Best Avantika University Podcasts (2024)

1
Supporting Startup Design Studio of September with Mohit Yadav (Wolffkraft) 25:14

2+ y ago25:14

25:14

As the market has moved towards an experience economy, the demand for innovative, experiential solutions is rising rapidly. To keep up with the market demand, a design thinking mindset is crucial. It enables designers to understand the complexity of the problems faced by the users and redefine how those problems are approached. It can lead them to …

1
Enduring Emotions in Brand Strategy with Ashwani Kumar 45:50

3y ago45:50

45:50

In a competitive market, every business aims to develop innovative products and experiences that fulfil the needs of the market, users, and all the other stakeholders. However, keeping up with the dynamic demands of the users and leading a team of designers to develop a successful product that can create a positive impact is an arduous task. Design…

1
Pioneering Universal Experiences with Arin Bhowmick 54:02

3y ago54:02

54:02

As designers, asking thought-provoking questions to the stakeholders can significantly impact the success of the product. It can be vital in understanding the problem that needs to be solved in alignment with its business goals. These interactions can help designers pinpoint the latent needs of the users and cater to them with innovative and meanin…

1
Deeper into Design with Sumit Singh 48:26

3y ago48:26

48:26

Any organization aims to create innovative products that can fulfil users' needs accompanied by consistent and personalized experiences. But with the advent of modern technology and digitization, users have become more aware, and their needs and demands have evolved and diversified. To keep up with these needs, designers need to engage in a smart d…

1
Designing for Dynamic Demands with Atul Apte 53:53

3y ago53:53

53:53

The fashion industry has seen massive changes throughout the years and has a customer base that is constantly increasing. With not one but multiple channels to keep track of, designers also need to keep an eye out for new trends to create exciting and relevant new collections. But with such a diverse set of consumers, understanding the needs and us…

1
Supporting Startup Design Studio of July with Arnav Agarwal (Embed Design) 23:04

3y ago23:04

23:04

User experience design is a constantly evolving domain that is primarily shaped by customer requirements. Understanding the problem from the user's perspective by empathizing with them and involving them in the design process can provide valuable insights into the users' needs. These insights can help designers reimagine the experience for the user…

1
Designing for Growth and Goodness with Nitin Sethi 44:09

3y ago44:09

44:09

Maintaining market share is becoming increasingly difficult in a highly volatile field such as design, where customer expectations keep changing constantly. With the advent of digital transformation, businesses are evolving and adapting to the new norms and trying to provide a holistic digital experience that can positively impact the users. It can…

1
Innovation: The Art and Science of the Possible with Lijo Joseph 43:16

3y ago43:16

43:16

When it comes to problem-solving, the first step has to be acquiring a deep understanding of the problem from every perspective and understanding the user's needs and demands. It can help designers craft successful and innovative products that create value for the end-users, and a design thinking mindset can help achieve just that. It encourages de…

1
Design Thinking: Innovation and Beyond with Sourav Sarkar 45:26

3y ago45:26

45:26

Every designer aims to craft products or experiences that cater to the evolving and expanding market. But to deliver well-rounded products and consistent experiences to such a diverse audience, designers need a thorough understanding of the market backed with solid customer research. It can provide crucial insights into the real-world problems face…

1
The DNA of Design with Mayur Chaudhary 47:10

3y ago47:10

47:10

Every company aims to take on a design challenge and create a successful product that can be inclusive and accessible to all its users. But managing a team of designers and aligning their mindsets to achieve that single goal needs an empathetic approach towards the team members and the users. It can help understand the problem from the user's persp…

1
Striving Towards Perfection by Design with Kadambari Sahu 52:36

3y ago52:36

52:36

A service design approach can help designers gain a deep and detailed understanding of the system as a whole and all the different levels of operation. Each stakeholder in a system is interconnected and works together to provide a seamless and enjoyable experience to the end-user. Understanding these interconnections can help designers craft consis…

1
Supporting Startup Design Studio of June with Samyadeep De and Kaushik Saha 30:03

3y ago30:03

30:03

When it comes to creating value for a product or a company, being distinct, relevant and consistent in terms of brand projection is important. This can be attained with the help of a strong branding strategy aligned with the business goals of the company. It can have a positive impact on the consumers which can lead to building stronger relationshi…

1
Design: Certainty in Uncertainty with Ayan Pal 44:36

3y ago44:36

44:36

In the midst of a highly competitive and volatile marketplace, brands need to efficiently carve out their way to keep up with the trends and create relevant solutions. To achieve this, every brand aims to create an adaptable brand strategy that can function along with the fluctuating scenarios while maintaining the trust of the users. This can be e…

1
Design Thinking: Innovate, Integrate, Impact with Dipankar Mukherjee 46:30

3y ago46:30

46:30

A passion for problem solving can drive designers to create innovative solutions for even the most complex problems. Having a design thinking mindset and the ability to adapt according to the problems as well as the ability to consistently learn are some of the most necessary skills to foster innovation. This innovation can then be taken to executi…

1
The Business Enabler : Design with Blessen Philip 44:50

3y ago44:50

44:50

A deep understanding of customer needs can help designers in creating successful and meaningful design solutions. With a positive experience, these solutions can also help in improving the lives of customers. It can affect the business value of products and companies and lead to significant market growth by transporting sense and value to the end-u…

1
From Depth of Design to Breadth of Business with Victor Ong 44:51

3y ago44:51

44:51

A meaningful solution with an effortless user experience can help businesses survive in a disruptive marketplace. However, a carefully constructed business model with a design mindset is also necessary for concepts to stay. It helps take an idea from concept to market, makes it easily accessible for the users, and can lead businesses to achieve ext…

1
Designing Experience for Services with Manali Mitra 42:57

3y ago42:57

42:57

Design has the ability to not only contribute but amplify the customer experience provided by a service. Observing customer interactions can give valuable insights into the mindset of the users. With a strong understanding of the user behaviour and their sensibilities, designers can create a consistent brand experience and an overall integrated cus…

1
Design-First Approach in Business with Suhas Bendre 43:41

3y ago43:41

43:41

In-depth knowledge of a problem and a deep understanding of the user's needs and desires can help designers create a better product strategy and roadmap. The right strategy can take an idea from concept to scalable new business while also ensuring the best possible experience for the user. It can help designers create innovative products that are e…

1
Safe Fail and Fail Safe with Anirudh Natuu 42:17

3y ago42:17

42:17

Designers have the means to shift human behaviour to complex problems and make a significant impact on the lifestyle of the consumers by creating unique solutions. Simultaneously, empathizing with the users and understanding their needs and desires plays a crucial role in shifting behaviour and accelerating customer acceptance. It can help create s…

1
The Missing Piece: Market Research with Manjari Dwivedi 36:49

3y ago36:49

36:49

Nowadays, every designer aims to capture the user’s attention by providing meaningful and effective solutions to problems; and the first step to do so is user research. Understanding the behaviour of the users and the environment around them can provide better clarity about the problem as well as the needs of the users. It can help create usable pr…

1
Designing Beyond Frameworks with Ashok Shetty 40:45

3y ago40:45

40:45

A deep understanding of the user base is required for creating an inclusive solution that also simplifies the customer's lifestyle. With an in-depth knowledge of the ecosystem and the context of use, designers can create seamless and unified experiences that are immersive and innovative while also being inclusive. These solutions help in improving …

1
Nurturing Brands: From Values to Experience with Sanjay Bhatnagar 39:04

3y ago39:04

39:04

In an increasingly complex business environment, all organisations face the challenge of delivering consistent, connected and meaningful brand experiences. Brand experience is not just about finding the value exchange and surpassing customer's expectations, but it can also help you in establishing a long-term brand value. And to understand the impo…

1
Experience- Unifying Innovation and You with Abhimanyu Kulkarni 41:33

3y ago41:33

41:33

With a deep understanding of the users, design thinking can help designers create better and more inclusive customer experiences. Keeping the users at the centre provides better insight regarding their buying decisions and helps identify patterns in user behaviour. It also helps build a customer-focused mindset and an inclusive skill set, leading t…

1
International Design Day Special With Somdutt Sarkar 44:05

3y ago44:05

44:05

The best way to keep up with the changing trends is to have a continuously evolving design mindset. Designers need to evolve and adapt to the changing needs and demands of the users to create better user-centric experiences. It can also help understand the psychology of the newer generations and create innovative customer experiences that may foste…

1
The Experience Webisode With Priyank Sharma 35:47

3y ago35:47

35:47

The design industry has observed constant changes in design trends based on customer behaviour and expectations. One such change is a large chunk of people shifting from conventional sources of consuming content to OTT platforms. These platforms provide a much more personalized experience and work solely based on the user’s wishes and demands. So h…

1
Designing Pixels to Designing Careers with Sandeep Karmarkar 41:08

3y ago41:08

41:08

Human psychology greatly influences human behavior, which makes it a key factor in understanding user needs. Studying the way users think can assist designers in empathizing with the users. It helps see things from the user's perspective and dig deep into the problem to find the best possible design solution. How can designers understand human psyc…

1
Creating Future of Design with Debayan Mukherjee 37:25

3y ago37:25

37:25

A crucial aspect of minimalism is finding the right balance between usability, inclusivity, and accessibility. Saying more with less while also keeping things meaningful and valuable for the customer is what most designers aim to achieve. For this, having a laser focus on the user's needs by understanding and empathizing with the user is vital. So …

1
Unifying Science in Design with Navneet Nair 39:12

3y ago39:12

39:12

A good design depends not only on the art and craft but also on the science behind a product, and that is why a design team must consist of people from various domains. A good design team can help the members grow and adapt to the constant changes in user needs. It also helps to provide clarity about user diversity to make the user experience more …

1
Return on Experience with Tim Kobe 47:27

3y ago47:27

47:27

Crafting a meaningful human experience entails a perfect combination of empathy and emotion. It helps in cultivating brand loyalty by instilling a sense of passion in the consumer towards the product. To achieve this, designers must also understand human values and match them to drive customer value. How can designers understand human values to cre…

1
Endearing Empathy with Azmina Poddar 39:59

3+ y ago39:59

39:59

Storytelling is a great medium to convey the journey of a product to the user. If done right, it fosters an emotional connection between the user and the product. To achieve this outcome, the designers first need to understand the role of empathy in storytelling. But how can designers implement empathetic storytelling practices while interacting wi…

1
International Women's Day Special with Riya Thosar 42:47

3+ y ago42:47

42:47

Whenever the designers want to address the user's problems and design an innovative solution, the first thought that crosses their mind is by following the Human-Centered Design methodology. Keeping the users at the center while interacting with a product helps designers make their products more usable and widely accessible. The most common way of …

1
The Equity of Empathy with Ritesh Rajan 32:53

3+ y ago32:53

32:53

Nowadays, consumers subscribe to a more innovative and personalized experience. To meet the evolving user needs, service providers need to build a strong emotional connection with the users. And not having an emotional understanding can lead to a rift between the user and the service provider. To avoid this, designers need to practice empathy and g…

1
Gearing Automotive Industry with Pratap Bose 47:02

3+ y ago47:02

47:02

The automotive industry has witnessed numerous changes over the past few decades. Simultaneously, with the evolving customer expectations and new trends, designers are trying to create unique and emotionally inclusive experiences. But to achieve this goal, they need to overcome challenges like safety, utility, accessibility, and the impact that a p…

1
Branding Digital Life with Jose Barrera 49:34

3+ y ago49:34

49:34

Branding is one of the most important aspects of a company as it makes the brand memorable and reliable for the consumers. It builds familiarity with a brand by providing impactful and consistent brand experiences to its customers. To achieve this goal, designers must learn impactful branding practices. But how can designers adopt such impactful br…

1
Valentine's Day Special with Lara Mendonça 41:42

3+ y ago41:42

41:42

Emotional design is a way of evoking positive emotions in the users and providing a great user experience. How these emotions take shape, depends on factors like aesthetics, usability, emotional connect, user interaction, etc. User interaction helps in understanding the user diversity and their needs, working on which designers can provide immersiv…

1
The Secret Spell of Design with Ujjwal Varma Pinnamaraju 37:29

3+ y ago37:29

37:29

To have an inclusive design mindset, one needs to understand user diversity. And for that, having a communication channel with the users is a must. It helps understand what the users need and how they perceive a product. It also helps build on the operability of a product and make it more accessible. But how can designers build an inclusive design …

1
Unveiling Culture Design with Parameswaran Venkataraman 44:35

3+ y ago44:35

44:35

Design thinking can be used to find innovative solutions to the various problems in an organization. When used in the context of organizational culture, it can yield innovative and efficient outcomes. A culture purposefully built on design thinking principles can improve the productivity of an organization and open up various innovation opportuniti…

1
The Cloud of Creative Thinking with Prabhat Mahapatra 43:36

3+ y ago43:36

43:36

In this day and age, to meet the user's endlessly evolving needs, innovation is a necessity, and a major driving force for that is creative thinking. Creative thinking aids a person’s problem-solving abilities by analyzing problems from fresh perspectives and synthesizing practical solutions. And when unorthodox ideas start flowing through creative…

1
Symphonizing Technology for Customers with Swamy Seetharaman 56:13

3+ y ago56:13

56:13

The rise of technology, digital services, and social networks has led to increased customer expectations. Customers are demanding personalized services throughout all industries – particularly banking and finance. From shopping online to online banking, customers have been presented with the opportunity to get what they want and when they want conv…

1
The Window of Design with Deepak Menon 41:31

3+ y ago41:31

41:31

The world is changing at an incredibly fast pace, and there are new challenges we must face every day. Having a “learning mindset” has never been more important than now. Since failure is such an inevitable and essential part of the design, it is important to be surrounded by people who can not only accept but also embrace failure. And one way to d…

1
Crafting Curiosity with Udhaya kumar Padmanabhan 58:51

3+ y ago58:51

58:51

If there is an algorithm for innovation, it must begin with two key components, Curiosity, and Critical Thinking. These two concepts lie at the very foundation of every innovative process. To achieve an efficient output, you must be patient, professional, open-minded, and positive. But most importantly, you have to be curious and should be able to …

1
Decoding Visual Communication Strategy with Rupambika Khandai 39:48

3+ y ago39:48

39:48

Humans are visual creatures. Ninety percent of the information transmitted to the brain is visual, so it’s no surprise when we say that visual storytelling is being well recognized in this digital era. The brands that take advantage of design, content, and experience to visually tell their stories have the potential to catch prospective users’ atte…

1
Add to cart- Inclusive Design by Ramesh Kozhissery 45:17

3+ y ago45:17

45:17

Universal design has always been the key to creating a product that not only is usable to a wider audience but is also able to bring in a business that is easily scalable. While this approach has been passed on to the generations of creators; lately there has been a disruption in creating products that cater ‘specific' needs to its ‘specific’ users…

1
The Crux of User- Centred Design by Gaurav Mathur 42:19

3+ y ago42:19

42:19

Nowadays, systems are designed to meet business goals through the impressive features and technological capabilities of software or hardware tools. However, these system design approaches sometimes omit the end-user, which is an essential part of the process. So, is it possible to solve these problems with the help of a user-centered design approac…

1
Delivering Customer-centric Experiences by Biju Damodharan 41:27

3+ y ago41:27

41:27

Customer obsession is not a constant dedication to the thinking that “the customer is always right.” It is not a new trend that has just begun to make its presence on Twitter, in marketing blogs, and in the huddle rooms of marketing teams. Customer obsession is the outside-in business approach that utilizes data-driven insights. It increases the li…

1
International Day of Banks with Nivedita Chandra 43:03

3+ y ago43:03

43:03

Banking sectors are undergoing a technological churn right now. The reason is two-fold: changing customer expectations and improved technological and designing capabilities. The rising competition from Fin-tech start-ups that creates unique customer experiences around banking services has forced the banks to respond by innovating themselves.In this…

1
Empathy in Digital Era with Sauvik Banerjjee 47:42

3+ y ago47:42

47:42

Digital transformation means different things to different people. Some people think that it’s about the speed and power of back-office technology, getting more visibility into process and data. Some think it is about driving efficiency and cost savings to the bottom line. But the real gem in the digital transformation jewel box is the empathy of f…

1
Blending Business and Design with Sudhindra V. 46:18

3+ y ago46:18

46:18

It's easy to underestimate the importance of design in business. However, a strong approach to design has a significant impact on a brand and comes with profound business benefits. Design thinking is used for everything from new product ideas to finding out more about your target audience. Hence design decisions dramatically impact the future of yo…

1
Designing Customer Trust with Rohan Verma 44:32

3+ y ago44:32

44:32

Designers that inspire trust in their customers also inspire repeat purchases and lasting business relationships. If your customers trust what you have to say and if the designs you are producing feels credible and reliable, they are more likely to view your company as an authority. And that's why we interact with Rohan Verma, Director of UX design…

1
Using UX for CX with Monica Deshpande 41:25

3+ y ago41:25

41:25

There is always a debate between customer experience (CX) and user experience (UX). The term UX has been around for a bit longer than CX. on the other hand, CX is a newer concept that has only started to gain recognition in the past twelve years or so. Both UX and CX are crucial for brand success—so what’s the difference between the two, and how do…

Podcasts Worth a Listen

Avantika University Podcasts

Podcasts Worth a Listen

Quick Reference Guide