on the business. There can be many di…
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What you will learn from this episode: Know the industry myths that can affect your beauty business mindset and derail your focus. Hear about the difference between passive and leveraged income and what's required for success. Learn about the levels of market sophistication so that you can improve your messaging to stay relevant and attract more id…
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What you will learn from this episode: Discover the top 4 mistakes to avoid when starting your own lash product line Learn the behind-the-scenes secrets that most beauty professionals are naive to and don't know about when buying products Hear about the importance of product knowledge in operating your beauty business When running a beauty business…
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What you will learn from this episode: Discover how you can increase your income with your own product line. Learn what to look for in a product line to scale your business. Hear lessons learned in growing a prosperous beauty business. Mirka Pittnerova is the founder of "Beauty by Mirka," part of Celo Tan & Lash Ltd. Mirka started as a beautician i…
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What you will learn from this episode: Discover how you can focus on one skill and leverage it for maximum growth. Hear how a successful beauty boss pivoted her business model to achieve a healthier work-life balance. Find out the best way to develop your skills for more confidence. How often do you feel like you are spread too thin and barely have…
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What you will learn from this episode: Find out how email marketing can grow your beauty business The email must-haves to get a higher click rate for client appointments How to turn email readers and subscribers into buyers Do you remember when recently, everyone panicked from a sudden shutdown of several social media platforms, including Facebook,…
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What you will learn from this episode: A perspective shift to help beauty bosses reach their goals faster Find out how your marketing must evolve for you to stay relevant What holds most beauty professionals back from the success they want (hint: it isn't talent, skills, or marketing) Wisdom comes from various life experiences and embracing differe…
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What you will learn from this episode: Learn about misconceptions that keep beauty business owners' holding back on video marketing. Find out how to build confidence when delivering a message to prospective clients and viewers. Hear about a simple system to help your beauty business get seen more and convert your audience into paying clients. The l…
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What you will learn from this episode: Learn how to sell online and prequalify your prospective clients. Find out how to start the sales conversation without seeming pushy. Hear about the mistakes people make when direct messaging (DMs) prospects. Have you ever had a bad experience with a pushy salesperson? Do you worry about feeling "salesy" when …
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Have you been doing videos for your beauty business? Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision? For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly se…
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In this episode, you will learn: How to be the top of mind as the go-to beauty professional in your area The three characteristics needed to achieve omnipresence for your business What helps to build trust with prospective clients and turn them into buyers of your services Topics Covered: 1:02 - The number of exposures to your brand that is require…
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What you will learn from this episode: · Hear about the importance of videos in growing your beauty business. · Learn the three P's that are essential when using video marketing to get more clients. · Uncover how to boost your confidence in front of the camera. · Discover key tips on setting up your virtual "stage" to have an impeccable viewer expe…
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What you will learn from this episode: Hear about how to turn work into play and keep the fun. Learn the low to no-cost client-generation strategies to grow your beauty business that Paula used in her business. Uncover how to scale your business with a team member, keeping you in your genius zone. Are you having doubts about yourself and still scar…
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