Join us in demystifying modern product roles and dynamics. On PM vs. PMM, we share our experiences in the roles - exploring their differences, teamwork, and conflicts. Discover how your product team can create great products, and never forget to be user first! We also look into current events in the tech world and share our opinions! Keeping it real, light and fun.
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The Buyer/User Dichotomy: Navigating B2B Product Development
28:58
28:58
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Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at diffe…
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The Role of Curiosity in Fostering Continuous Learning
29:14
29:14
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29:14
Join us in this episode of PM vs PMM as they dive into the importance of curiosity in product management and marketing. Discover how staying curious drives innovation, fosters better decision-making, and enhances professional growth. We share personal strategies for maintaining a curious mindset, even in high-pressure environments. We also discuss …
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1
Strategies for Cohesive Vision Across Product Teams
32:21
32:21
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32:21
Join us in this engaging episode of "PM versus PMM," where we explore the nuances of ensuring alignment within product teams. Arjun shares his snowy frustrations, and we dive into strategies for blending individual creativity with team goals. We debate the challenges and methods of aligning marketing and product management, especially in dynamic en…
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1
Managing Risk with Reverse Funnel Analysis
24:39
24:39
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24:39
Join us in our lively first live recording of the PM versus PMM podcast! This episode dives into the world of product management, focusing on reducing risks through reverse funnel analysis and setting effective KPIs. Don't miss their take on the latest tech trends, including a spirited discussion on Apple's new Vision Pro. Tune in for a blend of ex…
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Targeting High-Need Customers for Product Success
21:45
21:45
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21:45
Dive into the dynamic world of product management with us in this engaging episode of the PM vs PMM podcast! This week, we unpack the essentials of building products that genuinely meet urgent user needs. We delve into identifying "hair on fire" problems, explore effective marketing channels, and share personal weekend adventures. Plus, we discuss …
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From UX Designer to PM: The Journey of Building User-Centric Products with Wayne Sang
35:06
35:06
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35:06
Dive into an engaging discussion on the intersections of product management and product marketing in this episode of the PM versus PMM podcast. Join hosts us as we welcome Wayne Sang, a former design lead turned content creator, who shares his unique journey through design and product management. Wayne opens up about the challenges and triumphs of …
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Dive into a delightful blend of wit, wisdom, and warmth with us in this episode of the PM vs PMM podcast. As the fall leaves turn to winter snow, we cozy up to discuss the art of transparent product roadmapping and its pivotal role in building trust, fostering community, and steering products in the right direction. From the chilly streets of New Y…
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1
How Modern Product Tools Help in Anticipating Product Risks
24:59
24:59
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24:59
Dive into a whirlwind of insights with us in this episode of the PM vs PMM podcast! As the chilly winds of Toronto bring about early sunsets and reflections on daylight savings, we warm up with a hot cup of discussion on the essential tools that make a product person great. From dissecting the impact of analytics with Google Analytics and Woopra to…
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Part 2: Crafting Solutions with the Second Diamond
28:35
28:35
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28:35
Dive into a delightful exploration of product management and marketing with us in this episode of the PM vs PMM podcast! From the magical world of manifesting success to the nitty-gritty of the Double Diamond design framework, we take you on a journey through the art and science of building the right thing for the right users.Whether you're curious…
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Part 1: Unraveling User Needs with the First Diamond
28:23
28:23
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28:23
In this lively episode of the PM vs PMM podcast, we take you on a deep dive into the heart of product management and marketing, starting with the vibrant energy of New York tech mixers and wrapping up with personal revelations and new hobbies. We unpack the intricacies of the Double Diamond Design Process, emphasizing the first diamond's role in fo…
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Mastering Continuous Learning Amidst Information Overload
22:14
22:14
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22:14
Dive into an engaging episode of PM vs PMM where we tackle the art of continuous learning amidst the cacophony of product management and marketing. From the emotional rollercoaster of moving houses to navigating the dense forest of feedback, we share insights on building the right product for the right users and the crucial act of filtering noise t…
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Part 2: Building Harmony Between PMs, Designers, and Engineers Ft. James Costa, Ben Loyola, and Katherine Squatrito
30:41
30:41
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30:41
Dive into the heart of innovation with this episode of "PM versus PMM," where we explore the game-changing approach to product development at Rapbook. Say goodbye to traditional sprints and hello to flexibility, creativity, and real human connections. James, Ben, and Katherine open the doors to a world where Kanban reigns, deadlines are adaptable, …
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Part 1: Building Harmony Between PMs, Designers, and Engineers Ft. James Costa, Ben Loyola, and Katherine Squatrito
25:32
25:32
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25:32
Dive into the lively world of product management and marketing in this episode, where we untangle the secrets of team alignment. Join our all-star panel - James from Toronto, Ben in Vancouver, and Katherine (Kath) from Phoenix - as they share insights from their diverse experiences in Wrapbook. 🔑 Highlights: Navigating remote work and its impact on…
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Avoiding Common Pitfalls while Navigating Market Fit
35:00
35:00
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35:00
In this episode, we unpack the critical factor of 'Reducing Risks' and explore the intricate dance of ensuring market fit. Aditi and Arjun share their personal experiences and pitfalls they've encountered in their careers, offering invaluable insights on how to navigate these challenges. But wait, there's more! We dive into the hot topic of 2024 – …
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How AI and ML are Shaping User Experience Trends
31:11
31:11
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31:11
In this episode we delve into the impact of generative AI on product management and marketing. We explore how AI is revolutionizing user experience in popular apps, discuss the balance between AI efficiency and human authenticity, and address the ethical challenges of AI biases and deepfakes. Alongside these professional insights, we share personal…
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Keeping Up with the Ever-Changing Tech Landscape
31:11
31:11
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31:11
Hey, listeners! Join us as we dive into continuous learning for tech pros like product managers and product marketers. We'll share tips on staying updated through courses and industry influencers while discussing the ever-changing roles of PMs and PMMs. Plus, get a peek at Google Bard's new fact-checking feature. We'll touch on sales funnels for in…
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Alignment Between the Distinct Yet Interconnected roles of PMs and PMMs
31:11
31:11
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31:11
In this episode, we explore the crucial theme of alignment between PM and PMM roles. We discuss how these roles, while distinct, must work in tandem to ensure successful product launches and effective market adoption. Our conversation sheds light on the importance of understanding each role's unique contributions, setting clear boundaries, and main…
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Navigating Risk and Innovation in Product Management with Phil Renaud
30:39
30:39
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30:39
In this episode, we were thrilled to have Phil Renaud join us to delve into the intricacies of risk management in product development. Through Phil's lens, we explored how risk assessment differs based on a product's lifecycle—startups can gamble, while established names must tread carefully. We also discussed the pivotal role of product marketing …
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Designing for Success: User-Centered Insights and Strategies
32:33
32:33
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32:33
In this episode we discuss the concept of user-centered design and its importance in product management and marketing. We explore how user-centered design has evolved over time and emphasize the need for collaboration between product managers and product marketers to create a seamless user experience. We also touch on the recent Apple tech event, d…
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How Customer Support Elevates Product Success
25:32
25:32
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Join us as we delve into the vital partnership between customer support and product achievement. Discover how this collaboration shapes their roles in product management and marketing, from embracing the unsexy side of support to mastering the give-and-take dynamic. Explore actionable strategies and stories that illuminate the symbiotic dance drivi…
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1
How To Create An Initial Outreach Strategy
32:12
32:12
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In this episode of the PM versus PMM podcast, we discuss building an initial outreach strategy for a product with no users. We emphasize the importance of diversifying your beta testers, conducting organic marketing research, and considering paid marketing based on the right platforms. We also explore the challenges and strategies behind defining a…
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In this episode, the focus is on the dynamic world of product management and marketing roles. We delve into the different levels and hierarchies within product management, shedding light on the responsibilities and skill sets required at each level. If you're curious about product management and marketing or aspire to excel in these roles, this epi…
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In this episode we delve into the significance of the Ideal Customer Profile (ICP) in product development and marketing. We emphasize the essential elements of an ICP, including budget, industry, geography, legality, and product/service limitations, and how it aids in effectively targeting customers. Stressing the dynamic nature of ICP as a tool, c…
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We travel into the world of CSm calls, throughout the podcast you have listen to us go on and on about listening and getting feedback from customers. In this episode we each share our top three strategies on how to get the most of CSM calls we join. Later on we discuss the strategic messaging Apple used when introducing the new Vision Pros!…
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1
Balancing Risk and Resources in Product Experiments
33:32
33:32
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33:32
In this episode we talk about how to manage risk in a experiment. We provide insights on how to optimize resources, and do the right research to set exciting achievable goals. Getting feedback from customers, running surveys, and more can help founders figure out who their target audience is and what their goals are. In the news, we chat a little a…
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In this episode we are joined by special guest Sanjana to discuss the topic of managing up in the workplace. We emphasize the importance of understanding your boss's goals, priorities, and communication style in order to build a strong working relationship and succeed in your career. We also highlight the need for open communication, setting bounda…
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Bridging the Gap: Effective Communication with Engineers
27:58
27:58
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27:58
In this episode of the PM versus PMM podcast, we discuss communicating with engineers and share our top tips for effective communication. We emphasize the importance of learning the basics of coding and technical language, actively listening to engineers' perspectives and ideas, choosing the right channels for communication, and involving engineers…
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1
How To Be Intentional With Your Product Pivots
25:29
25:29
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25:29
In this episode of the PM versus PMM podcast, Arjun and I discuss the importance of product pivots. We share our insights on why and how companies should consider making strategic changes to their products or services to stay ahead of the competition and meet evolving market conditions. In our news segment, we discuss the US government's commitment…
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1
3 Steps to Take When Commiting to a Product
23:28
23:28
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23:28
In this episode, my co-host Arjun and I dive into the topic of commitment in product development and entrepreneurship. We emphasize the significance of being open to new ideas, maintaining curiosity, and using judgment to evaluate opportunities. Drawing from our own experiences, we discuss the importance of committing to ideas and making necessary …
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A skill that all product people need to master is influencing without authority. With PM and PMM job roles being some of the most collaborative in any organization, many times we are trying to get buy-in from multiple different departments with different goals. In this episode we talk about three ways to develop this skill and be successful in our …
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1
Pricing: Mapping Packaging to Monetary Value
29:22
29:22
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29:22
The final episode of our pricing series, we talk about what to think about when giving your packages monetary value. It is not an easy path, but an important one. We discuss the different revenue models, and how a SaaS organization can get creative to attract more user buy-in. Later we chat about Amazon shutting down their fitness product Halo.…
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Pricing: The 5 Different Packaging Structures
28:40
28:40
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28:40
We continue the pricing series, now that we have chatted about the strategies and research needed to plan out product pricing. It is time for packaging and how to what different structures companies can use to get the right value for their product. In this podcast we go over the 5 plans that dominate B2B SaaS. Later on, we chat about social media w…
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Pricing: Identifying and Segmenting Customers
28:11
28:11
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28:11
We continue the exploration of ideas around pricing, taking a look at how to find, categorize and cater to the different customers you may have for one product. We chat about how different messaging approaches are appropriate at different stages of the sales cycle and making sure that the language of the decision maker is embedded into your product…
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As we continue our exploration of SaaS pricing, we tackle strategy. What are the key ideas to keep in mind when thinking about what the actual dollar amount should be for a service or product? How do past customers effect the pricing decision you make for prospects? We answer these questions and many more in this episode, and also talk a little abo…
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Pricing: Researching and Valuing SaaS Products
28:26
28:26
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28:26
This is the first episode of a multi episode series that we will be doing around pricing, a sensitive and complicated topic that a lot of B2B SaaS organizations struggle with. We are reading a book by a pricing mogul and talk about the over arching ideas that are shared in it, listen to know what book! We then give our opinions around the open lett…
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Project Document Creation and Collaboration
28:53
28:53
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28:53
In this episode we take a look at project documentation from a product manager lens. We chat about about different documents product managers use to specify project requirement, use case, resource needs and more. Realizing that this document is pretty similar to a positioning messaging document that marketing maintains, we took a look at ways to re…
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In this episode we dive into an important asset that every person in a company is connected to, the elevator pitch. Starting with the basics, what it is, the uses and more. Further we challenge the idea of product marketing working on this essential asset in a silo. Listen further to learn about our take on community and crowd funding.…
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Ensuring Product Onboarding is Customer Centric
28:13
28:13
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28:13
In this episode we chat about the onboarding process for different product. Based on the target audience this process can be drastically different, and making sure that it is done with the customer at the center is essential for product success. We then chat about the new Amazon and Panera deal.By Arjun Kalburgi + Aditi Patel
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1
Creating and Validating a New Product Idea
29:20
29:20
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29:20
In this episode we take the process of product validation to another level, development. We chat about challenges people face when building a MVP and how to make sure that resources are used wisely. Then we also chat about how to get development teams to be more involved in product design and testing. After we take a look at what privacy concerns t…
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How To Validate a Product Idea in the Market
28:51
28:51
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28:51
In this episode we take a look at an important part of product or feature development, that is idea validation. In order to make sure a new product/feature will be successful in the market teams need to do market research and answer key questions such as: Who is the target customer? What problems are we solving? and so on. We then take a look at re…
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3 Steps to Take When Joining a New Organization
26:38
26:38
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26:38
In this episode we discuss the steps we would take in our perspective roles when we join a new organization or project. We take a look at how to foster new relationships and divide responsibilities to ensure success for everyone involved. We then talk about the new change in YouTube leadership and what makes product leaders well equipped to become …
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Negotiating Customer Centric Product Roadmaps
24:45
24:45
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24:45
In this episode we bring our unique views of how a product roadmap should be prioritized based on our job functions. We chat about individual priorities and different ways to make sure that the customer stays at the center of the product without losing overarching product vision goals. We then talk about how Twitter is handling challenges around ro…
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Using Competitive Intelligence to Optimize Roadmap
20:52
20:52
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20:52
In this episode we talk about a big part of any PMM's job, competitive intelligence. We talk about steps to take when conducting research to make sure it is thorough, and then how to use the information to optimize product roadmaps. We also look at internet being a "basic human right" and how Colorado residents created a competitive environment for…
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Building Trust With Thoughtful Communication
26:52
26:52
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26:52
In this episode we talk about one of the most important aspects of a strong PM/PMM relationship, trust. We talk about how to build trust between the two teams with open and honest communication. We share our preferred methods of communication that helped us build a strong healthy relationship. We then go on to chat a little bit about the potential …
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1
Defining PM and PMM Responsibilities in Job Descriptions
27:45
27:45
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27:45
In this episode we look at some generic job descriptions for the prospective roles and break it down. We compare the job descriptions to the work we actually did, and how the descriptions can be improved to accurately represent reality. We then analyze Musk’s twitter, and discuss what we would do if we ever were to work there.…
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