Episode 148 - Scaling Secrets for Beauty Business with Michelle from Mish Esthetics

Beauty Marketing Simplified podcast

What you will learn from this episode:

• Hear about how to juggle a variety of aspects and multiple businesses as a beauty entrepreneur.

• Discover the resilience needed for scaling a business and building a team.

• Gain valuable insights for hiring and managing employees specifically for the beauty business.

Beauty business success stories often begin with unexpected twists of fate. In Episode 148, you’ll hear Michelle Sy from Mish Esthetics unconventional beginning. She then takes us through the journey of managing business growth, maximizing employees' productivity, and the qualities to look for in a team member. From hiring strategies to marketing secrets and emotions in entrepreneurship, Michelle's insights are bound to resonate with beauty entrepreneurs at all levels.

This episode is a true tale of unwavering determination and triumph, where Michelle Sy, the visionary force behind Mish Esthetics, carved her path to greatness. Michelle's journey is a testament to the power of perseverance and she shares her roadmap for growth.

Topics Covered:

01:08 - Introduction of Michelle Sy

03:20 - Her unusual beginning

06:25 - The beauty business journey

10:00 - Managing growth

12:00 - Maximizing employees' productivity

13:55 - Set expectations before hiring

15:39 - Look for this most important quality of a team member

17:34 - Letting go of employees

20:53 - Normalizing emotions l

24:35 - Marketing secrets

36:17 - Her upcoming events

40:24 - What brings her joy

45:26- How to get in touch with Michelle

Key Takeaways:

"When you hire an employee and they work for you, they've done their work. They've made your salon money. They've gained clients for you. You didn't lose money hiring them. And if they do decide to leave, you have to think about all the good work that they've done to make your company grow." - Michelle Sy

"Normalize the journey is a journey and that it is a struggle and it's not all roses and that I think it helps for anybody else that is maybe not at the same level of success, but then comparing themselves to say what's wrong with me? And it's not that anything's wrong with you. It's just that there's times where it's going to feel overwhelming and there's times where it's going to feel like, I don't know if I signed up for this, or I don't know if I still want this. There's going to be moments of all the emotions, and it's normal." - April Meese

"I always tell my team to have their clients mention their name. They have to mention your name on the review. So anybody looking at the review will always see your name and when they book online, if they remember your name, they're going to choose you." - Michelle Sy