Episode 118: Learning to Pivot Your Business Model for Success with Beauty Boss Miriam Grice Richardson

Beauty Marketing Simplified podcast

What you will learn from this episode:

• Discover how you can focus on one skill and leverage it for maximum growth.
• Hear how a successful beauty boss pivoted her business model to achieve a healthier work-life balance.
• Find out the best way to develop your skills for more confidence.

How often do you feel like you are spread too thin and barely have time for yourself?

Is imposter syndrome keeping you down, or you don't feel confident in your skills?

Perhaps you have difficulty finding clients and making your expertise known.

Miriam Grice Richardson is one of the UK's leading professionals in Semi-Permanent Makeup; Miriam is the trusted face of long-lasting beauty. With over 20 years of experience in the beauty industry, Miriam is a pioneer in discovering some of the most refined and delicate techniques taught by skilled artists from all over the World. A champion in advanced aesthetics best practice, not only does she perform these techniques in her work, but she is also a trainer and mentor to other PMU professionals.

In this episode, Miriam shares how she continuously evolved and grew her beauty business to have a 9-month waiting list of clients. Her willingness to remain flexible has helped her overcome challenges. She once doubted her skills and herself, but her commitment to constant improvement led to the business success she has today.

Topics Covered:

01:35 - How Miriam's journey started in the PMU industry 03:45 - The right timing is everything 07:24 - Kickstarting business and making her PMU skills known 08:36 - How she built a loyal client base 11:12 - Learning an important lesson 13:29 - Recommended marketing strategies 15:49 - Overcoming time management struggles 19:35 - Enjoying success now 23:30 - The service she loves doing most 25:40 - Practical advice for newer artists 27:19 - Her favorite go-to products 34:02 - Her source of joy

Key Takeaways:

"I just want to keep it simple. And focus. And when you focus on too many things, you spread yourself too thin." - Miriam Grice Richardson

"As well as selling the treatment, you've got to sell yourself because someone buys into you -- your confidence, your skills, your experience, your ability, not just the product. - Miriam Grice Richardson

"I think many people struggle with accuracy in the beginning; that just comes with practice. You can't beat practice." - Miriam Grice Richardson

Connect with Miriam Grice Richardson:

• Instagram
• Facebook

Connect with April Meese:

• Aprilmeese.com
• Email: [e-mail]
• LinkedIn
• Instagram
• Facebook