The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Retail Media Is Boring
Manage episode 413389881 series 3268570
Content provided by badimpressions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by badimpressions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The podcast returns after a multi-year hiatus with new AI-powered co-host Matt Walsh.
Retail media is boring as it currently stands is the first topic to tackle.
What people talk about it as: an omnichannel revolution that will utilize incredible technology to free advertisers and retailers and eventually publishers from the tyrannical grasp of Google and Meta.
What It Really Is: A bunch of people overpaying for Criteo search ad and product display clicks when they're not buying toxic dump grade open web inventory from shady publishers, all while running into the open arms of such scrappy underdogs as...Amazon and Walmart?
Plus, why is everyone assuming these new players are going to solve a viable inventory shortage problem that Alphabet has moved heaven and Earth to solve for years and still hasn't really fully escaped?
A lot of money is going to be spent on it anyway, though, and maybe by listening to this you can learn how to open up a mining supply store close enough to this gold rush to retire early, or before Retail Media 3.0 arrives in 2045, at least.
17 episodes
Share
Manage episode 413389881 series 3268570
Content provided by badimpressions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by badimpressions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The podcast returns after a multi-year hiatus with new AI-powered co-host Matt Walsh.
Retail media is boring as it currently stands is the first topic to tackle.
What people talk about it as: an omnichannel revolution that will utilize incredible technology to free advertisers and retailers and eventually publishers from the tyrannical grasp of Google and Meta.
What It Really Is: A bunch of people overpaying for Criteo search ad and product display clicks when they're not buying toxic dump grade open web inventory from shady publishers, all while running into the open arms of such scrappy underdogs as...Amazon and Walmart?
Plus, why is everyone assuming these new players are going to solve a viable inventory shortage problem that Alphabet has moved heaven and Earth to solve for years and still hasn't really fully escaped?
A lot of money is going to be spent on it anyway, though, and maybe by listening to this you can learn how to open up a mining supply store close enough to this gold rush to retire early, or before Retail Media 3.0 arrives in 2045, at least.
17 episodes
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Similar to Bad Impressions
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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