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Pricing: Identifying and Segmenting Customers
Manage episode 363608517 series 3476938
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We continue the exploration of ideas around pricing, taking a look at how to find, categorize and cater to the different customers you may have for one product. We chat about how different messaging approaches are appropriate at different stages of the sales cycle and making sure that the language of the decision maker is embedded into your product. We then go on to look at SnapChat and take a walk down memory lane, discussing our own experiences with the app.
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