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Total Survey Design is a podcast for explaining the complexities of survey design. This podcast serves a diverse audience, including small business owners, nonprofits, industry professionals, academics, and students. Each season features 10 to 20 concise episodes, each lasting 5 to 20 minutes, covering topics from survey utility to sample sizes, and question design to total survey error. Episode content includes insightful discussions, expert interviews, and special event coverage to enhance ...
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An Interview with James McCall, Survey Methodologist
28:05
28:05
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28:05
In this episode, we interview James McCall, a survey methodologist at Westat. James shares what first drew him to surveys, and what drove him into a career of surveys. We talk about his role as a survey methodologist in industry. We discuss cognitive testing, data scripts, and other elements of the art and science of survey design. We also discuss …
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Design Elements - Progress Bars, Back Buttons, Forced Responses, and More!
27:09
27:09
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27:09
In this episode, we explore the key design elements of effective surveys, emphasizing the importance of user-friendly experiences and reliable data collection. But first, in our free talk segment we discuss the compensation structure of the YouGov platform. Then, we highlight practical tips like strategic question ordering, clear language use, and …
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A Conversation About the Trust and Distrust of Surveys
21:59
21:59
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21:59
In this episode, we introduce a new free talk segment, where we discuss and celebrate Seon Yup's new job as chief survey methodologist at Kansas State University. We then explore why many people distrust surveys and some things we can do to regain their trust. We discuss key issues like sensitive topics, the impact of interviewer identity, and the …
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In this episode, we explore the costs associated with conducting surveys. We start by debunking the common misconception that surveys are free, highlighting the significant expenses involved in various survey methods—from internet to mixed-mode surveys which are needed to collect useful data. We explore the astronomical costs of large-scale efforts…
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Sample Design - Part 2. The Sampling Frame
19:53
19:53
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19:53
In our second episode focusing on sample design, we dive into the intricacies of creating a sampling frame. We explain what a sampling frame is and why it's crucial for ensuring your survey reaches the right target population. We discuss the four key elements of an ideal sampling frame: comprehensiveness, accuracy, specificity, and accessibility. A…
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Writing Good Survey Questions - Part 2. Response Options
9:39
9:39
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9:39
This episode is the second in a series of writing good survey questions, where we dive deep into the intricacies of response options for survey questions, a crucial component often overlooked in survey design. We explore the significance of well-constructed response options in enhancing data quality and the pitfalls of poorly designed ones that can…
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Writing Good Survey Questions - Part 1. Base Questions
11:54
11:54
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11:54
In this episode, we delve into the art of crafting effective survey questions. We discuss the importance of clear and precise wording, avoiding biases, and the impact of question formats on data quality. Learn practical tips for designing questions that yield accurate and meaningful data, whether for academic research, market analysis, or feedback …
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The Total Survey Design Method - Reducing Costs, Increasing Benefits, and How to Get the Best Data!
10:55
10:55
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10:55
In this episode, we explore the Total Survey Design Method to maximize data quality. Discover how reducing errors, rooted in social exchange theory, can enhance your survey's effectiveness. We'll delve into the three key factors—cost, benefit, and trust—discussing strategies to minimize respondent burden, highlight benefits, and establish trust. Le…
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This episode is a tribute and commemoration of Don Dillman, who is known for his contributions to survey methodology, particularly the development of the Tailored Design Method (TDM) for conducting surveys. The episode reflects on his work as a professor and a mentor, his impact on our careers, and his legacy. Our unscripted conversation includes p…
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In this episode of the Total Survey Design Podcast, we explore the four main sources of survey error through the engaging story of Mario, a local pizzeria owner aiming to conduct an ethical survey. We delve into coverage error, sampling error, measurement error, and non-response error, explaining how each can distort survey results. By using Mario'…
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Sample Design - Part 1. Sample Size - or why just over 1000 responses is enough to generalize findings to millions of people!
13:18
13:18
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13:18
In this episode of the Total Survey Design Podcast, we explore the fascinating concept of sample size and its impact on survey accuracy. Discover why just about 1000 responses can represent the views of millions, debunking common misconceptions about survey sampling. We'll dive into the key parameters for calculating sample size, such as margin of …
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In this episode, hosts Seon Yup Lee and Azdren Coma explore the ways surveys can mislead us, inspired by the book "How to Lie with Maps." They discuss common survey pitfalls, from bad question design to poor sampling, and provide real-world examples, such as misleading questions in political surveys and biased sampling in product ratings. This epis…
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In this episode of the Total Survey Design Podcast, Seon Yup and Azdren dive into the utility of surveys and their vital role in understanding public opinion and decision-making. They share examples, like A&W's marketing mishap with their third-pound burger, and the importance of surveys in evaluating high-cost programs. From business insights to e…
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In this debut episode of "Total Survey Design," hosts Azdren Coma and Seon Yup Lee introduce listeners to the intricacies and importance of surveys. Exploring the basics of survey creation and analysis, they discuss their professional backgrounds and the podcast's goals, including helping various audiences—from small business owners to academics—ma…
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Listen to this episode to get a preview of everything that the Total Survey Design podcast is all about. Find us online at: instagram.com/totalsurveydesign/ Contact us at: totalsurveydesign@gmail.comBy Azdren
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