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Pricing: The 5 Different Packaging Structures

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Manage episode 364146636 series 3476938
Content provided by Arjun Kalburgi + Aditi Patel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arjun Kalburgi + Aditi Patel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We continue the pricing series, now that we have chatted about the strategies and research needed to plan out product pricing. It is time for packaging and how to what different structures companies can use to get the right value for their product. In this podcast we go over the 5 plans that dominate B2B SaaS. Later on, we chat about social media what innovation looks like in that space.

  continue reading

45 episodes

Artwork
iconShare
 
Manage episode 364146636 series 3476938
Content provided by Arjun Kalburgi + Aditi Patel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arjun Kalburgi + Aditi Patel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We continue the pricing series, now that we have chatted about the strategies and research needed to plan out product pricing. It is time for packaging and how to what different structures companies can use to get the right value for their product. In this podcast we go over the 5 plans that dominate B2B SaaS. Later on, we chat about social media what innovation looks like in that space.

  continue reading

45 episodes

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