badimpressions public
[search 0]
More
Download the App!
show episodes
 
Artwork
 
A squadcast about the most literally ridiculous parts of digital marketing, and how you just have to laugh at some things, but also could make them better. Mostly the laughing at them part, though, tbh.
  continue reading
 
Loading …
show series
 
From the factory floors of the auto industry, to the savage trading floors of the twilight days of Old Wall Street, to the rarefied air of automated media solutions and AI, our first guest of the new era, Charles Benaiah, has seen and done a lot, and he shares his perspective on a number of interesting things with us. He also runs a fantastic newsl…
  continue reading
 
The podcast returns after a multi-year hiatus with new AI-powered co-host Matt Walsh. Retail media is boring as it currently stands is the first topic to tackle. What people talk about it as: an omnichannel revolution that will utilize incredible technology to free advertisers and retailers and eventually publishers from the tyrannical grasp of Goo…
  continue reading
 
We ran strings across the Atlantic for these tin can mics we use, so that we could have the immense pleasure of speaking with Jereon Courthout, CEO & co-founder of Salesflare (https://salesflare.com/) which is a CRM for small businesses in the B2B space. He speaks with us a bit about a key strategy he uses for growing and thriving in the ferociousl…
  continue reading
 
We're talking about e-commerce, which has come a long way, baby, but might be in for a slowdown. Who can you trust to report accurately on said possible slowdown? Nobody who already has bets placed on this party never ending! Trust your instincts and look at your sales data, or trust our guest this week, Luigi Ferguson. The increasingly permeable b…
  continue reading
 
This episode is actually barely about FLOCs, which it turns out are one of the least important topics up for discussion in this current transitional era, but look, when we were workshopping titles, there were just dozens of very funny FLOC related ones and we never could crawl out of that rabbit hole. We go birdwatching with Larissa Licha, Chief of…
  continue reading
 
It's an advertising podcast about podcast advertising. That's it, we're not selling it any harder, we know you're lining up around the block for this one. Took the day off from work, sunscreen on, bottled water, hoping we don't run out of the ribs before your turn at the front of the line. Luckily we have master Podcast Pitmaster KC Murphy, who has…
  continue reading
 
We talk with Lizzie Chapman, VP of Technology Platforms & Channel Sales at AdRoll, on a number of topics, but principally: why the hell is everything a digital media buying platform now? Murder Kroger has a DSP, Bomb Kroger has a DSP, other grocery stores that are not notorious nicknamed Atlanta area Kroger location presumably also have ad buying p…
  continue reading
 
Everybody is absolutely flipping out about the still completely unknown implications of the various digital measurement storm clouds gathering on the horizon...but not Nicole Parlapiano, VP of Advertising at Tinder. Nicole, known for her mild temperament, reserved mannerisms, and lengthy calm spells, has a message for all the marketers caught in an…
  continue reading
 
Tough week here at the podcast, as our Acronym Interpreter is on vacation, but the good news is that we're joined by Ben Hovaness, Scott Van Pelt of Marketplace Intelligence at Oh My God, for a thrilling discussion on the lack of transparency in the auction dynamics of most digital media. You don't actually know what's happening in between your bid…
  continue reading
 
You should be using your media operation to buy attention, as a measurable and finite quality, if you're actually trying to do this right. The good news is you can simplify your thinking by cutting "brand safety" out of the equation, because it isn't real! That's what we learned this week with Marc Guldimann (CEO) and Zach Kubin (head of sales) at …
  continue reading
 
Are you building a community online? Are you sure? What does that even really mean? How do you know if somebody is part of that community or not? How do THEY know if they are part of it or not? Do they even think in those terms, or really consciously think about it at all? If you are trying to build a community, how do you do it, and how do you do …
  continue reading
 
We talk to Darren Fike about a potential DoorDash crash, plus why Air B'n'B could successfully rent the average consumer their own gutter and still get a five star review. The gang REALLY wants you to know that they're big tippers, but also that adding a tip line to everything is the ultimate scam du jour that ends up stiffing workers and scapegoat…
  continue reading
 
We talk to analytics + product + general genius Shayna Stewart about how the only thing your children will ever model is data, but that's okay, because the Key Diagnostic Indicator (KDI) is here to free us from the tyranny of the KPI. There's a patently non-VC take on Salesforce, the thing so boring nobody even knows what it does because they fall …
  continue reading
 
This week we speak with Olivia Hawkins about what you can learn from working on ads in Gainesville, GA besides 236 ways to spell the name Grayson. We address that basically nobody knows how to handle their business, or if they can trust their young-uns with money talk. The importance of continuing adult education comes up, which lightly confounds t…
  continue reading
 
People who produce a podcast discuss the importance of being egoless (ha), which our guest says was extremely important to finding success at a startup, based on his experience at Quibi (HA). Small teams rule, big teams drool, leave your flunkies at home to do your laundry because nobody wants them in this meeting. Machines are gonna take your jobs…
  continue reading
 
Loading …

Quick Reference Guide